everyone’s talking about being authentic... being vulnerable...
but is it coming from a truly authentic and vulnerable place? or are we just hopping on the band-wagon of what’s cool and trendy in personal branding?
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same goes for that girl you went to high school with who suddenly posts pics in her undies and shows off her stretch marks — is she part of the body positive movement because that’s REAL for her? or just trying to ride the wave and take the express bus to 10k followers?
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this episode is PART 1 of 4 takeaways of @gemconference — it’s my way of sharing the valuable info that I brought home after meeting so many incredible creative entrepreneurs. if you were there, consider it further discussion on something you’re already thinking about. if you weren’t, consider this your VIP ticket.
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topics include:
• the difference between positioned authenticity and genuine authenticity (@lanadingwall)
• the benefits of storytelling to build your personal brand (@malloryrowan)
• tips for building trust through your brand messaging
• how to foster loyal customers who will pivot with you when you transition to your next protect
• the social responsibility we have when we share advice with others (@sophieabboud)
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listen wherever you find your fave podcasts, or on youmightnotlikeit.com!
#youmightnotlikeitpodcast
I remember this guy’s facebook post like it was yesterday. especially the part where he blames me for ruining the industry, and made a detailed receipt about the expenses I’d have after my wildly successful groupon deal. his numbers couldn’t have been further from the truth, and it’s actually that entire experience that formed the foundation for the successful business I’m still growing today.
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I hope you’ll check out episode 17 this week!
#youmightnotlikeitpodcast
