25/04/2024
I hear...
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Tiwa Savage is signed to 4 RECORD LABELS
She owns her record label that was established in 2013 with her ex-husband. The label is called 323
She is signed to UNIVERSAL MUSIC GROUP. This mother company provides her with all the necessary connections and promotions she needs. They put her on the biggest Stage. Tiwa Savage performing at the Coronation of King Charles the 111 is their work. They also decided Tiwa’s new album is going to be RNB. Some people do not like these major record deals because of certain things they impose on you
Tiwa is also signed to ISLAND RECORDS. This is a Jamaican multinational record label still owned by Universal Music. 80% of their shares belong to Universal Music. It is just like Marvin’s Records which is under Universal Music. This record label distributes and markets Tiwa Savage’s music in Jamaica and gets her shows. Remember Tiwa shot a video there in Jamaica 🇯🇲
Tiwa Savage is also signed to Motown Records which is an American record label that sold 90% of its shares to Universal music group
Tiwa is also signed to Capitol Records which is an American record label. Universal Music also acquired most of its shares.
Universal Music Group, Sony, and many other major record labels control the music market. There are levels you will and can never reach without their help. When you see Tiwa and others being this Global it’s thanks to them. Music is business and a smart person connects with most of these labels to cash out. If you seek to own 100% you end up making nothing
What kills many talents here is they are scared of major record labels and they do not know how to negotiate deals or which deals to sign.
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