Thulium

Thulium We are a Social Media Marketing Agency creating business value through our proprietary data-driven strategies and award-winning storytelling.

Thulium is a global social media marketing agency focused on social strategy, end-to-end management, analytics and the development of influencer programs for B2B and Enterprise. Thulium creates business value for our clients through a proprietary data-driven strategy which incorporates our award-winning storytelling. Our strategies have helped many of our clients reach the top of their peer group

in share of voice and client engagement. A partial list of our clients include: Mercer, SAP, Marsh McLennan, Centrica, Cisco, Dell, AWS, Oracle, RSA Security, A10 Networks, Mocana and IBM. Contact us today and let us help you implement a data-driven strategy for your organization.

⚡ The Power Shift in Marketing is Real ⚡We’re already seeing the rise of algorithms and AI taking the lead in consumer d...
13/01/2025

⚡ The Power Shift in Marketing is Real ⚡

We’re already seeing the rise of algorithms and AI taking the lead in consumer decision-making. By 2029, machines won’t just assist in marketing—they’ll be marketing to each other. 🤯

In her latest blog post, our CEO, Tamara McCleary, breaks down what this means for businesses and how marketers need to evolve to stay relevant in this new landscape. From algorithm mastery to maintaining human connection, it’s a must-read for anyone focused on the future.

Get Tamara’s insights here! 🔗 https://thulium.co/your-next-cmo-might-be-an-algorithm-the-radical-shift-in-marketing-by-2029/

✨Social media is about authenticity, so let’s make real connections✨Is your brand ready to build genuine, meaningful int...
10/01/2025

✨Social media is about authenticity, so let’s make real connections✨

Is your brand ready to build genuine, meaningful interactions that go beyond automated systems? At Thulium, we help turn your social media vision into victories by fostering authentic connections that truly resonate with your audience. Let’s create something real together. https://thulium.co/

In the quest for safer AI, are we sacrificing creativity? Our own Tamara McCleary dives into Behnam Mohammadi’s research...
08/01/2025

In the quest for safer AI, are we sacrificing creativity? Our own Tamara McCleary dives into Behnam Mohammadi’s research where he highlights how aligned AI models improve safety, but may limit innovative outputs. For marketers and creatives, this presents a challenge — how can we balance safety with the creative spark needed to captivate audiences?

Exploring a mix of aligned and base models or refining prompt engineering might be the key to unlocking AI’s full potential. https://www.linkedin.com/pulse/ai-too-safe-creative-deep-dive-creativity-conundrum-tamara-mccleary-5ftde/

We're thrilled to share this fascinating conversation between our CEO, Tamara McCleary, and David Johnston, CIO of Messe...
06/01/2025

We're thrilled to share this fascinating conversation between our CEO, Tamara McCleary, and David Johnston, CIO of Messer Americas - the world's largest privately-owned industrial gases company. David takes us behind the scenes of how Messer transformed their data architecture to deliver ""Gases for Life"" with unprecedented precision.

From powering the iconic Macy's Thanksgiving Day Parade balloons to ensuring critical oxygen supply for hospitals during COVID-19, David reveals how Messer leveraged SAP BTP to revolutionize their operations. What started with 5 use cases exploded to over 200, demonstrating the power of data-driven decision making.

Most compelling was learning how Messer's digital transformation wasn't just a technology upgrade - it was a cultural revolution that united business stakeholders around a shared vision of enterprise data.

🎧 Listen to the full episode of SAP Better Together Customer Conversations to discover how Messer is building the foundation for AI-powered innovation in industrial gas delivery. http://bit.ly/SAPBetterTogether

As AI continues to evolve, its impact on B2B marketing becomes increasingly profound. Initially, AI focused on automatio...
27/12/2024

As AI continues to evolve, its impact on B2B marketing becomes increasingly profound. Initially, AI focused on automation and data analysis. Chatbots and AI-driven insights enhanced customer interactions and marketing strategies. Today, we stand on the brink of a new era with generative AI.

Read Tamara McCleary's article on the future of B2B marketing, powered by AI to learn more: https://thulium.co/the-future-of-b2b-marketing-is-here-powered-by-ai/

Did you know that our COO, Mike McCleary misses MySpace?! Learn more about our team, today: https://thulium.co/
26/12/2024

Did you know that our COO, Mike McCleary misses MySpace?! Learn more about our team, today: https://thulium.co/

🚀 Innovation + Influence = Unstoppable Brand Growth🚀Ready to elevate your social media strategy and unlock its true pote...
20/12/2024

🚀 Innovation + Influence = Unstoppable Brand Growth🚀

Ready to elevate your social media strategy and unlock its true potential? At Thulium, we combine cutting-edge innovation with proven tactics to make your brand unforgettable. Let’s ignite your influence together. https://thulium.co/

We believe that the essence of a great podcast lies in spontaneity. The best moments are those that unfold naturally, le...
16/12/2024

We believe that the essence of a great podcast lies in spontaneity. The best moments are those that unfold naturally, leading to genuine exchanges that resonate with listeners.

Our CEO, Tamara McCleary shares key insights she's gained on crafting compelling conversations:

🎙️Listen deeply: Immerse yourself in the dialogue and engage fully with your guests.
🎙️Follow curiosity: Don’t shy away from exploring unexpected topics; these tangents often yield the richest stories.
🎙️Set the tone: Establish a connection with your guests before recording to encourage open and honest dialogue.

Dive into our blog to learn more about podcasting and the importance of storytelling🌟 https://thulium.co/the-sound-of-connection-reflections-on-a-decade-of-podcasting/

🌍 Social media’s power to connect us is vast, but with that power comes great responsibility. The rise of fake news and ...
13/12/2024

🌍 Social media’s power to connect us is vast, but with that power comes great responsibility. The rise of fake news and deepfakes threatens the trust and authenticity we rely on, so, as marketers, we must lead the charge in verifying content and promoting transparency.

🔍 Our CEO, Tamara McCleary, explains the importance of supporting fact-checking initiatives, educating users on media literacy and advocating for ethical digital practices so we can combat misinformation and create a trustworthy digital environment for everyone. https://thulium.co/a-crisis-of-trust-how-digital-deception-is-changing-marketing-forever/

🌍 The Intelligence Age is here, and Sam Altman envisions a future where AI pushes humanity toward limitless potential. B...
11/12/2024

🌍 The Intelligence Age is here, and Sam Altman envisions a future where AI pushes humanity toward limitless potential. But can we embrace this tech-driven leap responsibly? In Tamara McCleary's article, she explores the balance between optimism and caution in Altman’s vision. From ethical considerations to societal impacts, there’s more to this story than boundless innovation. Let’s dive into what we need to build a future that benefits everyone. 🤖✨

🗞️ Read the article for a deeper look at the coming AI era, and join the conversation on the path forward. https://www.linkedin.com/pulse/intelligence-age-reflections-sam-altmans-vision-future-mccleary-0t9fe/

🌍 Did you know major corporations are missing out on half the world's innovation potential? 🌍In this eye-opening episode...
09/12/2024

🌍 Did you know major corporations are missing out on half the world's innovation potential? 🌍

In this eye-opening episode of SAP's Better Together podcast, our CEO, Tamara McCleary, dives deep with Elizabeth Vazquez, CEO of WEConnect International, to uncover how WEConnect is transforming this $4 trillion blind spot into an opportunity.

🔑 Key highlights from their conversation:

💎 How women entrepreneurs are revolutionizing sustainability practices
💎 The journey from informal sector to billion-dollar corporate contracts
💎 Why leading brands like Amazon, Walmart, and Cisco are tapping into this untapped market

Discover how one group turned recycled paper into a major pharmaceutical company contract - proving innovation can come from unexpected places.

Join us for this robust conversation about transforming global commerce, one woman-owned business at a time.

http://bit.ly/SAPBetterTogether

🔮 The Great Unlearning is here! 🔮In Tamara McCleary's blog post, she explores a future where traditional marketing strat...
06/12/2024

🔮 The Great Unlearning is here! 🔮

In Tamara McCleary's blog post, she explores a future where traditional marketing strategies no longer hold the power they once did. By 2029, AI assistants will be making consumer decisions—without emotional sway. 😯

Marketers, it’s time to rethink everything we know about the customer journey. Ready for the future of marketing? Read Tamara’s full vision on the radical changes coming by 2029. 📊 https://thulium.co/your-next-cmo-might-be-an-algorithm-the-radical-shift-in-marketing-by-2029/

🌟Social media is about relationships—and we’re here to help you build them 🌟At the heart of every successful brand is tr...
02/12/2024

🌟Social media is about relationships—and we’re here to help you build them 🌟

At the heart of every successful brand is trust and loyalty. Through meaningful relationships, you spark authentic conversations and connect with your audience in ways that matter. Let’s work together to fuel your brand’s growth and create lasting impact. https://thulium.co/

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What’s Your Brand Story?

Thulium is a global marketing agency specializing in social media. Thulium crafts and shares compelling brand narratives on social media for our clients. Thulium also harnesses the power of Influencer Marketing using big data, analytics, and customer insights to significantly move the needle on sales through the power of Social Media Account-based marketing. Thulium works in development of brand identity for maximum impact amplifying brand story and elevating brand image across social media channels creating thought leadership, and increased conversions through building trusted relationships with target audiences. Highly tuned social media strategies and ex*****on positively impact customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, Thulium shifts corporate and customer culture around extraordinary brands in the vertical of social media. Some of our clients include, and have included: Verizon Enterprise, IBM, SYNNEX, Mercer, Kawasaki Motors USA, Appboy, Dynamic Signal, The CMO Club, KPMG, U.S. Department of Defense and VentureBeat to name a few. Thulium provides Influencer Marketing through 5 Primary Vehicles 1. Brand Strategy, Ex*****on and Brand Amplification at Live Events 2. Social Media Strategy, Training, and Ex*****on of Social Media plan 3. Employee Advocacy and Training Programs 4. Data analytics, tracking, social listening, and insight marketing to targeted audiences. 5. Content Creation, Professional Video Production and Live streaming video.