Single mom and daughter moved to Hawaii to start a new chapter in life. 🌺 @floweranddaughterclub is their lifestyle brand behind their adventures.
Uplifting, happy & fun are the 3 words that describe their brand. And we’re all about living life this way! 😊
Thank you, @heatherlavell1 for trusting us with this beautiful project of yours! 🫶🏼
🎉 We’re excited to share that this brand identity design won a @gdusa award in the Branding + Identity category!
Creative Direction: Karla Pámanes
Design & Animation: Ingrid Anguiano
Growing up in Mexico, we didn't celebrate Thanksgiving. 🧡 Now is one of my favorite holidays! I see it and celebrate it more as a reminder to stop and reflect on the things and people I'm grateful for. 🥰
Maybe it's cheesy, but without the relationships that I've made during my journey as an entrepreneur, I know my life would feel a lot different… and not in a good way. 😅
To show my gratitude, I'm working on a little freebie just for you! If you’re on my email list, watch for something from me early next week. 👀 And if you’re not on my email list, get on it now! 💌 https://www.karlapamanes.com/newsletter.html
In the meantime, I hope your turkey is perfectly cooked and your pants are perfectly stretchy. 😁
Happy Thanksgiving, friends! I’m grateful for you! 💕🍂🦃
Brand + Website Design for Marble City Ballroom
19 Things I’ve Learned About Freelancing
A couple of weeks ago I was invited to share about my freelancing experience to graphic design students at a university.
I shared these 10 things I’ve learned so far:
1. 💗 Be a good human - no one likes working with a jerk, no matter how talented she/he is. Want to take it the extra mile? Smile at people! 🙂
2. 💰 Know your numbers/save - It took me an embarrassing time to REALLY know my numbers. Don’t be like old me. Also, save! 3-6 months of living expenses at the very minimum. You’ll sleep better at night knowing you have a cushion while you go on your full-time freelance journey. 😴
3. 👏🏼 Believe in yourself - This was one of the hardest one for me. I had a lot of self-doubt. I didn’t grow up with full-time entrepreneurs. Let alone anyone having a lucrative creative career. Believing that the journey ahead is possible will change everything. Personal development books can help! 📚
4. 🎉 Surround yourself with people that believe in you - The best next thing to believing in yourself is to surround yourself with people who see potential in you. Those who will cheer you along the way. Don’t be surprised that these people don’t come from your inner circle. Most of my most supportive friends have come from meeting people online who are working through the same goals as me. ✨
5. 🤓 Find a mentor - There are people who have walked the journey you’re trying to reach. You can find mentors in books, YouTube videos, programs they run, or even hire them for 1:1 mentorship. Success leaves clues and learning from these people will help you skip a couple rocks on the road. 🪨
6. 👩🏻💻 Work on personal projects - There will be times when work is slow or maybe you’d like to do a certain kind of work for a specific industry. This is when personal/passion projects come in. Don’t wait for a paid project to start creating things that light you up. 💡
7. 📢 Tell everyone and their mom - You should tell everyone you k
One of my favorite brand identity projects are those where I get to learn something new. I’m a learner at heart and I love when there is so much research for a brand before diving into the design phase. 🤓 Sharing the very first beauty brand we have designed for! 🌸 Aroha Tahlia is a New Zealand organic beauty brand that uses New Zealand fruits and extracts. The main goal was to celebrate Maori/Polynesian culture while emphasizing green beauty. 🌸🍃 My favorite part of the project other than designing the logo was using the kiwi bird 🐦 for the “cruelty free” stamp!
Founded by Financial Expert (and beautiful human being!), Jacy Carroll ✨ The Financial Gals provides fun webinars and courses for Creative Women and E-Commerce Entrepreneurs so that they can feel confident that their business financial backend is ready to accelerate growth. ✨ Inclusive, fun and creative where the main keywords to describe the brand. We were able to achieve these with a colorful color palette and a fun logotype. 🤩Does your visual brand represent your brand accurately? We can help! 🤗 Design & Animation: @ingridgpe12 Creative Direction: @karla.pamanes
It is a CRAZY experience to see your digital work printed and hold it in your hands.I distinctly remember the first time my designs were printed for swag at my corporate job and how proud I was to be able to see them in a real world setting.My son Lennon definitely has an entrepreneur’s mind already! In 2021 he decided he wanted to sell merch for his YouTube channel…which is currently on hiatus because mom didn’t like the videos that were being suggested to him. #mamabearAnyway, I told him we need to make a test product before we mass produce. So, we sat down and I taught him how to use Affinity Designer to make his logo!He caught on SO fast and I think his logo is legitimately good. I swear I’m not just saying that because I’m his mom. 😉Once he was happy with it, I took him to the mall in Mexico (where we were temporary living at the time) where there’s a shop that will print your designs. He put his design on a sweatshirt and LOVED the whole experience of being able to wear his own design! He loves telling everyone that he designed the logo and as a mom and a designer, it makes me so proud.All this to say.. if you’ve been wanting to learn design, just DO it. If my (then) 8-year old son can learn Affinity Designer, you can too. 🙌🏼🙌🏼I’m actually putting together a FREE Affinity Designer workshop starting next week that will go over the basic tools you need to know how to use to start designing. If you want more info on it, you can click the link 🔗 in my bio!
