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Hellmann's Mayonnaise - Recipe Receipt
by; Ogilvy AdAgency, Brazil Production Company: Bossa Nova Films Creative Directors: Eduardo Marques, Rubens Filho Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega Advertiser's Supervisors: João Campos, Julio Campos, Bianca Shen Sound Production: Jamute Copywriters: Eduardo Marques, Rico Lins, Claudio Lima Released in May 2012 Hellmann's turns your receipt into a personalized recipe combining the products you just bought.
Stop the Traffik - People shouldn't be bought and sold
by: Duval Guillaume Modem AdAgency / Brussels, Belgium Production Company: Monodot Director: Cecilia Verheyden Creative Director: Katrien Bottez, Geoffrey Hantson Art Director: Koenraad Lefever Agency TV Producer: Marc Van Buggenhout Copywriter: Dries De Wilde Released in April 2012 _________________________ Stop The Traffik wants to make people aware that a lot of girls are victims of human trafficking and end up in prostitution against their will. To emphasise this, we did a stunt in the red light district of Amsterdam.
AXE - Party Girl
Keep going with AXE Shock Shower Gel and keep up with your Party Girl - Axe by: BBH AdAgency / London, UK Production Company: Biscuit Filmworks Art Director: Emmanuel Saint M’leux, Charlene Chandrasekaran, Rob Ellis Creative Director: David Kolbusz Director: Tim Godsall Copywriters: David Kolbusz, Simon Pearse, Dan Morris Released in Feb 2012
Mix fm - Against Aids
by: Quê AdAgency Brazil Cretive director: Eduardo Almeida Art Director: Luke Buléd Media: Fatima Rendeiro, Mario Raposo, Rafael Machado, Moraes Elaine, Caroline Hildebrandt and Camilla Araujo. Copywriter: Milena Zindeluk Released in March 2012 ------------ To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.
Santa Casa Hospital - The Waiting Ticket
by: Y&R AdAgency / São Paulo, Brazil Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Robinson Silva Creative Directors: Flavio Casarotti, Rui Branquinho Art Director: Leon Valente Copywriter: Marina Erthal Released in March 2012
Betsafe - The eyebrows
To us, there are no stupid bets - betsafe.com by: Family Business AdAgency / Sweden Production: Hobbyfilm Art Director: Janna Norberg Director: Oskar Bård Photography: Tuomo Virtanen Copywriter: Henry Stenberg Released in March 2012
Betsafe - The cub
To us, there are no stupid bets - betsafe.com by: Family Business AdAgency / Sweden Production: Hobbyfilm Art Director: Janna Norberg Director: Oskar Bård Photography: Tuomo Virtanen Copywriter: Henry Stenberg Released in March 2012
The Fund for Reconciliation Tolerance and Peace - 2 Boys
The Fund for Reconciliation Tolerance and Peace Production Companies: Lobo, Birdo Studio, The Ebeling Group Art Director: Manuel Dischinger / Lobo Creative Directors: Mateus de Paula Santos / Lobo Directors: João Tenorio / Lobo, Coi Belluzzo / Lobo Music: Wicked Music Composers: Vico Sharabani, Daniel Freedman, Omer Avital Compositing: João Tenorio Released in Feb 2012 Palestinian and Israelian boys, each of them have a story of murder he live because the war between the two countries. its a call for peace to the coming generations.
Lowe’s - Colouring Book
Never Stop Improving - Lowe’s by: BBDO AdAgency / New York, USA Production Company: @radical.media Creative Director: Joe Volpicelli Art Director: Jake Blumenau Director: Dave Meyers Effects Companies: Mass Market Track: “Naked Eye” Artist: Oxford Copywriter: Chris Bradford Released in March 2012
Metro
Goodbye Former Large Metro Welcome To The New Smaller One - Metro by: 6:am - Fullsix Group / Levallois Perret, France Director: Jonty Toosey Creative Director: Alexandre Veret, Emmanuel François Eugène Art Directors: Julien Korach, Eric Landowski Music: Concorde
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