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Thulium We are a Social Media Marketing Agency creating business value through our proprietary data-driven strategies and award-winning storytelling.

Thulium is a global social media marketing agency focused on social strategy, end-to-end management, analytics and the development of influencer programs for B2B and Enterprise. Thulium creates business value for our clients through a proprietary data-driven strategy which incorporates our award-winning storytelling. Our strategies have helped many of our clients reach the top of their peer group

in share of voice and client engagement. A partial list of our clients include: Mercer, SAP, Marsh McLennan, Centrica, Cisco, Dell, AWS, Oracle, RSA Security, A10 Networks, Mocana and IBM. Contact us today and let us help you implement a data-driven strategy for your organization.

19/02/2025

"As a business leader and digital strategist, I've had the privilege—and the responsibility—to observe and influence this changing digital landscape." Our own Tamara McCleary shares how we can navigate the digital trust paradox through ethics, technology and human connection. https://www.linkedin.com/pulse/navigating-digital-trust-paradox-reflections-ethics-human-mccleary-6jx4e/

17/02/2025

The secret to a thriving workplace? It’s not a secret at all.

Employee happiness is the foundation of engagement, innovation, and business success. But what truly drives workplace happiness?

In December 2024, our CEO, Tamara McCleary, conducted polls on X and LinkedIn, asking: “If you had to choose just one key to workplace happiness, which would it be?”

📊 The results were eye-opening: 60% of respondents chose “positive team culture”—outranking compensation, career growth, and even close friendships at work.

So how can leaders create a culture where happiness thrives? S. Chris Edmonds lays it out in his latest article, featuring Tamara's poll data:

✅ Define your culture—purpose, values, behaviors, and goals.
✅ Align decisions, actions, and people with that culture.
✅ Refine by celebrating values-driven leadership & course-correcting when needed.

Read the full article here: https://www.smartbrief.com/original/why-workplace-happiness-is-vital

14/02/2025

Happy ! Here’s to expressing love for ourselves and others, quirks, cringes, and all, not just today but every day! https://thulium.co/singles-soulmates-and-self-love-a-valentines-day-for-the-rest-of-us/ Tamara McCleary

13/02/2025

"We're all works in progress, beautiful mosaics of triumphs and failures." — Tamara McCleary. For this we encourage you to celebrate yourself and begin your journey! https://thulium.co/love-thyself-a-rebels-guide-to-claiming-february-13th-as-your-own/

12/02/2025

🌟 Ready to Stand Out in the Noise? 🌟

The digital world is louder than ever—but does it have to be?

Imagine your audience pausing mid-scroll—not because they feel obligated, but because your content truly connects. In a world where attention is currency and engagement is capital, meaningful connections are more important than ever.

Gage Grammer dives into this topic in his latest blog post, breaking down how brands can:

✅ Cultivate a vibrant, impactful brand ecosystem
✅ Engage with purpose on the platforms that matter most
✅ Turn followers into advocates through authentic connections

💡 It's time to rethink your approach to social media. Let’s get back to what matters: creating moments that resonate, spark conversations, and drive real growth.

📖 Read Gage's blog post to learn more: https://thulium.co/from-likes-to-loyalty-cultivating-a-vibrant-brand-ecosystem/

10/02/2025

🌟Turning visions into victories with data-driven strategies🌟

At Thulium, we’re a global team of digital strategists, data scientists, and creative minds dedicated to transforming your social media potential into measurable success. Let’s collaborate and unlock your brand’s full power through innovative, results-driven strategies. https://thulium.co/

07/02/2025

🔮 "The research suggests up to 40% of our daily decisions are nudged by AI." — Tamara McCleary

Every day, we’re influenced by AI in ways we might not even notice. Whether it’s through tailored recommendations on Amazon, personalized emails or even the streaming shows we binge, AI is shaping our choices.

💡What drives our decisions? Sometimes it’s not conscious—it’s AI guiding us based on data.

🎧 In this Human X Machine podcast episode, with host Christopher Lomas, our own Tamara McCleary explores how AI influences what we buy, watch, and click—and why understanding this power is crucial.

Apple: https://podcasts.apple.com/gb/podcast/4-ai-marketing-deep-fakes-ethics-ancient-apocalyptic/id1766045840?i=1000672993463
Spotify: https://open.spotify.com/episode/6ZWh3VwPmyuFkOHzlB8Q2O?si=VkjShvcYRwyH2YYfERrmMg

05/02/2025

🧠✨What does it truly mean to be human in a world where technology blurs the lines between mind and machine? 🧠✨

In her blog post, Tamara McCleary explores the extraordinary potential of AI-accelerated neuroscience to redefine how we think, feel, and connect. But with these possibilities come profound questions about identity, authenticity, and the essence of human experience.

Dive into this thought-provoking exploration and join the conversation about the future of our minds: https://www.linkedin.com/pulse/rewiring-reality-how-ai-could-transform-human-mind-tamara-mccleary-wrxye

💭 What are your thoughts on AI shaping our understanding of humanity? Share in the comments👇

03/02/2025

"What keeps me up at night isn't just the technical aspects of AI deception but its profound impact on human psychology and society."

These words from our own Tamara McCleary highlight the deeper implications of AI deception—beyond technology, it’s about trust, identity, and the human experience.

In her article, Tamara uncovers alarming developments like AI systems feigning compliance and reinforcing echo chambers. What’s at stake? A future where deception erodes our shared reality, and trust becomes a rare commodity.

This isn’t just a challenge for technologists; it’s a call for collective action. From adaptive regulations to global cooperation, the path forward requires innovation and vigilance.

Explore her insights and join the conversation—the future of human-AI interaction depends on the choices we make today: https://www.linkedin.com/pulse/when-machines-learn-lie-evolving-landscape-ai-part-2-tamara-mccleary-rxz3e/

31/01/2025

It's ☕🍫, so grab your favorite flavor, snuggle up and learn about the history of cacao, including a recipe to try at home, from Tamara McCleary. https://thulium.co/hot-chocolate-a-time-traveling-tale-from-aztec-gold-to-winter-soul/

29/01/2025

As technology advances, businesses are challenged to maintain the human touch in customer service. But it’s not about choosing between AI and empathy — it’s about combining them. With AI-driven personalization and thoughtful human oversight, companies can create experiences that are efficient, deeply personalized and emotionally resonant. The key is to use AI to complement, not replace, the human element.

Learn how businesses can leverage both AI and human connection to transform customer experience in Tamara McCleary's article. https://www.linkedin.com/pulse/bridging-gap-rediscovering-human-element-customer-ai-tamara-mccleary-jhuef/

27/01/2025

Today is Community Manager Appreciation Day! Let yours know how much you value their contribution to the team!

24/01/2025

What if AI isn’t here to replace creativity, but to amplify it? 🤔

🎙️ On the Human X Machine podcast, our own Tamara McCleary joins Christopher Lomas to discuss how AI transforms marketing by:

🔹 Generating campaign ideas tailored to audiences
🔹 Unlocking insights through data and analytics
🔹 Supporting, not overshadowing, human ingenuity

🎧 Listen to the full conversation to uncover more insights and wisdom from our CEO.

Apple: https://podcasts.apple.com/gb/podcast/human-x-machine-podcast/id1766045840
Spotify: https://open.spotify.com/show/36y1Xiz0Ygj4cZEalh0CWv

22/01/2025

🎙️ In a compelling episode of SAP Better Together Customer Conversations, our CEO, Tamara McCleary, explores how Messer Americas, the world's largest privately-owned industrial gases company, orchestrates the delivery of critical gases across 50+ countries.

David Johnston, CIO of Messer Americas, shares a remarkable story of digital resilience during COVID-19, when hospital oxygen demand surged up to 10x normal levels. This crisis catalyzed Messer's data transformation journey, leading to an exponential growth from 5 to 200+ use cases leveraging SAP BTP.

From supplying oxygen to hospitals and CO2 for beverages to providing helium for the Macy's Thanksgiving Day Parade, discover how Messer's data-driven approach is revolutionizing the industrial gas industry's supply chain.

🎧 Don't miss this insightful conversation about how enterprise data architecture is powering the future of "Gases for Life." http://bit.ly/SAPBetterTogether

20/01/2025

💡"It infuriates me to be wrong, when I know I am right.” Inspired by this Molière quote, our CEO, Tamara McCleary, dives into the paradox of “rightness” and the power of digital kindness.

In her blog post, Tamara shares how the relentless drive to be “right” in our online conversations can keep us from experiencing the richness of diverse perspectives. Instead, she encourages us to embrace humility and dignified disagreement—to listen first, understand, then respond. By creating kinder, more empathetic online spaces, we each play a role in a ripple effect of positive change.

Let’s start the ripple together 🌊 https://thulium.co/from-disagreement-to-dialogue-embracing-kindness-in-online-spaces/

17/01/2025

🌟 Pause the Scroll: Rediscover Social Media's True Purpose 🌟

Feeling overwhelmed by your feed? You're not alone. In a world where social media often feels like endless noise, standing out has never been more challenging—or more crucial. But what if your content could truly resonate? What if it inspired not just likes, but connection?

📖 Dive into Gage Grammer's latest blog post and explore:

🔹Why social media has reached a tipping point.
🔹How burnout is affecting both audiences and brands.
🔹Fresh strategies for creating vibrant, impactful brand ecosystems across platforms like X, LinkedIn, Instagram, TikTok and more.

💡 Gage also shares an inside look at how our CEO, Tamara McCleary, described the unique personalities of social platforms in 2019—and how those insights have evolved to help brands thrive in 2025.

Ready to turn down the noise and turn up the connection? https://thulium.co/from-likes-to-loyalty-cultivating-a-vibrant-brand-ecosystem/

15/01/2025

🤖 Can AI be a force for good and a force for everyone? In Tamara McCleary's thought-provoking article, she unpacks Sam Altman’s ambitious vision for the Intelligence Age—highlighting both the exciting opportunities and the critical challenges we face. From historical lessons to today’s ethical questions, she emphasizes that responsible innovation must be our guiding light. 🌐💡

Discover how we can approach this transformative age with wisdom and collaboration to ensure a fair and impactful future, and weigh in with your thoughts on balancing innovation and responsibility! https://www.linkedin.com/pulse/intelligence-age-reflections-sam-altmans-vision-future-mccleary-0t9fe/

13/01/2025

⚡ The Power Shift in Marketing is Real ⚡

We’re already seeing the rise of algorithms and AI taking the lead in consumer decision-making. By 2029, machines won’t just assist in marketing—they’ll be marketing to each other. 🤯

In her latest blog post, our CEO, Tamara McCleary, breaks down what this means for businesses and how marketers need to evolve to stay relevant in this new landscape. From algorithm mastery to maintaining human connection, it’s a must-read for anyone focused on the future.

Get Tamara’s insights here! 🔗 https://thulium.co/your-next-cmo-might-be-an-algorithm-the-radical-shift-in-marketing-by-2029/

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Thulium is a global marketing agency specializing in social media. Thulium crafts and shares compelling brand narratives on social media for our clients. Thulium also harnesses the power of Influencer Marketing using big data, analytics, and customer insights to significantly move the needle on sales through the power of Social Media Account-based marketing. Thulium works in development of brand identity for maximum impact amplifying brand story and elevating brand image across social media channels creating thought leadership, and increased conversions through building trusted relationships with target audiences. Highly tuned social media strategies and ex*****on positively impact customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, Thulium shifts corporate and customer culture around extraordinary brands in the vertical of social media. Some of our clients include, and have included: Verizon Enterprise, IBM, SYNNEX, Mercer, Kawasaki Motors USA, Appboy, Dynamic Signal, The CMO Club, KPMG, U.S. Department of Defense and VentureBeat to name a few. Thulium provides Influencer Marketing through 5 Primary Vehicles 1. Brand Strategy, Ex*****on and Brand Amplification at Live Events 2. Social Media Strategy, Training, and Ex*****on of Social Media plan 3. Employee Advocacy and Training Programs 4. Data analytics, tracking, social listening, and insight marketing to targeted audiences. 5. Content Creation, Professional Video Production and Live streaming video.