JCDecaux

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JCDecaux

Global leader in Out-of-Home advertising for over 60 years. In 1964, Jean-Claude Decaux invented advertising street furniture.

Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

06/11/2024

Ready to get your hands dirty? 🔨

That's what inspired this HORNBACH OOH operation in Amsterdam, Rotterdam, and Enschede.

JCDecaux Nederland placed these large 3D hands on some of their iconic street furniture. 👉 The perfect way to remind passers-by of the power and creativity of both the brand and Out-of-Home advertising.

04/11/2024

A journey through art and awareness! 🎗

JCDecaux Brasil has transformed the São Paulo metro into a vibrant digital art gallery! 🎨

Throughout October, commuters on the 4-Yellow and 5-Lilas lines were invited to immerse themselves in an exhibition with a heartfelt mission: raising awareness about breast cancer and the power of early detection.

In collaboration with Artpoint, the initiative showcased the work of 12 renowned digital artists from 11 countries, each piece radiating messages of hope, strength, and resilience.

01/11/2024

Bringing the deliciousness to life! 🍔

IGPDecaux has turned one of their Milan’s bus shelter into a cozy, colorful space with nostalgic vibes, showcasing the irresistible campaign from Roberto.

But that’s not all – the vibrant Sirietto tram is also spreading flavor and joy across Milan! 🚋

The perfect example of how creative advertising be! 🙌

28/10/2024

Enter the ice cream world at the bus shelter.🍦

JCDecaux Nederland sprinkles some sweetness into the streets of Amsterdam with an creative OOH operation for Ben & Jerry's ! ✨

What was it about?

👉 You could scan the QR code to enter the chunky experience and discover your picture on a Ben&Jerry’s cup via the interactive displays in the bus shelter.

Who knew a bus shelter could be this yummy? 😋

A big scoop of love to Mindshare for whipping up this delightful campaign!

&Jerrys

25/10/2024

Turning the streets of Milan into fashion hotspots!✨

IGPDecaux transformed some of their iconic street furniture into stylish shop windows for C.P. COMPANY during Milan Fashion Week. 🧥

The brand’s jackets take center stage, transforming the cityscape into a creative fashion showcase.💥

22/10/2024

Waiting for your bus… on a couch! 🛋️

The iconic red couch of the realestate.com.au, the real estate listings online platform, has appeared under some of JCDecaux Australia’s bus shelters in Melbourne and Sydney.

People have enjoyed immersing themselves in this innovative Out-of-Home operation and its multiple features:

1️⃣ A red couch to chill in ;
2️⃣ An interactive experience where you can scroll through local real estate listings ;
3️⃣ A message: “We'll help you keep moving” that reinforces the brand’s mission.

The perfect way to position the brand as a trusted property companion whilst making the most out of our iconic bus shelters.🏡

18/10/2024

☕ Spotted in Milan!

To celebrate International Coffee Day in early October, illy launched the “Mind the Coffee Cup” project, raising awareness about regenerative agriculture and the future of coffee, while preserving ecosystems and the communities that produce it. 💚🌱

As part of this 360-degree campaign, IGPDecaux's street furniture played a central role in creating a memorable experience.

📍 A major highlight was the branding of 2 metro stations in Milan, immersing commuters in Illy's vision for the future of coffee production through innovative regenerative farming methods.

This is the perfect example of an OOH operation turned into an engaging and educational journey! ☕

16/10/2024

Optimus Prime on Avenida Paulista! 🦾

For the realease of the new movie ‘Transformers One’, Paramount Pictures brought the legendary bot to life with LED-lit eyes and head movements, right on one of JCDecaux Brasil iconic street furniture in São Paulo 👀

⚡️ An epic project that lit up the city, inspired by the world of TRANSFORMERS!

Bizsys

10/10/2024

The BC Žalgiris Kaunas basketball club is turning 80… 🏀 and JCDecaux Lietuva is making sure everyone in Vilnius knows it!

Check out their iconic Morris Column showcasing the club's new jersey by PUMA Group. 💚

With this interactive display, the brand invited people to purchase tickets for the games and the newly updated merchandise through a QR code.

08/10/2024

Your daily commute just got a bubbly upgrade. 👀

Spotted in the streets of Kazakhstan: RTSDecaux Kazakhstan and Garnier Kazakhstan created this one-of-a-kind bus shelter… featuring a full-scale micellar water bottle! 💦

Garnier

04/10/2024

Une campagne gonflée… 🚗

👀 « Defy ordinary » : c’est le pari relevé par JCDecaux sur l’une des toiles les plus grandes du périphérique parisien « The TOWER ».

🏢 50 m de hauteur : c’est la hauteur à laquelle a été suspendu le nouveau Nissan Qashqai e-Power sur la façade d’un immeuble Porte de Saint-Ouen !

Comment ? Grâce à une spectaculaire structure gonflable reproduisant la voiture 👉 8,4 mètres de long et 3,5 mètres de large.

👏 Bravo à Nissan, et TBWA\Paris et à nos équipes JCDecaux !

03/10/2024

Orange is the new white. 🧡⚪️

⚽️ Orange teams up with Real Madrid C.F. as their official telecommunications partner for the next 3 seasons! Bringing the power of 5G/5G+ to the iconic Santiago Bernabeu stadium, the brand is looking at enhancing the fan experience like never before.

📍 In celebration, the “Orange is the New White” campaign was displayed on JCDecaux ES's street furniture around the stadium.

A bold showcase of innovation, colour, and teamwork!

CReative

01/10/2024

The Big 5 in the spotlight 👀

September is a cultural month in The Netherlands. For the occasion, five iconic art masters could be seen in The Hague: Vermeer, Rembrandt, Mondrian, Escher and Panorama Mesdag.

With large 3D binoculars, the Museumpleincasts a striking view of the “Five Masters, One City” campaign on JCDecaux Nederland’s street furniture.

| Out of Home Masters |

20/09/2024

Britânia Eletrodomésticos is bringing the heat on Avenida Paulista! 🔥

They created a BIG family-sized Air Fryer on the sidewalk on one of JCDecaux Brasil's street furniture!

This is how you make a hot marketing campaign

17/09/2024

Some flowers to greet autumn! 💐🍂

Gucci teamed up with JCDecaux Hungary for the release of their new fragrance Flora Gorgeous Orchid. They created this flowery bus shelter that catches the eyes of every passers-by.

13/09/2024

A refreshing break in the heart of the city! 🌞

Fuzetea brought the summer vibes to Újbuda city centre with a splash of seasonal assets on JCDecaux Hungary's bus shelters! 🍹

With a lush, grass-covered bench, it was the perfect spot to soak in some chill vibes while waiting for your bus. 🚌

12/09/2024

Transforming your daily bus waiting into a skincare oasis 💙

Through a collaboration with OMD Australia, JCDecaux Australia added spangles, handy dispensers and free NIVEA creme to their bus shelters! 💙

The perfect way to transform your every day commute into a !

02/09/2024

JCDecaux Singapore is excited to celebrate new milestones with Lancôme and Changi Airport 🎉

We are proud to partner with Lancôme and Changi Airport for the new Génifique Ultimate serum. Featuring, for the first time, stunning skytrain wraps and creative touches on green columns at Terminal 1 Central Piazza.

From terminals to greenery, this collaboration showcases the endless potential of impactful, airport-wide executions. A big thank you to Lancôme and Changi Airport for making this seamless blend of beauty and innovation possible!

Together, we're redefining the possibilities of out-of-home media in transit spaces.

29/08/2024

3D makes it look better 👀

knows how to stand out with this marketing operation with !

And a great way to make every shopper hungry at the mall.

28/08/2024

Artwork in the city 🖼🌆

🚏 The exhibition: “Adrienne Elise Tarver: She who sits”, a series of six images, displayed on 300 JCDecaux North America bus shelters across New York City, Chicago, and Boston, is now on view through November 24.

💭 This exhibition focuses on the centrality of the Black matriarchal figure with new imagery where her subjects are seated in intimate environments, communicating their power with a reference to the sit-in as a political tool.

✨ What a better way to showcase Public Art Fund's exhibition to the eyes of everyone walking by.

📸 Mel Taing

21/08/2024

🍦⏪ Let’s rewind to this cool summery campaign!

Feeling the summer heat yet? We're bringing back an old favorite campaign. Watch as your beloved Magnum classic flavor leaps of a stunning 3D LED panel by JCDecaux Singapore. 🤩

If you could only have one ice cream flavor all summer, what would it be? Share your fave! 🍨

20/08/2024

🌸 And… that's how you make your marketing blossom!

RTSDecaux Kazakhstan teamed up with Herbal Essences to create a floral campaign right at the bus shelter! 🌼

A great way to bring joy and smiles to every passer-by! 🌞

16/08/2024

🧀 Say cheese!

👀 It’s not just any OOH operation, but a giant Parmesan slice put on top of one of JCDecaux Brasil’s advertising panel in São Paulo, and showing off some cool mechanical movement.

⏳ This cheesy delight is part of Queijos Faixa Azul’s campaign “Our Secret Ingredient Is Time”, celebrating how time perfects Faixa Azul's delicious flavor and texture.

Bizsys fri.to

13/08/2024

👀 Schweppes bottled up… in a column!

🙌 Far from the typical OOH operation, JCDecaux Lietuva changes the game.

✨ Part of a larger-ten-life campaign that also features dynamic DOOH, this special installation in a Morris Column gives exposure to the brand right in the streets of Vilnius.

Want a sip? 🥤

09/08/2024

🌺 Rotterdam just got a tropical makeover!

JCDecaux Nederland is turning heads with a special operation in Rotterdam for Robijn.

🌸 An olfactive display placed on the edges of the panel enabled passers-by to smell the scent of the brand’s new softener in the air!

📍 Just the perfect operation to showcase this flowery product right in the streets.

Don’t just see it, smell it! 👃

PS: Can you find all the birds in the picture? 🦆

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A journey through art and awareness! 🎗 JCDecaux Brasil has transformed the São Paulo metro into a vibrant digital art gallery! 🎨 Throughout October, commuters on the 4-Yellow and 5-Lilas lines were invited to immerse themselves in an exhibition with a heartfelt mission: raising awareness about breast cancer and the power of early detection. In collaboration with Artpoint, the initiative showcased the work of 12 renowned digital artists from 11 countries, each piece radiating messages of hope, strength, and resilience. #PinkOctober #BreastCancerAwareness #DigitalArt

Britânia Eletrodomésticos is bringing the heat on Avenida Paulista! 🔥 They created a BIG family-sized Air Fryer on the sidewalk on one of JCDecaux Brasil's street furniture! This is how you make a hot #OOH marketing campaign #Marketing #OutOfHome #Branding

JCDecaux Singapore is excited to celebrate new milestones with Lancôme and Changi Airport 🎉 We are proud to partner with @lancomeofficial and @changiairport for the new GénifiqueUltimate serum. Featuring, for the first time, stunning skytrainwraps and creative touches on green columns at Terminal 1 Central Piazza. From terminals to greenery, this collaboration showcases the endless potential of impactful, airport-wide executions. A big thank you to Lancôme and Changi Airport for making this seamless blend of beauty and innovation possible! Together, we’re redefining the possibilities of out-of-home media in transit spaces. #JCDecaux #ChangiAirport #Lancome

Lancôme at Changi Airport | JCDecaux Singapore

JCDecaux Singapore is excited to celebrate new milestones with Lancôme and Changi Airport 🎉 We are proud to partner with Lancôme and Changi Airport for the new Génifique Ultimate serum. Featuring, for the first time, stunning skytrain wraps and creative touches on green columns at Terminal 1 Central Piazza. From terminals to greenery, this collaboration showcases the endless potential of impactful, airport-wide executions. A big thank you to Lancôme and Changi Airport for making this seamless blend of beauty and innovation possible! Together, we're redefining the possibilities of out-of-home media in transit spaces. #JCDecaux #ChangiAirport #Lancome

3D makes it look better 👀 #FoodPanda knows how to stand out with this marketing operation with #JCDecauxSingapore! And a great way to make every shopper hungry at the mall. #OOH #OutOfHome #Marketing #Brand #BrandAwareness

🍦⏪ Let’s rewind to this cool summery campaign! Feeling the summer heat yet? We're bringing back an old favorite campaign. Watch as your beloved Magnum classic flavor leaps of a stunning 3D LED panel by JCDecaux Singapore. 🤩 If you could only have one ice cream flavor all summer, what would it be? Share your fave! 🍨 #IceCream #Magnum #SummerVibes #OOH #DOOH

🍹 Lisbon got a fruity upgrade! 🧃 Check out JCDecaux Portugal’s display for Compal's 100% Mango Fruit Juice. 🥭 With 3D animations of falling fruits, it really creates the perfect juicy campaign operation to highlight this pure, natural beverage! #CompalJuice #3DAdvertising #DOOH #OutOfHome

🌸Through the partnership between Lancôme and JCDecaux ES, an elegant bus shelter adorned with the perfume's bottles was created, bringing this luxurious experience directly to the streets of Madrid. Let every spritz of the fragrance La Vie est Belle by Lancôme transport you to your next destination. ✨ Publicis Media L'Oreal España Metro de Madrid EMT Madrid #LaVieEstBelle #OOH #LANCOME

Football is taking over at the Tram Shelter ⚽ Now TV, the Hong Kong TV service operator, hit a goal with their European Football Tournament activation at Tram Shelter No. 105 in Causeway Bay! 🎉 In collaboration with JCDecaux Cityscape, an engaging Football Heading Challenge was curated. Imagine a suspended ball in mid-air, daring participants to showcase their skills! 🏆 The strategic creative design and branding further amplified engagement, promoting Now TV’s exclusive tournament coverage and online on-demand service. #NowTV #TramShelter105 #FootballChallenge #JCDecauxCityscape #HongKong #OOH #電車站105 #香港

Stay chill this summer even under the bus shelter 🚏🧊 To promote the new Dyson Pure Cool purifying fan, the brand teamed up with Gewista for refreshing collaboration! 💦 Push a button and enjoy the refreshing frosty and purified air during the hot days. The perfect #OOH operation for humans and pets to stay fresh while waiting for your bus! 😎

How does the bus shelter of the future looks like? 🚏👀 Sylvain Grandpierre, our Graphic Design Director, is present at #VivaTech to talk about our unique bus shelter designed using an upcycling approach, visible on our booth. We got to chat with him... and guess what? We’ve got some insights for you 🎥 #Design #Street Furniture #Upcycling #SmartCities @vivatech

Before #VivaTech opens, check out our Day 2 recap video of the best moments from yesterday! 🎥 🎥 We had a chat with Monnier Magali, our Creative Director, and Thibaut Duverneix, CEO of Gentilhomme Studio, to discover the immersive content showcased in the « Unlimited #DOOH» zone on our booth. 🏆 Frédéric Saffroy presented the winners of our Nurture Startup Challenge in partnership with Viva Technology! 🥇 The Female Founders Challenge took place in Stage 1. Isabelle Mari, our Strategic Projects Director, participated in the award ceremony. 📍 Find us on booth F45 in Hall 1 at Parc Expo, Porte de Versailles in Paris.

JCDecaux at VivaTech - Day 1

⏪ Let's quickly review the best JCDecaux moments from Day 1 at #VivaTech 🚀 👀 We unveiled our booth and its numerous innovations for the public to discover! 🌍 Jean-Charles Decaux was among the 7 CEOs of Software République's partners to officially unveil the #U1stVision! 📣 Our Marketing & Business Dev. Director - Transport Division, Jérôme Lepage, joined us to talk about immersive digital experiences for transport environments. 🎤 We presented our low-carbon bus shelter with an innovative upcycling approach. 📍 Join us on booth F45 in Hall 1 at Paris Expo, Porte de Versailles in Paris, France.

Everything grows with care! 🌱 With a little attention and some care, JCDecaux Nederlandadvertising street furniture grew up into adult advertising media in two weeks in 3 different steps. 📊 Winter is gone and HORNBACH surely knows how to make an impact! They want to remind people to get in their gardens and start taking care of their flowers and greens. 🌼💚

🧳👀 Arriving passenger: our international Airport research!

Learn everything there is to know about airports ✈ 🚀 Discover “First Class Advertising – The Enduring Magic of Airports”, the latest international research that unlocks insights on the airport environment and flyers. 🧳Pack your luggage and discover the research 👉 https://www.jcdecaux.com/blog/first-class-advertising-the-enduring-magic-of-airports 👀 Thanks to our Creative Digital Content Partner OUTPUT! #Output

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Our Story

In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux - now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising. With 13,030 employees, the Group is present in more than 80 countries around the world.