05/10/2024
YouTube is about to change the content marketing dynamics.
If you are a coach, consultant, advisor, or online business owner, this latest game-changing update from YouTube has the power to 10X your business.
Starting October 15th, YouTube officially allows Shorts to be up to 3 minutes long!
That's 3x the previously allowed limit for shorts.
Suppose you've been using or are considering using YouTube Shorts as part of your Lead Generation strategy (like we do for our clients).
In that case, this new limit opens up a world of possibilities for deeper storytelling, more valuable content, stronger connections with your audience, and tons of qualified leads.
Here's why this matters for your business:
✅ More Value in Less Time: With up to 3 minutes, you can dive deeper into your message without overwhelming your audience with lengthy videos. It's the perfect sweet spot for attention spans in today's fast-paced world.
✅ Storytelling Advantage: This is a prime opportunity to build a stronger narrative around your brand. Whether it's sharing a customer testimonial, showing behind-the-scenes footage, or diving deeper into your product features, these extended Shorts are perfect.
✅ Increased Retention: If done right, longer content can increase retention rates. More engaging content means more time spent watching and greater visibility on the platform. It's a win-win for both creators and marketers!
✅ Enhanced Lead Generation: Longer Shorts give you more room to educate, entice, and engage potential customers. Think about how much more you can say or show in 3 minutes – enough to spark curiosity, explain your offer, and even add a CTA to funnel viewers toward your business.
For context, shorts account for over 30% of direct leads that we help our clients generate from YouTube, and now, with over 3x the available limit on shorts, this number will only go up!
If you want to learn more about using YouTube to generate qualified clients for your business, comment "YouTube" and we'll contact you.