07/03/2024
Trying something a little saucy so let's see how it fairs.
No not this meme - this meme is all me. Because I'm still watching folks (mostly on LinkedIn) talking about the release of their book and with many celebrations and jubilations there's the reliable sprinkle of "will it be out on Audible?" and either there's crickets, or hands up honesty of no - it won't.
These folks have been featured on podcasts, show up in their videos online, and have courses with their face and voice leading the way yet the idea of having a two-headed lead generative asset is still creepy or gets ignored due to cost.
Whether financially or an investment of time - the book is far more labour-intensive than the audiobook; you're just reading what you've spent months writing. It's an opportunity to perform to your existing clients and new clients too.
Firstly, accessibility for those who experience the world better through audio options is important and really is the main reason to incorporate an audiobook offering within your book's production timeline.
Hell, you don't even need to put it up on Audible even though it's the most accessible option for most people (fun fact: you get a total of 50 promo codes to entice new people to jump on the good old SS Audible ship - one free credit to listen to your audiobook).
You could use it as a free (or paid) asset to an email list should you choose.
A bonus for those who've bought the (e)book - they email you a proof of purchase and boop - audiobook!
Paid email lists are a thing and the likes of either private podcast channels or something like Hello.Audio means your listeners are on a warm list so long as their subscribed (you choose if that's monthly, one-time, yearly etc.)
I've rambled on - but I hope this has given you food for thought.
Whilst I'm waiting for mainland Europe to warm up, you're more than welcome to jump in my DM with questions (maybe even a 20min call to figure out whether an audiobook is a good idea for your book)