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The Rur-ban News The Rur-ban News™: Information & Technology Updates from the Rural Milieu to the Urban Dweller - a social agrInnovation™ initiative of Alba Public Relations

Alba Public Relations focuses primarily on the agriculture industry. Our aim is to educate the consumer about the agriculture industry in general and the innovations and technologies used to provide a sustainable and safe Canadian food supply. In so doing, we hope to bridge the gap between consumers and their food sources and the producers who supply them. By understanding the difficult circumstan

ces under which our producers work—Mother Nature's whims, well-meaning, but often misplaced regulations, and little to no influence on adjusting their costs of production—we believe we can create a respectful and beneficial relationship, leading to a safe and sustainable food source and environment for everyone. The continued success of the agriculture industry well into the future is imperative to human survival.

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