Kait DeNolf

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If your email list isn’t growing it’s probably for one of these 3 reasons1. People can’t find your signup form. Make thi...
19/04/2024

If your email list isn’t growing it’s probably for one of these 3 reasons

1. People can’t find your signup form. Make this front and center in your link-in-bio or on your website

2. You aren’t giving them something of value to make them want to give you their email. Add an “offer” for someone to want to join your subscriber list (fun fact: it doesn’t have to be a discount!)

3. Once you have someone on your list, you’re not sending them what you promised, so they unsubscribe. I’ve seen this happen more often than not, you need to provide value to being a part of your email list.

If you want to learn how to tackle these email list growth blockers, comment PLAYBOOK and I’ll show you how to grow your email subscriber list with ease.

4 EMAIL MARKETING MYTHSMyth 1️⃣ Personalization in subject lines increases open ratesThis used to be true! However recen...
16/04/2024

4 EMAIL MARKETING MYTHS

Myth 1️⃣ Personalization in subject lines increases open rates
This used to be true! However recently adding personalization (like a first name) to your subject lines have shown to decrease your open rates by 12%. This is because subscribers think it feels “spammy”. You can add personalization into the body of your email - but be sure to keep it out of your subject lines.

Myth 2️⃣ It’s a bad thing when someone unsubscribes.
False! Let them unsubscribe. If someone unsubscribes this is good for you for 3 reasons:
1 - they were likely never going to purchase from you anyways.
2 - it’s way better for your deliverability (making it to your subscribers inbox’s) if someone unsubscribes instead of marking your email as “spam”.
3 - it keeps your subscriber list healthy with those who are opening and clicking which tells email platforms like Google and yahoo that you are a good person to receive emails from.

Myth 3️⃣ the more emails you send the more irritated your subscribers will be.
False! Your subscribers are on your email list for a reason, they want to hear from you and are counting on you to send then reminders that your still there! Consistency is key and because email is chronological your not competing against social media algorithms - but this also means you need to be sending regularly to get eyes on your content (which is also 5X more likely to be seen than a social media post)

Myth 4️⃣ Email Marketing Automation is Expensive
This one is up to you! Anyone can setup email marketing automation (aka send emails on autopilot to drive sales in your sleep), you just have to be willing to learn. You can save thousands by not hiring an expensive agency or freelancer by learning how to do it yourself. I have a DIY Email Marketing Playbook that will walk you through step by step on how to start, grow and implement everything you need for a successful email marketing program that will turn into your biggest revenue driver.

So if you are looking to start or completely rebuild your email marketing program comment PLAYBOOK and I will send you a link to get started! This playbook was built off of my decade of experience in email marketing.

3 NEW ways to grow your email list! ✨ 1️⃣ Giveaway entry = email signup (and follow up with an automated email to confir...
10/04/2024

3 NEW ways to grow your email list! ✨

1️⃣ Giveaway entry = email signup (and follow up with an automated email to confirm their entry)

2️⃣ Waitlists - as you get ready to launch new products or promos, create a waitlist to give your email subscribers exclusive early access to the launch. Share links to your waitlist on your IG stories to increase traffic by driving urgency/FOMO in your messaging.

3️⃣ Make your email signup forms easy to get to! Reduce the number of steps someone needs to take to signup for your email list - bonus: keep your email signup form super simple, only ask for their email address (and first name only if it is super important for you to have), this will increase your signup rate.

Comment GUIDE and I will send you a link to my free tool that matches you with the best email marketing platform for your industry 💌

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