MS E403: Strategic Content with Pamela Wilson
Content marketing is such an all-encompassing term. It touches online advertising, video marketing, sales copywriting, conversion optimization, SEO, and so much more.
At its heart, content marketing is about serving the customer or prospect something that will add value and make a real difference for them. This may sound simple, but there's a lot of nuance to pulling this off effectively. You're about to hear all about how to do this with consistency and panache.
Pamela Wilson is a bestselling author, marketing advisor, executive coach, and keynote speaker. She has two definitive books on content marketing: Master Content Marketing and Master Content Strategy. She was formerly a VP at Copyblogger.
In this episode, Pamela will share her recommendations on content plans, upgrades, and quality. We'll discuss how and how not to weave generative AI into the content production process. And you'll learn some of her best secrets, like the website lifecycle, reference librarian mode, the most popular content report, and AI drafts.
Enjoy the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/strategic-content-with-pamela-wilson/
MS E402: Understanding Entities with Dixon Jones
Despite the rise in AI, entities are still a "thing" in the SEO world and will continue to be for the foreseeable future. Entities are fundamental if you want a Google knowledge panel, which is that box on the right-hand side of the search results. That's because entities are the foundation of Google's Knowledge Graph, and they help Google understand the relationships between things mentioned in the content on your website, which is arguably even more important than a knowledge panel.
Here to speak in depth on entities is the author of the book Entity SEO and the CEO and founder of the entity-based SEO tool InLinks, Dixon Jones. Dixon was previously the CMO of Majestic, an outstanding link analysis tool I use constantly. He's also a long-time SEO speaker for over 20 years. He was previously a guest here on episode 279. Now he's back, and in this episode, we go deeper into entities, including schema markup and the same attribute.
And now, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/understanding-entities-with-dixon-jones/
MS E401: Grow Your Podcast Audience with Sachit Gupta
If you're looking to grow your business through podcasting, you're in for a treat! In this episode we have Sachit Gupta joining us. Sachit is a top podcaster and business consultant who helps podcasters, creators, brands and businesses build, grow and scale online platforms to millions. Over the last ten years, he's helped 100 creators generate millions in revenue and millions of subscribers, built multiple top-ranked podcasts, and been behind the scenes for multiple #1 New York Times Bestsellers.
He's worked with clients like Rohit Sharma (Captain of the Indian cricket team), Tim Ferriss, and Seth Godin's altMBA to build podcasts, make money, and grow and scale their audience. He's also helped over 30 brands, including Toptal, HostGator and ActiveCampaign, create win-win partnerships with podcasters and creators.
Sachit hosts the Conscious Creators Show, which became the #25 ranked US podcast within 30 days of launch. He trains podcasters and creators at CreatorsMBA.com.
And now, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/grow-your-podcast-audience-with-sachit-gupta/
MS E400: Make Better Decisions with Avinash Kaushik
You're about to hear from a renowned analytics expert. But this episode is about so much more than analytics. It's about being more deliberate, an essentialist even in your marketing.
Avinash Kaushik is the author of two best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0. He was at Google for 16 years and recently left to take on the global Chief Strategy Officer role at Croud, a leading full-service marketing agency. He has a popular blog called Occam's Razor and a newsletter called The Marketing Analytics Intersect.
Avinash is an authoritative voice on how marketers, executives, teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. He's been recognized as the Statistical Advocate of the Year by the American Statistical Association, Most Influential Industry Contributor by the Web Analytics Association, and recipient of the Founder's Award by Google.
To say Avinash is brilliant would be a vast understatement. I loved this conversation, and I'm sure you will too!
And now, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/make-better-decisions-with-avinash-kaushik/
MS E399: Achieve Leverage with Ryan Levesque
Quiz funnels have been around for decades, ever since IQ tests were put online that required an email address to get the results. My guest today, Ryan Levesque, is arguably the biggest innovator, if not pioneer, in quiz funnels. But this episode isn't a deep dive into quiz funnels and how to make them work for your business. Instead, this episode is more broadly applicable, as it's about how to achieve scale in your marketing through the use of leverage. Ryan knows first-hand how to achieve scale through leverage. He also knows the high cost of not doing so; instead, trying to hustle and grind your way to growth. Indeed, the latter approach almost killed him. Wait till you hear his wild story and his miraculous recovery. Ryan was put through an insurance company's physical exam just at the right moment before slipping into a coma. Talk about a stroke of luck! It was divine providence, but call it what you will.
Ryan Levesque is the 6-time Inc. 5000 CEO of The ASK Method® Company, and the #1 national best-selling author of the books, Choose and Ask, the latter named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. He also co-founded bucket.io®, the world's leading software suite for Coaches, Consultants, Course Creators and "Hybrid Experts" with over 80 million end users worldwide.
If you want to be truly inspired by a marketing show, this is the episode for you! Even if you've heard Ryan before on podcasts or stages, I'm sure you're going to glean something new. So, strap in, and enjoy the ride!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/achieve-leverage-with-ryan-levesque/
MS E398: Make ChatGPT Your Marketing Assistant with Peter Swain
Generative AI is changing how marketing is done, and we're only just getting started. Knowing which tools to use and how to formulate the best prompts can make all the difference in the results you get. You're about to get the low down on this from my guest today, Peter Swain.
Peter is an "OG" in the space of digital. An early pioneer of both web and mobile, he is now unlocking the power of AI for entrepreneurs and businesses. Peter is also the author of the brand-new book Proud or Rich.
In this episode, Peter and I discuss using AI for researching personas, writing and narrating books, accessing tool data via APIs, assessing the truthfulness of AI output, creating images such as headshots, and creating highly produced videos. Peter also shares some ninja techniques for improving your ChatGPT prompts. We discuss some of the moral implications of generative AI. And he shares some of his favorite AI tools beyond the obvious ChatGPT.
I'm sure you're going to love this episode! And it'll be immediately applicable to you, regardless of your role or industry.
So now, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/make-chatgpt-your-marketing-assistant-with-peter-swain/
MS E397: How to Build a Digital Marketing Agency with Stephan Spencer and Greg Merrilees
If you want to hear my crazy backstory and a bunch of nuggets about marketing, business, and SEO, this is the episode for you. In addition, I'll be sharing some things that I don't normally share publicly. This interview of me is by my friend and collaborator Greg Merrilees for his upcoming book and was recorded at the beginning of 2020. You may already be familiar with Greg from episode 222, Secrets to a Persuasive Website -- a great conversion-based web design episode. Greg is one of the best web designers on the planet, and I'm not exaggerating. He's my go-to guy for any website I need to design. He and his team at Studio1 have designed eight websites for me over the years, and I send all my clients to him.
Greg has pulled out some of my best stories, lessons learned, tips, tricks, and screwups from me. You'll get a lot out of this episode. So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/how-to-build-a-digital-marketing-agency-with-stephan-spencer/
MS E396: Outsourcing to the Philippines with John Jonas
Offshore teams is something I've been doing for many years. I went fully remote in 2010 and never looked back. Today, I have a distributed team across six countries and four continents. My previous agency had physical offices, and pretty much everyone had to work from the office. I'm never going back to that. Thankfully, when I sold my first company in 2010, I was able to start over with a blank slate, and boy, did I make some changes!
My guest today, John Jonas, is one of the biggest fans of remote Filipino teams that you're going to find. John is the founder of OnlineJobs.ph, the largest website -- bar none -- for finding Filipino virtual workers, with over 2,000,000 Filipino resumes and over 500,000 employers from around the world using it. John works about 17 hours per week, choosing to spend his time with his family rather than working. This is made possible by having an almost completely Philippines-based team, and he lives in Utah and rarely travels on business trips. That is some seriously impressive "lifestyle design" -- a term popularized by Tim Ferriss in his groundbreaking book The 4-Hour Workweek. By the way, Tim was a past guest, and that episode is a classic I highly recommend you listen to after this one.
If you want to learn how to delegate more of your workload, build a remote team, and scale your business, this is the episode for you! On with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/outsourcing-to-the-philippines-with-john-jonas/
MS E395: Achieve Operational Excellence with Lloyd Thompson
Operations and marketing go hand-in-hand. With operational excellence, you are in a position to scale your business as you increase your leads and sales. Conversely, if the operations side of your business is a hot mess, then you are hamstrung in your growth.
My guest today, Lloyd Thompson, is an expert on operational excellence. Lloyd is the founder of VirtualDOO, a firm that provides fractional DOOs (Digital Operations Officers) to agencies and online businesses. Lloyd is also the author of 9 Ways to Leave Your Day-to-Day Operations.
Lloyd helps busy business owners get out of the daily operational management so they have time to focus on their passions, strategy and acquiring new business.
If you're ready to learn how to go from a scattergun approach to operating with laser-like precision, stay tuned; this episode is going to deliver some operational enlightenment.
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/achieve-operational-excellence-with-lloyd-thompson/
MS E394: Create Copy That Connects and Converts Like Crazy with Jaimee Maree
What does the plotline of your favorite Hollywood movie have to do with your website copy? Turns out more than you think. On today's podcast, I speak with Jaimee Maree - a digital marketing expert and the owner of the direct-response copywriting agency Savvy Copy. In this episode, she shares how she helps industry experts and passionate entrepreneurs build authority, attract their ideal clients, and generate more leads and sales - all through the power of words. I'm talking about names like Sylvester Stallone, Roger Love, and Bill Zanker with investors Pitbull and Tony Robbins, plus hundreds of others - from A-list celebrities to local dentists, including a number of my clients and my wife, Orion.
In this episode, we dive into how Jaimee uses the same storytelling principles behind the best movie scripts to create compelling, high-converting copy for clients. She lifts the veil on what elevates sales copy from simple words on a web page to a high-performing, high-ROI investment for your business. In a space that can so often be deemed sleazy, Jaimee is redefining the way sales copy is written and proving that marketing can be authentic, ethical, and highly persuasive all at the same time. We also cover the rise of AI, the importance of finding your prospect's villain and the very real risks of not getting your messaging right - and it turns out, the stakes could be much higher than you realize.
Without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/create-copy-that-connects-and-converts-with-jaimee-maree/
MS E393: Build Super High Authority Links with John Hall
Link building is one of the hardest parts of SEO, and scoring really high authority links from major media outlets is like figuring out a system to repeatedly win the state lottery. So I'm sure you're going to be fascinated to hear what my guest, John Hall, has to say about this matter.
John is an author, keynote speaker, and serial entrepreneur. His bestselling book “Top of Mind” is published by McGraw-Hill. John is cofounder of Influence & Co, which he sold in 2019. Currently, he is Chief Strategist at Relevance, a growth marketing agency and incubator that he cofounded. Two of Relevance's big investments are Calendar.com and Gab Wireless. John was a recipient of the EY Entrepreneur of the Year Award for Best Emerging Company and was recognized as one of the Business Journals’ Top 100 Visionaries.
In this episode, John and I talk about influencer programs, realistic budgets and timeframes for link building, managing expectations, skyscraper content, and much more.
And now, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/build-super-high-authority-links-with-john-hall/
MS E391: Grow Your Audience with Rachel Miller
Are you ready to learn how to grow your audience? If so, you're in the right place.
Rachel Miller is an expert at growing audiences through social media. Rachel is the founder of Moolah Marketing. She's a serial business builder, a mother to six kids, and a lifetime learner. After growing her audience to over 4.4 million people and bringing in over 10 million in revenue from those audiences, Rachel now helps other businesses grow engaged audiences for their brands. She's coached 20,000 businesses, helping them get their content in front of people organically without spending money on ads.
I'm sure you'll love this episode, and now on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/grow-your-audience-with-rachel-miller/
MS E392: Managing Your Reputation through SEO with Chris Silver Smith
SEO isn't manipulation, though it can be used to repair or damage someone's online reputation. And that can even turn into legal battles. You're about to learn how all this works from an ORM expert (ORM stands for Online Reputation Management).
Chris Silver Smith is the CEO and founder of Argent Media, a search marketing agency with extensive experience in SEO, social media PPC, and reputation management. Chris has consulted for clients that range from the Fortune 500 to public figures. Chris is also a frequent expert witness in legal cases involving major brands such as Google, GoDaddy, the Academy Awards, Starbucks, Adidas, and Versace.
In this episode, Chris and I discussed ChatGPT, click-through rate as a ranking factor, whether Google's autocomplete suggestions can be influenced by the nuances of ORM and some fascinating legal cases involving online reputation. Chris is super smart and you're guaranteed to learn something useful. So enjoy!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/managing-your-reputation-through-seo-with-chris-silver-smith/
MS E390: How to Put Your Business on Autopilot with Mike Wolf
A shift in mindset can take your visions from concepts in your head to a concrete reality in your bank account. My guest today helps thousands of people achieve those goals.
I’ve had Mike Wolf on my other show, Get Yourself Optimized — he’s a good friend and we had such a great response last time, I’m really excited to have him here on Marketing Speak today. As a seasoned real estate mentor and serial entrepreneur, Mike has a wealth of knowledge to share about the industry. He’s an international speaker and philanthropist, as well as a passive income expert who teaches people how to make money while they do what they love. He's been featured on NBC, Fox, and the TEDx stage.
Mike has a great quote on his site which is, “Don’t wait to buy real estate. Buy real estate and wait.” The real estate game is volatile and scares a lot of people off, but entering the market with a robust business strategy makes all the difference. If building systems and scale without being personally sucked into the day-to-day is something that resonates with you, then stick around! Coming up are some invaluable insights and tips on getting in the right mindset and accessing the right strategies using the right team.
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/how-to-put-your-business-on-autopilot-with-mike-wolf/
MS E389: Gamify Your Sales Funnels with Hawk Mikado
With sales funnels, you have to inspire your audience to take action. Thus you need to use psychology to craft compelling messages that connect in an authentic way. And of course, there’s a lot more to it than that, as you’ll find out in this episode.
If you want to know who’s really on top of their game in marketing funnels it’s today’s guest, Hawk Mikado, aka the Funnel Gamer. His wealth of knowledge and talent has built over eighteen 7 & 8-figure funnels and helped nearly 12,000 entrepreneurs add 6 figures to their businesses. He is an entrepreneur, an adventurer, and a family man. It’s so great to have Hawk on the show today to spread some of that knowledge with us. We cover a lot of ground in this episode including the importance of always starting with a human-written sales page. We discuss developing a powerful engine for your lead flow, and how story is such an underutilized tool. If you want to know how to turn a sales page into a powerhouse by utilizing psychological triggers and the six human needs to captivate attention, elicit emotion, and drive logical reasoning, then you’re in the right place.
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/gamify-your-sales-funnels-with-hawk-mikado/
MS E388: Scaling on YouTube Using Ads with Tom Breeze
It's not easy to consistently grow your YouTube presence. But when you know what your viewers actually love watching and how to improve upon your best videos, creating stellar YouTube content – including video ads – becomes easier than ever before. And that's what my guest on this episode wants to show you.
It is my pleasure to have YouTube ads expert Tom Breeze back with us. Tom was a guest a few years ago and he's come back on to go deep into YouTube with us, especially the advertising side, in this episode. Tom is the founder of Viewability, a YouTube ad agency, and Bidurk, a software company that focuses on helping you grow on YouTube. In this episode, we explore the differences between social media platforms, more specifically how Facebook is an ad platform, whereas YouTube is a content platform. Of course, advertising is the primary way creators can earn money on YouTube. This revenue from ads is shared between YouTube and the creator - thus empowering creators to directly profit from their work. Whether you’re a YouTube veteran or newbie, there’s so much powerful knowledge packed in this episode for you to profit from.
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/scaling-on-youtube-using-ads-with-tom-breeze/
MS E387: Data-Driven SEO Insights with Will Critchlow
SEO thrives in an environment of shared findings, hyphotheses, and tests, and my esteemed guest on today’s show has made it his mission to do just that.
Will Critchlow is CEO of SearchPilot, an enterprise SEO A/B testing platform that proves the value of SEO for the world’s biggest websites by empowering them to make agile changes and test their impact. Will was on the show back in 2018 and it’s great to have him on again to geek out on the science of SEO.
In addition to talking tech, we explore Will’s minor obsession with basketball (yes, they play basketball in the UK) – how it shaped his life path, and how it led him to invest in an app developed by one of his basketball buddies. Will discusses some of his favorite SEO resources, people he follows on Twitter, as well as conferences he has gotten a lot of value from, (shoutout to MOZcon). It’s fascinating to hear about the evolution of SearchPilot from the Distilled days, the powerful lessons learned along the way, not to mention how Will ruffled some feathers at Google!
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/data-driven-seo-insights-with-will-critchlow/
GYO E385: The Enlightened Marketer with Jay Abraham
You’ve got to wrestle the bear to the ground every day. That was something that Fran Tarkenton once told my guest Jay Abraham, and it really speaks volumes, both on and off the field!
I’m so excited to have my dear friend and revered marketing guru, Jay Abraham, back on the show yet again. Jay and I always have such amazing conversations. In today’s episode, we talk life, parenting, relationships, entrepreneurialism, and how it really is about tackling the bear every day.
In his many decades of experience, Jay has found that, for us humans, it all comes down to quantum physics — meaning, in your personal and professional life, you are either expanding or contracting. We discuss how leaning into your intuition in business can yield results you never would have expected. If you’re at all curious about how you can open your mind to go from incremental to exponential — coming from the guy who has been described as the $21.7 Billion Dollar Man — this is a must-listen episode.
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/the-enlightened-marketer-with-jay-abraham/
MS E383: Alignment with Highest Values with Dr. John Demartini
The magnificence of who you are far exceeds any fantasy you will ever impose upon yourself. These are powerful words spoken by my guest on today’s show, Dr. John Demartini.
Dr. Demartini is a highly acclaimed human behavior expert, author, speaker, and polymath who has studied over 30,650 books across all the defined academic disciplines. He has synthesized the wisdom of numerous cultures and shares this online and on stages in over 100 countries. His positivity and his intelligence are things I have long valued: In fact, one thing I require of my staff is to complete the Demartini Values Determination Process. As you’re about to hear, alignment of one’s highest values to their job duties practically ensures success.
Dr. Demartini asserts that you’re perfectly designed for your mission. When you determine your team’s hierarchy of values, each person’s genius, initiative, and potential will shine. Productivity and results are supercharged when you encourage employees to lean into their strengths and align their values with their role. It’s such an honor to have Dr. Demartini share his wisdom that has been a major game-changer in my business and in my life.
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/alignment-with-highest-values-with-dr-john-demartini/
MS E381: A Case Study in Preeminence, Prominence, and Positioning with Brandon Yosha
If there is a moral vacuum, it’s your duty to step in and be a mensch – a person of great integrity. When talking with my guest on today’s show, Brandon Yosha, I was reminded of these powerful words spoken by Aaron Feuerstein, the “Mensch of Malden Hills”.
Personal injury law is not always a savory arena, but Brandon is a pretty amazing example of what you can accomplish if you are guided by a higher mission. He is a trial lawyer and co-owner and partner at Yosha Law. He's also a former college football player. Brandon and I got to know each other through his cousin, the legendary Jay Abraham, a repeat guest here on Marketing Speak. Brandon became a client nearly a year ago. He’s more than just a client though; he has become a good friend.
In this case study episode, we talk about how Yosha Law, with guidance from me and my team, has been able to utilize SEO and online marketing to achieve an astounding 23 signed cases last month. That’s a record for the firm which has been around since the 1960’s. Brandon and I talk about the principle of preeminence, which is one of Jay Abraham’s teachings, and how we together put this principle into practice in a number of creative ways. If you’ve ever wondered how pursuing profit and doing good can go hand-in-hand, you need to listen to this episode—it’s truly inspiring.
So, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/a-case-study-in-preeminence-prominence-and-positioning-with-brandon-yosha/
