White Pepper of The New Media - Mobile Media

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White Pepper of The New Media - Mobile Media This community welcomes the enthusiasts who have passion in creative communication.If you wanna impr Although the research is based on U.S. Ad Spending vs.

A study by Flurry Analytics highlights that although time spent by people on their Mobile Handsets have increased, yet brands tapping this as a potential advertisement tool is very low. What this means for brand managers is that, with your TA/TG spending more time on mobile, why not look at advertising & engaging them, then & there on the move and on their mobile devices and that too in a real tim

e market. Time Spent, yet an approximation of the same stands true for India as well. I call this phenomena as "Mobile-O-Mena", the "Mobile Phenomena". Welcome to the "Mobile-O-Mena". As an extension to my effort to educate you on the evolving communication media (Mobile), I present to you the “White Pepper”. To spice up the gyan, I have branded my blog as “White Pepper”. The “White Pepper” series that I shall be talking from now on shall focus on:

> Exploring the Mobile Media;
> Talking about Trends & Possibilities;
> Exploring possibilities of Campaign Integrations & Brand Promotions on Mobile Marketing; and
>The Market Overview from the perspective of mobile. Before I conclude, I wish to thank Siddharth from my team for coining the term for this amazing Mobile Recipe – “White Pepper”. Signing Off Message From The Author: Keep Exploring, Keep Wondering ...

Happy Reading !

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