21/07/2023
If you’re a personal or commercial lines insurance agency right now, you are likely having to bring your policyholders bad news every time their policies come up for removal, particularly for property and vehicle coverage as well as commercial liability coverage.
What are you doing to communicate the market conditions and the effects on your clients’ policies? Are you waiting until renewal time to break the news to them and then bracing yourself for their reaction?
If you are regularly sending them newsletters branded just for your agency, you can give them perspective on what’s happening and what they may expect come policy renewal. On top of that, you can keep them up-to-date on legal and regulatory developments and other trends affecting their coverage.
Our newsletters are an essential tool for you to not only touch your clients on a regular basis, but also to retain and attract new clients.