We are an Online Media Company promoting positivity in Ohio’s Heart one post at a time.
Ohio’s Heart will be an online media company focusing on the heart of Ohio. Focused around the area of 77 and 70, the heart will cover an otherwise under-served area in Ohio. We will focus on sharing positivity, kindness, goodwill and the many things that make this area special. We want to “make positivity louder.”
As a part of this online media company we will have blogs, articles, videos, interviews, and podcasts.
Segments or categories will include: Travel, Events, Business, Health, Art, Community and Lifestyle.
The target demographic for the site would be people within the area between the ages of 20 and 50. This group would be online friendly and tech savvy and aspirational. Our target person would be prideful about the area and excited to share the positives in the area. In addition, a secondary market would be people in and outside of the area that enjoy travel and adventure.
Content will be key to the success of this venture. Ohio’s Heart will be powered by Hasseman Marketing. Hasseman Marketing will be the engine that helps to provide content to the site. In addition, we will have a full-time content creator and manager to keep the content on track. We will be on the lookout for other outside content creators as we progress.
We will be looking for early advertisers to jump on and be a part of the site. This early group will be taking a risk on the project, so we will provide a healthy discount. As we move forward we will have a diverse advertising menu including (but not limited to) banner ads, sponsored content, email marketing, podcast sponsorships, and more.
We will be announcing the site very soon in order to create a buzz and start to build an audience. If you go to the site now there is a sign up page for updates. We are in the process of creating content and will do so until we go live (approximately) by the first week of October.
Ohio’s Heart: Online Media Company promoting positivity in Ohio's Heart one post at a time.