The Drum

22/07/2024

“Approximately 71% of designers now expect to see sustainability and circular economy in their briefs.”💡🌿 - according to the Green Economy Report.

Sophie Thomas shares her thoughts about sustainability and design on our panel at The Drum Labs.

To learn more about this event head over to the drum.com: https://lnkd.in/ebt5HrsM 🥁

22/07/2024

Why do so few CMOs make it onto B2B boards? Leaders from Transmission B2B, Fujitsu, NetApp UK and Align Technology explore why - and what it will take for marketers to win a seat at the boardroom table.

Watch now:

Statistically, it’s easier for a CMO to get accepted into the New York City marathon than be invited to join a B2B board. Leaders from Transmission, Fujitsu, NetApp and Align Technology explore why - and what it will take for marketers to win a seat at the boardroom table.

22/07/2024

Décathlon’s light-hearted reactive campaign lands Ad of the Day on The Drum 🥁

Amidst the global outrage towards major IT issues, impacting airlines, hospitals, retailers, and banks; Decathlon encourages people to find relief in outdoor exercise … with their discounted outdoor gear, of course!

Read more on the drum: https://lnkd.in/eidsWWgk 📰

Cossette Media Rethink

22/07/2024

Fears about brand safety? Dwindling data access? And the retail media boom?

Market forces are ushering in a new era of retail advertising - so, what’s the answer?

It’s time to cash in on a new retail advertising era where AI-driven contextual targeting is king.

Learn more here: https://lnkd.in/eEHaVxGm

19/07/2024

“They had so much exposure from live TV that their sales basically doubled their expectations" Thomas Bremond, chief revenue officer, international, FreeWheel.

In partnership with

19/07/2024

“Be open to change, be open to pivot, and keep a smile on your face".

Michael Bennett, managing partner at Lord Danger shares his experience working on the award winning campaign 'ALL-THE-ADS' for DoorDash.

Winning 1 Titanium, 2 gold lions, 4 silver & 1 bronze 🎉🎖️🦁

In partnership with Toptal


Stay tuned for the full four-part series coming soon to The Drum TV 📺

19/07/2024

The deadline to enter The Drum Awards Festival 2024 is fast approaching (deadline: July 31st) ⏰

Here is why you should make sure to enter:

⭐️ Amplify your case study to The Drum's 12M global audience. Gain recognition ​ across the industry.

⭐️ Stand out from competitors and secure your spot in the renowned World Creative Rankings.​

⭐️ Showcase your work to highly skilled judges from top brands and ​agencies. ​

⭐️ Winning is just the beginning. Feature in articles, reports, interviews and join countless events.

⭐️ Categories across Advertising, B2B, PR, Media, Content, AI, Digital Experience, Design, and more.​

Find out how to get involved here: https://www.thedrum.com/awards 🥁

19/07/2024

Why do so few CMOs make it onto B2B boards?

Statistically, it’s easier for a CMO to get accepted into the New York City marathon than be invited to join a B2B board. Leaders from Transmission B2B, Fujitsu, NetApp UK and Align Technology explore why - and what it will take for marketers to win a seat at the boardroom table.

Panel featuring; Gabie Boko, CMO from NetApp, Raj Pudipeddi, CMO from Align Technology, Taeko Yamamoto, EVP and CMO from Fujitsu and Vanessa Cheal, B2B Brand Strategist, Transmission

Watch now: https://www.thedrum.com/news/2024/07/18/get-board-what-cmos-need-know-earn-place-the-board

18/07/2024

Read all about it: how can advertisers seize attention on the open internet?

News publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren’t they investing in them more?

The Drum sits down with leaders Katie Secret and Marc Guldimann from Onyx by Outbrainand Adelaide to find out.

Read more here:

News publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren’t they investing in them more? The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out.

18/07/2024

Dive into the Future of Immersive Storytelling 🎥

Discover how ground-breaking technologies are transforming the narrative landscape in our wrap-up report from Shutterstock's recent Immersive Showcase, "The Future of Immersive Storytelling." 📖

Key Highlights:
🔹 The role of VR and AR in creating immersive experiences
🔹 AI's impact on personalized storytelling
🔹 Case studies from industry leaders
🔹 Future trends and predictions

Access the full report here: https://report.thedrum.com/the-future-of-immersive-storytelling-gated/

18/07/2024

Škoda creates the FIRST-ever car playmat with bicycle lanes accounted for, to teach kids car and bike road safety! 🚗🚴

Their new campaign with Tour de France lands Ad of the Day on The Drum. Great work by DDB Paris🥁

Read more here: https://lnkd.in/eWbQzik6

18/07/2024

Rounding up what has been a splendid 2 weeks of sport focused content on The Drum, we’re reflecting back on an interview we had with snowboarding legend Shaun White 🏂🏂

To watch the full interview - click here: https://lnkd.in/eRNBuZrs 📺

To catch up on our sport focus content - click here: https://lnkd.in/eQCyNrPy 🗞️

18/07/2024

This week, we had the pleasure of hosting a ‘Design Breakfast Bash’ with Podge Events at The Drum Labs 🥐

This event was an opportunity to unveil The Drum’s new approach to Creativity and Design, and discuss the future of Design on a panel with The Drum’s Tom Banks, Emma Follett from Design Bridge and Partners and Sophie Thomas from Thomas Matthews.

Thank you to our panelists and all of the attendees.

Stay engaged with us for updates on future events 🥁

17/07/2024

Curious about the future of CTV advertising? Explore how brands are using cleanrooms and interactive TV experiences to revolutionize targeting and measurement.

Watch the video interview with Mike Brooks, head of global business development & partnerships LG Ad Solutionss discusses on the next big innovations in media and technology! 📺✨

https://www.thedrum.com/tv/video/innovations-in-ctv-advertising-and-data-collaboration

In partnership with LG Ad Solutions

17/07/2024

“When you’re young the end of the block might as well be a different planet 🚴🪐” - Lebron James.

In a recent Canyon Bicycles GmbH ad, Lebron James dares viewers to push boundaries when cycling, touching on a feeling that many had when a riding a bike as a youth.

This lands Ad Of The Day at The Drum 🥁: https://lnkd.in/eQtn3BGG

17/07/2024

Ever wanted a front row seat to success?

Discover the learnings behind award-winning Cannes Lions campaigns from Samsung, Heineken, Movistar MX and DoorDash in The Drum’s new and exclusive four-part video series, ‘The Winners Circle’, made in partnership with Toptal.

Read on for your all access pass, where we uncover the industry-leading processes and insights, and put a spotlight on the talent driving their success: https://www.thedrum.com/news/2024/07/03/what-s-win-behind-the-scenes-cannes-lions-2024-s-victors

17/07/2024

"Advertising still needs creative minds to forge emotional connections. AI excels at data crunching and fast ex*****on, allowing us to blend art and science in storytelling like never before. It's remarkable." 🌟🤖

Verna De Jesus, vice president, inventory development The Trade Desk.

Watch the full video to unlock the full potential of CTV advertising and drive your campaigns to new heights with innovative, data-driven, and privacy-focused strategies.

https://www.thedrum.com/tv/video/maximizing-ctv-advertising-data-driven-creativity-privacy-safe-strategies

In partnership with LG Ad Solutions

16/07/2024

"Attention is not just a metric, but it’s a way of thinking about marketing effectiveness,” says Katie Secret corporate vice-president, global head of marketing at Onyx by Outbrain.

The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out. Watch now: https://lnkd.in/eyG_qzvh

16/07/2024

75% of viewers prefer personalized ads, making this a valuable opportunity for advertisers.

Helen Keelan, senior sales director LG Ad Solutions explains why leveraging connected TVs for personalized advertising is a game-changer! 📺🌟

Explore how CTV advertising can transform your marketing strategy, capitalize on viewer preferences, and maximize engagement during significant cultural moments.

Watch the full interview here 👉 https://www.thedrum.com/tv/video/ctv-advertising-opportunities-challenges-innovations

In partnership with LG Ad Solutions

16/07/2024

Have you seen Manchester United’s new home shirt? 👀🔴👕

We spoke to the front-of-shirt sponsor, Qualcomm/SSnapdragon

Hear from Carmen True, VP of Marketing at Qualcomm, on the rationale behind this tech company’s choice invest in an English Premiere league team.

Learn more on The Drum: https://lnkd.in/eYypw-rm 📺🗞️

16/07/2024

In light of Chelsea Football Club’s ‘We Burn Blue’ campaign being our most recent Ad of the Day pick, here is a snippet of a conversation we had with Chelsea’s CMO, Claire Cronin, about her journey at the football club ⚽️🔵🔥

Full interview coming soon to TheDrum TV 📺👀

16/07/2024

Mark Garner, EVP & head of global FAST channels A&E Networks says "From traditional TV to CTV, the shift is reshaping how we consume content and connect with audiences globally."

What's your take on the future of entertainment and advertising in this dynamic landscape? 📺💬
Watch the full video to find out more. https://www.thedrum.com/tv/video/navigating-the-shift-from-traditional-to-connected-tv

In partnership with LG Ad Solutions

15/07/2024

🌟📈"Deliver the right message at the right moment to enhance consumer experience and drive real-time conversions. Unite for a holistic marketing approach." - GSDM's chief media officer, Dave Kersey

Watch the full video to discover how to harness the power of CTV and AI to elevate your advertising campaigns and deliver impactful, personalized messages to your audience.

https://www.thedrum.com/tv/video/the-future-of-advertising-integrating-creativity-and-technology
In partnership with LG Ad Solutions

15/07/2024

Chelsea Football Club’s new campaign featuring ‘COLD’ Palmer, Sam Kerr and some of the teams other shining stars wins Ad of the Day! 🥶💙🔥

Learn more about the campaign: https://lnkd.in/gj4VKxSa 📰

15/07/2024

🌟 Leaders from Publicis Media, GALE, A+E Networks, GSDM, The Trade Desk, and LG Ad Solutions share insights on the future of creativity and technology in CTV. 🌟

📊 Key Insights:

👉Interactive Viewing: Brands are enhancing engagement with personalized content and real-time interactions.
👉Data-Driven Creativity: Leveraging AI and first-party data for targeted, relevant ads.
👉Home Screen Advantage: Smart TV home screens capture viewers’ attention, providing prime real estate for advertisers.

🌐 Watch the Full Series: Catch "CTV’s Creative Convergence" on The Drum TV. Watch Now: https://www.thedrum.com/news/2024/07/15/how-industry-leaders-are-bridging-the-gap-between-creativity-technology-ctv 📺

Leaders from Publicis, GALE, A+E Networks, GSDM, The Trade Desk and LG Ad Solutions give their hot takes on what’s next for the intersection of creativity and technology in CTV.

15/07/2024

Dive into how CTV democratizes advertising with high-impact units and innovative formats like carousel and 3D ads. Ryan Afshar, head of publishers & programmatic platforms LG Ad Solutions discusses how OEMs are reshaping TV advertising creativity and engagement with 📺✨

In partnership with Ad Solutions

14/07/2024

"AI is reshaping advertising with personalized content and streamlined production. Finding partners who excel in data and storytelling is key." 🔐 says Winston Binch, chief brand and experience officer at GALE

How can brands think more creatively and take risks to make their content stand out in CTV? Watch the full interview 👉 https://www.thedrum.com/tv/video/innovating-advertising-in-ctv-and-beyond

In partnership LG Global Ad Solutions

12/07/2024

Channel 4 turns back on its ‘superhumans’ concept and embraces a new approach in their most recent campaign for the Paraolympics 🏅🌟

In an interview with The Drum’s Tom Banks, Lynsey Atkin explains why the Superhumans concept would have alienated the disabled community if it was taken further and why making a sports ad in a Channel 4 way meant that 4Creative could deliver something with an "alternative visual language".

Read more here:
https://lnkd.in/eZ_nvRRd 📰

To watch and find out why their new ‘Considering What?’ campaign was chosen as our Ad of the Day - click here ➡️: https://lnkd.in/es3_RcUH

12/07/2024

What's in store for the future of ad creativity in CTV? From engaging pause ads to instantly shoppable units,
Chloe Pastore, president, investment PMX at Publicis Groupe Media delves into the future of AI and personalized advertising, where creativity meets technology to deliver compelling, relevant messages that enhance the viewer experience and drive engagement.

Watch the full interview here: https://www.thedrum.com/tv/video/enhancing-ad-creativity-and-engagement-in-ctv
In partnership with LG Ad Solutions

12/07/2024

Head over to our YouTube channel where we are counting down the TOP 5 ADS OF THE EUROS 2024 🏟️⚽️🥅

youtu.be/jszHgIF2IG0?si…

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