IdN

09/01/2025

What do you enjoy most about designing event and festival identities? “The best part is that we get to design festivals that are distinctly different from one another, allowing us to create unique graphic universes. It’s exciting to explore new colour palettes, experiment with bold typography choices and figure out graphic treatments for the photographs.”

What do you enjoy most about designing event and festival identities? “The best part is that we get to design festivals that are distinctly different from one another, allowing us to create unique graphic universes. It’s exciting to explore new colour palettes, experiment with bold typography ch...

08/01/2025

How is event and festival identity design different from other projects? “Designers have more freedom of expression. It is true that all projects are client-based, but a large portion of brand identity is created based on brand study. I think event and festival identity design has more autonomy in expression.”

How is event and festival identity design different from other projects? “Designers have more freedom of expression. It is true that all projects are client-based, but a large portion of brand identity is created based on brand study. I think event and festival identity design has more autonomy in...

06/01/2025

World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olymics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious with amazing jury, press recognition and high calibre laureates. Enter into the 2025 awards and compete for global fame, recognition and publicity!

World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olymics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competi...

06/01/2025

IdN v29n4: Event & Festival Identities — All the Fun of the Festival
https://www.idnworld.com/mags/v29n4
https://shop.idnworld.com/product/v29n4

06/01/2025

“I like that festival visual identities usually allow you to create or work on a more playful image, which allows you to create bolder visual proposals. I also really enjoy creating the main piece or key visual. Knowing that the first thing I’m going to have to create is a poster and that the rest of the material is developed from there is motivating for me, although it is also complex at the same time, since you have to keep in mind that the poster is going to have to be adaptable to different formats and deliverables.”

“I like that festival visual identities usually allow you to create or work on a more playful image, which allows you to create bolder visual proposals. I also really enjoy creating the main piece or key visual. Knowing that the first thing I’m going to have to create is a poster and that the re...

06/01/2025

Whether the identity is designed for an exhibition, a festival or a concert, even if the event itself only lasts for a few days, the ID should be extremely powerful. It should appear on every possible platform and clearly state the theme and context of the event. It needs clearly to show all the necessary information — date, venue address, line-ups — through stunning visuals that could present the theme of the event. And the ID systems should work across various platforms, be they digital such as apps, web, TV or physical — such as posters and leaflets. The visuals must carry a “wow!” effect, to attract potential audiences and as many participants as possible.

Whether the identity is designed for an exhibition, a festival or a concert, even if the event itself only lasts for a few days, the ID should be extremely powerful. It should appear on every possible platform and clearly state the theme and context of the event. It needs clearly to show all the nec...

07/11/2024

“I think the biggest challenge for me, and the issue that I think needs to be right, is readability. Display typefaces often have a contrasting structure and many thin parts, so readability can easily become an issue. I try to ensure the harmony of letters and thematic integrity, which also serves readability in most of the cases as well.”

“I think the biggest challenge for me, and the issue that I think needs to be right, is readability. Display typefaces often have a contrasting structure and many thin parts, so readability can easily become an issue. I try to ensure the harmony of letters and thematic integrity, which also serves...

31/10/2024

“The level of detail a font can have depends on its usage. What comes first is defining a layout hierarchy, assigning to each part of a design a well-defined role. Once this has been identified, one can understand how much to push with eclecticism on the single texts. Aside also from the necessary coherence between a given typographic style and the communication message, there are other factors to be considered, such as text size, the medium (printed or digital), and the reproduction technique.”

“The level of detail a font can have depends on its usage. What comes first is defining a layout hierarchy, assigning to each part of a design a well-defined role. Once this has been identified, one can understand how much to push with eclecticism on the single texts. Aside also from the necessary...

29/10/2024

“The greatest challenge lies in discovering a distinctive tone for every project, especially when we’re trying to do something completely new. With so many different display typefaces out there, it’s tough to stand out. Instead of getting caught up in the little details, I focus on understanding what the project needs to communicate. Through this approach, I seek an authentic tone, often drawing inspiration from historical or local vernacular references to set the typeface apart.”

“The greatest challenge lies in discovering a distinctive tone for every project, especially when we’re trying to do something completely new. With so many different display typefaces out there, it’s tough to stand out. Instead of getting caught up in the little details, I focus on understandi...

29/10/2024

“There are no hard and fast rules when it comes to pairing display fonts with text fonts. Some designers like to pair typefaces from the same time period, others prefer to see particular details mirrored in both typefaces, and yet others choose a type family that contains both display and text cuts, eliminating the need for such considerations. The goal is to find a symbiotic relationship fitting the subject and context, much like pairing a couch with a coffee table.”

“There are no hard and fast rules when it comes to pairing display fonts with text fonts. Some designers like to pair typefaces from the same time period, others prefer to see particular details mirrored in both typefaces, and yet others choose a type family that contains both display and text cut...

23/10/2024

“I’ve found that one of the biggest challenges in designing decorative and display typefaces is striking a balance between including intricate details and maintaining legibility. Ornate fonts can be stunning for headlines, but they often struggle to convey meaning at smaller font sizes or in body text. As a result, I believe it’s essential to prioritize clarity while still showcasing unique design elements.”

“I’ve found that one of the biggest challenges in designing decorative and display typefaces is striking a balance between including intricate details and maintaining legibility. Ornate fonts can be stunning for headlines, but they often struggle to convey meaning at smaller font sizes or in bod...

21/10/2024

“The challenge of making decorative display letters is how to maintain legibility and readability while considering the aesthetic value/decorative side. The message must be conveyed well so that the audience not only reads the text but also enjoys the aesthetic/decorative aspect of the typography.”

“The challenge of making decorative display letters is how to maintain legibility and readability while considering the aesthetic value/decorative side. The message must be conveyed well so that the audience not only reads the text but also enjoys the aesthetic/decorative aspect of the typography....

18/10/2024

“The main challenge for me is always the same, whether with typography or design in general, and that is to find the solution that I think is most appropriate for each project. On the other hand, there is the technical resolution, which is sometimes complicated, but the main challenge is to know what you want to do/transmit in each project. And then there is no doubt that the bigger the company, the greater the pressure.”

“The main challenge for me is always the same, whether with typography or design in general, and that is to find the solution that I think is most appropriate for each project. On the other hand, there is the technical resolution, which is sometimes complicated, but the main challenge is to know w...

18/10/2024

“Always prioritize contrast. When working with two or more typefaces, aim to choose one with a distinct personality and another that complements it. By using one typeface for emphasis and another for supporting text, you’ll ensure your message remains clear and engaging.”

“Always prioritize contrast. When working with two or more typefaces, aim to choose one with a distinct personality and another that complements it. By using one typeface for emphasis and another for supporting text, you’ll ensure your message remains clear and engaging.”

18/10/2024

“In our display projects, our main challenge is keeping up with the ever-evolving typographic trends in today’s fast-paced markets. We aim to efficiently deliver a wide range of font options without sacrificing quality. Most of our typefaces come as variable fonts too, which are perfect for animations and web use, offering flexibility. We also like to include as many open-type features as we can, such as alternates and ligatures, which allow for extensive customization.”

“In our display projects, our main challenge is keeping up with the ever-evolving typographic trends in today’s fast-paced markets. We aim to efficiently deliver a wide range of font options without sacrificing quality. Most of our typefaces come as variable fonts too, which are perfect for anim...

18/10/2024

The Hiiibrand International Brand & Communication Design Awards is an international design award focused on brand shaping and design value. This award aims to promote the communication and development of brand and communication design fields by globally collecting and selecting excellent brand practices and design strength. The Hiiibrand Awards are divided into Brand Awards and Design Awards. The Brand Awards commend companies and organizations that have achieved outstanding achievements in brand strategy, positioning, communication, visual image, etc., and the Design Awards commend individuals and teams that have realized design innovation and excellent performance in the field of communication design.

The Hiiibrand International Brand & Communication Design Awards is an international design award focused on brand shaping and design value. This award aims to promote the communication and development of brand and communication design fields by globally collecting and selecting excellent brand pract...

18/10/2024

A’ Design Award & Competition is the world’s leading international annual juried competition for design. The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. Organized under various categories based on Locarno classification of economic sectors and industries — the A’ Architecture, Building and Structure Design Competition covers both concept stage and realised architectural projects, urban design projects and buildings designed by architects, architecture offices, real estate developers and construction companies worldwide.

A’ Design Award & Competition is the world’s leading international annual juried competition for design. The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. Organized under various categories based...