Exploring the workings of the creative mind through the guise of a single word. Why?
Creatives are too often asked the same questions about their processes, practices and background. From these questions, we rarely gauge a true or honest understanding of what it means to be creative from a personal and professional point of view. Word—Form opens a dialogue by challenging creatives to reflect on their processes in an indirect way. Every month, three creatives write on a new topic, sharing their thoughts, experiences and opinions based around this single word.
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