RadCraft

15/11/2024

A favorite day on the job captured. 📸

A late summer Friday in 2023 when we recorded Episode 5 of the RadCraft Industry Relief podcast with Kristen Langton Muraro… and we both brought each other flowers.

We’re proud to report that the North American Guild of Beer Writers gave our podcast an honorable mention in the Podcast category of their 2024 awards. What an honor for our scrappy little project!

Big thanks to the Guild and the judges, and to everyone out there who has listened to RadCraft Industry Relief. We’re flattered to receive this recognition from our peers in craft beverage storytelling.

Cheers y’all! 🎙️🍻💐

07/11/2024

𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 𝙏𝙝𝙖𝙩 𝙎𝙚𝙡𝙡𝙨 𝙈𝙤𝙧𝙚 𝘽𝙚𝙚𝙧 with Not Your Hobby Marketing Solutions is next week! It’s our last virtual workshop of 2024!⁠

Julie Rhodes, a returning guest, will share digital marketing automation tools and best practices that can support your sales funnel on Friday, November 15 at noon Mountain.

With more than 20 years of experience in the food and beverage industry, Julie is an expert in beverage sales, digital marketing, distributor management, and business strategy. As the owner of Not Your Hobby Marketing Solutions, she provides fractional consulting services for small and medium-sized craft beverage companies, teaching them to work smarter, not harder. A freelance business journalist, public speaker, and 2023 Brewers Association (BA) Mentor of the Year, Julie also serves on the BA’s DEI Committee and instructs in craft beer business programs at multiple universities.

We hope to see you next week!

13/10/2024

Earlier this year, I (Em Hutto) gathered with Riverbend Malt House and several of their brewery customers to learn more about small grains agriculture from the experts managing the land, which include the barley and wheat fields, at Biltmore in Asheville. It was thrilling to see brewers gathered ‘round, entranced by the grain stocks in the wind (swipe to see ‘em), asking thoughtful questions while they connected the dots to their brewhouses.

As I type, much of Western North Carolina and Eastern Tennessee are in disaster response mode, reacting to the catastrophic destruction of . The North Carolina Craft Brewers Guild has enacted several flood relief initiatives, including the campaign. Dssolvr has launched .calling.beer to support the NC Craft Brewers Guild as well.

If you have the capacity to support from afar with a beer for your neighbors, a relief donation, or even a social media share about how others can help— I encourage you to do so. I especially endorse brewing your next beer with Riverbend malt so that your dollars directly support farmers across the Southeast ~ the agricultural backbone of the craft beer community in the impacted area.

If you’re working on a relief effort and want our help promoting it, do not hesitate to send us a DM or shoot me an email.

Rising tides, y’all. Much love. 🌾

12/09/2024

Craft malt is our bread & butter. We believe the quality and value of beer and spirits depend upon it.

Choosing to brew and distill with, or choosing to drink beers and spirits made with 𝙲𝚁𝙰𝙵𝚃 𝙼𝙰𝙻𝚃 is a direct pathway to get to know your farmer. This connection and traceability strengthens accessibility and communication along the supply chain, which ultimately makes the final products 𝚃𝙰𝚂𝚃𝙴𝚂 𝙱𝙴𝚃𝚃𝙴𝚁.

Happy ! This month, and always please, let’s toast to all of the hard working folks along the small grain supply chain. 🌾🍻🥃

Learn more and get involved at craftmaltmonth.com.

03/09/2024

We are knee deep in the industry, and very glad to be here.

Here are some pictures of people taking pictures of future malt to kick off !

Happy September, y’all! 🌱🌾🍻🥃

25/08/2024

Including some Colorado classics Ska Brewing and Lone Tree Brewing Company!

Perhaps you’d rather drink an American take on the Mexican-style lager like Ska Mexican Logger, Lone Tree Mexican Lager, or another take on the style. There’s something for everyone.

09/08/2024

Get your T-Shirts for the inaugural Craft Malt Month - September 2024! Show off your support of the Craft Maltsters Guild, and the farmers and maltsters who make our favorite beverages taste better. Not to mention more sustainable.

PRE-ORDER by August 11, 2024 to secure your size(s). We'll place this order from the Craft Maltsters Guild, with some extras. We cannot guarantee your size selections unless your order is placed by August 11.

PLEASE NOTE The Craft Maltsters Guild is selling this awesome Craft Malt Month tee until August 11, with a minimum order of 12 shirts. Lots of you expressed interest in just purchasing one or two, so we are here to provide a solution! If you do want 12+ tees, go to craftmalting dot com to purchase them at cost.

Get your T-Shirts for the inaugural Craft Malt Month - September 2024! Show off your support of the Craft Maltsters Guild, and the farmers and maltsters who make our favorite beverages taste better. Not to mention more sustainable.PRE-ORDER by August 11, 2024 to secure your size(s). We'll place this...

06/06/2024

It started as a simple Zoom happy hour.

It became our container.

It morphed into a time machine for reflection.

It transformed into a time capsule of our lives.

It’s been a journey! Looking back, we’re damn glad we chose the scenic route.

Thank you to all who participated and produced the RadCraft Industry Relief Podcast. Our pints runneth over with gratitude for these people and this process— and for all of you listeners out there, too.

Cheers y’all! Thanks for tuning in. 🎧🍻🧡

04/06/2024

Thanks Durango Local News for covering the RadCraft Industry Relief podcast! Cheers to the great beer producers in Southwest Colorado!

The six-episode series chronicles how the craft brewing industry navigated the pandemic shutdowns. It revisits a series of virtual get-togethers that industry tastemakers attended to discuss issues related to the uncertainty of the era. The podcast was produced locally and features two Southwest Col...

06/05/2024

Thanks Craft Brewing Business! Just a few days left to register for the first workshop of 2024 featuring Kayla Stinnett of Iron City Social.

RadCraft will bring back its virtual social media marketing workshops for breweries in 2024, this year with Empowered Streaming.

01/05/2024

We've partnered with Empowered Streaming to enhance the user experience. Read more in The Brewer Magazine!

We hope to see you at these virtual beer marketing workshops— there are three planned in 2024!

First up: Social Media Marketing For Recurring Brewery Events with Kayla Stinnett of Iron City Social on May 10.

RadCraft Partners With Empowered Streaming To Amplify Workshop Experience RadCraft Supplier News RadCraft will bring back its virtual social media marketing workshops for breweries in 2024, this year with the amplification of streaming services from Empowered Streaming. The ...

21/04/2024

is back!

We're kicking off our 2024 lineup of virtual social media marketing workshops on Friday, May 10! The topic of the hour: Social Media Marketing For Recurring Brewery Events with Kayla Stinnett of Iron City Social.

Reserve your spot today! We hope to see you there.

The first of our series in 2024, this one's for the "DIY marketer" who wears many hats, especially when those working with a small marketing team or the infamous "team of one!" Events are the lifeblood of the brewery taproom, but keeping them fresh while keeping your sanity is a de...

19/04/2024

Heading to CBC? All six episodes of the RadCraft Industry Relief Podcast are only 2 hours and 20 minutes long. 🎧

Download it for your flight or bus or drive, and let us know what you think with a review! 🍻

RadCraft Industry Relief is a a zoom gathering turned podcast that captures the evolution of the craft beer industry over the past few years through the lenses of industry legends.

31/01/2024

Thanks ProBrewer! This was a great conversation!

Managing the morass of social media apps can be anxiety inducing for even the average user. When it comes to running business social media accounts, however, the pressure ratchets up. Navigating di…

14/11/2023

With the rise of craft maltsters across the United States, finding ways to help tell that story to consumers via your staff is a great way to make a deeper connection with both those buying your beers and the farmers working with your malt providers.

30/09/2023

We’re still truckin’ on the photo contest, 11 years later.

You’ve all got ONE MORE DAY to show us what summer beer looks like to you! Tag and for a chance to win a new on us.

We hope y’all had epic summertime adventures!

🍻 :
🛻 :
📸 :

29/09/2023

Cap off with our malt marketing workshop:

𝑾𝒓𝒊𝒕𝒊𝒏𝒈 𝑪𝒓𝒂𝒇𝒕 𝑴𝒂𝒍𝒕 𝑰𝒏𝒕𝒐 𝒀𝒐𝒖𝒓 𝑩𝒓𝒂𝒏𝒅 𝑺𝒕𝒐𝒓𝒚 🌾🍺🥃

This discussion will feature panelists of (photo 1️⃣) and of (photo 2️⃣), who will share how they've cultivated relationships with local maltsters to tell stories about their ingredients.

If you’re a professional in the malted beverage industry, this workshop is for YOU!

Can’t make it tomorrow? You can access the recording— and additional resources for additional educational resources about marketing your malt on social media— after the discussion, as long as you’re signed up!

A portion of proceeds will support the 2024 Craft Malt Conference put on by .

Get registered in the link in our bio.

12/09/2023

The bartender was onto us. After finishing tacos and margaritas at State of Confusion, we ordered three more fresh tortillas to-go. It was the thick of summer 2022 and the was heating up TikTok feeds across the globe.