Marketing Happy Hour

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Marketing Happy Hour

Weekly Conversations With Your Peers in Marketing. Improve Your Career and Brand Strategies. Join us for a weekly happy hour with your peers in marketing.
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We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: https://www.marketinghappyhr.com/

25/07/2024

New Episode: Online to Offline: Translating Brand Messaging Across All Channels 🫶

This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson (.donaldson), Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier (). In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after its launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to ex*****on, and how the brand translates its messaging across all channels.

Here’s a peek at what we cover in this episode:

[00:02:20] - Kiki walks us through her nonlinear career journey starting in the hospitality space at Marriott, Crunch Fitness, and Loews Hotels, then pivoting into the beauty space at Glossier, and gives her best career advice for someone looking to grow into brand marketing. She then shares how Glossier is positioning the brand in the beauty space 10 years after its launch, how the team at Glossier incorporates a spirit of play into their marketing strategy, and why community is the “magic” of the brand.

[00:09:06] - Kiki shares a behind the scenes look at some of her favorite brand moments like the re-launch of Balm Dotcom, retail store openings, Glossier’s You Look Good tour, and their inspiring grant program (currently on year 4!). She also explains how the brand stays consistent across digital, retail, and other IRL touch points.

[00:13:28] - Kiki gives us a peek into Glossier’s product marketing strategy, including the product launch process, and shares what’s coming up for the brand (hello, Australia!).

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

18/07/2024

New Episode: A “Friends-First” Approach to Building Brand Community 🧡

This week, Cassie and Erica sit down with Payge Taylor (), Director of Content Strategy and Community Engagement at haircare brand . In this episode, Payge explains how the brand taps into the meaning of their name (amika = “friend”) to create and maintain a strong, engaged brand community, and how they’re consistently showing up for that community across all channels (including IRL!).

Here’s a peek at what we cover in this episode:

[00:02:20] - Payge walks us through her background in PR and the shift she made into social media, her time working at BUXOM Cosmetics and eventually moving over to the amika team. She then shares a look at her current responsibilities in helping to translate amika’s brand story and messaging across all channels and foster community engagement among fans of the brand.

[00:10:20] - Payge shares a few standout examples of brilliant storytelling through recent brand moments and gives marketers the advice to “stop thinking like brands and start thinking like humans” in order to nurture an emotional connection with their brand’s consumers. She then explains how clear messaging that extends beyond the product(s) a brand offers can build loyalty and longevity.

[00:30:10] - Payge shares her best tips for content creation, dives into the importance of educational content that builds brand equity, and explains how leaning on cross functional team members to tell the brand’s unique story in an easily digestible way has been key in their social media strategy success.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

16/07/2024

New Episode: Level Up Your Pinterest Game 📌

We’re excited to introduce you to Jessica Morrobel (), content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy. She also shares how to optimize your profile on Pinterest, perfect keyword rich descriptions, create content that will perform best on the platform, and provides a real-life example of her work with Sephora at Kohl’s on Pinterest.

About Jessica: Jessica is a dynamic NYC-based travel and beauty creator known for her work with Traveling with Jessica, where she combines her professional editorial and marketing experience to develop captivating content for brands like Pinterest, Zola, Disney, Destination Toronto, Sephora, and more. She aims to spark curiosity, creativity, and self-expression — inviting audiences on Pinterest, TikTok, YouTube, and Instagram to join her at the crossroads of travel, beauty, and storytelling.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

11/07/2024

New Episode: 6 Key Career Insights from Our NYC Event (+ Celebrating 3 YEARS of MHH!) 🧡🥂🫶🪩🎧

Didn’t make it to our first large scale IRL event in NYC in partnership with ?! Not to worry — in this week’s episode, we’re recapping impactful moments from the encouraging evening and key career insights shared by our wonderful panelists , , + 👏

We’re also celebrating 3 YEARS of the Marketing Happy Hour podcast (which debuted July 13th, 2021!!!) by playing a little game of “this or that” (a segment we did during our first season!!) 🥳 Get to know your co-hosts a bit better and see if any of your answers match ours!

Thank you again to our amazing event sponsors: by Vista, , , + 🥂

+ THANK YOU to everyone who attended the event, and everyone who has supported us over the last 3 years of creating and producing this show. We're so grateful. 🥹🤍

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

03/07/2024

We hope you’re enjoying some much needed time off this week!! 🫶☀️🌊⛱️

We won’t be sharing an episode tomorrow, but we encourage you to catch up on some of our summer-inspired episodes if you’re looking for a new listen:

🍊 Stop Over-Curating Your Social Media Feeds | of

🩱 Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | of

🥤 The Art of Showing Up in Unexpected Places | of

🥂 Marketing a New Category | of

🌊 Leaning In to Your Brand’s Community | + of

Find these episodes and more anywhere you listen to podcasts! 🎧 Catch you next week!

02/07/2024

New Episode: Fans-First Advertising and Marketing 🎥

We’re excited to introduce you to Alex Psaros (), a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions.

In this episode, Alex walks us through her experience in media buying and digital strategy, gives us an inside look at her time furthering brand development at Bravo, and shares her best strategies for building fan engagement, activating audiences on social through storytelling, progressing in your career, and more!

About Alex, in her own words: I’m Alexandra Psaros, a versatile marketing professional specializing in digital strategy and brand development. With a proven track record in managing integrated campaigns and enhancing online presence for diverse industries, I thrive on blending creativity with analytical insights to drive impactful results.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

28/06/2024

New Episode: A Marketer’s Guide to Notion (+ Influencer Marketing Tips) 📝

This week, Cassie and Erica chat with Danielle Ito (), Influencer Marketing Manager at Notion (), a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion’s vast capabilities, and insights into the brand’s influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful growing IRL relationships with creators has been for Notion.

Here’s a peek at what we cover in this episode:

[00:04:27] - Danielle walks through her background in PR and how she made the shift to influencer marketing, working initially on brands like Applebee’s, Champion, Bota Box, and Omni Hotels & Resorts, then starting at Notion in 2022.

[00:11:53] - Danielle shares how Notion incorporates storytelling into their influencer campaigns by sparking an initial exploratory call with each creator to learn how they can highlight individual authentic use cases, ultimately inspiring brand affinity and brand love.

[00:14:40] - Danielle gives us a peek behind the scenes at Notion’s influencer and community event calendar, and explains why building relationships with creators is so important for any brand utilizing influencer marketing. She also shares how partnering with the Creator Camp community helps foster organic creativity among creators and allows for natural Notion knowledge sharing to occur.
[00:20:43] - Danielle shares her favorite productivity hacks for Notion, and answers a few listener questions about the brand!

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

25/06/2024

New Episode: How Community Drives Brand Development 🥂

We’re excited to introduce you to Lindsay Silberman (), a luxury lifestyle blogger and the founder of Hotel Lobby Candle (), a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand’s community of candle super-fans have shaped and further driven brand development.

About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).

Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.

I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it’s entirely possible to bring the luxury hotel experience into your home in the form of a candle.

Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

24/06/2024

It’s never too late to do what you love 🫶

We are SO excited for our encouraging panel + networking event alongside in NYC this week!! Can’t wait to see you IRL, friends! 🗽🚕🪩🧡🥂

If you haven’t yet RSVPed, join the waitlist at the link in our bio!!

20/06/2024

New Episode: Why Agile Social Media Content Performs Best 🤳

This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez (), Brand Engagement Social Strategy Lead at Verizon (). In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he’s honed along the way, how he’s built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon’s tailored content across platforms and shares a behind the scenes look at the Beyoncé x Verizon Super Bowl campaign.

Here’s a peek at what we cover in this episode:

[00:03:16] - Gabe gives us a peek at his career journey, from gaining social media experience while interning at dosomething.org, to his Zimmerman Agency days managing Chuck E. Cheese’s social, and eventually landing at Verizon. He also reveals the skill he thinks has been the most critical to develop in his career thus far.

[00:12:48] - Gabe shares why building your personal brand is so impactful and reveals the LinkedIn strategy that allows his personality to shine. He then dives in to his everyday role managing Verizon’s unique social media strategy that increases brand awareness, engagement, and loyalty for the brand - sharing examples of agile and reactive content that performed well and helped ladder up to the brand’s overall goal on social media.

[00:24:18] - Gabe explains how data and analytics should drive and inform your social strategy, and the role they play in presenting new ideas to your team.

[00:28:48] - Gabe shares how Verizon’s brand voice and content strategy differs per platform, and gives us an inside look at some of the favorite projects he’s worked on at the brand (like their Super Bowl campaign with Beyoncé).

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

18/06/2024

New Episode: Your 2024 PR Playbook 📰

We’re excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency (), a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more!

In this episode, Jen shares her tried and true PR tips, what journalists and editors are looking for in story pitches, and how your brand can kickstart (or refresh!) your PR strategy in 2024.

About Jen: Jen Hartmann is the founder of NEAT, a boutique PR agency located in Louisville, Kentucky. She holds an MBA from Lindenwood University and has over 9 years of industry experience. She has worked for a variety of agencies managing influencer collaborations, content strategy, email marketing campaigns and events for both startups and Fortune 500 brands in industries such as CPG, fashion, tech and hospitality.

As the founder of NEAT, Jen Hartmann has advised over 290+ brands on positioning themselves in front of the right customers at the right time, through media features, social media campaigns, podcast interviews, influencer collaborations and more.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

13/06/2024

New Episode: Finding Social Media Success as a Small Team 🍪

This week, Cassie and Erica chat with Alyssa Marie Marchino (), Social Media and Content Manager at Sweet Loren’s (). In this episode, Alyssa shares how the brand’s marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to reality. She also shares her top tip for each social platform that Sweet Loren’s is currently present on, and explains why she thinks we’ll be reverting back to still images as the future of social media unfolds.

Here’s a peek at what we cover in this episode:

[00:04:12] - Alyssa shares her journey from majoring in accounting to gaining experience in events and social, eventually joining the HIPPEAS Field Marketing team then moving on to Krave Jerky, Owl’s Brew, and now Sweet Loren’s. She also explains her current day to day responsibilities, including content planning for future launches and managing social, brand partnerships, creators, ambassadors, and more.

[00:13:52] - Alyssa walks us through her favorite projects at the brand - like the strategic launch of seasonal flavors - and explains how the team is able to tell the Sweet Loren’s brand story through educational content and selective partnerships.

[00:20:03] - Alyssa gives us a peek into the marketing strategy around Sweet Loren’s two newest products, Puff Pastry and Pizza Crust, and how the brand thinks about sharing these products on social.

[00:24:03] - Alyssa dives deeper into the brand’s current social media strategy, noting their tried and true post formats and why they’re prioritizing TikTok for the rest of this year. She also shares her top tip for each of these platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and her predictions for the future of social.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

11/06/2024

New Episode: Your Guide to High Performing Video Content 🎬

We’re excited to introduce you to Katelyn Rhoades () - Host of Call Her Creator (), Owner of enfluence Marketing Studio () and full-tme content creator. In this episode, Katelyn walks us through the key growth strategies she’s enacted to build her social media following (specifically through the power of Reels), how the social media landscape has changed in her 15 years of experience, and her best advice for brands and creators when working together on video deliverables.

About Katelyn: Katelyn Rhoades, also known as Social Marketing Queen over on Instagram, is your new social media BFF, host of the Call Her Creator podcast, and CEO of enfluence Marketing Studio. Dedicated to giving your business the spotlight it deserves online, she transforms passions into profit powerhouses through the magic of Social Media Marketing. With 15+ years of expertise, Katelyn’s strategies weave storytelling and video marketing to captivate audiences around the world. A skilled communicator, she shares her insights on stages across the nation and has been featured as a Top Instagram Coach for 2024!

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

07/06/2024

🍾 Cheers! Drop what you’re celebrating this weekend in the comments ⤵️

06/06/2024

New Episode: How Strong Branding + Community Influences Retail Demand 🛒

This week, Erica’s chatting with Lauren Murphy, Brand Marketing Manager at Fishwife (), a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard.

In this episode, Lauren explains how Fishwife is building a brand that resonates with a new generation of consumers, through brand collaborations, unique packaging, and letting their company culture shine. She also shares incredible tips for DTC brands looking to make the jump from online to on shelf in retail stores.

Here’s a peek at what we cover in this episode:

[00:02:48] - Lauren shares her experience building a strong network on Instagram with CPG (consumer packaged goods) brands and tapping into that network to land her roles as Affiliate Marketing Coordinator at JOJOs Chocolate and TikTok Manager at Ghia prior to consulting and ultimately transitioning into her current full time role at Fishwife.

[00:06:25] - Lauren explains what her day to day tasks look like as Brand Marketing Manager at Fishwife, managing all things social, community, influencer, affiliate, partnerships, content creation, and more. She also shares a peek into some of her favorite brand moments with Fishwife, like the tinned fish renaissance on TikTok and their recent on location IRL event with iconic NYC bakery L’Appartement 4F ().

[00:10:12] - Lauren dives deeper into the process of bringing brand collaborations to life, and how Fishwife has a 360 degree approach that ensures they’re vetting partners properly and activating across multiple touchpoints. She also walks us through the messaging strategy for brands moving from DTC to retail locations and reveals how strong branding and a loyal community influences retail demand.

[00:28:00] - Lauren shares her perspective on what makes a great company culture, and why Fishwife totally leans in when sharing “life at the brand” on social.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

05/06/2024

Hey, NYC…join us IRL?! 🥂 We are SO excited to be co-hosting a FREE panel discussion and networking event on Thursday, June 27th at 6pm EST in NYC alongside our incredible partners 🫶

Join us for an encouraging evening of networking + a live career panel discussion — where panelists Jack Appleby (), Les Alfred (), Michael Kaye () and Kelly Gordon () will discuss all things career change, starting over, and how it’s never too late to switch the direction or trajectory of your career and do what you love — moderated by Marketing Happy Hour co-hosts Cassie Tucker + Erica Spitzley!

Connect with like-minded professionals, engage in enlightening conversations and expand your professional network over refreshments and light bites.

You in?! ➡️ Please RSVP via the link in our bio! We absolutely can’t wait to meet you!! 🧡

05/06/2024

When done right, LinkedIn can be a fantastic platform for building your network, landing jobs/clients, and growing your personal brand.

A huge part of using LinkedIn is creating new connections.

Discovering new people for your network is easy, but many fail at the first step in making an introduction.

Here are the dos and don’ts for initiating LinkedIn connections ⬆️

04/06/2024

New Episode: How to Humanize Your Brand 💎

We’re excited to introduce you to Jennie Yoon (), CEO & Founder of Kinn Studio () - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer.

About Jennie: As a Korean immigrant who moved to Southern California at the age of 12, Jennie Yoon embarked on a path that led her to create Kinn Studio, a modern-heirloom fine jewelry brand in 2017, inspired by a family tragedy in which her family’s heirlooms were robbed from their home. Yoon sought to create her line of timeless pieces in honor of those sacred lost pieces and to create a destination for new, modern heirlooms.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

03/06/2024

New Episode: Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips by Platform + MORE!

This week, we’re hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we’ve heard over the past 3 years on the Marketing Happy Hour podcast.

Here’s a peek at what you’ll hear:

[00:01:59] - Bri Reynolds () of Lyft shares the truth about social media virality and her top tip for each social media platform.

[00:06:03] - Jacynth Serrano Rodriguez () of Our Place explains her thoughts on organizing your content (shout out to Notion!) and developing effective content calendars.

[00:09:38] - Jack Appleby () of Future Social dives in to his perspective on popular “unhinged” content and well as the importance of testing trends.

[00:14:05] - Maddie Hinderstein () of TLC addresses staying on top of social’s ever-changng landscape.

[00:18:11] - Jack Hailey () of Chili’s gives us his predictions for the future of social media (hint: get silly with it!).

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

31/05/2024

🤯 Instagram Update:

While you’re still able to post videos over 90 seconds, Instagram is warning that your reach will be impacted.

This update comes at a confusing time - we recently learned that Instagram was testing 3-10 minute Reels, but we don’t see this launch happening (any time soon) since video views on longer clips are down.

Let us know what you think of this in the comments below. ⬇️

29/05/2024

New Episode: Driving Brand Recognition + Sales with Hyper-Local Influencers 🤍

We’re excited to introduce you to Emily Steele (.steele | CEO & Co-Founder) and Callie Hippler ( | Marketing Manger, Growth & Engagement) of Hummingbirds () — a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.

About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn’t make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.

Whether you’re trying to get some buzz around a product launch in Target or you’re opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds.

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

24/05/2024

New Episode: Navigating the Interview Process (for Job Seekers AND Hiring Managers) 🤝

This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They’ve narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they’ve had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode.

Here’s what we’re diving into:

• Tips for navigating the interview process as a job seeker both in person and over Zoom: the importance of preparation, being presentable and engaged, and showcasing your accomplishments alongside your personality.

• Tips for hiring managers conducting interview processes: the impact of transparency and caring about the talent experience, how to navigate assignments, and what to include in your job descriptions to narrow down your applicant pool to the *right* talent.

• Tips for negotiating an offer from the talent side: what you can negotiate outside of salary, and why backing up any negotiation ask with clear quantitative data is important.

• + For hiring managers: how to ensure your offer will be accepted!

This episode is brought to you in partnership with Creative People (). Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world’s most disruptive startups.

If you’re looking for an excellent partner to assist you in searching for and hiring your next team member, head to ⁠creativepeople.com⁠ to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!

Grab a drink and listen in to this Marketing Happy Hour conversation! 🔗 in bio to listen on your favorite platform 🎧

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Send this to the last person who questioned your career journey.

On Marketing Happy Hour, we talk about it all…like the ups and downs of working in social media, how to build authentic relationships in the influencer and PR space, managing a 9-5 and side hustle at the same time, how to be productive in your life and career without losing your sanity, and more.

We didn’t launch our email list soon enough. And while we try not to have regrets, we wish we would have gotten started sooner. After investing time into growing our list, we’ve seen a higher level of engagement with our brand versus other digital channels. In fact, our open-rate on average is 54% where typically around 2% of our audience see our social media content. No matter how large or small your brand is, it isn’t too late to build out your email marketing strategy. Here’s how to start: 📧 Choose your email provider - We love Flodesk (Comment “email” below and we’ll DM you a code) ✨ Connect your branded, verified email to your account ⬇️ Build a welcome and nurture sequence to automatically send to your list to share more about who you are and what you do 🤝 Segment your audience to tailor communications to individuals based on what they’re looking for 🎉 Build a lead magnet or create an offer that you can provide in exchange for sign-ups

What else has contributed to your career growth? ⬇️ Drop your tips in the comments below! #marketing #career #marketingcareer #careergoals #careerdevelopment

3 TECHNOLOGY TRENDS IN MARKETING RIGHT NOW! 👩‍💻The world of digital marketing is constantly evolving month by month. To create a successful marketing strategy, we must first understand what is happening in the industry in regards to new/updated technology! Tech Trend #1: Short Form Videos Instgram Reels + TikTok Videos taking over Tech Trend #2: MetaverseVR, AR, AI Tech Trend #3: Chatbots (Conversational AI)What other technology trend are you most interested in?👀#instagramreels #metaverse #smallbusiness #marketinghappyhour

Michelle Thames, CEO and Founder of Thames Media Solutions, shared how she built her engaging following on her Instagram page in our most recent episode of MHH! 📲

Marketing Happy Hour: Open for Hire

BONUS! ✨ On this week's "Open for Hire" episode, our guest is Emilia Halasz, previously a marketing admin for The Walt Disney Company. Emilia not only shares what she's looking for in her next role (following a layoff), but she passes on lessons for other marketers like: 👉 The power of being disruptive and raising your hand to be involved in opportunities 👉 How to build and foster community by listening to your audience Listen in on Apple Podcasts: https://lnkd.in/eEU4PnNe Listen on Spotify: https://lnkd.in/ewShXkEH

You gotta do what you gotta do for the content! Never be basic for nobody, shine! #marketinghappyhour #mhh #socialmediamarketing #contentcreators

Edutainment 101: get ready for a new way to add value to your audience in online marketing content. But what is edutainment, you ask? Listen to Travis’ breakdown in the video. 👆

Marketing Happy Hour | Season 3 Finale

Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season. Thank you to all of the amazing guests this season: 👉 Josie Maida of Maida Media 👉 Geena Massara of Girlfriend Collective 👉 Zaria Parvez of Duolingo 👉 Alice Hampton of ACP Management 👉 Lisa Meyer of Beekman 1802 👉 Hannah Pobar of Home Studio List 👉 Rondene Grinam of Microsoft Grab a drink and listen in. We’ll be back for season 4 in April of 2022 with an awesome episode from Karsen Murray, copywriter and email marketing expert. Follow us on Instagram for announcements about the upcoming season! 🎙 Listen Now: https://podcasts.apple.com/sk/podcast/season-finale-top-advice-for-marketers-favorite-moments/id1588397602?i=1000552098212

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