Clever Ideas Marketing

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Clever Ideas Marketing

We work with business owners and nonprofit leaders helping them save time by doing the marketing for them.

Clever Ideas Marketing® helps clients save time, increase awareness and reach the right audience with consistent and effective marketing - email marketing, social media and event promotion. Clever Ideas Marketing will promote your business or nonprofit consistently - social media posts, email marketing, event promotion, websites and more.

05/01/2026

Meet with other local business owners to build relationships and your network at Lenawee Business Connections 🥂

Thursday, January 15, 5:00-6:30PM at the Adrian Armory.

Program at 5:45PM with our featured small businesses: Knights In Shining Aprons and W4 Entertainment.

Register today! Link in comments.

01/01/2026

Wishing you all the best for 2026!

24/12/2025

Merry Christmas ✨

19/12/2025

Facebook appears to be testing limiting organic link posts to just 2 per month for non-Meta Verified profiles and pages. 👉🏻 Have you heard this news? It may be a 'stealth' limited test rolling out only to certain regions and users so far. But likely will roll out more widely soon.

If you don’t pay for the Meta Verified subscription service, you’ll be restricted to sharing links in only 2 organic posts per month!! 😳

This has to be a big push for more Meta Verified subscriptions, right?

BOTTOM LINE? 🤷🏼‍♀️
- Facebook wants to keep users ON the platform.
- Link posts have gotten the lowest reach for the past decade+. (Which is why most marketers learned to put links in the first comment).
- You can still share links in your own comments. But, they are only active (clickable) when you add a comment with a link to your *own* posts. You might’ve seen this happening lately? If you add a comment with a link to someone else's post, the link is not active.

🔗 WHAT TYPES OF ACCOUNTS are impacted by this change?
- Personal profiles switched to Professional Mode
- Public / Business Pages

So, personal profiles in ‘classic mode’ are not affected… but most likely because people don’t tend to use that format for business/posting links. Hm.

🔗 WHAT TYPES OF LINKS will be limited on Facebook?
- ANY links.
- BUT you can freely share on an unlimited basis ‘supported affiliate links’ (whatever that means?!), and any links to anything officially Meta (Facebook, Instagram, WhatsApp, etc.).

What are your thoughts? Is this a good move to minimize spammy links? Or will it impact your ability (even further) to drive traffic from Facebook to your website?

🔗 SEE MY FULL BLOG POST in the comments!!

18/12/2025

Your social media followers don't see every post...

📷 Share the photo again with a new caption.
💬 Share the testimonial or quote again.
🥰 Thank the event sponsors more than once (they won't mind)
💙 Share your "why" about your work/mission/programs.
📨 Share information - stats, program highlights - from your annual report or email marketing on social media.

17/12/2025

If your list is in a spreadsheet, you have new email addresses from Giving Tuesday, your last fundraiser or new donors - don't wait.

Stay top of mind.
Promote your programs and special events.
Share about your mission and who you help.

It doesn't have to be perfect, it has to get done.

If you need an email marketing plan for 2026, let's talk.

14/12/2025

Good Morning Lenawee has been so much fun 💙

I am so grateful to the presenters who provided great content.
💻 Jeff Jameson talked about AI
🔒 Peter Ossmann presented on Cybersecurity
🎥 Katie Peterson gave us tips on Video Marketing
🗣️ Kelly McNicol provided an interactive presentation on Communication

We collected towels, coats, blankets, winter hats and candy for local nonprofits!

Thanks to a partnership with Adrian Armory and Launch Lenawee, these events are part of a series now with an evening networking event - Lenawee Business Connections.

If you came to an event this year, or shared the post or flyer for me, thank you!

11/12/2025

Grateful for the group that joined us for Good Morning Lenawee at the Adrian Armory 💙

We enjoyed networking, coffee and a presentation from Kelly McNicol, Rise Limitless, "The Connection Compass."

Our featured nonprofit was Goodwill Industries of Southeastern Michigan. We collected some items for their participants and Becca gave a quick update about services and tours.

Details for the next networking event, Lenawee Business Connections, on January 15 will be available soon. Don't miss out! Sign up for event updates: https://cleverideasmarketing.com/events

These networking events are available thanks to a partnership between Adrian Armory, Clever Ideas Marketing and Launch Lenawee!

08/12/2025

Last call to register!
https://cleverideasmarketing.com/good-morning-lenawee

07/12/2025

14 years of Clever Ideas 🎉

It's been an interesting year that came with changes and shifts, as any business goes through to make it work. Grateful for clients, family and friends that keep me going.

Thank you 💙

04/12/2025

We are in urgent need of several volunteers to deliver meals in the Adrian area. These routes are primarily within the city of Adrian, and they take about an hour to complete. This is a great way to get involved and give back to older adults in your community. If you are interested or have more questions, please call the route coordinator at 517-264-5305

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