We strive to promote our collective of musicians, DJs, designers and engineers. Previously, while in the process of promoting the collective, we were fortunate enough to be in a position where we could donate our revenues to charity organisations that work towards making the world a better place. The music industry has changed, however, and with dropping revenues from traditional means of music di
stribution, the rules of the game has changed. Nevertheless the charity aspect is still important in our work and it is mirrored primarily in the activities we do aside from releasing music, such as throwing fund-raiser parties. For example, we hosted a fund-raising event in Antwerp following the Haiti earthquake of 2010.01.12, and we have arranged a fund-raiser in Vienna in support of child cancer research. The name, Devils Mind Records, alludes to what could be seen as a paradox, devils engaging in social entrepreneurship, donating revenues to charity. Thus, the name symbolises the on-going struggle between dark and light, night and day, the interaction between yin and yang, a process which at its core is intrinsic to nature and life.