Jenny Merk (2024)

11/11/2024

A few weeks ago Sara and I stumbled across this little creative space and did a few glass fusing pieces. We love how they turned out and it was a super fun activity that I’ve never heard of before. This winter I want to take time for some more moments like this 🤍

18/09/2024

You don't have to imagine it... I can take over!

16/09/2024

Don’t underestimate how powerful your social media presence can be in making in-person connections, long-term relationships.

Think about it—whether you're a service provider or a retail store, when you meet someone face-to-face, you’re making an impression. But the real magic happens when you take that connection online. Whether it's tagging them in a post, sharing a story together, or simply saying, "Let’s connect on Instagram," you've now built a relationship that can grow beyond that initial interaction. Social media helps you humanize your brand, build trust, and stay top of mind.

Now, let’s say you’re a retail store. You can grow your following from in-person visits by creating a system to capture that connection. Create an offer for a follow, view your location tags and interact with people who've shared here, or even get your customers involved in sharing their experience with your store. These little touchpoints build meaningful, lasting connections with your audience that extend well beyond their visit.

I’ve personally seen this work with my very own business. We initially met in person, connected on social media, and when the time was right, that digital connection turned into a long-term partnership. Some of my clients have been with me for five + years, all because we kept that initial spark alive on social media. If your social media presence reflects who you truly are, you'll keep building on those first impressions long after the handshake.

28/08/2024

I had a recent client inquiry from the owner of hair salon who asked if I was teaching social media marketing.

She explained that she had been doing her own socials for the last year and felt like she needed training and guidance on how to do it.

On our discovery call, she explained that she really enjoys doing it, but feels overwhelmed with modern marketing and gets in her head too much.

This is what I suggested:

1:1 Coaching Power Hour
This option is perfect for businesses seeking targeted assistance with specific social media marketing challenges. Whether you need expert consulting, troubleshooting, or learning on any aspect of social media, this personalized session is designed to address your unique needs. You'll receive tailored guidance and actionable strategies to achieve your goals effectively.

Custom Training Sessions
This business training for DIY Social Media Marketing is the perfect complement to your existing marketing team. Our custom training sessions provide tailored programs designed to improve your team's social media marketing skills. By offering hands-on guidance and expert insights, we empower your team to effectively manage and elevate your social media presence. This offering is customized to meet your specific needs.

After hearing the support options, she shared that she doesn’t quite know quite what she needs and wanted a bit of everything as she hadn’t taken any marketing classes since the 90’s.

I deal with many client enquiries like this where clients know they need to make a change and want to know exactly how to plan, and get the most out of their posts.

Here's what I suggest:

Our in-person "Custom Training Session" is be the best option to help clients make a positive change to overcome these issues.

This is what it includes:

✔️ Pre meeting questionnaire market research
✔️ Developing your goals for social media marketing
✔️ Crafting a social media strategy
✔️ Reviewing and learning recommended workflows, tools and techniques
✔️ Creating a checklist to maintain consistency and follow through thereafter
✔️ The option of contacting me with questions and support via What's App text / voice note for up to 2 weeks following our session

Sound like something you need? Let me help you transition to modern marketing.

26/08/2024

Realtors, I'm coming in hot with some stories content ideas for you today! 🔥
Struggling to think of new, engaging Instagram Stories?

We’ve got you covered!

Here are 7 easy Instagram Story ideas to use this week along with recommended camera angles and features to use.

1. Property Tour
Content: Walk through a listing, highlighting key features.
Camera Angle: Use wide-angle shots for rooms and close-ups for details.
Features: Add location tags, and clickable link to listing (if applicable).

2. Before & After
Content: Show before-and-after photos or videos of a staged property.
Camera Angle: Use the same angle for before and after shots.
Features: Use the split-screen layout or swipe to reveal the change.

3. Market Updates
Content: Share quick updates on market trends and statistics.
Camera Angle: Face the camera directly, using a well-lit, casual / relatable environment like your car, couch or kitchen...
Features: Use closed captions and text overlays.

4. Community Feature
Content: Grabbing your morning coffee or lunch? Feature it.
Camera Angle: Capture 3 shots. A shot of the exterior of the business, inside (can be video or photo). Show a flat lay of what you got! Add text why you love it / personal recommendations, etc. Third, a bonus in the moment shot. This could be a selfie, why you're there or something about what's coming up in your day.
Features: Tag the business in each slide, chances are high the business will repost to their page gaining more exposure for you.

5. Live Q & A
Content: Answer common questions about real estate.
Camera Angle: Direct-to-camera shots, possibly in a comfortable setting.
Features: Use the questions sticker to gather inquiries beforehand.

6. Open House Announcements
Content: Announce upcoming open houses with dates and times.
Camera Angle: Mix of direct shots and property highlights.
Features: Use countdown stickers and location tags.

7. Neighbourhood Highlights
Content: Showcase local amenities, parks, schools, and restaurants.
Camera Angle: Wide-angle shots for exteriors and interiors of locations.
Features: Add geotags and tags for the businesses.

Save this post now to refer back to it when creating your weekly story content.

23/08/2024

Wondering if your business is a suitable enough fit to work with me?
The facts are, I work with a wide range of industries as my services are completely suitable and adaptable to any niche.

My services are suitable for everyone:

☕️ Cafes, Coffee Shops & Bakeries
🍷 Brewery, Cidery & Winery
🧠 Therapists, Psychologists & Counsellors
🏋🏻‍♀️ Gyms, Fitness Centers & Yoga Studios
👟 Martial Arts Schools, CrossFit Gyms & Kickboxing Gym
💼 Insurance Companies & Insurance Brokers
💸 Financial Advisors & Wealth Management Firms
🌻 Garden Nurseries, Landscaping Companies, Florists & Plant Shops
💄 Beauty Salons & Spas
💈 Hairdressers & Barbershops
👜 Boutique Retail Stores & Clothing Boutiques
💍 Jewelry Stores & Shoe Stores
🦷 Health Clinics, Dental Offices & Chiropractic Clinics
🐾 Veterinary Clinics & Pet Grooming Services
🏠 Realtors, Real Estate Agents & Mortgage Brokers
📊 Solopreneurs, Freelancers & Consultants
🛒 Grocery Stores, Supermarkets & Specialty Food Stores
🍎 Farm Markets & Farmers’ Markets
🚜 Agricultural Co-ops & Food Producers

…and so much more!!

No matter what industry you are in, if you are trying to manage your own socials and as a result don’t have enough time or energy to focus on your business and personal life, or have no clue where to start to begin post engaging content, you can benefit from my services!

Hiring a professional that has the skills and expertise to transform your social media will not only save you time, but also make you money in the long-run.

It’s time to get some help and watch the growth and success of your business develop.

Want to know which service you can benefit from the most?

DM me now to find out more!

21/08/2024

"We were trying to manage our social media accounts and do business at the same time. Which was proving to be very difficult as we are a real estate team and needed to focus on our business and clients. But we still needed to get that exposure out there for our team. Jenny and her team have been great. They have listened to what our vision is and are quick to respond and help ensure our accounts have our voice and vision.

Our clients, friends, family and community have been impressed with the look and consistency of our page. Which just goes to tell us we made the right choice.

We would highly recommend her and her team and look forward to seeing what she will do for our business in 2024!"

- Cloverdale Realtor

19/08/2024

Realtors, listen UP! 👂🏼 Let's make your stories hit the mark.
When creating Instagram stories as a realtor, it’s important to have a strategy that keeps it consistent so you can create engaging stories every time that appeal to your audience.

Here are my top 5 tips for the perfect IG + FB story:

1. Brand Recognition with Colour
Incorporate your brand colours into text overlays to enhance brand recognition.
Remember, consistency in visual elements will help viewers to associate your Instagram stories with your real estate brand.

2. Optimal Aspect Ratio (16:9)
Use the 16:9 aspect ratio on your iPhone camera (1080 pixels wide by 1920 pixels tall) when creating Stories for a more engaging and visually appealing experience on mobile devices.
This format takes up more screen space and showcases your content effectively.

3. Better Video Production
Make sure to film videos using your phone’s camera app rather than directly in the Instagram app for better control over lighting, framing, stability and overall video quality.

4. Keep Stories Concise
Maintain viewer engagement by keeping each Instagram Story clip under 15 seconds and the entire Story under 1 minute. Concise clips ensure that your content remains dynamic and holds viewers' attention throughout the sequence.

5. Strategic Posting Schedule
Wait for Stories to fully expire before posting the next one to maximize visibility and engagement. Posting stories 3-4 times per week will allow you to maintain a consistent presence that keeps your audience engaged.

Need our help marketing your realtor business?
DM us “SMM” now to find out more!

18/08/2024

Mid-August sure feels like the “Sunday of Summer,” especially on a day like today. 🌧️ I’ve been curled up binge-watching The Handmaid’s Tale. As a woman, this show reminds me of the resilience, the fight for autonomy, and the quiet courage it takes to stand up against what feels impossible. It’s a reminder of how easily fear can control us, but also how empowering it is to confront that fear and reclaim our power.

Yesterday evening, I went for a walk in Pitt Meadows, and unexpectedly encountered a bear. If you know me, you know this is a moment I’ve always dreaded, but when it actually happened, it wasn’t as bad as I’d imagined. In fact, it was almost empowering to realize I could handle it.

Fears, big or small hold us back from so many things. And for many in my world something as “small” showing up on social media. Whether as women or business owners, we often let the fear of judgment, failure, or simply being seen keep us in the shadows.

Fear can be a powerful force. It’s what keeps us safe in dangerous situations, but it can also keep us from growing, from taking risks, and from jumping into the next level. On social media, fear might make us hesitate to post, to share our thoughts, or to put our business out there. We worry about what we are sharing, how we’ll be perceived, whether we’ll succeed, or if anyone will even care (and this may all be subconsious).

Once we confront our fears, they lose their power over us. The fear of being judged or failing becomes less intimidating when we realize that the rewards—confidence, connection, growth—far outweigh the risks.

As we approach the final months of 2024, it’s the perfect time to face those fears head-on. If you’ve been hesitating to show up, to share your story, or to strategize your business’s social media presence, now’s the moment. Let’s prepare not just to close this year strong, but to step into 2025 with a sense of purpose and a plan. It’s time to take that step—let’s make it happen together!

14/08/2024

Engage with them on stories and posts. 📲

It’s a no-brainer that the more you chat with new followers, the more you build a connection.

Whenever you gain a new follower, take a moment to reach out and say hello.

This simple gesture helps build an initial relationship and enhances the visibility of your content in their feed. Instagram's algorithm recognizes the interaction between the two pages and is more likely to prioritize showing your content to the new follower.

Stories are a perfect way to also build a connection because you can be your true authentic self.

Stories allow you to form deeper connections with your audience by showcasing your (or your business') personality, expertise, and daily activities. 👀

Viewers feel more connected as they see your business regularly on stories, building trust and familiarity.

So next time you’re stuck with how to engage with new followers, try taking time to make meaningful conversation on posts and share to your stories and see the DMs flood in. 💬✨

12/08/2024

What could be more authentic than video testimonials?! 📹

Try highlighting the transformations you've achieved by creating a powerful montage of your clients sharing their testimonials on camera.

Not only does video content capture viewers quicker and easier but a video montage will be great for customers who don’t know who you are yet (your cold audience. 🥶)

By looping various customer testimonials together in one video, you create the perfect advertisement of you.

What are my top tips? Add your branding at the end to ensure you stick in the memory of viewers, as well as adding strong text hooks throughout the video!

What do you think about this? Let me know if you’ll be trying this in the comments. ⬇️

09/08/2024

🌻 summer photoshoot with Cooper, just for memories & creative fun 💛🖤

📍.family.farms
📷
💇🏻‍♀️
✨

08/08/2024

The truth is, yes anyone technically “can” do it....

But this is a demanding daily commitment that can be overwhelming to handle all alone!

The amount of times I’ve heard someone say, “oh my daughter loves social media, she can just do it”, or “oh the person we just hired, they can just do it!”

This can work for you, depending on what kind of results you’re looking for...

Social Media Management is a full-time commitment, so you need to consider how much time you have to dedicate to doing it, continuously learning it (the learning NEVER stops), managing it and how quickly you’d like those results.

Managing your socials on top of all the other tasks your business needs support with, means you are taking away valuable time that could be spent nurturing your own business, leading to more late working nights, failure to meet important deadlines and missed opportunities...

Investing in high-quality Social Media Management is the best thing you could do for your business!

Hiring a professional that has the skills and expertise to transform your social media will not only save you time, but also save you money in the long-run.

So, what sets me apart?

✔️ Proven processes that continually spark virality, increase leads and revenue for businesses.
✔️ Unique and tailored approach per client no matter the industry.
✔️ Human design, behaviour and psychology behind strategized content.
✔️ Streamlined systems and communication practices.
✔️ Continuously analyzing, learning and applying.
✔️ Consistency, consistency, consistency!

Ready to finally spend less time worrying and focus on enjoying your free time and other valuable parts of your business? It’s time to invest in yourself and your business...

➡️ Outsource your socials with us! Book a discovery call and let's chat.

02/08/2024

How do I get one of my longest-standing clients consistent high numbers on their video views?

This week, I had a check in and strategy meeting with one of my longest-standing clients. We have produced thousands of posts, gained millions of views and have celebrated highest sales days ever.

Over the years, we have pivoted and adjusted our social media video strategy based on current trends and what resonates best with our audience.

It really just comes down to numbers.

I bring data to our meetings, combined with market research and observations from social listening. This Fall we are also introducing a paid ads strategy, which will bring a whole new level to our already organic (non-paid) approach.

Every niche and business is different in how video is conceptualized and created for social media. As your social media marketer for businesses, I take a deep dive into your business to find the best way to market your business on social media.

25/07/2024

My social media marketing services page is now live! You can check it out here: https://jennymerk.com/services #/

23/07/2024

👩🏻‍💻Hi I’m Jenny Merk, Social Media Marketer + Content & Ads specialist for businesses.

🚜 I grew up on a farm in Langley with 4 siblings (I’m the oldest sister) and twin cousins next door to us. We have lots of fond memories building forts, playing kick the can & going for evening bike rides.

📈I spent several years marketing for several multi million dollar companies before fully diving in to Jenny Merk Social Media Marketing.

📍I currently live in Langley with my dog Cooper, I adopted him at 1 year old he is a lab x retriever x collie mix.

🤳I love working from home & being on location with clients for VIP content days. In the spring and summer any chance I get to work outside while getting some sunshine is my favourite.

📺 I recently found “Charmed” on Amazon Prime & am obsessed. I’m a sucker for 90s / early 2000s feel good family series (don’t get me started on “Six Feet Under”). They just take me back to the good old days.

🤓 I have a certificate in Digital Marketing, mentorship with some of my fave coaches and colleagues in the industry each year (and continue to) and am certified in Meta Ads too. I never stop learning (which is funny because when I was younger I hated school).

🏡 I have a passion for real estate and have found myself working with many realtors over the years aspart of my clientele doing their socials.

🚗 I love going on road trips in my Tesla (because duh Cooper needs to come along - dog mode is a life saver). Last Christmas I drove down to California & this summer I’ve been doing the stunning drive to from Vancouver to Calgary (where 2 of my siblings have moved to).

🎥 Our social media marketing services are now bundled up in packages and range from creating consistent social media posts, filming and editing video content, running ads, coaching calls and even business trainings.

08/07/2024

My favourite Social Media tools I can’t live without 👇👇👇
✔️Google docs for shared input
✔️Canva for graphic design
✔️ Google Meets for hosting calls
✔️ Metricool for management and analytics
✔️ Capcut for Editing
✔️ DJI Microphones for quality audio
✔️ I’m an Apple girl through and through! My IPhone is perfect for capturing stunning videos for social media.
✔️ My MacBook for working from anywhere, providing fast turnaround times.
✔️ AirDrop makes sharing content between devices incredibly easy without losing quality.
✔️ WhatsApp for client and team communication

Jenny Merk