20/02/2024
: are the latest fragrance sensation on TikTok.
With over 21M views under and 1.3M views for , scents with lactonic facets and milky accords have become the hottest User Generated fragrance trend on the platform.
Following a 2022 year of cherry and lychee perfumes dominating on the platform and a growing array of cherry-centered and lychee inspired launches, comforting, cocooning lactonic scents have become the hottest note of 2023 and continue to rise in popularity in 2024.
The content creator who sparked the milk-fragrance mania is the user Perfumerism, with over 466k Followers and 27M likes.
Are you a fan of milk perfumes? Let us know your favourite lactonic scents and if you think milky scents will continue to rise in 2024!
