05/11/2024
Not sure how to use this information to your advantage? Ask us, we can help!!
Value. Our goal every race season is to deliver value to all three legs of the barstool that make Land of Legends Raceway NY a success- our racers, our fans and our marketing partners. For racers, that value is the marketing opportunity their racecars present through highly attended events and viewers online. For fans, that value is the highly competitive fields LOLR offers that put the show on. For marketing partners, that value lies in the millions of impressions available through our numerous at-track and web-based outlets to attract customers to their businesses.
Today we are proud to share some of the data that we monitor each year that allows us to deliver that value to all of those we serve. This includes the continued success of our live streaming video broadcasts in 2024, averaging well over 10,000 viewers a night across LOLR TV and our DIRTVision simulcast. Racers- use this information to build your sponsor program for 2025 and show the value and return on investment you can provide!
"Your live video must make people stay home." Not the case at LOLR- our 2024 attendance average trended up again! We are growing a fanbase by giving our live video away for free. But TV is just the tip of the iceberg at Land of Legends. Our home grown, FREE smart phone app is a marketing machine offering several vehicles to grow your business. With social media and YouTube- we have a marketing vehicle to get the word out for you.
Please do not hesitate to reach out to this page, Paul, Tana or Steven for any questions on marketing at the track, marketing your race team to potential sponsors or our TV program if we can be of any assistance. Thank you for supporting us as we prepare for another monster year!