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Klo Marketing is a full-service social media agency based in Orlando, founded and led by Katie Lopus; an award-winning Social Media Professional with experience leading social media for hospitality, e-commerce and lifestyle brands.

02/01/2025

If you’re goal list this year has:
— get your dream job
— get the promotion you deserve
— land your ideal client
— turn your side hustle into a full time biz

Invest the time in LinkedIn to be noticed by the right people (did you know 4 out of 5 people on LinkedIn are decision makers?!) to build your personal brand and meet your goals ✔️

Use this checklist to get your LinkedIn ready for 2025.

Optimize your profile and ✔️✔️✔️

30/12/2024

Showing up on LinkedIn can change your life —

Let’s get into it — LinkedIn is a social network tied to your resume that’s the most searched place for job postings and candidates, has the strongest performance of any platform, all well very few users create content.

If you’re one (or multiple) of these people — swipe to see how you can show up on LinkedIn (and not be overwhelmed !!)

P.S. I’m working on something cool to make LinkedIn less overwhelming, and give you customized, actionable steps to get the visibility you deserve to land the promotion, raise or dream client — stay tuned 🫶🏼

24/12/2024

A look through our lens for content shoots in 2024 with our partners 📸✨🎞️

Captured countless photos & videos from coast to coast to align with our clients’ content strategies. We primarily used the assets for social channels (with a big focus on LinkedIn this year), websites, internal newsletters and blogs.

20/12/2024

Building a personal brand on LinkedIn completely changed my life and the fueled the growth of Klo — here’s how:

- my first (and still some current partners) clients found me from when I started sharing my expertise and services on LinkedIn (4 years ago !!)
- executives of global brands started following me and have landed me $150,000 contracts
- when I didn’t know what to do with my career? A dm convo with marketers I looked up to brought me new opportunities

Now…I’m not alone in this — Linkedin is a social network tied to your resume that’s the most searched place for job postings and candidates, the strongest organic performance of any platform, all while very few users make content.

here’s why you should use LinkedIn to build your personal brand:
- 8 people are hired every minute via LinkedIn
- 4 out of 5 people on LinkedIn drive business decisions
- 67% of recruiters say LinkedIn-hired pros are higher quality

I’m working on something cool to make LinkedIn less overwhelming and give you customized, actionable steps on how to get the visibility you deserve on LinkedIn — stay tuned 🫶🏼

16/12/2024

One of my proudest accomplishments this year was increasing a global hospitality brand’s LinkedIn performance by leaps and bounds. Their audience grew by +45% and engagements jumped +260% year-over-year.

Here’s a look into the key initiatives from our 2024 strategy to achieve this:

1. On-the-ground content creation to capture associate content: This initiative was essential in elevating our presence and yielding immediate results. We conducted photo shoots for various team members, capturing headshots and candid images. Additionally, we produced video interviews highlighting employees’ roles, their passion for the company, and career growth.

2. Social Media Playbook Update: We revamped the existing playbook, expanding beyond basic policies to include:
• Profile optimization guidelines
• Content strategy frameworks
• A LinkedIn toolkit with step-by-step checklists for content creation after conferences, speaking engagements, and resort visits

3. LinkedIn Training for Key Teams: We conducted a series of LinekdIn training sessions for executive, sales, recruiting and operations teams. These focused on personal branding, developing influence and thought leadership. The impact was immediate, with team members optimizing their profiles, engaging with brand LinkedIn content, and increasing posting.

4. Consistent posting: We implemented a regular posting schedule using Airtable and built a content bank from content shoots and internal newsletters.

5. Employee Advocacy Program: We encouraged team members to share company content and engage with posts, leveraging the power of our workforce to amplify our message.

6. Data-Driven Approach: We implemented monthly, quarterly and annual reporting to measure the impact of our initiatives and make data-informed decisions for the future.

Looking to elevate your brand’s LinkedIn presence to achieve business goals? Shoot me a message 💌

13/12/2024

No one does the Christmas season like my clients at Universal Destinations & Experiences. Love partnering with their talented teams to amplify their festive experiences globally. 🎄✨🎁

Last week, I visited Islands of Adventure with my family, a.k.a what our 5-year-old nephew declared “the best day of his life” — we shared some touching moments, from laughing with the Grinch to soaking in the enchanting decor and festive atmosphere in Hogsmeade Village. His heartwarming reaction perfectly captures the essence of Universal’s ability to create immersive, innovative, and joyous holiday experiences for guests of all ages.

11/12/2024

This month marks the 10th guest lecture at a university, a milestone that really fills my cup. This year was especially cool, as I had the honor to return to my alma mater (three times!) as a guest lecturer for a senior-level digital marketing course.

When I was a student at the University of Central Florida, I never imagined I’d return to campus as a speaker for a senior-level course.

It’s been amazing sharing my experience and insights with hundreds of students from coast to coast. But, to be honest, the exchanges have been mutually beneficial, as I leave these lectures feeling reinvigorated with students’ eagerness, questions, and fresh perspectives.

So...what’s next? Are any Ivy League professors out there looking for an industry professional to bring real-world experience to their classrooms? 👀

📸: Captured on campus at UCF after my 10th guest lecture

21/11/2024

I never thought I’d be presenting to 100 leaders from my 98-year-old grandma’s shabby chic room, but here I am 🪞✨🐚

I just finished a 3-part LinkedIn workshop series for over 150 team members at Capital Vacations. The first workshop was for the CEO and the executive team at their HQ in Myrtle Beach, and the following two were virtual trainings for the sales, operations, marketing, and recruiting teams.

For the last training, I presented from Naples, as I’m spending a few days here with my aunt and my 98-year-old grandma.

I was surrounded by my stunning grandma’s high school photo from 1942 and a family pic from 2000 — we celebrated the last training with wine down and puzzles ✍🏼🥂🧩💫

06/11/2024

As a mentor, I’m thrilled to share the inspiring journey of Maria, a student entrepreneur who’s been rapidly scaling her marketing agency.

Our mentorship began after she won the New Venture Competition at , where I offered social media strategy sessions as a prize for the winning company.

Since then, Maria has achieved remarkable milestones:

— Franchised to three East Coast locations, with West Coast expansion on the horizon.

— Secured an office space near the White House for her local team.

— Grew her team fivefold, implementing efficient onboarding and operational processes.

— Extended her services to clients nationwide.

Maria’s accomplishments are truly remarkable — and she’s only getting started. I’m so inspired by her drive and passion, and her success story exemplifies the power of entrepreneurship and mentorship. It emphasizes the importance of fostering young talent and creating opportunities for entrepreneurs — we all had to start somewhere.

I’m so grateful to the for matching us. Our mentorship has been incredibly rewarding for both of us, fostering growth and mutual learning !!

30/10/2024

Klo on the Go was the name of my travel blog in college — and a name that has seamlessly woven into the principles of Klo Marketing. Swipe for what I’ve been up to the last two months 💍📸✍🏼🍝🍒

— married in Montana
— content shoot in Hollywood
— LinkedIn executive workshop in Myrtle Beach
— fam vacay in Lake Como + Tuscany
— back to my go-to Orlando spots

02/08/2024

Just wrapped the final part of my LinkedIn summer series workshop for ✍🏼👩‍🏫🍎 dropping some takeaways for you to use for your personal brand on LinkedIn!!

With leading global brands LinkedIn content strategy and boosting entrepreneurs personal brand to fill their client roster — check out part of my content strategy playbook 👇🏼👇🏼

1) LinkedIn has a B2B audience, so decision makers are for sure on the platform and in the right mental state to buy.

2) Focus your efforts on your personal account (vs. your brand page) — you’ll get the highest ROI early on.
— when scrolling on LinkedIn, see how often you’ll see content from personal vs. company pages. It’s not comparable, personal always prevails.

3) Before posting, ask yourself “why should someone in my ideal customer profile follow my account?”
— share content that is going to show the problem you help solve for your ideal client
— for me, it’s providing value around b2b social strategy so you hire me for your next training

4) Pick 1-3 pinned posts wherever you want to drive traffic. I recommend a lead magnet and a case study/social proof.

5) Content formats that are working right now from my experience:
x Long form text & image
x Long form text & vid (if you’re comfortable doing a talking head vid - shows trusts and shares how you think to ideal client)
x Carousels still work but def not a growth hack
x Not working: text only with no image

6) You don’t need to reinvent the wheel. Post things you’ve already shared across your marketing.
— share a previous Instagram post using your caption as copy. Share 1-3 photos from it.

7) Content ideas to steal:
— business related personal story (get specific and share your learnings)
— listicle with a story based hook (ex: tools that help you stay organized, learnings for a podcast, career tips for entry level talent in your industry)
— customer anecdote (think about questions a client asked you on a call or topics brought up in your last meeting - position it as a way to help others)
— Remember to tie it back to your value prop / the problem you help solve 😇

Ok thanks for coming to my LinkedIn TED talk!!! Happy Friday 💫💡🥂

31/07/2024

Members check your email for a member exclusive LinkedIn training at studio 💌

Super excited to present about Boosting Your Brand: LinkedIn Strategies for Your Entrepreneurial Success to the brilliant business owners and entrepreneurs of The Scout Guide Orlando!! The August Members Mingle also has headshots by the amazing Carey Sheffield and coffee + a workshop tour with 💫💼💡

See you next week 🤍

📸:

29/07/2024

This week’s happy folder deserved a spot on the feed 🤍 so fueled by leading presentations on the importance of LinkedIn to boost brands and thought leaders presence, and get the visibility they deserve 💻💫

26/07/2024

I connect brands to the world with strategy, thoughtfulness and creativity👩🏼‍💻💫🍵🤍

I’m a seasoned social media expert in deeply strategic social planning. That means when you work with Klo, you aren’t working with your little sister’s social media agency.

Social isn’t just about pretty posts and catchy content anymore. If you’re looking to drive results through your socials, shoot me a note through DM or [email protected] 💌

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