07/04/2024
The patterns we connect with our audience as a business or brand have evolved drastically. From the first blog post, and social media engagement to applying modern-day artificial intelligence (AI). What has changed over time? In the barest minimum, customer behavior. What is the driving force behind all these? A simple reality involves content marketing strategies and the demand for better products or services.
The heart of content marketing is relationship building, not just selling products or services. It’s about offering value, innovating solutions to problems, and more importantly, establishing trust with targeted audiences.
Content marketing has been the key strategy for most successful brands irrespective of the product, service, or industry. With these measures, you tend to capture attention, interact freely with your target audience, drive loyalty, provide excellent customer service, and achieve more sales in the long run.
Some powerful strategies you can apply to grow your brand or business include:
• Creating a website or blog: To begin, just a simple Content Management System (CMS) like WordPress can serve. You don’t need to bother developing complicated web or mobile applications. Those are mainly meant for Start-Ups or larger organizations seeking to optimize or innovate new products.
• Ebooks: Your expertise in business processes, technical roles, or skills can be developed into an ebook. For once, you endure the stress of packaging the digital product and subsequently sale over and over again irrespective of location.
• Virtual Events: The Covid-19 pandemic has proven that by leveraging video/ audio conferencing tools from the comfort of our homes, we can still host meetings, interviews, courses, exams, presentations, etc. Till today virtual events and platforms continue to grow. It has become a way to cut operational costs and reduce risks associated with long distance and other vices while maintaining productivity.
• Storytelling: Contents are strategic in helping us connect with our audience on an emotional level. Storytelling can exist as written content, video stories, and/or audio.
• Online courses: This provides in-depth learning experiences to guide students on a particular topic or about a process. Some online courses also give out their ebooks as an additional learning resource.
• Technical Writing: To a layman, technical terms can make certain ideas seem more confusing. This is when technical writing comes in. At some point in your business, you need a Technical Content Specialist to break down complex concepts into user-friendly and understandable terms. By doing so, users will appreciate the value you offer.
• Reviews: In the past, it was normal to purchase certain products online without proper investigation. Now, the story is different. Most times, the first thing a customer does before buying any digital product is to browse the product reviews. Modern businesses now require feedback from customers. This helps them address the perceived errors or lapses and better position their brands.
There is more to the above strategies. For now, reflect on these few ideas, and then strategize on your next line of action.
Everywhere in the world, businesses (large or small) are leveraging the online space to achieve their desired goals and objectives. You too can plug in.
PenFlair is always willing to collaborate in multi-dimensional ways to help your brand or business succeed.
Reach out to our inbox now!
