19/12/2023
From my good pals Angharad Jenkins Gareth Bonello Jordan Price Williams and Owen Shiers. Published in Songlines
Wake up to Wales!
Dear Songlines,
We noticed that your British/Irish Folk round-up last issue made no mention of Welsh artists. Sadly, it's not uncommon for Welsh music to be overlooked. This stems partly from the lack of music industry infrastructure in Wales herself.
There are few professional agents and managers operating here and those with influence beyond the border are rare. As a niche genre within a small scene, folk and traditional music have not historically received as much funding as other art forms in Wales. The situation is set to get worse following a recent decision by the Arts Council of Wales to remove core funding from Trac Cymru; the only organisation with a mandate to promote and develop folk music in Wales.
Wales' broader political and cultural isolation also plays its part. Long-established prejudices that view the language as dead, investment as a waste and our music as inferior means many bookers are wary of artists singing in Welsh. This is as much a problem within Wales as the rest of the UK and Ireland, where there is pressure to conform to Anglo-centric expectations of Welsh folk.
Most artists singing in Welsh have been told to switch to English, or had a review bemoaning
'impenetrable' lyrics or worse. It is telling that the few Welsh artists operating in the wider UK/Irish scenes today play predominantly instrumental music.
Our exclusion is also a symptom of the general lack of diversity and inclusion in the folk scene. It's a closed shop where knowing the right people is essential for admittance. The rosters of a handful of agencies and legacy labels still dominate the lineups of prominent festivals, tours and venues. Indeed, many still have no open application process for performing artists. The scene would be much richer if a larger platform were given to the variety of cultures and languages that exist in the UK/Ireland today.
Engaging more with the Welsh scene would be a positive step forward. We encourage publications such as Songlines to commission more work from English and Welsh-speaking writers in Wales. Attendance at cultural events, such as the Tŷ Gwerin at the National Eisteddfod would provide an insight into the musicianship, passion and variety of Welsh music. Bookers throughout the UK and Ireland should have more faith in their audiences and make an effort to reflect these islands' diversity in their lineups. And please, for the love of Dewi Sant, no more 'Celtic' festivals without us.
Yr eiddoch yn gywir,
Gareth Bonello, Angharad Jenkins, Jordan Price Williams, Owen Shiers