28/05/2019
For those that sometimes Struggle with educating your clients on the Importance of a video:
https://www.wordstream.com/blog/ws/2016/03/30/video-for-conversion-rate-optimization
1st_Call to Action Button (First or last moments of a video)
2nd_Use a Thumbnail preferable a face of someone Smiling (you just need to go on Youtube to see how the most known Entertainers use their thumbnails)
3rd_The Shorter the Video, the BETTER (check the Link to see the statistics!!)
4th_Show trust!! It seems ridiculous but, Imagine 2 persons with 20 years experience and good feedback from its customers. One of them Speaks clearly, confident, right to the point and the other coming back and forth with his story and little to no confidence...who were you to trust more?
5th_Send Personalized Videos to Prospects or just a small tweak to make them know you care.
6th_Marketing funneling as Leverage, know:
how to/ where to/ when to Launch your videos.
There are many other factors we can apply to this, but these steps also help you clear some obstacles and save time in your journey to success.
