Wavemaker

Wavemaker One global family, positively provoking growth for our clients and our people.
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Bound by our Purchase Journey obsession we help clients translate audience behaviors and insights into smart decisions today, for a prosperous tomorrow.

15/10/2024

Positive Provocation, state side! 🇺🇸 Swing by our New York office for a glimpse into our culture 👀

Wavemaker US has offices in New York, LA, San Francisco, Miami and Chicago, and is led by CEO Alycia Mason. Hands up to all the lovely Wavemakers who took part in the video, and special mention to the employee resource groups we have in the US.

Melan(in) - Their mission is to educate, empower and elevate the Black and Latinx members of the Wavemaker family

Pridemakers - Our LGBTQ+ community

HAPPI - Home for Asian American Pacific Islanders

At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology.

You can find out more about Wavemaker US and apply for open roles here 👇🏽
https://lnkd.in/eM9QJGJN

14/12/2023

2023 was a wild ride, with several macroeconomic challenges and huge leaps in technological advancements. Wavemaker saw the challenge and raised the bar, positively provoking growth for our clients and our people. 🧡

A huge thank you to all our clients, partners and Wavemakers for your trust, intelligence, curiosity, creativity and spirit. Brilliant work takes brilliant partnerships, and you all played a huge part in our success this year. 🤝

Wavemaker takes the H1 2023 global new business crown 🎉After an assessment by COMvergence, we are leading the way in the...
22/09/2023

Wavemaker takes the H1 2023 global new business crown 🎉

After an assessment by COMvergence, we are leading the way in the industry, and being ranked the top global media agency network in new business results for H1 2023 has us inching closer to becoming the world’s most wanted media agency.

This assessment is testament to the positively provocative talents and dedication of Wavemakers across the globe, and we can’t thank each and every team member enough for driving success and industry-leading work for our clients.

An enormous congratulations is in order to GroupM, which ranked third at the group level 👏

MediaPost has the assessment in full 👇

https://hubs.li/Q0235hCl0

20/09/2023

Our new research shows brands how to woo Gen X on social media! Download it here >> https://wavemakerglobal.com/genx-report

Gen X represents almost a third (28%) of TikTok’s user base but only 5% of brand spend on influencer campaigns. Recognising a huge untapped opportunity, Wavemaker undertook original research into the global Gen X consumer. The aim was to challenge misperceptions and to understand what a successful Gen X social media strategy looks like.

The diversity card: what it means for consumers and the evolvement of our industry 💡Wavemaker’s Obinna Iwuji and Bukky M...
15/08/2023

The diversity card: what it means for consumers and the evolvement of our industry 💡

Wavemaker’s Obinna Iwuji and Bukky Moemeke are at the heart of our Roots community, and they are back with season two of their positively provocative Media in Colour podcast 🎙️

Join them for this latest episode where they discuss whether diversity campaigns should be seasonal or evergreen, brands’ so-called “seasonal melanation”, and a deep dive into brands which successfully model diverse and inclusive advertising 👇

https://open.spotify.com/episode/6Zzxj2Jt0IFtBebfQ4ltXg?si=qizNr0IsQa2fmzHHa6Sxqw

27/07/2023

Cadbury gives women in sport a Cheer and a Half during the FIFA Women's World Cup ⚽

In partnership with Ogilvy Australia, the Wavemaker ANZ team unwrapped Cadbury’s latest campaign which aims to help fans celebrate women athletes – young and pro – in all the ways the world’s male athletes are always celebrated, as the brand continues as a proud supporter of the CommBank Matildas, Australia’s national team 🧡

More on the campaign 👇

https://hubs.li/Q01Z6dB00

Mondelēz International Ogilvy Cadbury Dairy Milk

05/07/2023

Allow us to re-introduce ourselves! We're Wavemaker, a global media agency driven by our attitude of Positive Provocation.

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,560 people across 88 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.

We are delighted to share that Sindhuja Rai has been appointed as Wavemaker Asia-Pacific CEO 👏She will join Wavemaker's ...
13/06/2023

We are delighted to share that Sindhuja Rai has been appointed as Wavemaker Asia-Pacific CEO 👏

She will join Wavemaker's Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborate closely with GroupM and WPP leaders across the region to connect the breadth and depth of the group's capabilities to drive growth on behalf of Wavemaker's clients.

Read more on Sindhuja's appointment in Campaign Asia-Pacific 👇

https://wavemakerglobal.com/wavemaker-names-sindhuja-rai-as-apac-ceo

Yellowjackets has made the year’s most exciting crash landing 👏 TV’s new favourite thriller brought the chill (and thril...
02/06/2023

Yellowjackets has made the year’s most exciting crash landing 👏

TV’s new favourite thriller brought the chill (and thrill) to fans at London’s South Bank, all thanks to Wavemaker’s Content team and Wavemaker UK.

The experiential experts from Wavemaker’s Content team were on-site with Paramount over the Bank Holiday weekend to activate a custom food truck, promoting season two of Paramount+'s hit TV show, Yellowjackets. In partnership with Minute Media, the team executed a fully branded food truck with a themed menu, with nods to characters and plot details from the show, such as ‘Natalie’s Catch Burgers’ and ‘Jackie’s Ear Pop Cakes’ 👂

The truck was activated alongside a Yellowjackets Cabin Experience and photo opp, executed by Wavemaker UK.

Bringing the wilderness (and pretty realistic ear-shaped treats) to the heart of London is no easy feat; congrats to all teams involved for putting together a positively provocative spectacle. Now, go stream Yellowjackets season two on Paramount+ 🎉

Wavemaker is the top-ranked global media agency network in new business value and total retentions for Q1 2023 🎉In an as...
30/05/2023

Wavemaker is the top-ranked global media agency network in new business value and total retentions for Q1 2023 🎉

In an assessment by COMvergence, Wavemaker has led the way among agency networks, and this has been no easy feat. The news is testament to the positively provocative talents and dedication of Wavemakers across the globe, and we can’t thank each and every team member enough for driving success and industry-leading work for our clients.

An enormous congratulations is in order to GroupM, which secured almost one third of total reviewed media spend in this time period, underscoring the strength of its business, its position in the marketplace and appeal to marketing decision makers reviewing their media partnerships 👏

Here’s to all that we have in store for the rest of 2023 🧡

https://www.groupm.com/newsroom/groupm-ranks-first-in-comvergences-2023-q1-new-business-rankings/

23/05/2023

We’re getting serious about fun with addressability 🧠

Wavemaker Nederland embarked on a consumer journey with Suzuki Nederland to bring its new brand positioning ‘serious about fun’ to life, growing the brand’s preference and consideration 🙌

With the aim of reinvigorating sales in a declining market due to consumer postponing big purchases and limited product availability because of chip shortages, the team put the pedal the metal and created an addressable strategy which successfully attracted its current buyers and the missed opportunity of potential buyers discovered in the Momentum research.

Using the right insights, data and technology, Suzuki was able to identify a set of car models most relevant for each individual audience segment 📈

Making every pin shoppable, one board at a time 📱After Pinterest reported Q1 losses and a share price drop, the social m...
05/05/2023

Making every pin shoppable, one board at a time 📱

After Pinterest reported Q1 losses and a share price drop, the social media giant has for the first time opened up third-party ad demand with .com.

Wavemaker’s Head of Commerce, US, Briana Finelli, weighed in on the announcement with Performance Marketing World, noting that for a long period paid social was the edge that omnichannel retailers had over Amazon.

Get the news and Briana’s full take here 👇

https://hubs.li/Q01NPYzZ0

With estimations that it will take 132 years to reach global gender parity, Wavemaker's Camilla Bruggen has frustrations...
04/05/2023

With estimations that it will take 132 years to reach global gender parity, Wavemaker's Camilla Bruggen has frustrations about Women’s History Month and International Women's Day activities 💡

Camilla spoke candidly with Creativebrief, sharing that, while meant with good intent, much of the conversation surrounding women taking actionable steps to get ahead in work ignores the embedded sexism within the workplace.

Read Camilla’s piece in full 👇

https://hubs.li/Q01NHQ5k0

From 2023 onwards, carbon measurement and inclusive planning are the default standard on every one of our media plans ♻️...
02/05/2023

From 2023 onwards, carbon measurement and inclusive planning are the default standard on every one of our media plans ♻️

The journey towards sustainable advertising requires accountability, and we are united with WPP and GroupM to advance the rapid reduction of carbon emissions in media.

Jennifer Manning, Wavemaker’s Managing Partner, shared with LBBonline - Little Black Book how we are using GroupM’s carbon calculator for granular channel-level measurement, as well as our investment tests and newly-launched eco-effectiveness approach to carbon reduction – all of which are driving results for clients and the planet, without compromise.

We celebrate being a part of a network which is accelerating vital change in our industry and couldn’t be more proud to stand with our clients who share the same values. We stand committed to reaching net zero across our direct operations by 2025 and our value chain by 2030 🧡

Read more here 👇

https://hubs.li/Q01NmcZg0

Turning tunes into cash for a good cause 🧡Our Women at Wavemaker community hosted a fundraising event today to raise mon...
25/04/2023

Turning tunes into cash for a good cause 🧡

Our Women at Wavemaker community hosted a fundraising event today to raise money for the people affected by the earthquakes in Turkey and Syria, one of the deadliest natural disasters in modern history.

57,000 people killed
4 million buildings damaged
16 million people affected

“We were all feeling heartbroken and hopeless when the devastating earthquakes hit Turkey. Then we decided, instead of feeling hopeless, we should join our platforms - Women at Wavemaker and My Analogue Journal, to host a listening session to raise the funds that are necessary for the people affected by this earthquake. The region needs our support. They need a roof over their heads more than anything.”

Elif Pulcu Kile, Senior Strategy Partner, Wavemaker Global

The hour-long session saw the talented DJs behind the vinyl-only Youtube channel My Analogue Journal play tunes at Wavemaker’s office in London during the lunch hour, and it was also live-streamed for all Wavemakers to enjoy.

It’s not too late to donate. Please support if you can by making a donation here:
https://lnkd.in/etgnAEM7

Proceeds will go to the local NGO Ahbap who have been working tirelessly in Turkey since the earthquakes, helping millions of victims.


Wavemaker Turkey Wavemaker UK

by GroupM is the biggest marketing and tech event in the Nordics, and Wavemaker’s titan of innovation, Sarah Salter, w...
25/04/2023

by GroupM is the biggest marketing and tech event in the Nordics, and Wavemaker’s titan of innovation, Sarah Salter, will be speaking on how creators are raising the storytelling bar, and whether they're beating brands at their own game 💡👇

https://hubs.li/Q01MG4Qr0

IKEA and Shelter's partnership shocks shoppers with ‘Real Life Roomsets' 🛏In a savvy out-of-home partnership between hom...
25/04/2023

IKEA and Shelter's partnership shocks shoppers with ‘Real Life Roomsets' 🛏

In a savvy out-of-home partnership between homelessness charity Shelter and homeware fanatics IKEA, four ‘real life roomsets’ have been stopping shoppers in their tracks in stores across the UK.

The sets showcase the often-squalid conditions of those facing homelessness in temporary accommodation, and the partnership is in support of Shelter’s campaign. This is just the latest unexpected partnership where a brand is tapping into an ever-increasing demand for them to engage in socially conscious and ethical ways 🧡

Wavemaker’s Account Executive, Samuel Walton-Taggart, has the full story in Platform Watch 👇

https://hubs.li/Q01MDXgz0

24/04/2023

Creating music moments that matter 🎶

The music scene across India has been redefined, blending diverse genres, art, and subcultures like never before. With sights set on the future of music, Wavemaker India and Pernod Ricard India launched Royal Stag Boombox, The Original Sound of Generation Large; the positively provocative convergence of Bollywood and Hip-Hop, creating a new sound and musical experience which resonates with the ‘Live it large’ philosophy of Generation Large.

🗣️ 13 iconic artists
🗣️ 5 epic events
🗣️ 4 original songs
🗣️ 1 objective:

Royal Stag Boombox brings together some of the region’s most iconic artists in their field to create a new soundscape and cultural movement, which manifests itself across two formats: in-studio (the release of original music tracks) and on-ground (Royal Stag Boombox travelling through cities across India offering a true-blue youth carnival experience) 🎉

Find out more in Bloomberg 👇
https://hubs.li/Q01MwMv50

Experience the action on Instagram 👇
handle: https://hubs.li/Q01MwH9m0

✨From the entire Wavemaker family, we are wishing our colleagues, clients and friends who are celebrating Eid al-Fitr ...
21/04/2023

✨

From the entire Wavemaker family, we are wishing our colleagues, clients and friends who are celebrating Eid al-Fitr a very happy and peaceful Eid 🧡

It's Provocation Week! As part of a jam-packed schedule of talks and activities designed to bring us together and get us...
19/04/2023

It's Provocation Week!
As part of a jam-packed schedule of talks and activities designed to bring us together and get us thinking, today we heard from Global Chief Strategy and Product Officer Stuart Bowden about the latest developments and implications of the advancements of Generative AI for marketing and advertising.

Magic numbers: adding humanity to data 📈Wavemaker’s EMEA Head of Precision, Andrew Spurrier-Dawes, is perfectly position...
17/04/2023

Magic numbers: adding humanity to data 📈

Wavemaker’s EMEA Head of Precision, Andrew Spurrier-Dawes, is perfectly positioned to take our clients’ digital ambitions to new heights, and he sat down with LBBonline - Little Black Book to spotlight how we can fully harness the power of data to bolster creative campaigns.

Get Andrew’s provocations on why we’re seeing too much trust in data, and why simplicity is key in having a joined up data strategy 👇

https://hubs.li/Q01LGfBx0

Get to the heart of retail media and why ad spend on the channel will reach €25bn in Europe by 2026 🛒Join Wavemaker’s Pa...
14/04/2023

Get to the heart of retail media and why ad spend on the channel will reach €25bn in Europe by 2026 🛒

Join Wavemaker’s Partner Ecommerce, Laura Badea, at IAB Europe's hybrid retail media conference and understand why the channel offers the promise of closed loop measurement, how measurement within retail media works and how it can enable marketers to demonstrate effective ROAS.

Find out more and register to attend here 👇

https://hubs.li/Q01Lv8GC0

Here’s to celebrating the best of the best, from the best of the best 🏆 We are delighted to share that two of Wavemaker’...
12/04/2023

Here’s to celebrating the best of the best, from the best of the best 🏆

We are delighted to share that two of Wavemaker’s titans have been bestowed one of our industry’s highest honours, as they will be jury members for the 2023 Cannes Lions International Festival of Creativity 👏

Shivani Maharaj of Wavemaker ANZ and Ann Wixley of have positively provoked some of the most innovative and world-renowned media campaigns in recent years, and this year their expertise has been called upon to identify and award industry-leading work across Innovation and Social & Influencer categories.

Let’s hear it for Shivani and Ann 🎉

The Innovation category 👇
https://hubs.li/Q01LbtN70

The Social & Influencer category 👇
https://hubs.li/Q01Lby2G0

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Sounds like a winning campaign 🏈 For Colgate-Palmolive and with VMLY&R, Wavemaker ANZ is championing inclusivity with their ‘The Sound of a Smile’ campaign 👏 It features @AFLQU
Sounds like a winning campaign 🏈 For Colgate-Palmolive and with VMLY&R, Wavemaker ANZ is championing inclusivity with their ‘The Sound of a Smile’ campaign 👏 It features @AFLQU

Sounds like a winning campaign 🏈 For Colgate-Palmolive and with VMLY&R, Wavemaker ANZ is championing inclusivity with their ‘The Sound of a Smile’ campaign 👏 It features AFL Queensland athlete Jamie Howell and centres on her experience as a deaf athlete and her journey with her team as they navigate gameplay, and even learn their team song in Auslan (Australian Sign Language). Wavemaker ANZ took this idea to social media, working with hearing impaired TikTok creators, AFL and AFLW players and Jamie herself to take the message to Australians. The agency is encouraging Aussies to join in and duet with Jamie on TikTok, signing your favourite AFL team song in Auslan 💡 More on the campaign 👉 https://hubs.li/Q01mYLvt0 Duet with Jamie 👉 https://hubs.li/Q01mYH_y0 #inclusivity #smilestrong #thesoundofasmile

Can science fiction inspire world-first marketing campaigns? 🤔🤯 Meet Harsha Vardhan Desireddy, Client Partner at Wavemaker India, on what the Wavemaker attitude of Positive Provocation means to him, and how our gro
Can science fiction inspire world-first marketing campaigns? 🤔🤯 Meet Harsha Vardhan Desireddy, Client Partner at Wavemaker India, on what the Wavemaker attitude of Positive Provocation means to him, and how our gro

Can science fiction inspire world-first marketing campaigns? 🤔🤯 Meet Harsha Vardhan Desireddy, Client Partner at Wavemaker India, on what the Wavemaker attitude of Positive Provocation means to him, and how our ground-breaking work with Mondelēz International and Ogilvy led to a Titanium Lion at Cannes Lions International Festival of Creativity. #wavemaker #canneslions #marketing

Hear from our Client Partner, Sara Bailer, on how her lived experiences have shaped her life and of her belief in the power in our differences, our stories, and our vulnerabilities 🧡👇 https://wavemakerglobal.com/sara-bailer-shares-her-story-and-enco
Hear from our Client Partner, Sara Bailer, on how her lived experiences have shaped her life and of her belief in the power in our differences, our stories, and our vulnerabilities 🧡👇 https://wavemakerglobal.com/sara-bailer-shares-her-story-and-enco

Hear from our Client Partner, Sara Bailer, on how her lived experiences have shaped her life and of her belief in the power in our differences, our stories, and our vulnerabilities 🧡👇 https://hubs.li/Q01jfPx50 #growfearless #peopleandculture #mystory

A mountain of entertainment is at your fingertips ⛰️ Wavemaker UK has brought some of TV and film’s most iconic titles across the pond, acting as the media partner for the UK launch of {{facebook_mention(113028887202
A mountain of entertainment is at your fingertips ⛰️ Wavemaker UK has brought some of TV and film’s most iconic titles across the pond, acting as the media partner for the UK launch of {{facebook_mention(113028887202

A mountain of entertainment is at your fingertips ⛰️ Wavemaker UK has brought some of TV and film’s most iconic titles across the pond, acting as the media partner for the UK launch of Paramount+, Paramount's brand-new streaming service 👏 🍿 Sparking excitement for the service across the country, Wavemaker UK has created a multi-touchpoint campaign, which includes a London Eye projection, social takeovers, premium Cinema spots, a YouTube masthead, a Twitch partnership and a whole host of creative OOH formats, including a 3D Piccadilly Lights takeover 🎬 Read more about the campaign 👇 https://hubs.li/Q01fdBKq0 #SVOD #Streaming #Paramount #OOH

The shortlists keep rolling in for Cannes Lions International Festival of Creativity 🎉 Coinbase's 'Less Talk, More Bitcoin' has been shortlisted for the Titanium Lions. Huge congrat
The shortlists keep rolling in for Cannes Lions International Festival of Creativity 🎉 Coinbase's 'Less Talk, More Bitcoin' has been shortlisted for the Titanium Lions. Huge congrat

The shortlists keep rolling in for Cannes Lions International Festival of Creativity 🎉 Coinbase's 'Less Talk, More Bitcoin' has been shortlisted for the Titanium Lions. Huge congratulations to our client, our Wavemaker US team and our partner Accenture Song Who could forget the most talked-about ad of the Super Bowl? 😆 #clientwork #canneslions2022

All aboard the #ElizabethLine! 🚆 Wavemaker UK had the honour of partnering with VCCP and Transport for London to launch a historic campaign
All aboard the #ElizabethLine! 🚆 Wavemaker UK had the honour of partnering with VCCP and Transport for London to launch a historic campaign

All aboard the #ElizabethLine! 🚆 Wavemaker UK had the honour of partnering with VCCP and Transport for London to launch a historic campaign for the eagerly anticipated Elizabeth Line 🎉 The new line has unlocked London for people across the South East, and at the heart of the campaign was a unique media communication, planning and buying strategy, which will run across London on TV, VOD, radio, online video, digital display, out-of-home, DOOH, print, customer relationship management, door drops and special-build bus wraps 🚌 Read more about this incredible campaign 👇 https://hubs.ly/Q01c5nl10 #TfL #OOH #Media

"The work is a tribute to our team, to make sure they spend time in a place that inspires them and that reflects the mission they dedicate themselves to every day." Wavemaker Italy CEO, Luca Vergani. 'Fourteen thousand' is the new permanent installation
"The work is a tribute to our team, to make sure they spend time in a place that inspires them and that reflects the mission they dedicate themselves to every day." Wavemaker Italy CEO, Luca Vergani. 'Fourteen thousand' is the new permanent installation

"The work is a tribute to our team, to make sure they spend time in a place that inspires them and that reflects the mission they dedicate themselves to every day." Wavemaker Italy CEO, Luca Vergani. 'Fourteen thousand' is the new permanent installation by the gifted Lorenzo Petrantoni for the Wavemaker Italy HQ 👏 Conceived by our Creative Directors, 14,000 individual sheets have been patiently attached by hand, bringing to life a masterful work of art that will certainly inspire all Wavemakers 🔥 #PositiveProvocation #GrowFearless

Wavemaker bit into inspiration for the aptly titled Taco Bell campaign, 'A Beautiful Mess', which celebrates life’s messy moments, just like tucking into a tasty Taco Bell 😋🌮 Running on channels including {{facebook_me
Wavemaker bit into inspiration for the aptly titled Taco Bell campaign, 'A Beautiful Mess', which celebrates life’s messy moments, just like tucking into a tasty Taco Bell 😋🌮 Running on channels including {{facebook_me

Wavemaker bit into inspiration for the aptly titled Taco Bell campaign, 'A Beautiful Mess', which celebrates life’s messy moments, just like tucking into a tasty Taco Bell 😋🌮 Running on channels including TikTok and Twitch, the campaign is designed to inspire the brand’s young audience by positively provoking cultural norms. Give it up for the team at Wavemaker Canada 👏 #tacobell #abeautifulmess #media https://hubs.li/Q016NG8h0

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Our Story

At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.

That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow.

Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless.

We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers.