Yandex Games for Developers

05/11/2024

Get direct support, feedback, and tips from Yandex Games on our Discord server — a community where game developers connect, share, and grow.

Our server is set up to make the publishing process as smooth as possible for web game creators. Connect directly with the Yandex Games support team and a community of developers who are here to help and share insights.

🤔 Why Join?
⁃ Direct Support: Got questions? Our support team is here with quick, reliable answers — no waiting around.
⁃ Developer Console Tips: Find tips, tricks, and resources to help you make the most of our Developer Console, from setting up your game page to troubleshooting.
⁃ Community Chat: Share ideas, get feedback, or just chat with other creators. It’s a space to exchange ideas and find inspiration.

Whether you’re an experienced developer or just starting out, our Discord server is a place to ask questions, find support, and explore resources to help your game succeed.

Join us here: https://discord.gg/AnqxNVvZ

24/10/2024

You can now track the share of paying users from your total DAU and the average in-app revenue per player directly in the Developer Console! 💸

While ad monetization is the norm for web games, in-app purchases are becoming a growing opportunity for additional revenue. And now, we’re providing detailed analytics to help you track and optimize these purchases.

Here’s why in-app purchases matter:
• Monetize without disrupting gameplay
• Increase player retention
• Increase lifetime value (LTV)
• Avoid CPM fluctuations

With about 40% of our logged-in users having linked cards, now is the ideal time to integrate in-app purchases. With these tools, the gap between web and mobile games is closing — in-app purchases, once primarily mobile, are now becoming just as effective on the web. This means you can offer seamless gameplay and generate revenue across both platforms.

For more details, check out the updated documentation: https://yandex.ru/dev/games/doc/en/concepts/metric

16/10/2024

Ready to connect your game with millions of players across the web? 🚀
Yandex Games is your go-to platform for instant visibility and monetization — no marketing spend required!

With over 35,000+ games thriving on our platform and 39+ million monthly active users around the world, it’s time for your game to be the next success story. Seamlessly integrate using our developer-friendly SDK, and start earning from a global audience of web players today.

Whether you’re just getting started or looking to expand, Yandex Games helps you focus on what matters most — building great games. We’ll handle the rest.

🔗 Get started now: https://yandex.com/project/games/for-developers/?utm_source=smm&utm_medium=facebook&utm_campaign=company-page

14/10/2024

Hey there! New to this page? Here’s a quick overview of what Yandex Games is all about.

Yandex Games is a leading browser games platform with over 35,000 games, attracting more than 39 million players worldwide each month. We provide developers with all the essential tools — SDK integration, game analytics, monetization solutions, and game operations support — along with promotional assistance to help you succeed.

On our social media channel for developers, we share valuable insights into the ever-evolving world of web gaming, covering everything from HTML5 to WebGL technologies. Stay updated with the latest platform news, including new features, performance upgrades, and advanced analytics. 🚀

Here’s what else you can expect:
• Expert insights into web gaming, covering trends in audience behavior, game genres, and player engagement to help you optimize your game.
• Showcases of successful game launches and case studies featuring developers who’ve achieved big wins on our platform.
• A dedicated support team ready to guide you through every step of launching your game on our platform.

Stay tuned for more updates from us and take full advantage of everything we offer for web game developers and industry professionals.

05/09/2024

Then vs. Now: Yandex Games Turns 6 Today! 🎉🎉🎉
Six years ago, our journey began with a simple yet ambitious mission: to deliver instant, high-quality web gaming to players across the globe. Web games were just starting to make a big comeback, and we were thrilled to be part of this movement, driving innovation and setting new standards for the industry. What began as a small idea within a passionate team at Yandex has grown into a vibrant web games ecosystem, embraced by both players and developers alike.

🧑‍💻 Today, our team has grown to 135 talented members — and we’re still expanding!

🌍 48M monthly players enjoy our platform, spending an impressive average of 50+ minutes playing every day.

💰 Developers have earned over $100 million USD through ads and in-game purchases, with the majority of that success coming in recent years.

🎮 We began with just a few dozen games, and now we’re proud to host a library of over 35K games, all with a focus on quality.

💬 Fun fact: We’ve got 130+ games with the word “Skibidi” in the title — shoutout to Gen Z and Gen Alpha for keeping things fresh!

As we celebrate this milestone, we want to say a huge thank you to our incredible team, our dedicated partners, and our loyal players. Your support and passion have driven us every step of the way. Here’s to many more years of web game revolution!

29/08/2024

The Yandex Games team is heading to Limassol for the WN Conference! 🇨🇾

We’re excited to connect with game developers, publishers, and anyone passionate about the web gaming space. Whether you’ve got a project in mind or just want to brainstorm some ideas, we’d love to chat.

21/08/2024

ML Recommendation System on Yandex Games: A Neutral Platform to Elevate the Best Games 🚀

We are dedicated to creating an environment where players see only the best games. Everyone loves a good game, but defining what makes a game “good” is no easy task. That’s why we focus our efforts on constantly improving our ML recommendation system that prioritizes quality games for each individual player. Not all great games make a lot of money, but all games that do earn big are great in their own way. Our goal is to help these games and their developers succeed even more.

As for developers, we remain neutral. We aim to host the best games, but recognizing the “best” isn’t straightforward. A good game is one that players keep coming back to, but predicting which games will achieve this isn’t always possible. We aren’t visionaries with flawless instincts, nor do we know what players will love in advance. Our platform aspires to discover the next Fruit Ninja, Flappy Bird, or Among Us — not stifle it with our biases.

Just as popular music streaming platforms, we let listeners decide what’s a hit, we believe the same should apply to games. Players should have the final say in what they play. That’s why we’re inclusive, welcoming all developers with nearly any idea to our platform.

Got a game that’s too wild for the mobile app stores? Let’s give it the attention it deserves — submit your game here: https://yandex.com/project/games/for-developers/?utm_source=smm&utm_medium=linkedin&utm_campaign=post

12/08/2024

We are thrilled to announce that another international hit from is now live on Yandex Games! 📣

HappyGames Studio, a small talented team from Belarus, has already captivated global audiences with games like Merge Hotel (surpassing 1 million downloads on Google Play) and Ranch Adventures. Now, they’re back with their latest masterpiece, Piece of Cake 🍰

All these games have received stellar ratings (over 80) both internationally and locally, proving that players around the world can’t get enough of the immersive gameplay and engaging experiences they offer.

💡 Our rating system, based on metrics like number of players, playtime, and retention, ensures that high-performing games get the spotlight they deserve.

Play instantly on Yandex Games!
Play instantly on Yandex Games!
Piece of Cake: https://yandex.com/games/app/354517?lang=en
Merge Hotel: Family Story: https://yandex.com/games/app/183506?lang=en
Ranch Adventures: https://yandex.com/games/app/163833?lang=en

08/07/2024

We’re excited to share that we’ll be at ChinaJoy 2024 in Shanghai from July 26-28! 📣

If you’re a game developer or publisher looking for new opportunities on the web, swing by our booth W5-A305 in the B2B area. Our team is eager to chat about the incredible possibilities in the web gaming landscape and our latest developments at Yandex Games.

❗️ Friendly reminder: the expo will be hot and hectic, but don’t worry – we’ve got chill drinks and epic gaming merch to keep you cool.

Come by and let’s connect at ChinaJoy! 🎮✨

25/06/2024

🎉 Sharing highlights from our amazing time at WN Conference in Istanbul! It was fantastic connecting with global partners and industry experts across the field. The growing interest in web games is truly exciting!

Thank you to everyone who stopped by our booth and shared some great conversations with us. Special shoutout to our awesome partners who took the time for interviews: Eugen Sudak, Vladimir Timoshkov from Malpa Games, and Eugene Fedoseev from Yohoho Games 🙌

The highlight of the conference was our epic afterparty featuring a classic SEGA Mortal Kombat tournament. As our CBDO, Nikita Bokarev, put it, “Playing retro SEGA games and engaging in friendly competition brought back nostalgic memories of past gamedev events, full of fun and excitement.” Check out the video to see these moments for yourself! 😎

Until we meet again!

20/06/2024

Games on our platform can earn revenue in two ways: through ads and in-app purchases. Advertising monetization is more common as it is easier to set up and manage, but in-app purchases have their own advantages:

🎮 They allow you to monetize users without interrupting the gameplay.
🎯 They help increase user retention.
📈 They are not affected by CPM fluctuations.
💳 About 40% of our logged-in users have linked payment methods.

As the number of paying users and games with in-app purchases continues to grow, it’s essential for developers to have tools that help identify these users and provide a better experience. To support games with in-app purchases, we’ve introduced a new feature to check player’s financial status more effectively.

❓ How to use it ❓

This depends on your creativity! You can create new scenarios and storylines for paying users, show them fewer ads, and offer more premium content. Or you can simply find out how many of your players are financially active on the platform.

For more information on how to use the player data method for identifying paying users, read our official documentation through the link below.

🔗 https://yandex.ru/dev/games/doc/en/sdk/sdk-player

17/06/2024

You don’t have to be a game developer or publisher to join the web gaming side of business. If you have a website and an already engaged audience, then you can easily join our affiliate program and start earning by seamlessly integrating any of our 35,000+ games on your website!

Monetizing your audience with Yandex Games is simple and rewarding. Choose what works best for you:
🎮 Publish Yandex Games on your website: Seamlessly integrate games from our extensive library directly onto your site using iFrame. Offer engaging content to your audience while earning commission from ad displays.
👤 Refer new users with affiliate links: Share your unique affiliate link with your audience, encouraging them to explore Yandex Games. Earn commission for every referral that leads to ad views or in-game purchases.

Joining the Yandex Games affiliate program is simple. Just register as a legal entity (e.g., LLC or sole proprietor) and ensure you have a content-rich website. Once approved, you can kickstart monetizing your audience with our vast game selection.

If you're interested in learning more about the affiliate program with Yandex Games, click the link below to submit your application, and we will reach out to you directly as soon as possible.

🔗 https://yandex.com/project/games/publishers/?utm_source=smm&utm_medium=linkedin&utm_campaign=distribution_post

06/06/2024

Updated monetization metrics on the Yandex Games Console 📈

As a developer, your game monetization and revenue numbers are becoming more transparent. Previously these numbers were accessible only though the Yandex Ad Network. Now, the revenue from ads and in-game purchases, as well as ARPDAU (Average Revenue Per Daily Active User) are all conveniently located in the Monetization metrics tab.

To access these numbers, simply go to “Metrics” section in the developer console and click on “Monetization metrics”.

❗️ These analytics are only available to the game owner account, which means that users with managing access won’t be able to see any sensible information.

💭 What other analytics tools do you think are crucial when releasing a game on the web?

29/05/2024

We’ve upgraded our platform with a public rating system to help players and developers get accurate insights into game quality and engagement on Yandex Games. Here’s how it works:

🔍 New Rating Metrics
Our public rating is automatically calculated using three key metrics: playtime, audience, and player retention. This helps players find engaging games and allows developers to better evaluate their projects’ performance.

🌐 Russia & CIS vs. Global Ratings
We found that player interests differ across regions, especially between Russian-speaking countries and the global audience. To address this, we’ve introduced separate ratings:
• Russia & CIS: Based on data from Russia and CIS countries.
• Global: Based on data from users in other countries.

💡 Developer Benefits
With access to both ratings, developers gain insights into regional performance, helping them make targeted improvements. This data informs decisions on marketing, localization, and feature development based on regional performance.

🌟 Enhanced Distribution for Publishers
Global ratings assist our distribution partners by highlighting high-quality games that perform well globally or in specific regions. This ensures a diverse and engaging game library and simplifies the selection process.

🎮 Improved Player Experience
Players see one rating number based on their region, helping them make better game choices. Higher-rated games are more likely to be featured, ensuring increased traffic and visibility.

🎯 Our Goal
We aim to support developers in creating games for diverse audiences. As we attract more global users, understanding their preferences is crucial. Popular games in Russia & CIS may not always be globally popular, and vice versa.

Thanks for reading! In our next post, we’ll list popular games in different regions. Look forward to that, and share your thoughts about game ratings in the comments!

28/05/2024

Big news! We're excited to announce not one, but two classic mobile game titles from Halfbrick are now available on Yandex Games! 🎉

A huge thank you to YES2GAMES for their exceptional work in porting and publishing these games for the web!

These beloved games are now playable directly on our platform, offering the same thrilling experiences you know and love, without any downloads required.

Fruit Ninja and Jetpack Joyride revolutionized the arcade genre on mobile, and we're excited to see more titles joining the growing world of WebGL and HTML5 gaming. This marks just the beginning of our journey to bring beloved mobile games to the web. Stay tuned for more game announcements from us soon!

🍉 Fruit Ninja: https://yandex.com/games/app/278766?lang=en
🚀 Jetpack Joyride: https://yandex.com/games/app/278860?lang=en

Curious to publish your game on the web as well? Check out our developer page for more info: https://yandex.com/project/games/for-developers/?utm_source=smm&utm_medium=linkedin&utm_campaign=game_announcement

10/05/2024

Excited to share our latest article where we explore the recent addition of A/B experiments on Yandex Games Console! 🚀

Discover how one solo developer leveraged A/B testing to optimize playtime and ad engagement in his game "Wall to Wall." Uncover valuable insights on balancing rewards, maximizing ad views, and refining game metrics.

Check out the full article here 👇
https://medium.com/yandexgames/a-b-experiments-successful-showcase-from-a-solo-developer-c0d63cd3cbbe

Recently, we tasked our developer community with conducting A/B experiments by using flags, and the results have been illuminating. Our…

25/04/2024

Making your game shine on Yandex Games is easier than you think ✨
Struggling to get your game noticed on a crowded browser game platform? We've got you covered! Our easy-to-use feature lets you promote your game directly on the main page of Yandex Games, exposing it to millions of potential players.

Ready to reach a massive audience in minutes? Here's how our streamlined, 3-step process works:
Step 1: Ensure you have a game already released or publish a new one on the Yandex Games platform.
Step 2: Set your budget by choosing your weekly promotion limit.
Step 3: Attract new players through promotion and pay only for clicks, not impressions.

That's it! Our team, along with Yandex Direct experts, will handle the rest, optimizing your campaign for maximum impact.

Learn more about setting up your campaign in our detailed documentation: https://lnkd.in/egrRDjyC

Have questions? We're here to help! Just leave a comment below.