So It Goes

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So It Goes

The world's biggest small arts magazine
www.soitgoesmag.com

So It Goes is a magazine that champions the original voices of today across seven chapters:

The Actors, The Directors, The Artists, The Collection, The Musicians, The Places and The Writers. The magazine is a meeting place for a global network of photographers, journalists and other creatives. In a digital world, So It Goes is a reminder of the power print magazines have to touch lives and revea

l the issues, places and people that deserve to be brought closer to home. So It Goes is also a creative agency that extends the magazine's network and commitment to unique storytelling into branded film content, documentaries, featurettes and short films.

04/05/2022

In partnership with Gucci, So It Goes explores the classical idea of ‘Rus in Urbe’ (or ‘Countryside in the City’) against Los Angeles’ beacon of sustainable practices, The Flamingo Estate, to showcase Gucci’s new line of sustainably sourced travel pieces.

The line, which is made of a regenerated nylon, ECONYL®, underlines the House’s support of more circular practices without sacrificing its dedication to creativity and design. With materials obtained from abandoned fishnets, recycled brass, solvent-free adhesives, and carpets which might otherwise end up in the ocean or in landfills, this collection promotes our shared passion for creating positive change and looking out for our communities to maintain the beautiful spaces around us.
Captured by Daria Kobayashi Ritch with our cast of sustainability activist Carolyn Murphy, and curator of The Gagosian, Antwaun Sargent, So It Goes and Gucci’s ‘Get Off The Grid’ imagery finds peace from the city, while remaining the whole time in the metropolis.

20/04/2021

We are so happy to announce that our latest So It Goes digital cover star is the very special talent, Jessie Buckley, interviewed by the inimitable Maggie Gyllenhaal, photographed by Steph Wilson and styled by Tess Herbert in Gucci.
Killarney-born Jessie Buckley’s performances thus far have captured the attention of devoted fans around the world. With a 2021 that, among many others, sees her play Juliet in the The National's unique Covid-fenced production of Romeo and Juliet, Jessie builds on star turns in projects ranging from Charlie Kaufman’s I’m Thinking of Ending Things and Tom Harper’s Wild Rose (for which she received a BAFTA nomination for Best Leading Actress), to HBO’s smash drama Chernobyl, and Maggie Gyllenhaal’s upcoming The Lost Daughter alongside Olivia Colman and 2020’s breakout star, Paul Mescal’s chain.
Head to our website for the full feature:
www.soitgoesmag.com
As ever, thank you so much to all involved:

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Videos

So It Goes x Palace live Instagram performance

Here's the full performance of this morning's Instagram live concert by Palace's lead singer, Leo Wyndham. It might just bring a smile to your face or a (happy) tear to your eye in these strange times. Love from all at So It Goes x

So It Goes x Okay Kaya in Oslo Part 1

NEW: Part one of our video collaboration with Okay Kaya is now live on our site. Shot in Oslo by Sophie Wright at the Emanuel Vigeland Museum, part one is scored with Kaya's unreleased track 'I die slow'. Mirroring the contorted bodies and poses of Vigeland's frescoes with Kaya's movement and shadow, part one finds grace and sadness in Vigeland's tomb. Here's a little clip, but click the link here – http://www.soitgoesmag.com/diary/style/chanel-x-okay-kaya-in-oslo to watch the full video. Styled by Madeleine Ostlie. Special thanks to CHANEL #chanel #okaykaya

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