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Thulium

We are a Social Media Marketing Agency creating business value through our proprietary data-driven strategies and award-winning storytelling.

Thulium is a global social media marketing agency focused on social strategy, end-to-end management, analytics and the development of influencer programs for B2B and Enterprise. Thulium creates business value for our clients through a proprietary data-driven strategy which incorporates our award-winning storytelling. Our strategies have helped many of our clients reach the top of their peer group

in share of voice and client engagement. A partial list of our clients include: Mercer, SAP, Marsh McLennan, Centrica, Cisco, Dell, AWS, Oracle, RSA Security, A10 Networks, Mocana and IBM. Contact us today and let us help you implement a data-driven strategy for your organization.

15/11/2024

📢B2B Marketers📢 How are you feeling about the shift from automation and data analysis to content creation with generative AI? Check out Tamara McCleary's blog post on the future of B2B marketing, and the impact of combining AI’s capabilities with human creativity. https://thulium.co/the-future-of-b2b-marketing-is-here-powered-by-ai/

13/11/2024

🌎 In our connected digital world, kindness matters more than ever. As we navigate turbulent times, it's easy to get caught up in the need to be right—but what if we chose to be kind instead?

In her latest blog post, our CEO, Tamara McCleary, reflects on moments that shaped her perspective on dignified disagreement and intellectual humility. From watching respectful debates to observing digital divisions, she shares powerful insights on how we can each foster a more compassionate online community.

👉 Discover how we can transform our social spaces through understanding, active listening, and a spirit of openness. https://thulium.co/from-disagreement-to-dialogue-embracing-kindness-in-online-spaces/

11/11/2024

Is your audience on social media ingrained into your social media strategy to amplify the brand voice and achieve your goals?

If your answer is no, you could be missing out on a multitude of favorable moments! Our own Gage Grammer highlights 11 social listening opportunities for your social media marketing team to start integrating into your strategy to increase your brand awareness and more. https://thulium.co/the-power-of-social-listening/

06/11/2024

"As generative AI advances, ethical considerations and privacy concerns will take center stage, shaping the future of AI in marketing." Check out the 5th installment of our Beyond the Hype: Real ROI from Generative AI in B2B Marketing blog series by our CEO, Tamara McCleary. https://thulium.co/smart-marketing-smarter-results-ais-role-in-b2b-business-growth/

01/11/2024

Is your B2B organization ready to revolutionize your marketing with generative AI? Our CEO Tamara McCleary says to:

🌟 Start by assessing your needs and identifying pain points. Set clear goals, choose the right AI tools, and integrate them seamlessly into your workflows.

Learn more in the third blog post in our generative AI and B2B marketing series to access a clear roadmap for effective integration. https://thulium.co/generative-ai-meets-b2b-marketing-insider-secrets-to-skyrocket-engagement-roi/

28/10/2024

"Admitting 'I don't know' embodies humility and honesty, shifting the focus from having all the answers to asking the right questions and seeking collaborative solutions." Tamara McCleary explains the importance of curiosity, open-mindedness and experimentation through "I don't know" leadership.

25/10/2024

📣 New Blog Post Alert! 📣

In 2020, our CEO, Tamara McCleary, delivered a keynote at Google HQ during the CMO Moves Summit West, hosted by Nadine Dietz. Addressing CMOs from industry giants like Coca-Cola, Walgreens, and CVS, she predicted a revolutionary shift—by 2029, machines will market to machines.

Here are key takeaways from her thought-provoking post:

1️⃣ AI as the decision-maker – algorithms are already influencing consumer choices, and this trend is only accelerating. Traditional emotional storytelling is losing its power.

2️⃣ The Great Unlearning – by 2025, marketers will need to rethink how they approach customers, as AI assistants will handle purchases without being swayed by emotional triggers.

3️⃣ Mastering algorithms is key – success will depend on optimizing machine-learning protocols, not just understanding human psychology.

4️⃣ Human connection will still matter – though algorithms will manage everyday transactions, luxury brands can differentiate through human connection and personalized experiences.

As AI continues to evolve, businesses that embrace this shift will thrive. Check out Tamara’s full insights on the future of marketing. 📈 https://thulium.co/your-next-cmo-might-be-an-algorithm-the-radical-shift-in-marketing-by-2029/

23/10/2024

✨ Productivity Tips for Social Media Professionals Working from Home ✨

Ever feel like your pets are plotting to derail your workday? Our own Candy Wood shares her hilarious adventures navigating the life of remote work. 🐾💻 https://thulium.co/from-chaos-to-control-top-productivity-tips-for-social-media-professionals-working-from-home/

In our latest blog post, she reveals her top tips for boosting productivity in a home office sprinkled with distractions. From crafting the ideal workspace to establishing a routine that helps you thrive, you’ll find actionable insights to enhance your work-from-home experience and turn chaos into opportunity.

21/10/2024

At Thulium, we're dedicated to helping global B2B marketing teams navigate the exciting frontier of generative AI and encourage you to push through boundaries. Uncover the highlights of Tamara McCleary's series ""Beyond the Hype: Real ROI from Genenerative AI in B2B Marketing." https://thulium.co/beyond-the-hype-real-roi-from-generative-ai-in-b2b-marketing-a-series-finale/

18/10/2024

In a world where 59% of consumers feel that companies have lost the human touch in customer service, how can businesses maintain empathy while embracing AI? This article, written by our own Tamara McCleary, explores the answer — that it's not a choice between technology and humanity, but a fusion of the two.

When used thoughtfully, AI can enhance personalization, empower human oversight, and elevate customer experiences, making interactions both efficient and empathetic. Discover how businesses can strike this essential balance and foster deeper customer connections. https://www.linkedin.com/pulse/bridging-gap-rediscovering-human-element-customer-ai-tamara-mccleary-jhuef/

16/10/2024

"If you jump into a conversation immediately asking for something then you’ve already lost — the engagement, the opportunity, the sale, the connection and more." Our Director of Brand Strategy, Gage Grammer, shares the windows of opportunity that your social media marketing team has when your brand is active in social listening. https://thulium.co/the-power-of-social-listening/

14/10/2024

It's time to unlock the potential of generative AI in your B2B marketing strategy 💡Our CEO, Tamara McCleary, discusses the scalability, personalization, and innovation it brings to the table. Stay tuned for practical tips and real-world examples! https://thulium.co/beyond-the-hype-real-roi-from-generative-ai-in-b2b-marketing/

11/10/2024

Do you want to find the moments that matter on social media? Here are four tips to get started: https://thulium.co/hello-brand-are-you-listening/

10/10/2024

It's 🌎 and we're sharing our favorite ways to support our . Share in the comments how you support yours 🩵

09/10/2024

Having a visual representation of what "good" looks like is incredibly helpful — even including "bad" or "incorrect" examples helps the team better understand the vision. Gage Grammer dives into the strategy behind building social media messaging guides: https://thulium.co/why-your-brand-needs-a-social-messaging-guide/

07/10/2024

"As AI systems get more imaginative, they're also getting better at tricking us — we must act fast and put severe guidelines and safeguards before it's too late." Learn about our ethical responsibilities, as well as three approaches to battles AI deception in the future of work with Tamara McCleary. https://www.linkedin.com/pulse/when-ai-learns-lie-navigating-ethical-minefield-tamara-mccleary-odide/

04/10/2024

If you’re missing the mark with what your audience cares and talks about, and not engaging with them, then you’re letting many opportunities slip through your fingers. Gage Grammer highlights the opportune moments for your brand to engage in social listening to increase brand awareness, loyalty and more. https://thulium.co/the-power-of-social-listening/

02/10/2024

"As a business leader and digital strategist, I've had the privilege—and the responsibility—to observe and influence this changing digital landscape." Our own Tamara McCleary shares how we can navigate the digital trust paradox through ethics, technology and human connection. https://www.linkedin.com/pulse/navigating-digital-trust-paradox-reflections-ethics-human-mccleary-6jx4e/

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COVID-19 Is Fast-Tracking Digital Transformation

[Podcast] Digital transformation has changed accelerated needs because of COVID-19. Listen in as our CEO, Tamara McCleary discuss new technologies, digital engagement and innovation with Jim Marous as we progress further into the future. https://bit.ly/2VJEa6J

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Thulium is a global marketing agency specializing in social media. Thulium crafts and shares compelling brand narratives on social media for our clients. Thulium also harnesses the power of Influencer Marketing using big data, analytics, and customer insights to significantly move the needle on sales through the power of Social Media Account-based marketing. Thulium works in development of brand identity for maximum impact amplifying brand story and elevating brand image across social media channels creating thought leadership, and increased conversions through building trusted relationships with target audiences. Highly tuned social media strategies and ex*****on positively impact customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, Thulium shifts corporate and customer culture around extraordinary brands in the vertical of social media. Some of our clients include, and have included: Verizon Enterprise, IBM, SYNNEX, Mercer, Kawasaki Motors USA, Appboy, Dynamic Signal, The CMO Club, KPMG, U.S. Department of Defense and VentureBeat to name a few. Thulium provides Influencer Marketing through 5 Primary Vehicles 1. Brand Strategy, Ex*****on and Brand Amplification at Live Events 2. Social Media Strategy, Training, and Ex*****on of Social Media plan 3. Employee Advocacy and Training Programs 4. Data analytics, tracking, social listening, and insight marketing to targeted audiences. 5. Content Creation, Professional Video Production and Live streaming video.