Clever Ideas Marketing

03/01/2025

Here are a few simple swaps to avoid burnout and amp up your return on investment for your nonprofit's marketing efforts...

🙅‍♀️ Instead of focusing on every social platform and struggling to post and engage on ALL of them…

👉 Pick 1 or 2 platforms to focus on and give them 100% of your time and effort. Then, implement a plan to be consistent, ensuring you’re providing value to your followers with everything you post!

🙅‍♀️ Instead of creating brand-new videos and content every time you post…

👉 Repurpose the content you already have! Use photos from previous events, stats from reports, phrasing from grant applications or your website… it’s okay to use parts of that content more than once!

🙅‍♀️ Instead of starting a new series of paid ads for every event or initiative…

👉 Identify your most successful social media post and boost that instead of paying for new ads. That way, you can leverage the post’s existing engagement while connecting with more of your target audience.

When you narrow your focus and emphasize the things you already KNOW work with your audience, you’ll finally start seeing the return you’ve been striving for the whole time. 👏

01/01/2025

No ask, no links, just thank you.

I appreciate your business, referrals, sharing my posts, attending my lunch and learns or workshops and reading my newsletter. I am grateful for your support 💙

30/12/2024

13/12/2024

As you’re wrapping up 2024 and getting ready for 2025, make time to share your gratitude.

💙 Recognize your staff, volunteers, and board on social media for all their hard work.

💙 Send a newsletter thanking your donors, partners, and local community members for their support.

💙 Invite your community to help you say thanks by submitting videos or testimonials.

A simple “thank you” can go a long way!

07/12/2024

Lucky 13! I am incredibly grateful for my clients and friends that have helped me grow this business. This year was full of fun and successful events for the Chamber (Breakfast Club, Summit Series, Ribbon Cuttings), the Housing Solutions Conference, Live2Lead and more!

02/12/2024

You're investing time in planning an event - open house, fundraiser, conference, lunch and learn - make sure you have enough time and a plan.

☑️Determine your budget and the best place to spend it to reach the right audience.
☑️Decide where you're going to promote the event both online and in the community.
☑️Focus your messaging (invitations, social media posts, emails, flyer...) on why someone should attend.
☑️ Make it easy to register or get tickets.

28/11/2024

Wishing you a Happy Thanksgiving!

20/11/2024

Giving Tuesday is just a few weeks away!

Here are 3 easy ways to show your support for your favorite nonprofits...

💙 Share their social media posts about Giving Tuesday, explaining why you support them or why their work is important to you

💙 Forward their Giving Tuesday emails to friends and family you think would be as interested in their mission/vision/values as you are

💙 Give back in any way you can, whether that’s a one-time donation, a monthly donation, or consistent support in their online endeavors

Giving Tuesday can be an incredibly busy, stressful time for nonprofit organizations. You never know the difference your support and encouragement can make to their teams!

18/11/2024

There’s one thing that NO nonprofit organization needs — and that’s a “best-kept secret.”

As a nonprofit, transparency and openness are your friends.

Your supporters want (and deserve) to hear about:
👉 The impact your organization has on the community
👉 The initiatives their donations are being used to support
👉 The stories and experiences of people within the organization

If you want to build trust with your supporters, donors, and community members, “best-kept secrets” are not how you achieve it.

Find ways to tell your stories.

Find ways to share what matters.

Find ways to demonstrate your impact.

Your nonprofit’s work is too important to be kept a secret 💙

15/11/2024

Attention local nonprofits 📣

Applications are now open for Hometown Hope Grants. The grants are awarded to community groups in the Lenawee County area. ​Community groups, civic organizations, non-profits, even school or church based groups receive a month-long advertising campaign with WLEN 103.9fm.

Hometown Hope Grants are awarded monthly to community groups in the Lenawee County area. ​Community groups, civic organizations, non-profits, even school or church based groups receive a month-long advertising campaign with 103.9 WLEN. Hometown Hope Grants are

11/11/2024

Thank you for your service!

10/11/2024

The CLC helps around 200 students in Tecumseh Public Schools every week with basic needs such as food, clothing, and hygiene items. Please help us stock up on cold weather gear before winter hits.

07/11/2024

We tend to focus on people liking and sharing our content, pay it forward and help out someone else.

Paying it forward on social media can be a valuable addition to your social media strategy for a few reasons.

1️⃣ It keeps your tone on social media positive
2️⃣ It shows your willingness to uplift others
3️⃣ It amplifies your organization's mission and values

05/11/2024

24/10/2024

Spent the morning at Align Center for Workforce Development’s Career Fair at Tecumseh High School.

The biggest surprise for students I talked to… my day isn’t spent on TikTok or making Reels, and they need to prove that social media gets a return on investment.

(Photo credit: Patty Clark)

09/10/2024

This time of year, most nonprofit marketing is focused entirely on end-of-year giving.

But, by focusing too much on the “now,” you’re overlooking a valuable 4th quarter consideration:

Many businesses and organizations use this quarter to finalize next year’s budget!💲

While you’re planning your nonprofit’s Giving Tuesday and holiday initiatives, don’t forget to make space in your strategy to promote opportunities for:

🤝 Partnerships
🤝 Sponsorships
🤝 Collaborations

Because, if you don’t, you risk everyone’s 2025 financial plans being finalized... without your nonprofit in them!

Good 4th quarter content balances your nonprofit’s “now” and “later.” That’s why I help my nonprofit clients plan year-end content strategically and in advance… and I can help you do the same!

05/10/2024

Live2Lead Adrian has grown so much! I didn’t realize (until I had to initial everyone’s bingo card at the event on Friday 🤣) that it’s been 6 years.

Bill Kenyon - Speaker, Trainer, Coach started hosting the event in 2019. The 2020 event was virtual (so I just have the photo of Bill with Cody presenting the check for Boys and Girls Club) and then it has been back at The Centre 2021-2024.

04/10/2024

Proud to be a part of Live2Lead-Adrian today! Inspiring speakers, activities and networking.

Getting out and building relationships leads to success 💙