Plainly Legal™ Unveiled
Join us for the unveiling of Plainly Legal™ where you'll learn about our plans for the software, how it'll help your business, and how you can be part of the beta program!
Tired of spending all your money buying online courses to learn how to market your business?
Good news... you don't have to!
Join BOMU™ for FREE and get access to an ever-growing library of courses that will help you build and market your online business.
Enroll at www.bobbyklinck.com/bomu
A Better Way To Learn Marketing
The traditional approach to learning how to build and market an online business is broken!
There's a never-ending set of skills, strategies, and tactics that you have to master...
And the gurus want you to pay hundreds or thousands to learn EACH of them.
😱 There's the $1,997 course that is an overview of what you need to build...
😱😱 The $397 course about list-building...
😱😱😱 The email marketing course that runs you $1,497...
😱😱😱😱 The $997 messaging course...
😱😱😱😱😱 The content marketing training will cost you $497...
😱😱😱😱😱😱The $497 courses about each social platform...
And on... and on... and on!
When you add it all up, learning how to build your online business seems to require you to take out a second mortgage... or maybe sell your first-born child.
But wait... it gets WORSE!
No, seriously... it does.
Because each guru teaches one or two strategies or tactics, they are ALL telling you that THEIR strategies or tactics are the best, the fastest, the cheapest, and who the heck knows what else.
So figuring out where to start is nearly impossible...
Have you ever thought there has to be a better way?????
Well, we sure did.
Call me weird if you must, but my team and I believe entrepreneurship should be accessible to everyone, including people who don't have the money to drop thousands and thousands of dollars on courses.
That's why we created BOMU™ — a 100% free program with an ever-growing list of courses to help you build and market your online business.
Inside BOMU™, you don't just get courses... you get guidance on what the heck you should be focused on right now in your business.
We created the BOM™ Process to help you find the ONE thing you should be working on at any given moment in your business and walk you through that process in the program.
So you now have a choice:
You could keep pulling your hair out trying to figure out how to market and going broke b
BOBBY RUINS MARKETING: When Should You Create A Scaled Offer?
In the online marketing space, the gurus are encouraging people to jump in to create a course, membership, group coaching program, or other scaled program right away.
In this edition of Bobby Ruins Marketing, I'm planting my flag to say that you should NOT even consider creating one of those scaled programs until you have 1,000 people on your email list.
In this video, we'll talk about why you should wait.
The 5 Dumbest Pieces of "Marketing" Advice That Are Ruining Your Online Business
I sent around 362 emails about the webinar on the 5 Dumbest Pieces Of Marketing Advice That Are Ruining Your Online Business that I hosted yesterday, but then I remembered that not everyone is on my email list... 😱
I don't want anyone to miss out on the awesomeness just cause they're not on my list (yet).
That why I decided I should share the replay here.
Now, I should warn you... I know a lot of people like to watch videos at 2x speed, but I was highly caffeinated during the webinar, so speed me up at your own risk.
#BOMLIVE #onlinemarketing
Tomorrow I’m running my new LIVE webinar called: “The 5 Dumbest Pieces of ‘Marketing’ Advice That Are Ruining Your Online Business.”
"Oh good, a webinar!" said no. person. ever.
But this isn't gonna be your typical webinar.
In fact, I’ll be making fun of most of the dumb stuff that most people do during webinars.
Things like telling attendees to turn off all distractions.
You might be asking, "Why is that dumb?"
Well, umm, because you’re not a 5 year old! (At least I hope you aren’t.) Call me crazy, but I kinda feel like grown adults can make their own decisions about things like how to best pay attention to a webinar.
Plus, I don’t expect people to listen to that anyway!
Instead of trying to use tricks and gimmicks to keep your attention, I’m going to use EDUTAINMENT.
Translation: it's gonna be fun.
Here's the plan:
✅ You’ll Learn Some Stuff - We’ll be dismantling some of the worst advice floating around the online marketing space (and you’re probably using some of it!!).
✅ You’ll Have Some Fun - You'll get some chuckles out of my antics. If you don’t believe that’s possible… you’ll have to show up to find out!
✅ You’ll Get To Ask Questions - I’ve blocked out a ton of time, so I’ll be there to answer any questions you have at the end. You can challenge my thinking… or just ask a clarifying question if you show up with me live.
👉 Register at bobbyklinck.com/webinar
It's true that most webinars SUCK. ❌
But this one is different.
How?
Well, I'm gonna be calling out some of the dumb stuff that I keep seeing in the online marketing space.
That's right, we're gonna go there.
Just click the link in my bio or go to bobbyklinck.com/webinar to register.
BOBBY RUINS MARKETING: The Problem With "Experience" As The Basis To Teach
If you've spent time in the online marketing world, you've probably heard a lot of people professing that they are teaching you based on their experience. But, have you ever stopped to ask yourself whether that's a good thing?
In this episode of Bobby Ruins Marketing, we are taking on the idea that experience is the best qualification for a teacher.
BOBBY RUINS MARKETING: Beware The Survivor's Bias
Spend more than 5 minutes in the marketing space, and you'll hear countless success stories. It can make it feel like your success is all but inevitable.
Trouble is that no one counts for survivor's bias. Today's live is all about that problem.
The Legal Side Of Case Studies & Testimonials
Recently, someone reached out to ask if I had a podcast episode about the Federal Trade Commission rules, and that got me thinking... I've never covered the legal requirements for using testimonials and case studies.
It's time for that to change.
The reality is that the way most people are using case studies and testimonials—even the people with what they think are strong disclaimers—is illegal.
In this live, I'll walk through what is allowed... and what's not.
BOBBY RUINS MARKETING: The Trouble With Step-By-Step
We've all heard people promising us a "step-by-step" strategy or "plug-and-play" marketing. But does that actually work?
You can probably guess my answer.
Not even a little.
The people promising these simple solutions are selling you something that doesn't exist... and easy button.
In this edition of Bobby Ruins Marketing, we'll be talking about why this is a mirage that simply won't work when it comes to creating your marketing.
Bobby Ruins Marketing: Is Pricing Really THAT Easy?
Pricing your offer is one of the most important decisions you'll make. And some people make it sound SO simple.
Maybe you've heard someone say you should charge based on "worth" or "value." Something like: "Charge what you're worth!" Or... "Price it based on the value of the transformation!"
Other people will tell you to just figure out what you want to make and price your product based on that.
Is it REALLY that simple?
Here's betting you know my thoughts on that...
In this edition of Bobby Ruins Marketing, we'll be talking about the what's really involved in picking the right price for your products.
