Michelle Cullison

  • Home
  • Michelle Cullison

Michelle Cullison I help people develop digital platforms, build online businesses, and fulfill their dreams & purpose. My name is Michelle Cullison. Go, Team Propellers!

Digital Life and Leadership | Live Beautiful with RF | Faith, Hope & Love

Hello and welcome! In Business: I've been a Digital Strategist and Founder of Daystar New Media since 2000 and an RF Brand Ambassador since 2015 with an awesome team of Business Partners! In Life: I'm the Wife of Gerald, Mom of 3, Mom-in-law of 2, Grammy of 3 - and Dog Mom of 1. And in all, I aim to be a follower of Jesus

, walking by faith, with great hope, and on a mission to love others well. Thanks for stopping by! I'm glad you did.

06/09/2024

Almost as important as my tech stack is my book stack.
Here's my current one. 😀
What are you reading that is developing you?

Call now to connect with business.

No matter where you are, on the beach, at the park, or on your sofa, enjoy the day! 😊 Happy Labor Day!
02/09/2024

No matter where you are, on the beach, at the park, or on your sofa, enjoy the day! 😊 Happy Labor Day!

What makes your company unique? Are you communicating your differentiators?Now more than ever, knowing your competition ...
22/08/2024

What makes your company unique?
Are you communicating your differentiators?
Now more than ever, knowing your competition and what sets you apart is essential to success.

Check out this blog to learn how we help IT companies overcome insufficient differentiation in a crowded marketplace:
https://daystarnewmedia.com/what-makes-your-company-unique/

In "Mastering Visibility: Marketing Strategies for IT Companies, we'll tackle the pressing challenges IT companies face,...
21/08/2024

In "Mastering Visibility: Marketing Strategies for IT Companies, we'll tackle the pressing challenges IT companies face, from market saturation and insufficient differentiation to the rapidly shifting competitive landscape, and how to overcome them.

This webinar is for you if you’re looking for ways to stand out from the crowd and connect with your ideal clients across all stages of their IT buying journey.

REGISTER NOW: https://us02web.zoom.us/meeting/register/tZYsdO6qrDMrHtdiRuSL72b6TlUJDJVc596i

Mastering Visibility: Marketing Strategies for IT Companies
Wednesday, Aug. 28th at 2 PM CT
Michelle Cullison, Founder of Daystar New Media, will be leading and sharing time-tested principles and what's working now tactics.

Your voice and vision got you to where you are today. Use them again and at scale across multiple channels.We help IT co...
20/08/2024

Your voice and vision got you to where you are today. Use them again and at scale across multiple channels.

We help IT company founders and owners renew their vision and find, use, and scale their voice.

What you communicate to your customers and future customers is your superpower. Book a meeting to learn how to find your voice and share your vision with the right people through our Marketing Foundation Program: https://calendly.com/michellecullison/discovery-call

“Information isn’t necessarily insight.” George Stephanopoulos said this during an interview about the White House Situa...
14/08/2024

“Information isn’t necessarily insight.”

George Stephanopoulos said this during an interview about the White House Situation Room, the room where decisions of high importance are made and monitored.

Business leaders need insight, not just information. Getting reports is one thing. Getting a course of action from reports is another entirely.

Giving SEO a seat in your “situation room” helps you strategize in light of what’s happening “on the ground.

How are we being found? How are our competitors being found? How can we beat our competitors when it comes to findability? These are some important questions that SEO can answer.

Book a meeting to learn more about Daystar New Media SEO Service for IT Companies.

https://calendly.com/michellecullison/discovery-call

"The Gartner Group identified thought leadership marketing as a major business trend that has rapidly become an establis...
07/08/2024

"The Gartner Group identified thought leadership marketing as a major business trend that has rapidly become an established field in marketing and a basis of competitive differentiation when well-informed buyers see little perceived differences between solution
providers." - Forbes Insights | Using Thought Leadership to Grow

Is thought leadership part of your marketing strategy?

If not, watch this replay to learn how we help our clients gain authority as thought leaders: https://vimeo.com/938922910

In IT companies, marketing and sales are the two organizations that need synergy the most.  Ideally, marketing goes befo...
29/07/2024

In IT companies, marketing and sales are the two organizations that need synergy the most.

Ideally, marketing goes before your sales team as they meet with current and prospective clients. Marketing offers the possibility of sales meetings and then reinforces sales meetings.

Read more about Marketing Synergy:
https://daystarnewmedia.com/b2b-marketing-synergy/

“Life doesn’t always present you with the perfect opportunity at the perfect time. Opportunities come when you least exp...
19/07/2024

“Life doesn’t always present you with the perfect opportunity at the perfect time. Opportunities come when you least expect them, or when you’re not ready for them. Rarely are opportunities presented to you in the perfect way, in a nice little box with a yellow bow on top.

Opportunities, the good ones, they’re messy and confusing and hard to recognize. They’re risky. They challenge you.”
-Susan Wojcicki, CEO of YouTube

Attention Founders and Owners: If you're unsure how your IT company website and other digital marketing assets are perfo...
17/07/2024

Attention Founders and Owners: If you're unsure how your IT company website and other digital marketing assets are performing, start with a T**A, a Total Online Presence Audit.

Our T**A will reveal what's working and what isn't in your online presence. We'll provide a comprehensive review and recommendations for optimizing your online presence.

🔍 Our audit includes:

✅ Comprehensive Website Review
✅ Editorial Content Assessment
✅ Social Profile Analysis
✅ Google My Business Evaluation
✅ Online Reputation Check
✅ Competitive Landscape Overview

To learn more about this service, book a meeting: https://calendly.com/michellecullison/discovery-call 💻🔝

Conversations are the best way to build understanding and trust with your prospects. Still, getting a prospect to attend...
11/04/2024

Conversations are the best way to build understanding and trust with your prospects. Still, getting a prospect to attend a one-to-one meeting or an in-person event can be difficult early in the business relationship.

Virtual events are a great way to start conversations that lead to sales.

You can set the stage for conversation when you create an environment that is more like a fireside chat than a monologue or formal presentation.

Welcome your guests like you would if they arrived at your home for a backyard campfire. Lead the conversation with the topics that mean the most to them. Make the conversation about them. Demonstrate that you know their pain points and are there to help.

On April 24th, we'll be talking about the power of virtual events in building your IT business. Come sit around our campfire and see how it's done! :)

Register now: https://us02web.zoom.us/meeting/register/tZcuc-qgqDkoE9fo5bf-u3Rs_0282lGU-VE5

Daystar New Media now offers digital marketing strategy and services for IT companies. Virtual event management is one of our offerings.

Join me on April 24th to explore the value of virtual event marketing for IT companies. We'll discuss how virtual events...
03/04/2024

Join me on April 24th to explore the value of virtual event marketing for IT companies.

We'll discuss how virtual events offer different opportunities than in-person events and traditional webinars and how they can be integrated into your sales system for maximum effectiveness. We'll also discuss the costs and time commitments needed to produce virtual events.

Register here to save your seat to learn more about how virtual events can serve your business: https://us02web.zoom.us/meeting/register/tZcuc-qgqDkoE9fo5bf-u3Rs_0282lGU-VE5

We wish you all a wonderful weekend filled with joy and peace. Happy Easter! -Gerald and Michelle
29/03/2024

We wish you all a wonderful weekend filled with joy and peace.
Happy Easter!
-Gerald and Michelle

Join us today to discuss this critical IT problem, the changing competitive landscape, and more! One problem I see for m...
12/03/2024

Join us today to discuss this critical IT problem, the changing competitive landscape, and more!

One problem I see for many IT companies today is significant shifts in the competitive landscape. Solutions that used to be stand-alone and have specific vendors have been integrated into other solutions, creating new competitors.

This is not a new problem for IT companies, but here are a few current examples of changes in the competitive landscape of IT. Cybersecurity is integrated into SD-WAN. UCaaS is integrated into productivity and/or vertical-specific software. Cybersecurity companies sell phones, and cybersecurity is integrated into the cloud and IoT. Even services are affected because many MSPs add an S and become MSSPs. Top off the confusion with AI integration everywhere, and you've got serious competitive landscape changes.

The question is, has your marketing strategy been changed in light of the changes in the competitive landscape?

Join us for IT Marketing Mastery on March 12th, when we'll address this question and a few others to help you strengthen your strategy in these rapidly changing times.

REGISTER HERE: https://us02web.zoom.us/meeting/register/tZEkf-2rpzooGNFUMhGvT0bvyYBZ9Hc14Otp

In 2020, a Gartner study projected that "80% of B2B sales interactions between suppliers and buyers will occur in digita...
07/03/2024

In 2020, a Gartner study projected that "80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025."

In 2023, a Forbes article said regarding the above study, "That's in part because 33% of all buyers desire a seller-free sales experience—a preference that climbs to 44% for millennials."

The customer journey - how businesses make buying decisions and how they buy - has changed.

On next week's Strategy call, we'll discuss how you can adapt your marketing strategy to the changing customer journey.

Join in the conversation on March 12th at 2 PM CT!

Register now: https://us02web.zoom.us/meeting/register/tZEkf-2rpzooGNFUMhGvT0bvyYBZ9Hc14Otp

🌟 Start with Strategy! 🌟🗓️ Date: Tuesday, March 12th ⏰ Time: 2 PM CT👩‍💼 Hosted by: Michelle Cullison, Founder of Daystar...
06/03/2024

🌟 Start with Strategy! 🌟

🗓️ Date: Tuesday, March 12th ⏰ Time: 2 PM CT
👩‍💼 Hosted by: Michelle Cullison, Founder of Daystar New Media

Are you facing any of these IT Marketing Challenges?
💻 Website Not Driving Traffic
📈 Stagnant Network Growth
🔇 Silent Social Media Channels
🙁 No Time for Lead Generation
🎯 Lack of a Marketing Strategy

You're not alone. Deciding where to spend your marketing energy and budget is a struggle. There are so many platforms and tactics to choose from. It can be paralyzing.

We're here to help. 📈 In this 30-minute webinar, we'll rise above tactics and help you focus on three ways to strengthen your strategy and grow your business in 2024.

🔗Register Now: https://us02web.zoom.us/meeting/register/tZEkf-2rpzooGNFUMhGvT0bvyYBZ9Hc14Otp

Is thought leadership part of your marketing strategy? It's not a new tactic, but it certainly isn't outdated, and it is...
04/03/2024

Is thought leadership part of your marketing strategy?

It's not a new tactic, but it certainly isn't outdated, and it is clearly a way to differentiate your company from your competitors.

What is new is how thought leadership is delivered.

That's one of the topics we'll discuss at our next IT Marketing Strategy Chat.

Join in the conversation on March 12th at 2 PM CT!

Save your seat at the table: https://us02web.zoom.us/meeting/register/tZEkf-2rpzooGNFUMhGvT0bvyYBZ9Hc14Otp

"The Gartner Group identified thought leadership marketing as a major business trend that has rapidly become an established field in marketing and a basis of competitive differentiation when well-informed buyers see little perceived differences between solution
providers. "

- Forbes Insights | Using Thought Leadership to Grow

Founders & Owners:How many people are in your LinkedIn network?Are your clients in your network? Are you regularly and s...
01/03/2024

Founders & Owners:

How many people are in your LinkedIn network?
Are your clients in your network? Are you regularly and strategically adding ideal future clients to your network? What about referral partners?
Now, think bigger.

How many people do you have as a team in your company's LinkedIn network?

Think about the connections held by Company Leadership + Sales Team + Client-facing Service Team + Company Page Followers.
Is this network fully developed?

At Daystar New Media, we help IT companies build their company networks with the right people month after month.

A cultivated network is an asset. How's your network?

It's no secret that organic reach dropped dramatically on LinkedIn Business Pages in 2022. So, in 2023, we expanded our ...
29/02/2024

It's no secret that organic reach dropped dramatically on LinkedIn Business Pages in 2022. So, in 2023, we expanded our social media management offerings to include posting to C-suite and Sales Team LI profiles.

We have a client (a CEO) with a strong regional network (on LinkedIn and in person). He consistently engaged with others on LinkedIn by commenting and liking posts, but he didn't post regularly.

We started posting consistently for him in 2023, and his personal organic reach skyrocketed by 1645%. His LI content scored 95,000 impressions over 12 months.

Does posting on LI build brand awareness?
You bet!

PS In case you are wondering, his engagement increased by 2,353.3% to 3,361 engagements with his content.



Provides Sales-Aligned Marketing Strategy & Services For IT Companies.

07/02/2024

Potential is the untapped God-given power in us to multiply all that has been entrusted to us. - Christine Caine

🔍When your clients search for your solutions on LinkedIn, is your company findable? What about Google? Is your LinkedIn ...
06/02/2024

🔍When your clients search for your solutions on LinkedIn, is your company findable? What about Google? Is your LinkedIn profile optimized with the exact keywords as your website?

We'll discuss how to be more findable by the people who need your solutions on February 14th at 3 PM CT. You're going to love it! ❤️

Get the scoop on Social Media Search Optimization and why it's so essential in 2024!

Register here: https://docs.google.com/forms/d/e/1FAIpQLScRjcjKvhBHmOpltrnNLapUf4k-oCiTvYBJsOl1gPnDEG7LxQ/viewform

At Daystar New Media, we provide sales-aligned digital marketing strategies and services to IT companies.

This👇🏻👇🏻👇🏻👇🏻Go make waves 🌊 !! What a great mindset for this Monday morning!!
10/07/2023

This👇🏻👇🏻👇🏻👇🏻
Go make waves 🌊 !!
What a great mindset for this Monday morning!!

If you struggle with marketing yourself/your company on social media due to the pressure for perfection (many do - inclu...
22/02/2023

If you struggle with marketing yourself/your company on social media due to the pressure for perfection (many do - including me), check this out! Eleanor Beaton and the team SAFI Media are offering this roundtable today on the subject of authenticity on social media.

This roundtable is for every woman founder who wants to be brave, bold and awkward in a world that expects perfection.

Digital safety is so important! Need a resource for the kids in your life? Get this Digital Safety Guide from A21! What ...
27/01/2023

Digital safety is so important! Need a resource for the kids in your life? Get this Digital Safety Guide from A21! What you learned in the past is likely outdated. Check this out!

This is helpful In so many ways - in sales and in life!
26/01/2023

This is helpful In so many ways - in sales and in life!

People hear what they want to hear.

People believe what they want to believe.

Get comfortable with silence.

It will serve you well in times when you your tendency is to defend, justify and over-explain.

"To people who want to understand, no explanation is needed. To those who don't want to understand, no explanation will be sufficient." -Jennifer Rothschild

If you’re experiencing winter skin problems like dehydration and dryness, check out our 🌟4.8 star out of 5 with 10K revi...
27/12/2022

If you’re experiencing winter skin problems like dehydration and dryness, check out our
🌟4.8 star out of 5 with 10K reviews 🌟
Active Hydration Serum!!! Link in comments!

Struggling with flat or straggly hair? Need more volume? Help is here. 😉The new RF Volume+ Regimen helps improve scalp h...
05/12/2022

Struggling with flat or straggly hair? Need more volume? Help is here. 😉
The new RF Volume+ Regimen helps improve scalp health while replenishing + repairing thin, flat strands for thicker, more voluminous-looking hair instantly and over time.

SHOP HERE:
https://michellecullison.myrandf.com/en-us/shop/volume-regimen/p/HVLRG001
Or ask me for a sample in the comments!
Great hair is rooted in expertise, results + skincare science.

Address


Alerts

Be the first to know and let us send you an email when Michelle Cullison posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Michelle Cullison:

Videos

Shortcuts

  • Address
  • Telephone
  • Alerts
  • Contact The Business
  • Videos
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share