Social by Sinead

31/01/2025

LAST DAY TO SAVE🚨I’ve been coaching business owners on how to use Instagram for years, and the most common thing I hear is, “I feel like I’m posting, but nothing is happening.”

I get it. You’re putting in the effort, but the engagement is low, you’re stuck on what to post, and you’re not even sure if your profile is set up correctly for your target audience to find you. That’s exactly why I created Serve & Scale. To help you finally make sense of Instagram and actually use it to grow your business.

👉🏼 The course has eight in-depth modules covering everything from creating a strategy, building a community around your brand, and attracting the right people to your profile to creating content that aligns with your business, organically engaging to drive sales, and step-by-step tutorials on Instagram features like Reels. You’ll get life time access so I’ll be updating it as Instagram releases new features and it also comes with worksheets, resources and bonuses (like how to correctly run an Instagram Giveaway).

I’ve already gotten amazing feedback from people who started the course this week and have begun implementing my advice, and I’m so excited to help more people at once! 🙌🏼

As a thank you for all the support this week, I created a discount code that ENDS TODAY for anyone who wants to sign up.

📲 Check out the link below, let me know if you have any questions, and use code FIRSTACCESS at checkout!

https://socialbysinead.com/course #/

30/01/2025

“If I just had more followers, my business would finally grow.” Sound like you?

Here’s the thing: followers don’t pay your bills - strategy does.

You don’t need 10,000 people watching your content. You need the RIGHT people resonating with your message, trusting your expertise, and ready to buy from you.

As a small business owner, it’s easy to get stuck in the “more is better” trap and thinking if you just post more, try harder, or gain more followers, it will all fall into place. But the reality? Consistency and clarity always win over chaos.

That’s why I’m so passionate about sharing the tools and systems that have worked for me. With a clear content strategy, you can stop wasting time on posts that don’t convert and focus on showing up in a way that feels aligned and intentional. 🙌🏼

If you’re ready to take control of your social media without feeling overwhelmed, check out my course, Serve & Scale - a proven framework to help you create content that connects and converts.

💻 With over 6 hours of course work you’ll learn everything from how to build a community on Instagram, crafting a strategy, setting up your bio for success, how to create reels and SO much more (with tutorials)!

🚨 Use code: FIRSTACCESS to get $200 off - code ends tomorrow!

Save this as a reminder that you don’t need to do more. You just need to do it differently.

28/01/2025

Are you feeling stuck with your Instagram strategy? Here are five signs your account might need a refresh:

1️⃣ You’re posting without a clear plan or purpose.
2️⃣ Your engagement has plateaued or declined.
3️⃣ Your content isn’t converting into leads or sales.
4️⃣ You’re not tracking or analyzing what’s working.
5️⃣ Your branding feels inconsistent.

If any of these resonate with you, it’s time to take control of your Instagram strategy. My new Instagram course, Serve & Scale, is here to help you make that happen.

💻 In Serve & Scale, you’ll learn:
-How to create an Instagram strategy tailored to your business goals
-Secrets for crafting engaging content that drives conversions
-Step-by-step methods for writing captions that inform and sell
-Proven strategies for increasing engagement and building community
-Tools to track your results and scale your efforts

This course simplifies the process with lots of tutorials so you can achieve consistent results and grow your business - without the overwhelm.

🚨 Special Offer: Get $200 OFF with code FIRSTACCESS - offer ends this Friday!

https://socialbysinead.com/course

What’s your biggest challenge with social media right now? Drop it in the comments - I’d love to help!

27/01/2025

It’s FINALLY here! 🥳 After over a year of dreaming, planning, and pouring my heart into it, I’m thrilled to announce the launch of Serve & Scale.

A self-paced online course designed to help small business owners and entrepreneurs take control of their Instagram marketing with confidence and ease.

This isn’t just another course. It’s the roadmap I wish I had when I started. If you’ve been feeling stuck, overwhelmed, or like you’re spinning your wheels on Instagram, Serve & Scale will empower you to market yourself authentically, connect with your audience, and grow your business without burnout.

Here’s what you’ll learn:
1. Building a Community on Instagram – Attract engaged followers who love your brand.

2. Crafting an Instagram Strategy – Create a plan that actually works for your goals.

3. Optimizing Your Instagram Profile – Turn your page into a magnet for the right audience.

4. Content Planning & Captions – Avoid burnout by creating posts that resonate and convert.

5. SEO + Hashtags on Social – Expand your reach with proven strategies.

6. The Power of Video Content – Leverage video to boost engagement and visibility (with lots of tutorials on creating reels and stories).

7. Engagement – Foster real relationships and build a loyal community.

8. Understanding Your Insights – Use analytics to refine your strategy and keep growing.

When you enroll, you’ll have lifetime access to the course, and as Instagram evolves, I’ll keep the content updated so you’ll always have the latest strategies.

🌟 Plus, you’ll unlock bonus modules like how to run a giveaway, 30 days of social media prompts, worksheets to take with each module and more tools & resources to make your marketing journey smoother.

This course was created with YOU in mind. It’s for the business owner who’s ready to stop guessing and start scaling.

💸🚨 From now through Friday, use code FIRSTACCESS for $200 OFF!

Click the link in my bio to learn more and sign up!

The only course you’ll ever need to learn how to attract & serve your target audience and scale your business through Instagram.

22/01/2025

Our new website is officially LIVE! 🎉✨ I’m so excited to share the fresh look for Social by Sinead & Co. with all of you.

Huge thanks to Misty for turning my vision into reality a she completely nailed the rebrand and design, making it everything I dreamed of and more!

At SBS, we’re all about helping businesses grow, connect, and thrive on social media. From boosting engagement to building strategies that actually work, we’re here to take the stress out of social and turn it into a tool for success.

Check it out at www.socialbysinead.com and let me know what you think. I can’t wait to help more businesses level up their social game!

20/01/2025

What. A. Weekend. 😅 If you were glued to TikTok (or the news about it) like I was, you probably felt the wave of pure panic as everyone said their goodbyes. But after just 12 hours (thankfully), TikTok came back to life, and we all collectively exhaled. 🙌🏼

For so many small businesses, TikTok isn’t just fun. It’s a vital marketing tool. From driving traffic to building brand awareness, it’s a platform that works. So, the big question: how long will it be around?

Truthfully, no one knows for sure. But here’s the good news: I’ve got my finger on the pulse of all things TikTok (and social media in general). I’ll keep you updated with the latest news, tips, and strategies so you can stay ahead of the curve.

For now, take a deep breath, post that video, and keep building your business. If you need help navigating the chaos of social media, you know where to find me.

16/01/2025

What Happens If TikTok Gets Banned? 🚨

The potential TikTok ban in the U.S. has everyone talking - and for business owners, it’s raising some big questions. With January 19th as a key date, now is the time to look beyond the headlines and start planning for your business’s future.

💡 Here’s how you can prepare:

1️⃣ Stay Informed: Keep an eye on updates about the TikTok ban and its implications. Knowledge is power!

2️⃣ Diversify Your Strategy: Platforms like Instagram Reels, YouTube Shorts, and emerging apps (like RedNote) are excellent alternatives to explore.

3️⃣ Focus on Owned Channels: Your email list and website are platforms YOU control. These are your most reliable tools for long-term growth.

4️⃣ Rethink Short-Form Video: TikTok popularized it, but Instagram Reels and YouTube Shorts provide similar opportunities to reach your audience.

Even if TikTok stays, this is a wake-up call to build a strategy that doesn’t rely too heavily on one platform. A diversified, multichannel approach isn’t just about avoiding risks. It’s about opening up new opportunities for your business to grow.

📲 Ready to future-proof your strategy? Let’s create a plan that works for YOUR business. Click the link in our bio to schedule a discovery call.

14/01/2025

Want to take your content to the next level? 📲

Every successful content strategy starts with a plan and these 5 essentials will set you up for growth:

📌 Clear Goals
What do you want to achieve? Whether it’s growing your audience, boosting sales, or building your brand identity, your goals should be SMART—Specific, Measurable, Achievable, Relevant, and Time-bound.

📌 A Defined Target Audience
You can’t speak to everyone and you don’t need to. The more you understand your ideal client, the easier it will be to create content that speaks directly to them. Think about their age, interests, challenges, and even their daily habits.

📌 Content Pillars
These are the core themes that align with your brand and goals. They act as a roadmap to keep your content cohesive and consistent. For example, your pillars might include education, inspiration, promotions, and behind-the-scenes peeks.

📌 A Consistent Visual Identity
Your audience should recognize your content in an instant. Stick to a palette of brand colors, fonts, and design elements across every platform. Visual consistency builds trust and makes your content stand out in a crowded feed.

📌 Data-Driven Optimization
The best strategies are built on insights, not guesses. Use your analytics to see what works, and don’t be afraid to tweak your strategy to lean into the content that resonates most with your audience.

🚨COMING VERY SOON
My Instagram course, SERVE & SCALE, is on its way! This course will go even deeper into content strategy, including an entire module packed with actionable steps and a detailed worksheet to help you create a strategy that works for your business.

This is just the beginning! Get ready to serve your audience and scale your growth like never before.

Drop a comment 👇🏼 and let me know which part of creating a content strategy you find most challenging.

06/01/2025

New Year, New Content Ideas 🍾

January is packed with fun and creative social media holidays to spark engagement and inspiration for your posts!

SAVE this post & have fun creating 📸

01/01/2025

SBS 2024 Wrapped 🥂

As I reflect on this incredible year, I’m filled with so much gratitude for our amazing clients and the journey that brought me here. This year, Social by Sinead & Co. has had the privilege of working with over 50+ incredible clients every month, helping them elevate their brands and reach their goals.

When I started this business back in 2019, it was a leap of faith. I wanted to create something that allowed me to pursue my passion while building a life that would let me be at home to raise my future babies. Today, I’m living that dream, and it’s all thanks to YOU - our clients, my incredible team, and everyone who has supported us along the way.

As we look ahead to 2025, I’m thrilled to announce that my Instagram Course will be launching this January! 🎉 This course is designed for small business owners who feel overwhelmed by social media. I’ll be teaching you how to serve your target audience, scale your business, and make your social media strategy work for you.

Oh, and we’re adding 1 more special team member into the mix this March 💙

Here’s to another year of growth, gratitude, and helping businesses shine. Thank you for being part of this journey. I couldn’t do it without you! 🫶🏼

17/10/2024

Avoid These Common Instagram Mistakes and Elevate Your Business on Social Media! 📱

1️⃣ Not Using Keywords:
Skipping essential keywords and hashtags makes it harder for people to find your content. To boost discoverability, think about the words your ideal customer would search for. For example, if you own a skincare brand, include phrases like “hydrating skincare,” “anti-aging solutions,” or “natural beauty tips” in your captions. Pair them with relevant hashtags to expand your reach. Without these, you’re missing the chance to show up in searches!

2️⃣ No Strategy:
Posting without a clear social media plan leads to inconsistency and mixed results. Without a strategy, you might get likes on one post but have no engagement on another, leaving you unsure what’s working. Establish a content calendar and focus on what your audience wants to see – whether it’s tutorials, behind-the-scenes, client experiences , etc. Posting regularly builds trust and keeps your business top of mind.

🌟 Use analytics to track what types of content perform best and double down on those. For example, if reels showcasing your product get more views, make that a regular part of your strategy.

3️⃣ Low-Quality Content:
Instagram is a visual platform, so poor-quality photos, videos and graphics can turn people off. Make sure your content is high-resolution, well-lit, and aligned with your brand’s aesthetic. For example, if you’re in real estate, posting dark, grainy photos of homes won’t engage potential buyers. Use editing apps like Lightroom to enhance your visuals or hire a professional photographer if needed. Along with eye-catching visuals, provide valuable information in your captions that educates or inspires your audience.

Looking for a social media audit or guidance? Book a discovery call with our team to identify your social media pain points and find solutions tailored to your business 📲 Link in bio!

18/07/2024

Ready to elevate your social media in Q3? Here are some of our top tips for business owners who are looking to revamp their socials this year 🤳

1️⃣ Know Your Audience: Understand who your customers are and what they want.
2️⃣ Consistent Branding: Keep your brand voice and visuals consistent across all platforms.
3️⃣ Engage Regularly: Respond to comments and messages to build a loyal community. It’s also so important to be strategically engaging with people that you don’t follow and that don’t follow you so your business in front of new eyes (we do this weekly for all our management clients).
4️⃣ Quality Content: Share valuable and relevant content that resonates with your audience.
5️⃣ Analyze and Adapt: Use analytics to track what your audience is resonating with and refine your strategy.

Looking for professional guidance for creating an effective social media strategy? Our team can help, book a discovery call today! Click the link in bio to get started 📲

10/05/2024

The team that makes up our Boston-based, boutique social media marketing agency, Social By Sinead & Co. 📱🖤

We live and breathe all things social media. From staying on top of trends, doing market research, building content calendars, crafting the perfect social strategy for a client & so much more... no two days are alike and we love what get to do for work!

26/04/2024

When is the last time you refreshed your marketing strategy? Have you taken a look at your marketing goals lately?

The spring is the perfect time for a little refresh, so let’s get into it. ⬇️

1️⃣ Focus on your ‘why’: Are you able to simply define your brands purpose? Based on those insights you should be able to establish a mission statement. This will give you a clearer guide for your marketing game plan.

2️⃣ Make it short & simple: Simplfying your messaging into as few words as possible is the goal. It’s important to consider what your audience wants, not what you think, because those two things are not always in alignment.

🌟 Think of all the big brands out there that go by this.
Nike “Just Do It”
BMW “The Ultimate Driving Machine”
Allstate “You’re In Good Hands”
Capital One “What’s In Your Wallet?”

3️⃣ Update your platforms: After refining your messaging, it’s time to showcase it to the world! Seamlessly weave your core message into every facet of your business to forge a strong connection with your audience.

Purpose, commitment and consistency are how you drive ongoing brand performance.

Need a hand translating your brand message into a successful social media strategy? Drop us a DM today. Let’s chat! 📲

17/04/2024

The dream team that makes up our Boston based social media agency, Social By Sinead & Co. 📱🖤

These are the amazing ladies who help me every day with building social media strategies, client communication, content creation & so much more! Over the last 5 years of business Social By Sinead has grown from a side hustle, to supporting myself as an entrepreneur, to hiring employees and building a successful team. The journey to get here has been a wild ride but so much fun. I am beyond grateful for this team.

📷

05/04/2024

Straight from Meta HQ 👩🏼‍💻📂📱

If you’ve been following me for a while or have worked with our team then you know we have always said this. Follower count isn’t reflective of the quality of your business or your social media presence!

Anyone with social media accounts knows it can be difficult to grow your following. It also requires a lot of time and effort. You have to be patient, consistent and you have to implement & adjust your strategy.

👉🏼 More importantly, you have to be REALISTIC and not obsess over the number of followers your account has because it really doesn’t matter. Sure it’s nice to have and it is important to grow BUT follower count is not the end all be all. Stop comparing yourself to other accounts. There are still SO many accounts out there that buy their followers and likes 😫 but these are the accounts I hear so many people bring up to me as inspiration because of their follower count.

Think of it this way - if you have 700 followers… that’s like being on a stage talking to 700 people every time you post. That’s a lot of people! You’d rather have a true organic following of people who are actually interested in your business and not only will interact/engage with your content but will also BUY from you.

Just remember: follower count is not indicative of the value of your business 🤍

03/04/2024

Is your goal to grow on Instagram? Here are a few things you can do to audit your account and adjust your Instagram strategy 📈

🖥️ Market Research
Before creating content, research your target audience. Instagram success hinges on fostering a community that resonates with your brand. Define your goal on the platform. Understanding your audience is key to crafting relevant content and choosing the right tone.

☑️ Community Management
Focus on crafting genuine connections and relationships! Spend time engaging with similar accounts, possible clients, the ideal audience, etc. This is one of the most important things we do for all our management clients every week!

💡 Optimisation
Set up your account for success right from the start. Choose a great profile picture and write a clear, short bio—imagine you’re explaining what you do to someone you just met! *Your profile should immediately tell people who you are, what you do and how you can help them!

🌟 Content Strategy
Develop a solid content strategy using your content pillars. After doing market research, curate 3-5 strong pillars that will ensure you never run out of content ideas. Take time to brainstorm ideas, write a whole list of ideas ✏️. Create a content schedule that you can stick to, e.g. 3 posts per week every week.

Have questions? Schedule a call with me and let’s chat!