The aim being to equip entrepreneurs, would-be entrepreneurs and persons in business with the tools to build the foundation for success. Everything in the universe is a pitcher brimming with wisdom and beauty. Jalal ad-Din Rumi
Each individual possess talent(s), a unique gift and strength; everything that is needed to succeed is birthed within you. Understanding the brand, your brand is a fundame
ntal tenet in strategic business. According to Personal branding guru, Dan Schawbel (Author of Me 2.0: 4 Steps to Building Your Future) you have to OWN your BRAND! Quote: “You are the chief marketing officer for the brand called you, but what others say about your brand is more impactful than what you say about yourself.”
The building blocks, the information and the tools are already there for the transformation to begin. We're here as a source of inspiration and motivation to guide you in your quest to refine, excel and become the you that you are in all fullness and splendour. The key to success is not limited to knowledge, however, here are some essential ingredients that you should possess:
1. Drive
3. Humility
4. Endurance
5. 'Stick-to-it-tiveness'!
6. Faith
7. Patience
8. The right Attitude
9. Readiness
10. Conscious and critical thinking
..and the list goes on
Identify and unlock who you really are and unleash the Brand: YOU! Tom Peters of Fast Company (1997) said that, "regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." What is your value proposition?
“Your name and face carry your brand in both reality and virtual reality, such that wherever they are cited, your personal brand is at stake.” Dan Schawbel
"The Superior Man is aware of Righteousness, the inferior man is aware of advantage." ~ Confucius
