Kirsten Jordan

12/01/2024

If you've been thinking about grabbing a ticket to the Gather Society's Inaugural event for women in business on February 23rd...today is a good day to do it! Early bird ticket sales end and I don't want you to miss out on a great deal!

Finally, an event that gets it. Forget the lukewarm coffee and the forced networking. On February 23rd, 2024 you’re invited to attend the inaugural Gather Society event, an unforgettable event experience for women in business. This is the event you’ve been wanting and looking for. Buy tickets we...

03/01/2024

For the last couple of years I’ve been saying that I wanted to do more public speaking opportunities. But the opportunities and the invitations didn’t come. So, I decided to do something about it instead of complaining that no one was inviting me to speak while eating chips on my coach 😂.

So here’s the deal. I’ve partnered with .co and Erin Binns and on Friday, February 23rd the inaugural Gather Society event will be held at Toronto’s Park Hyatt hotel. The whole event has been created to gather a bunch of amazing women in business together. And I’d love to see you there.

Why another women’s event?

Well, I wanted one where I could speak at but jokes aside we felt that there was an opportunity to do something different. An event that actually brought together all women in business instead of creating one for entrepreneurs or for corporate oriented women. I believe that we can all sit in the same room together and learn and be inspired by one another. We all have stories to share.

There’s a link in my bio to buy early bird tickets and to check out our website to see more details and who the speakers are. I think they are pretty awesome and hope you do too.

www.gathersociety.ca

Finally, an event that gets it. Forget the lukewarm coffee and the forced networking. On February 23rd, 2024 you’re invited to attend the inaugural Gather Society event, an unforgettable event experience for women in business. This is the event you’ve been wanting and looking for. Buy tickets we...

11/12/2022

Can I get a yes please to this idea? I know so many of you probably already feel this way but I’d love to see us drop terms like “midlife crisis” in 2023.

For so many it truly is a time where we feel like we are coming into our true selves. Thank you for leading this movement ❤️

09/12/2022

We’re spending more and more time on social media these days. A worrying trend for a number of reasons but the reality is by spending so much time looking at other peoples’ content we aren’t giving space for our own content creation and creativity. You may think I’m just talking about social media content but I’m not 😉

Give yourself the space you need to create. You may be surprised with what you come up with! And what you want to create. ❤️

07/12/2022

We love to ask the question why and we talk a lot about the power of why. Here’s a simple brainstorming technique called the “5 whys” to get the content ideas flowing in a different way potentially. You may be surprised by your answers as you work through this exercise.

So grab your notebook, pen and some quiet time. Ask yourself a why question about your business.

Repeat 4 more times. All questions that follow should be asked using why and be based on the previous question's answer.

Swipe to see an example pf me doing it. The best part about this exercise is it’s quick and may help you with 5 new post ideas!

Let me know if you try it!

06/12/2022

I want to apologize to you. I still continue to see some really bad social media advice out there from so-called social media experts. I know that social media can be confusing and yet some people in my industry aim to make it even more confusing. They share advice and content that promotes the idea that what you are doing isn’t enough. They come from a place of fear and I’m frankly tired of it.

I’m here to tell you that you are unique. How you run your business is unique and each one of you reading this will have a different social media strategy.

Last week I saw this post around how posting one Reel per week wasn’t enough anymore and it made me mad.

This is generic advice. It adds additional pressure on people trying to figure this world out and to be honest if you are panicked about the fact that you aren’t making more than 1 Reel per week…well you have a marketing problem. Your social media presence is just one aspect of your marketing approach. It’s a great way to attract people and build up trust but it may not be THE marketing channel for you.

That’s why you need a social media strategy that takes into consideration the bigger picture. Your business goals, your full marketing approach.

Love,
The person who wants to create your social media strategy in 2023 (more to come on this!)

01/12/2022

😧 Let’s be honest with one another. All of our weekly screen time reports are probably one of the scariest notifications we see each week.

Even after consciously trying to out down my phone more, my screen time report is higher than I like (thanks and all the shows I stay up binge watching…).

Someone I know (.ca 😉) wisely told me this year that we only really have 18 summers with our kids. Then things shift and they most likely go off and start doing their own things more. I feel this way about the holidays. I know I don’t have much time left before my oldest clues in about Santa…

So this month I challenge you and myself to put down the phone more. You don’t need to go cold turkey but there’s probably something each of us could do. And you don’t need to snap photos on every outing you do this holiday season. You deserve to enjoy it too and be present. Let someone else take the photo of you for a change.

30/11/2022

There’s a lot of choices out there and we are going to be faced with many buying decisions over the holidays. So, what do you do when the products look identical and are priced the same?

It all comes down to personal values that your customers may have. Tap into these values with your content and your product will stand out.

Your product won’t be for everyone but it will be for the people who value what you really offer and stand for.

29/11/2022

⛔️ This is a “inside Kirsten’s head type of post” but I wanted to get your thoughts on something.

Are you ultimately the person your business is marketing to at the end of day? Or is the audience that you are trying to reach/sell to different than who you are?

The reason I ask is that one of the first things we learn in my world is that you are not your audience when it comes to marketing a business. That’s why a key part of the work is really digging into who your audience is, what motivates them, their likes/dislikes. All of this helps you create better marketing and stories.

But I started to think…does this hold true when it comes to smaller businesses? After all, I know that many of us have created businesses because we saw a personal need. Something was missing in the marketplace that you knew would help others.

So, does this just mean we are marketing to ourselves at a larger scale? If we are, does that make it easier to create content as we know who we are really trying to reach.

28/11/2022

🍿 Love them or hate them holiday movies all follow the same storyline. Swipe to see an example.

There’s a central character in need of a transformation. But has a problem to face before they can transform. To help with the transformation they’ll meet someone who can help. And by the end of the movie…poof transformation!

So what does this have to do with your content?

Your business exists to help people. To solve their problems. By buying your product or service, your audience (a.k.a. your character!) will have the transformation they’ve been looking for. And you are the one who can do the transforming.

Use the holiday movie formula in your content to hook people into what you do.

26/11/2022

👋 Hello, is anyone out there? I know that feeling well. So, if you’ve been putting out content, offers and deals with no bites, this message is for you.

When I first started side hustling it was crickets on here for me. No engagement and no real interest in what I had to offer. It takes time to build up trust and community. And today it still continues to be a journey.

So today, know that YOU are someone’s favourite account (and business). What you are sharing and doing matters - unless you are a sleazy online coach because I don’t have time for that. It just takes one person to love what you are doing and from there it grows (and the referrals come 😉).

20/11/2022

A few weeks ago someone reached out to me via DM and asked what I’d say to this piece of advice from another social media person:

Post A LOT for growth. It’s possibly even more important than the quality…

Here’s my take.

1. Unfollow anyone who is going this type of advice immediately.
2. Every piece of content should have a purpose and add value. If you are posting all the time, is this the case? You aren’t a content machine.
3. There’s different types of growth on social media. Posting a lot may not attract the right people to your account.

And my last point, is probably the most important one…

If you are still looking for big growth on social media and are panicked about not seeing it, you have a bigger problem to solve.

You most likely don’t have a strong marketing strategy. Social media is only one piece of your marketing puzzle. It should complement your other efforts. Not be the only way you grow.

17/11/2022

This one goes out to all my friends who spend a lot of time making Reels and don’t see a lot of results…

One of the things that I’ve noticed over the years on social is we tend to get caught up on doing things that take up a lot of time but don’t really have a lot of impact.

What if you shifted to doing things that won’t take a lot of time but potentially could have a higher impact (benefits your business).

Here’s a few ideas for you:

- Make sure you are replying to all your comments (beyond just liking them)

- Answer your DMs beyond an emoji like

- Create a story and leverage a poll/question sticker and make sure you reply to each person that responds. The algorithm will thank you for it and so will your community.

Now it’s your turn what can you do today that won’t take a lot of time but will help build those relationships? Send me a DM 😀

16/11/2022

Sorry I couldn’t resist…and also pointing a finger at myself…head over to my stories to see my last tweet from an account I just remembered I had.

Jokes aside it is very concerning what is happening with Twitter and what this potentially means for social media. While many of us probably haven’t tweeted since 2014 it is a part of how we get news, learn and find out things. Twitter has also is home to many vibrant subcultures which gives a voice to many things mainstream media doesn’t cover.

Let me know what you think in the comments ⬇️

15/11/2022

💡Creating better content starts with having empathy for the people we are trying to connect with. One easy way to do this is by creating an empathy map.

An empathy map is an easy visualizations tool to use and will help you better understand the audience you are trying to reach.

Swipe right to see what it looks like and swipe again to see a quick example I did around social media + small business.

I’ll then take this and build it into some upcoming content. Want to try one? Just grab a pen and a blank piece of paper.

Easy peasy 🍋 squeezy 😉

14/11/2022

Just in case no one tells you this today. You look really good and are beautiful. Now go and make that Reel or show that beautiful face of yours on stories. ❤️

13/11/2022

At the end of last year I set myself a challenge - I was going to read 50 books in 2022. Over the last few years I haven’t been reading as many books as I like and I wanted to change this.

I’m proud to say I achieved my goal but the challenge became much more than a number throughout the year. I found myself reading books I wouldn’t have picked before. As the year went on I found myself reaching for books that were by authors I didn’t know of. And while I definitely still read a lot of and bestsellers I also read the unexpected. I read things I loved. I read things I didn’t love. I read things that had me saying “hell yes” and books that made me say “hell no”.

And as the year went on I realized that perhaps I needed to break out of my comfort zone and read those that I would have dismissed before.

The same thing goes for social media. I have nothing against the accounts that pop up always in my explore page or the Reels tab but maybe challenge yourself to look beyond and find the unexpected. You may just find what you are looking for. ❤️

12/11/2022

Getting to use this badge is a big deal to me. An achievement that I’ve been wanting for a number of years now. But the funny thing is that I wasn’t going to share it here. I thought I’d keep that news to LinkedIn as more of a professional achievement.

But then I changed my mind. I’m proud of becoming certified in user experience by . It represents a significant amount of learning and an achievement that helps me be better at what I do. I’ve worked in this area for a while but now it feels more real.

So what the heck is user experience and why should you care about it?

It’s all about how someone (the user) interacts with your product, service or system. It looks at the overall experience from the user’s experience. A good example is how someone interacts with your website - is it a good experience or do they hit roadblocks? But user experience is in everything that we do including social media.

Get ready for some new perspectives 😀

Now tell me something you are celebrating!

11/11/2022

There’s a reason why the “Keep it simple” slogan works. It’s simple (and easy to remember). 😉

I often think about how the businesses I know and love are the ones that really don’t try to sell me everything all at once. They also are focused on what they sell so my brain doesn’t get confused by multiple offers.

Something to think about as we head into a busy holiday season. I wonder if the ad number goes up this time of year 💡

04/11/2022

Have you watched Inside Out, Up, Toy Story, Coco or Finding Nemo? If you have, then you’ve seen a Pixar movie.

If you’re anything like me, you love them (even as an adult). Their animation is pretty spectacular and they are brilliant at storytelling.

I was reminded of something this week. Their movies don’t automatically become blockbusters from the first idea. They iterate and they work through countless ideas, approaches to bring the magic we see on the screen come to life. Early on they say all of their movies suck.

So why am I telling you this? Sometimes we all need that little reminder that not every idea is the best one. We build on the not so great ideas. We try. We learn (from another).

That’s part of the fun. ❤️

01/11/2022

🌶 Were you panicked about losing followers yesterday? If you were this post is for you.

I love that many of my fellow social media people have shared some great content updates on the glitches that were happening yesterday but I want to share a different perspective. Or pose a big question or two to you…

Putting you on the spot, can you name a follower you may have temporarily lost yesterday? Were you losing followers who had bought from you? Or were you more preoccupied with the numbers?

If it’s the latter, DM and tell me why. I have a theory as to why 😉

25/10/2022

The most important person on your social media is you. You are irreplaceable. You are what makes your business what it is.

Treat yourself with care and kindness.

Slow down. It’s ok to not post something today.

24/10/2022

Back when I used to go into the office more, I was often asked the “do you know how to project to the screen” question. When people find out you work in digital, they tend to think you know everything about technology.

I’m here to tell you that we can’t be experts at everything in our field and that’s ok. For example, you’d think I’d know all the social media abbreviations. I do not and that’s ok. I know the ones in pink in case you were wondering. 😆

But this doesn’t mean I’m not good at what I do. I’m great at social media content and strategy.

The same goes for you. Own what you know and be ok with not being an expert in everything.

For the record, I absolutely cannot help you when it comes to how to project in a meeting room. 😆

20/10/2022

Sharing the stories of the “why behind your business” is a key part of your content. While people need to know what you sell and offer, that is most likely not going to be the reason they choose to buy from you.

How are you creating the emotional connection in your content?

19/10/2022

I may be the bearer of some bad news here but here I go:

You may be able to afford to hire someone to help manage your social media. But this doesn’t mean you aren’t part of your business’ social media presence and strategy.

When I first started doing this I was told that a big pain point for entrepreneurs was social media. They didn’t want to do it. They wanted it off their plates. It was going to make life easier.

I get it.

But social media has shifted and is becoming tougher for social media managers. What worked 2 years ago even isn’t going to work in today’s context. Those quick static graphics just don’t work like maybe they once did. People relate to people. They like seeing who is behind the business. Hearing their personal stories. Seeing their photos and videos.

People who have worked with me have most likely heard me say at some point:

I can’t be you.

Business owners and social media managers need to work together as a team. That is what is going to generate the best content and ideas. It also means you are likely going to still be a key part of your social media.

More to come on this idea and how I think I can help solve this conundrum.

17/10/2022

A poet I’m not but I think you get the message 😉

It’s time to change the negative narrative. Push that nagging voice inside your head away. The content you are sharing may not be liked by millions or even seen the amount you want, but that doesn’t mean you aren’t having an impact.

People value you what you do.

14/10/2022

🌶 Let’s talk Reels Challenges. I’ve done one. You’ve probably done one (or tried to do one). I get it we’re all trying to figure out how to get eyeballs and engagement on the content we are putting out.

But at the end of the day Reels challenges don’t work.

Sure they may get you posting, creating content. But at the end of the challenge you most likely haven’t really shifted things or seen the growth you want.

The reason why this is:

Basically we’re putting out the same content each day. Yes the audio may change but most Reels are kind of the same. There’s no element of surprise.

And at the end of the day, people like an element or surprise. Or something a little unexpected.

How can your content strategy keep people on their toes?