Social by Sinead

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Social by Sinead

We’re a social media agency that provides strategic solutions with an organic growth approach.
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17/10/2024

Avoid These Common Instagram Mistakes and Elevate Your Business on Social Media! 📱

1️⃣ Not Using Keywords:
Skipping essential keywords and hashtags makes it harder for people to find your content. To boost discoverability, think about the words your ideal customer would search for. For example, if you own a skincare brand, include phrases like “hydrating skincare,” “anti-aging solutions,” or “natural beauty tips” in your captions. Pair them with relevant hashtags to expand your reach. Without these, you’re missing the chance to show up in searches!

2️⃣ No Strategy:
Posting without a clear social media plan leads to inconsistency and mixed results. Without a strategy, you might get likes on one post but have no engagement on another, leaving you unsure what’s working. Establish a content calendar and focus on what your audience wants to see – whether it’s tutorials, behind-the-scenes, client experiences , etc. Posting regularly builds trust and keeps your business top of mind.

🌟 Use analytics to track what types of content perform best and double down on those. For example, if reels showcasing your product get more views, make that a regular part of your strategy.

3️⃣ Low-Quality Content:
Instagram is a visual platform, so poor-quality photos, videos and graphics can turn people off. Make sure your content is high-resolution, well-lit, and aligned with your brand’s aesthetic. For example, if you’re in real estate, posting dark, grainy photos of homes won’t engage potential buyers. Use editing apps like Lightroom to enhance your visuals or hire a professional photographer if needed. Along with eye-catching visuals, provide valuable information in your captions that educates or inspires your audience.

Looking for a social media audit or guidance? Book a discovery call with our team to identify your social media pain points and find solutions tailored to your business 📲 Link in bio!

18/07/2024

Ready to elevate your social media in Q3? Here are some of our top tips for business owners who are looking to revamp their socials this year 🤳

1️⃣ Know Your Audience: Understand who your customers are and what they want.
2️⃣ Consistent Branding: Keep your brand voice and visuals consistent across all platforms.
3️⃣ Engage Regularly: Respond to comments and messages to build a loyal community. It’s also so important to be strategically engaging with people that you don’t follow and that don’t follow you so your business in front of new eyes (we do this weekly for all our management clients).
4️⃣ Quality Content: Share valuable and relevant content that resonates with your audience.
5️⃣ Analyze and Adapt: Use analytics to track what your audience is resonating with and refine your strategy.

Looking for professional guidance for creating an effective social media strategy? Our team can help, book a discovery call today! Click the link in bio to get started 📲

10/05/2024

The team that makes up our Boston-based, boutique social media marketing agency, Social By Sinead & Co. 📱🖤

We live and breathe all things social media. From staying on top of trends, doing market research, building content calendars, crafting the perfect social strategy for a client & so much more... no two days are alike and we love what get to do for work!

26/04/2024

When is the last time you refreshed your marketing strategy? Have you taken a look at your marketing goals lately?

The spring is the perfect time for a little refresh, so let’s get into it. ⬇️

1️⃣ Focus on your ‘why’: Are you able to simply define your brands purpose? Based on those insights you should be able to establish a mission statement. This will give you a clearer guide for your marketing game plan.

2️⃣ Make it short & simple: Simplfying your messaging into as few words as possible is the goal. It’s important to consider what your audience wants, not what you think, because those two things are not always in alignment.

🌟 Think of all the big brands out there that go by this.
Nike “Just Do It”
BMW “The Ultimate Driving Machine”
Allstate “You’re In Good Hands”
Capital One “What’s In Your Wallet?”

3️⃣ Update your platforms: After refining your messaging, it’s time to showcase it to the world! Seamlessly weave your core message into every facet of your business to forge a strong connection with your audience.

Purpose, commitment and consistency are how you drive ongoing brand performance.

Need a hand translating your brand message into a successful social media strategy? Drop us a DM today. Let’s chat! 📲

17/04/2024

The dream team that makes up our Boston based social media agency, Social By Sinead & Co. 📱🖤

These are the amazing ladies who help me every day with building social media strategies, client communication, content creation & so much more! Over the last 5 years of business Social By Sinead has grown from a side hustle, to supporting myself as an entrepreneur, to hiring employees and building a successful team. The journey to get here has been a wild ride but so much fun. I am beyond grateful for this team.

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05/04/2024

Straight from Meta HQ 👩🏼‍💻📂📱

If you’ve been following me for a while or have worked with our team then you know we have always said this. Follower count isn’t reflective of the quality of your business or your social media presence!

Anyone with social media accounts knows it can be difficult to grow your following. It also requires a lot of time and effort. You have to be patient, consistent and you have to implement & adjust your strategy.

👉🏼 More importantly, you have to be REALISTIC and not obsess over the number of followers your account has because it really doesn’t matter. Sure it’s nice to have and it is important to grow BUT follower count is not the end all be all. Stop comparing yourself to other accounts. There are still SO many accounts out there that buy their followers and likes 😫 but these are the accounts I hear so many people bring up to me as inspiration because of their follower count.

Think of it this way - if you have 700 followers… that’s like being on a stage talking to 700 people every time you post. That’s a lot of people! You’d rather have a true organic following of people who are actually interested in your business and not only will interact/engage with your content but will also BUY from you.

Just remember: follower count is not indicative of the value of your business 🤍

03/04/2024

Is your goal to grow on Instagram? Here are a few things you can do to audit your account and adjust your Instagram strategy 📈

🖥️ Market Research
Before creating content, research your target audience. Instagram success hinges on fostering a community that resonates with your brand. Define your goal on the platform. Understanding your audience is key to crafting relevant content and choosing the right tone.

☑️ Community Management
Focus on crafting genuine connections and relationships! Spend time engaging with similar accounts, possible clients, the ideal audience, etc. This is one of the most important things we do for all our management clients every week!

💡 Optimisation
Set up your account for success right from the start. Choose a great profile picture and write a clear, short bio—imagine you’re explaining what you do to someone you just met! *Your profile should immediately tell people who you are, what you do and how you can help them!

🌟 Content Strategy
Develop a solid content strategy using your content pillars. After doing market research, curate 3-5 strong pillars that will ensure you never run out of content ideas. Take time to brainstorm ideas, write a whole list of ideas ✏️. Create a content schedule that you can stick to, e.g. 3 posts per week every week.

Have questions? Schedule a call with me and let’s chat!

22/03/2024

Experiencing low reach on Instagram? We have all been there! 😫

Here are a few things you can do to increase your reach ⤵️

1. Start proactively engaging with accounts
2. Be sure to be responding to your audience (respond to comments, DMs, etc.)
3. Focus on your current audience! Get on your IG stories, engage with followers, consider going Live, etc.
4. Repurpose your high performing posts
5. Look at your analytics and see what is performing well and what posts are not- adjust your strategy from there
6. Collaborate with others! Using the Collab feature will share a post on both your account + the other creator’s account

Don’t stress low reach, with the right strategy your reach will go back up. It just takes patience and the right strategy.

📲 If you’re interested in social media coaching then send me a DM or click the link below to schedule a call!

https://agencycompany258056.hbportal.co/public/65db4028cfa44a00259d3b87/1-Schedule_an_intro_call

11/03/2024

New IG Update 🥳 Instagram has launched some exciting updates to our DMs, let’s discuss a few!

✏️ Message Editing: IG users can now edit a DM after sending. Keep in mind you have a 15 minute window to edit the message after sending!

📌 Pin: We can now pin up to three chats to the top of our DM inbox! This way we can quickly access favorite conversations.

👀 Read Receipts: Instagram is also adding the capacity to switch on read receipts for either all DM chats or specific threads!

Be on the lookout for these new, exciting IG updates that are coming to everyone’s account shortly!

01/03/2024

In honor of the new month, we are sharing some upcoming March social media holidays with you all 🍀✨

social media agency | social media management | social media manager | social media tips

26/02/2024

Social Media FAQ: How Often Should I Post to Instagram? 🤔

A question I get all the time, because it’s valid! It is where most people look to base their strategy off of, let alone their monthly content calendar.

Bottom line? → The best way to grow on Instagram is to:

1. Be active on your account
2. Post quality content to your feed
3. Be active on stories and show off your face/your team to build the ‘Like, Know & Trust’ factor with your audience
3. Engage with your community

Okay, but how often? What is best for me?! → Truthfully, everyone and every account is different. It depends on what your goals are. But a good baseline is at least 2-3 posts a week, preferably one post being a reel.

🌟 Now, remember quality > quantity, so if you only have the resources for 1-2 quality post a week, then that’s what I would recommend as you work your way towards building out more quality content.

If you’re posting less often on your feed then I would suggest showing up on Instagram Stories daily (it’s more casual and simple) and really putting effort into community engagement!

Looking for more guidance? We are here to help! Book a consultation call and learn if you are a good fit for our coaching or management services. Click the link in bio to get started 📲

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15/02/2024

I’m honored and excited to announce that I have been nominated for Boston Business Women Best Social Media Specialist! 🌟

I have been apart of the B*W community since I started my business almost 5 years ago and this group has played a huge role in the success of my business. Many of my clients and the companies I consult for have found me through this networking group and to have people nominate me for this award is just incredible.

VOTING INFO:
- Voting starts today and closes on March 3rd.
- Click the link in my bio and type in your name and email.
- Vote on multiple categories of amazing women-owned businesses.
- My specific nomination is on the 4th page under ‘Best Social Media Specialist’
- Then to finalize your answers you will click SUBMIT on the 5th and final page.

Thank you so much to anyone who takes the time out of their day to vote! 🫶🏼

https://bostonbusinesswomen.com/the-boston-business-women-awards/

07/02/2024

If you’re not using the “Schedule Your Reel” feature you should be! It’s an absolute game changer 🙌🏼

It’s so convenient for business owners on-the-go or to simply help you stay consistent- because remember, consistency is key when it comes to growing on social media channels.

social media agency | social media manager | social media tips | instagram tips

04/10/2023

COMING SOON ✅ Meta Verified for Businesses

Right now some business owners (like myself) are paying for Meta Verified but the only way we can gain access to it is to have our full name as shown on a valid ID and submit a copy of that ID, along with paying $14.99/month.

Lots of businesses don’t want to have their name listed & displayed on the account like that so this new update is going to be perfect! 🥳

Meta Verified business subscriptions will be available for purchase on Instagram and Facebook in the coming weeks in select test countries.

Monthly subscriptions start at $21.99 USD/month per page or Instagram account, or $34.99 USD/month for both.

A Meta Verified business subscription will include business authentication with a verified badge, impersonation protection, access to account support and features to help your business stand out.

As soon as I hear more info or that some of my clients have gained access to this option I’ll post another update on the process and when it’s available in the US.

Stay tuned and make sure you’re signed up for my email list to hear more up to date details and social media announcements. 📧

15/08/2023

So you just checked your analytics for the month and you lost some followers. It might seem disheartening, but losing followers isn’t a big deal and is completely normal. 🙌🏼

Although followers are an important metric on social media, it’s not the end all be all. Losing followers can often benefit your social media presence. Don’t believe me? Let’s get into it.

1. You can increase your engagement rate.

Its normal to lose followers. People can get bored, interests change or it could even be Instagram clearing out bot accounts again. If you have followers that aren’t engaging you’re better off having them unfollow you to raise that engagement rate.

2. You can find your authentic audience.

Losing followers that don’t fit that criteria is a benefit because you can now target those loyal and interested followers who genuinely love your content and engage with it.

3. You can optimize your content strategy.

Losing followers can actually help you understand what content works and what doesn’t. If you experience a drop in followers and engagement in trialing some posts, you will learn how to further optimize your content creation and strategy for the future.

The moral of the story - stop worrying about the unfollows and focus on creating content your audience wants to see and that you’re proud of! 👏🏼

14/07/2023

Let's talk about the new text-based app launched by Meta this last week, Threads 📱

Here are some takeaways 👇🏻
- Threads can be connected via your Instagram account
- Posts can be up to 500 characters long
- No DM feature (yet), all public conversations!
- Links, photos, and videos (up to five minutes in length) can be included in posts
- You can have a public or private Threads account

Breaking down two common questions about Threads:

🤔 So it's like Twitter right? 👉🏻 You are on the right track! "Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations" according to Instagram

🤔 How Does the Instagram Threads App Work? 👉🏻 Instagram Threads lets you share text-based content — with the option to include links, photos, and videos.

Have you downloaded the app yet? What questions do you have? Let me know in the comments below!

20/06/2023

SAVE this post to come back to all summer long when you’re struggling to think of what to post! 📲

Swipe through for lots of ideas on what to post on social media this summer and how to captivate your audience during a season that tends to typically be slower for engagement.

Have questions or need more help? Head to my website and fill out a contact form so we can chat! 💬

09/06/2023

Do you struggle with content creation for your business on social media? 📸

When I first started my business almost 4 years ago I always had the clients send me their content for me to manage, strategize, map out and post. As time went on I quickly realized many of the busy business owners I work with just didn’t have the time to create content each month for me to work with.

Fast forward to today and almost all of my clients always sign on for an add-on service each month where myself or someone on my team comes to them once a month to take all the social media content we need for the upcoming month including imagery and video content for Reels/TikTok.

It’s been an absolute game changer and takes the stress off their plate to take the time to create content and send it to us. All of the content we take is shared with the client on a google drive and they receive the rights to use all content for other marketing purposes as well.

Sounds like the ideal setup right? 🙌🏼

If you’re looking for a social media agency to help with all things content and managing you’re account then fill out a form on my website or schedule a call with us! 📲

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WHAT TO DO AFTER YOU POST TO INSTAGRAM 📲 ⁣⁣⁣ What do you do after you post to Instagram? Sit and wait for the likes and comments to flow in? 🤔⁣⁣⁣ ⁣⁣⁣ 🙅🏼‍♀️ Well today’s the day we STOP posting and disappearing! ⁣⁣⁣ ⁣⁣⁣ When you post your content only gets pushed out to 10% of your followers. If that 10% engages with your content it’s telling Instagram that people like your post so it will push it out to another 10% and so on. ⁣⁣⁣ ⁣⁣⁣ Here’s what you DO need to do once you post. ⁣⁣⁣ ⁣⁣⁣ 1️⃣ After you post your content you need to add your hashtags (up to 30) as the first comment. This will help boost your post because a comment counts as engagement. ⁣⁣⁣ ⁣⁣⁣ 2️⃣ Add your post to your stories letting people know you have a new post up. People tend to watch stories first when they log on to IG because stories disappear within 24 hours so they want to know what’s going on now. This will prompt them to go look and engage with your new post. 🙌🏼⁣⁣⁣ ⁣⁣⁣ 3️⃣ Be available to respond back to comments right away. That first hour is crucial for your post. If it doesn’t perform well during the first hour it means that first 10% did not engage with the post and it didn’t get pushed out to as many people as you had hoped. By commenting back away you’re boosting engagement and also showing those commenters you see and hear them and appreciate the time they took to engage with you. ⁣⁣⁣ ⁣⁣⁣ 4️⃣ ENGAGE!!! You need to be proactive. Engage with the people you follow by going through your feed and liking and commenting on your pictures. Go to those hashtags you posted and engage with other people using those hashtags. Think of hashtags your target market uses and engage with those posts! The options are endless. Make sure you engage for at least 15-20 minutes after you post to help get more eyes on your page and new post! ⁣⁣⁣ ⁣⁣⁣ ⚡

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