03/03/2023
Mission 🎯- Before you start your process, it’s vital to define your brand’s mission statement. A brand mission statement clearly articulates the brand’s purpose and objectives the company aims to accomplish.
Customer avatar 👥 - If you want to connect with your target audience, you need to know who they are and what they care about. Identify your target audience, and do the research to learn more about how you can connect with them through your branding and marketing.
Moodboard 🌈 - A mood board is a collection of imagery that reflects your brand.
Logo 💻 - Logo design is an essential part of creating a cohesive and consistent brand. The logo is what helps customers identify a brand.
Color palette 🎨 - If you want to connect with your target audience, you need to know who they are and what they care about. Identify your target audience, and do the research to learn more about how you can connect with them through your branding and marketing.
Typography ✍️ - Fonts come in all different personalities, so it’s important to select fonts that stay true to you.
