FÀÁJÌ KÙLÈÈ
Background:
The Yoruba race has not been spared in the rapid globalization of the media industry, forcing the creation of world class indigenous programming to connect with a growing local audience and in the diaspora. Hence the Yoruba entertainment industry has in their own way responded to the demand for local content with various entertainment initiatives from films, talk shows, con
certs, magazine programmes and drama series etc. The local content programming has thus created a large followership owing to the various and obvious advantages of creating high quality local content and connecting with an audience in your immediate environment. The need to spread a safe and family friendly message via entertainment to a local audience via high quality content cannot be over emphasized, while also providing adequate coverage of the Yoruba gospel entertainment industry and also creating wholesome local entertainment content the entire family can relate with will be foremost in our reasons for the birth of this project. It is our intention to inspire and show case as as many artistes whose contents are safe and family friendly via music videos, interviews, concerts, behind the scenes, red carpet, news and many more. It’s our passion to create a high quality brand that will adequately reposition the Yoruba safe entertainment industry excellently
Our initial 30 minutes programme will attempt to achieve the goals above, while we aim to evolve into a 24 hour full Yoruba channel within the shortest time possible.
