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Scripted Comms Digital comms service provided by Paula Ferguson, working with non-profits, charities and horticultu

So why make them so prominent? Why not replace with average engagement rate?! Or at least add it. It would make a dent i...
04/04/2024

So why make them so prominent? Why not replace with average engagement rate?! Or at least add it.

It would make a dent in people offering followers for sale...

Adam Mosseri says that engagement is a better metric to focus on.

Interesting... Which way would you vote?
01/03/2024

Interesting...

Which way would you vote?

Would an auto-archive make people feel more free to share their opinions?

Happy New Year to you 🎉🍾 Hope 2024 is a happy and healthy one for you and your loved ones. ​​​​​​​​​​​​​Can't think of a...
03/01/2024

Happy New Year to you 🎉🍾 Hope 2024 is a happy and healthy one for you and your loved ones. ​​​​​​​​​​​​​
Can't think of a better post to kick off the year than marking 3 years of climate action with Ecologi ​​​​​​​​​​​​​​​
Please check out Ecologi here: https://ecologi.com/scriptedcomms. There are family plans as well as business ones. It's not just planting trees, there are many other projects, all of which are transparent and you can read about them on their website. ​​​​​​​​
​​​​​​​​

https://fundraise.cancerresearchuk.org/page/paulas-giving-page-1110I'm one-third of the way through the Cancer Research ...
10/10/2023

https://fundraise.cancerresearchuk.org/page/paulas-giving-page-1110

I'm one-third of the way through the Cancer Research UK 100 skips a day October Challenge and one-third of the way to my fundraising target of £300.

Huge thanks to everyone who has sponsored me so far 🤗

Video evidence of my 'workouts' can be found on my Instagram page 🙈

Thanks for visiting my fundraising page. I’m going to be completing 100 skips a day in October to help raise money for Cancer Research UK. Please show your support and help fund life-saving research by donating to my page.

Being rolled out - you can now add one Social Media link per platform to your Google Profile
21/09/2023

Being rolled out - you can now add one Social Media link per platform to your Google Profile

Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products.

Time to update the social icons on your website...
13/08/2023

Time to update the social icons on your website...

Time to update your brand displays.

The X Era Gets Underway at the App Formerly Known as ‘Twitter’
25/07/2023

The X Era Gets Underway at the App Formerly Known as ‘Twitter’

Twitter is now X, though it's still mostly Twitter.

Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers...
24/04/2023

Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers...

Twitter's new push on verification is not going how Musk and Co. had planned.

You can now add up to five links in your Instagram profile....
19/04/2023

You can now add up to five links in your Instagram profile....

One of Instagram's most requested feature updates is here.

TIKTOK STUDY 2023. The answers to TikTok's biggest questions after analyzing over 1,900,000 videos for 180 days by Metri...
07/03/2023

TIKTOK STUDY 2023. The answers to TikTok's biggest questions after analyzing over 1,900,000 videos for 180 days by Metricool

How many videos should I upload per day? How long do my videos need to be? Which one matters more: likes or views? What can i do to gain more followers?

25/01/2023

Simple but useful marketing calendar from Tik Tok

Twitter has rolled out its new swipeable timeline option, which will make it easier for users to switch between the algo...
25/01/2023

Twitter has rolled out its new swipeable timeline option, which will make it easier for users to switch between the algorithm-defined main feed (which includes recommended tweets from people you don’t follow), and a chronological feed of just users that you follow in the app.

An easier way to access a non-algorithmic tweet timeline.

Happy New Year to you 🎉🍾 Hope 2023 is a happy and healthy one for you and your loved ones. Can't think of a better post ...
04/01/2023

Happy New Year to you 🎉🍾 Hope 2023 is a happy and healthy one for you and your loved ones.

Can't think of a better post to kick off the year than marking 2 years of climate impact with Ecologi. Spiralling costs mean I'm no longer exactly climate positive, but I am making an impact. Hopefully by the year end I'll be back to climate positive.

Please check out Ecologi - there are family plans as well as business. It's not just planting trees, there are many other projects, all of which are transparent and you can read about on their website: https://ecologi.com/scriptedcomms?r=601a7b657f4886001cffb71e

It's Christmas Jumper Day!I've shared my Christmas Jumper Day Countdown on stories over the week and here they are in fu...
08/12/2022

It's Christmas Jumper Day!

I've shared my Christmas Jumper Day Countdown on stories over the week and here they are in full - my top five Christmas Jumpers 🎅

1) 'New' this year from Vinted Could I BE anymore festive?!

2) Baa Humbug (borrowed from my other half) 🐑

3) The SOFTEST Chrimbo jumper, plus it has sequins!

4) Festive AF (trying to feel still young and hip 🤣)

5) Dear Santa, Can we negotiate? (Can just about squeeze into this one... I blame the washing machine.)

Please, please please donate to Save the Children UK if you can. Any amount will help. Thank you ❤️

To donate to Christmas Jumper Day via SMS, text one of the following codes to 70050:
• WOOLLY2 to donate £2
• WOOLLY5 to donate £5
• WOOLLY10 to donate £10

To donate directly via JustGiving click here: https://christmas.savethechildren.org.uk/fundraising/paula-ferguson-christmas-jumper-day?utm_medium=email&utm_source=ExactTarget&utm_campaign=20221208_&mi_u=9427178&mi_ecmp=DS_STC_CJD_Claimed_Motivate_EventDay

09/11/2022

You can now tag products from any Meta shop on Instagram, without needing to be the shop owner. Great news for small businesses in the run up to Christmas!

📷 Encourage your followers to share pics of your products they've purchased with tags on the post so their followers can shop too.

👫 Use brand reps? This makes it easier for them to promote your products.

🎅 Also, could be used personally to drop hints to your loved ones as to what you'd like for Christmas 😂🙌🎁

This will be useful...Instagram Launches Live Test of Native Post Scheduling in the App
26/10/2022

This will be useful...

Instagram Launches Live Test of Native Post Scheduling in the App

This could be a handy addition for IG marketers.

Instagram is testing the use of multiple links in user bios... but how helpful is this going to be? Being able to link i...
11/10/2022

Instagram is testing the use of multiple links in user bios... but how helpful is this going to be? Being able to link in individual posts would be much more beneficial!

Adding multiple links in profiles is just going to clutter up bios. Far better to stick to linking to a landing page on your website with links on it or, if you can't do that, use a third party tool such as Linktree. What do you think?

https://www.socialmediatoday.com/news/Instagram-Testing--Multiple-Links-in-User-Bios/633203/

The option would provide more capacity to drive traffic from your IG presence.

Instagram confirms that videos under 60 seconds in stories will no longer be split into segments
27/09/2022

Instagram confirms that videos under 60 seconds in stories will no longer be split into segments

Instagram continues to merge its video options.

TikTok has rolled out downvotes to all users, as a way of helping to  identify negative behaviours based on what users t...
27/09/2022

TikTok has rolled out downvotes to all users, as a way of helping to identify negative behaviours based on what users think is bad, which effectively then helps to improve automated algorithms.

“This community feedback will add to the range of factors we already use to help keep the comment section consistently relevant and a place for genuine engagement. To avoid creating ill-feeling between community members or demoralize creators, only the person who registered a dislike on a comment will be able to see that they have done so.”

Now, all users will be able to flag inappropriate comments with a 'thumbs down' response.

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