L Media

21/12/2021

We love Christmas, so why not take a look at some of the best digital ads put together by business2community:
https://www.business2community.com/digital-marketing/best-christmas-digital-ad-campaigns-02443870

With the festive season just around the corner, businesses out there are already planning on convincing customers to purchase more.…

17/12/2021

How do you feel about using mail as a marketing channel? Is it still outdated? MarketReach discuss the perception of the medium and why it might of been overlooked in the past. Read more: https://www.marketreach.co.uk/blog/using-mail-get-best-digital

Direct mail enables brands to cut through the noise; with a 96% engagement rate, mail is a highly effective channel

14/12/2021

In the post-Covid world what motivates you in your job? Is it always money? It is becoming more apparant that employees are looking for more from employers and are concerned about culture, roles, company values and flexibility. VMA group looks at what the key motivators are for communication and marketing professionals today. Read more: https://www.vmagroup.com/blog/2021/11/money-aside-what-really-motivates-employees-in-their-jobs

Read about Money aside, what really motivates employees in their jobs? from VMAGROUP

09/12/2021

Is your current Programmatic Out of Home (OOH) activity currently integrated with your multi channel campaigns? What do you see as the future for OOH? This article from the drum argues why it's time for advertisers, media buyers and specialist OOH teams to get onboard. Read more here: https://www.thedrum.com/profile/viooh/news/its-time-to-get-onboard-with-programmatic-ooh-or-get-left-behind

Helen Miall is the CMO of VIOOH, the leading global digital out of home (OOH) marketplace. Miall is responsible for supporting the expansion of programmatic OOH worldwide and driving the adoption of global standards. With over twenty years of experience in marketing and several roles at ad tech comp...

07/12/2021

What do you think of this years top Christmas ads? Here Marketing Week have put all the latest festive advertisng news all in one very Christmasy blog! Take a look and let us know which campaign you like best? https://www.marketingweek.com/christmas-advertising-blog-2021/

Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.

02/12/2021

Does your target audience include High Net Worth Individuals (HNWIs)? How do you currently market to them? With millions of HNWIs and thousands of brands vying for their attention, how do you make sure that you stand out? Here Forbes documents their 5 tips on how to market to them:
https://www.forbes.com/sites/forbescontentmarketing/2021/11/12/marketing-to-high-net-worth-individuals-heres-our-5-tips/?sh=264b15802110

To market to high-net-worth individuals, you need to meet them where they are with what they want. What do they want? Forbes surveyed 250 HNWIs to find out.

30/11/2021

Have you thought about how your brand or organisation can tackle climate change? Do you have an action plan? This article from marketing week discusses how brands need to show that they understand the issues of climate change and how we can all look to mitigate the impact. Read more from marketing week here: https://www.marketingweek.com/tackle-climate-crisis-backing-advertisers/

If brands want to have licence to talk about the environment they need to show they understand the problems and are making moves to mitigate their impact.

25/11/2021

Are you looking at your marketing budget for next year? What have you found to be the most successful channel this year? Take a look at this article from Marketing Dive where they discuss how to predict what will be the most successful marketing channels in 2022: https://www.marketingdive.com/news/dont-make-marketing-budget-mistakes-2022/610075/

Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster.

23/11/2021

More than 35% of the UK's employed population worked from home at some point during the Covid-19 crisis, leading to an increase in unpaid overtime, causing a greater risk of health implications and distress. Read more at VMA group: https://www.vmagroup.com/blog/2021/08/what-is-the-right-to-disconnect

More than 35% of the UK's employed population worked from home at some point during the Covid-19 crisis, leading to an increase in unpaid overtime, causing a greater risk of health implications and distress. As the complaints about work-life balance and its effects on mental health are growing l...

18/11/2021

How do you feel about the future of marketing? Econsultancy’s Future of Marketing survey, which canvassed close to 1,000 client, vendor and agency-side marketers on their predictions about the future of the industry, revealed that an overwhelming majority of marketers feel optimistic about their future: Read more about their findings here:
https://econsultancy.com/how-can-marketers-meet-the-skill-requirements-of-the-post-covid-era-insights-from-gsk-channel-4-ups-and-ww/

Econsultancy's Richard Robinson talks to Channel 4, GSK, UPS and WW about their marketing capabilities and the role of training in bridging the digital skills gap post-Covid.

16/11/2021

How do you activate allies and build a more inclusive organisation? It’s a tough question. The most well-intentioned colleagues may not know which day-to-day behaviours can make a real difference, and even those who do may forget to act in inclusive ways when it really matters. Read more in this blog from McKinsey:
https://www.mckinsey.com/about-us/new-at-mckinsey-blog/building-inclusion-at-scale-one-nudge-at-a-time

The leaders of a new McKinsey program using behavioral science to drive organization-wide change share what they’ve learned and what’s next.

11/11/2021

Today the 11th of November is Remembrance Day.
It is an opportunity for Britain and the Commonwealth to remember the service and sacrifice of all those that have defended freedoms and protected our way of life. Find out what is happening this weekend to mark the occasion:
https://www.britishlegion.org.uk/get-involved/remembrance/remembrance-events/remembrance-sunday

09/11/2021

Who says Search Engine Optimisation (SEO) has to be difficult? You just need to figure out what’s best for your website and track your progress to check what is/isn’t working. Take a look at this article from Jeff Bullas where they discuss ways that you can improve your SEO:
https://www.jeffbullas.com/seo-checklist/

If you are mulling over how to boost your site’s organic traffic, we have created a complete SEO checklist to improve your rankings in 2022.

04/11/2021

We would like to wish everyone a Happy and Safe Divali from all at L Media.

Did you know that the festival occurs on a no moon night? Check out these amazing 5 facts about Divali from google.
https://artsandculture.google.com/story/5-amazing-facts-about-diwali/pgXxYajfen0Wuw?hl=en

Discover the need-to-knows of India's Festival of Light

01/11/2021

In this article McKinsey report on how women in the workplace have been doing during the Pandemic: "Burnout, leadership, and hope: A year-and-a-half into the pandemic, looking at Women in the Workplace" Read more here:
https://www.mckinsey.com/about-us/new-at-mckinsey-blog/one-year-into-the-pandemic-what-does-our-women-in-the-workplace-report-say

Our 2021 report shows that while women in corporate America are burned out, women leaders continue to step up. And although their efforts are driving better outcomes for all employees, these women are often undervalued and overlooked.

29/10/2021

Did you know that the tradition of Halloween originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts? Will you be trick or treating this year? However you celebrate we wish you all a
Happy Halloween weekend from all at L Media. http://www.lmediacorporate.com/about.html

26/10/2021

What's next for sustainability in marketing following a year of surprising resilience? Marketing Dive looks at how the appetite for sustainable marketed products is changing. Read more: https://www.marketingdive.com/news/whats-next-for-sustainability-in-marketing-following-a-year-of-surprising/608211/

21/10/2021

How should marketers adapt to new privacy measures and what now for personalisation? New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising. Read this interesting article from e-consultancy to learn more: https://econsultancy.com/how-should-marketers-adapt-to-new-privacy-measures-such-as-att-and-what-now-for-personalisation/

New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient. We speak with a number of industry experts to get their views.

19/10/2021

Research finds stakeholders ‘unanimously’ agree that organisations with pay gaps need to be compelled to produce action plans for addressing disparities. Read more from peoplemanagment:
https://www.peoplemanagement.co.uk/news/articles/uk-gender-pay-reporting-rules-lack-teeth-charity-warns

14/10/2021

Take a look at this infographic from social media today that identifies some great social media video marketing stats: 32 Social Media Video Marketing Stats You Need to Know in 2022:
https://www.socialmediatoday.com/news/32-social-media-video-marketing-stats-you-need-to-know-in-2022-infographic/607574/

Some key stats to help in your video content planning for the coming year.

12/10/2021

This week from the 11th to 15th of October is National Work Life Week. This is an opportunity for both employers and employees to focus on wellbeing at work and work life balance. Employers can use the week to provide activities for staff, and to showcase their flexible working policies and practices. What will you be doing to mark this week?
https://workingfamilies.org.uk/campaigns/national-work-life-week/

National Work Life Week aims to highlight the benefits of facilitating the well-being and work-life balance of your employees, so that they are engaged, motivated and productive at work.

07/10/2021

Almost every company that has been able to convert its usual operations to a work-from-home model has done so. This shift is highlighting the major benefits of remote work and how it can benefit both firms and employees.

In this article marketing influencer Jeff Bullas discusses why a distributed workforce is the future: https://www.jeffbullas.com/distributed-workforce/

What exactly is a distributed workforce model, and why is it seen as the way of the future by many? Find out in this article.

05/10/2021

Older workers are at higher risk of being made redundant when the furlough scheme comes to an end, a number of organisations have warned.

The latest figures from the Office for National Statistics suggest that up to 800,000 people could still be on the scheme as it closes, with the last official count released earlier this month finding over half a million over-50s were still on the scheme.

Read more from peoplemanagement here: https://www.peoplemanagement.co.uk/news/articles/older-workers-higher-risk-redundancy-furlough-ends-experts-warn

30/09/2021

2020 was the year that sped up digital transformation for many businesses that had stalled in evolving. But what does the future hold post pandemic?

Adweek Innovators share predictions on how marketing will be different this year with this article "4 Trends Marketers Should Watch for in a Post-Quarantine World".
https://www.adweek.com/inside-the-brand/4-trends-marketers-should-watch-for-in-a-post-quarantine-world/?itm_source=parsely-api

Adweek Innovators share predictions on how marketing will be different this year

28/09/2021

The 28th of September is International Day for Universal Access to Information.
The day highlights the importance of expanding access to information laws, and their implementation worldwide to build back strong institutions for sustainable development and to uphold the vision of information as a public good, as well as to strengthen international cooperation in the field of implementing the right to information as a fundamental right. Find out more: https://www.un.org/en/observances/information-access-day

23/09/2021

In what has become a pay-to-play or pay-to-reach social media landscape, with statements like ‘organic social media is dead’ readily thrown around, why should brands be paying more attention to their organic social media strategies? And what can we learn from how social-first businesses leverage a broad range of organic activities to help prioritise organic social? econsultancy discuss the importance of organic social media and how crucial it is in today's marketing strategies.
https://econsultancy.com/long-live-organic-social-media/

Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands.

21/09/2021

Businesses that embrace true diversity in their workplace create a more cohesive and collaborative environment. But it takes work. It takes stepping outside of the mindset of “We have always done it this way, and it seems to work pretty well.” Entrepreneur has a great article on how to talk about Disability Diversity in the Workplace, read more here:
https://www.entrepreneur.com/article/383409

Great leaders choose to be the first to initiate conversations on neurodiversity in their businesses.

17/09/2021

What are the long term effects of the pandemic on event marketing? What does the futue look like?

Virtual events have proven invaluable, and for many businesses allowed them to seize the opportunity of the stay-at-home ruling. But as we return to some level of normality, many are trialing hybrid events, combining the in-person and virtual experience and making sure that all audiences are catered for.

The drum discusses how hybrid events are becoming more popular: https://www.thedrum.com/news/2021/09/13/how-hybrid-events-are-merging-the-person-and-virtual-experience

In the last 16 months, live concerts, conferences and events have undoubtedly transformed. This previously thriving sector worth over £39bn in 2020 was cut short as lockdown restrictions came into place – and has unfortunately taken the hardest hit.

15/09/2021

Today is International Day of Democracy. The day provides an opportunity to review the state of democracy in the world. Democracy is as much a process as a goal, and only with the full participation of and support by the international community, national governing bodies, civil society and individuals, can the ideal of democracy be made into a reality to be enjoyed by everyone, everywhere. Read more here: https://www.un.org/en/observances/democracy-day

The International Day of Democracy provides an opportunity to review the state of democracy in the world. Democracy is as much a process as a goal, and only with the full participation of and support by the international community, national governing bodies, civil society and individuals, can the id...

09/09/2021

The gender pay gap remains stubbornly high, and too many women continue to face harassment and discrimination in the workplace. The introduction of gender pay gap reporting has helped ensure more organisations are taking steps to tackle inequality.

In this article you will explore the CIPD’s point of view on gender equality at work, including actions for Government and recommendations for employers. Read more:
https://www.cipd.co.uk/news-views/viewpoint/gender-equality-work

Explore the CIPD’s point of view on gender equality at work, including actions for Government and recommendations for employers.