The Social Hygienist

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The Social Hygienist

My name is Alannah. I help businesses in the Dental field grow their business through Social Media.
•Dental hygienist for 5+ years🦷👩‍💼
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29/01/2024

This is your reminder to talk about other services besides the same 3-4 you always talk about🫣

If you are someone who focuses on Invisalign, and all your content is about this service…change it up! Talk about why dental cleanings are important, talk about sealants, crowns, night guards.

When you talk about other treatments you create more awareness.

I’ve seen messages on my client’s accounts saying: “Oh I didn’t know you did that too”.

It’s incredibly important to bring awareness around all of our services.

What service have you been leaving to the side and haven’t posted about? Let me know below.

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22/01/2024

Start the new year with a fresh Instagram Bio!

When did you last review and update your IG Bio?

Take 10 minutes today to give it a refresh.

Think of the treatments you want to focus on and promote.

Is your contact information up to date?

Are there new doctors you need to add?

Take the time today and review it.

When did you last review your profile? Let me know below.

10/01/2024

New practice, in search of new patients?Use social media to market your new dental practice.

Social media is an incredible marketing tool that can bring in constant new patient inquiries.

You are currently focused on other aspects of this new practice ownership journey. But don’t forget about taking steps RIGHT NOW to get new patients.

You might be right now deciding on your flooring, logo, and dental chairs. What steps are you taking to secure new patients for when the doors open?

Let’s make sure the moment your doors open we have patients scheduled, and ready to come in!

Create a thriving online presence that:
🔥Brings in new patients constantly so you don’t have to worry about an empty schedule.
🔥Showcases your uniqueness so new families and young adults know you should be their go-to dentist.
🔥Showcases your approachability and patient care so they finally find a dentist that will listen to their needs.
🔥Easily educates and shares valuable dental information about services and treatments.
🔥Showcases your cosmetic work through eye-catching photos that get followers to crave our smile transformations.

Get inquiries through social media in 50% less time.

Skip the trial and error and create a flourishing social media presence.

Through 1:1 coaching I’ll walk you through the steps needed to create a flourishing online presence that brings in dream patients. Let’s build an online presence others wish they had!

Let’s secure your next patient through social media!

Apply for 1:1 coaching TODAY!

08/01/2024

Stop stressing about hashtags!

Hashtags used to be THE WAY to reach new ideal clients. Social media has changed, and that’s not the case anymore.

So..let’s get to the point!

Should you be using hashtags?
👉🏻Yes, you can still reach new patients from hashtags but they aren’t as effective as they used to be.

Here are my tips:
- Use less hashtags (5-8 hashtags)
- More 50-50 rule when it comes to the size of the hashtag. 50% large hashtags and 50% medium hashtags
- LOCATION-BASED hashtags are always KEY.

Take the time this week and go through your hashtags. Clean up your list and update it! Take the first 3 months of the year to test them out! See which ones work and which ones do not!

Make sure you share this post with your dental bestie!

02/01/2024

Are you a new follower? Have you been here for a while?

Time to re-introduce myself! Hi, I am Alannah👋🏼!

I am a former Dental Hygienist, social media manager and coach for dentists. I’m a mom and a Canadian.

This year we celebrate 5 years of The Social Hygienist🎉

This page started 5 yrs ago, I was living in Spain with my husband. I took a break from private practice and decided to start this side business.

This side business became my full-time job and allowed me to fully retire from private practice.

Since then I have moved back to Canada, travelled non-stop and became a boy mom.

What to expect moving forward? Lots of educational content! Social media has changed A LOT since I started this page! Get ready to learn more about these platforms and how to use them for the growth of your dental practice.

Are you ready? Let’s do it!

07/12/2023

Does this sound like you?

👉🏻You are feeling overwhelmed with social media. Whenever you post on social media you have no plan, you post but receive no likes or comments and see no inquiries coming in.

👉🏻You post whatever quickly comes to mind without taking the time to think about what YOUR audience wants from you.

👉🏻You might have had your account for 2 weeks or 2 years.

👉🏻You just don’t seem to build up the momentum to see results.

Some of my members in Social Dentistry, joined while being in that same exact position. They knew the potential of social media. Unfortunately, they were lacking the clear path needed to see results.

Now, some have been in Social Dentistry for 12+ months and have been able to:
🔥Create a social media strategy that gets them results.
🔥Post content that speaks to their ideal patient
🔥Know exactly when to post
🔥Speak directly to their ideal patient because they take the time to listen to what they want to see.
🔥Have been able to get on the path to see seeing inquiries and engagement on their accounts.

Join Social Dentistry today and get started on your social media journey! LINK IN BIO TO JOIN!

26/10/2023

What process do you have in place when you sit down to create social media content?

Do you have a strategy? A plan? What do you base this on?

Most dental offices post their content in the moment. They don’t put much thought into it. They post whatever topic comes to mind first.

Unfortunately, that’s not a strategy that will give you the results I know you want!

YOU NEED A SOLID STRATEGY! A strategy based on your goals and based on where you are at the moment with your social media presence.

If you haven’t seen results from social media, this might be the reason why. You aren’t posting the right content.

Social media can’t be a task that you tick off without putting time and effort into it.

If you want to book more veneers, you need to post content around this topic. You need before and after photos, testimonials and educational content…to mention a few.

You can’t expect to book more veneers if you’ve never talked about veneers. If all you do is post quotes, about your weekend or holiday posts…that won’t work.

We need to start to take social media seriously. It’s an incredible marketing tool that requires some time and effort.

I encourage you to join the Social Dentistry, my monthly membership. You will receive quality content month after month. Content that has a strategy in place and will give you the results you WANT!

Join today by heading to the link in my bio!

24/10/2023

You post, post, and post, but still see no results?

Here are 3 mistakes you are making over and over again that are stopping you from seeing results.

1. Not using Instagram stories to connect with your audience. People love to connect with people and stories are a great place to do this. When you don’t show up on stories you are missing out on the 1:1 connection with your audience. Open the doors to your dental office through your stories. Allow your audience to see your personality and what your practice is all about.

2. Selling too much or not enough. You need the right balance of topics, captions and goals behind your posts.

3. Not showing up consistently! To see results you need to build momentum, results from social media don’t happen overnight! I’ve been working with some of my clients for 2+ yrs. That means 2 years of consistently posting quality content which equals continuous results and inquiries.

It’s time you start to see results from your online efforts. Don’t think it is too late or too time-consuming. It’s worth it! To grow a business in 2023 and 2024 you NEED an online presence.

Need support with your online presence? Join Social Dentistry, my monthly membership. Through Social Dentistry, I help dentists who are struggling with social media by providing ready-to-post content that converts! Join TODAY, link in my bio.

28/08/2023

Did you schedule fall apart last minute? Here’s a quick story on how you can use social media to solve this…

I knew I needed to give my hairdresser a quick visit. I haven’t had time to book because life gets too busy. One day as I’m going through my Instagram stories, I see she posted about an opening for the following day at 2pm. I checked my schedule, I was free and decided to try to snag that spot!

Luckily the spot was still open and I was able to book my appointment!

As you can see social media worked for my hairdresser. She shared an opening and quickly booked it!

This can happen for you too! Don’t forget about your online presence. It can truly help you book appointments and fill your schedule.

Have you tried this before? Has it worked? Let me know below.

21/08/2023

Have you been craving results from your online presence? Do you post but haven’t seen any inquiries come in? Then…social dentistry is for you!Social Dentistry is the go-to membership for dental offices that are overwhelmed. You get ready-to-post social content every month that will allow you to post consistently so you can book out your schedule.

You also get access to my signature Clear Alignment to Success process! Which is a step-by-step roadmap to confident social media management, with each stage focusing on just 1-3 action items at a time.

Every month you will receive:
🔥12 plug-n-play captions
🔥6 easy-to-edit graphics
🔥5 Instagram Story prompts
🔥Access to the Clear Alignment to Success—a step-by-step roadmap to social media glory

For just: $107 USD a month

After coaching many dental practices on social media marketing, I put together the perfect blend of monthly resources to allow anyone to get results within a few hours a month. These templates, graphics, and prompts will help you save time and finally grow a consistent and profitable online presence.

Ready to join? Head over to the link in my bio.

02/08/2023

Social Dentistry is the go-to membership for dentists who struggle with social media. It’s THE membership for dentists who want to keep their socials in-house.Why did I create this AWESOME membership?

I’ve seen more and more dentists struggle with their social media accounts. I’ve seen practices get burned by other marketing agencies and have lost all hope in their socials.

Since I started The Social Hygienist, I’ve seen how social media truly works for dentists. I knew more dentists and dental offices NEEDED to benefit from this marketing tool.

I remember working as an RDH at a dental office and the practice having ZERO online presence. This was a practice known by the community, which had been serving for 15+ years and their socials were lacking all of this.

Their socials were sad, unappealing and weren’t even drawing us, the team members, in.

I knew that a practice like theirs would THRIVE on social media. They truly cared about their patients, patients saw them as family, they offered incredible service and were already the go-to in the city. If they were harnessing the power of social media their practice would have incredible growth.

Once I started The Social Hygienist, I knew I needed to offer a service where I could help more dentists. I needed to offer a service that could truly help them show and radiate their uniqueness through social media. An affordable and easy-to-use tool. That’s when Social Dentistry came to life!

This is an incredible membership that will help you keep your socials in-house while doing an incredible job. Your social media account will look like a social media manager is behind it. But it will be all you and your team. You will see your social media efforts pay off when you see those inquiries come in!

🚨JOIN SD _ LINK IN BIO🚨

31/07/2023

[Classified information] 3 content ideas you need every month to see RESULTS!What you post is what will help you see results from social media, so what’s your content saying to your audience?

I constantly see the same content from dental offices. As you continue to do that how will you stand out from the practice that is 5 min from you?

It’s time to level up and improve your content. Here are 3 types of content you NEED every month.

🔥Content about your team! Let’s connect and peel back that curtain. Introduce your team, talk about why you started your practice, what makes you unique, what’s your vision for your practice, what impact you want to make in the community, etc.

🔥Content about your services! Talk about what services you offer and how you can help patients and potential patients. Let’s talk about your services in an easy-to-follow way and without all the dental terms.

🔥Storytelling content! This content is lacking in 95% of the accounts I see. Share a before and after and tell the patient’s story, how they struggled and how they felt after the treatment. Allow your audience to place themselves in that position and to know that you have the solution to their problem. This makes the case more relatable and increases the chances of them picking up the phone and giving you a call!

Start TODAY! Save this post for later and leave any questions below!

28/07/2023

🚨3 content ideas🚨Let’s keep it simple but effective. Here are 3 content ideas for this week.

💫Importance of visiting your dental hygienist
💫Difference between crowns and veneers
💫Share about a CE course you attended recently to show your audience that you stay up to date and are constantly learning.

Which of these 3 ideas will you be posting about this week? Let me know below.

25/07/2023

You post, post, and post, but still see no results?Here are 3 mistakes you are making over and over again that are stopping you from seeing results.

🔥Not using Instagram stories to connect with your audience. People love to connect with people and stories are a great place to do this. When you don’t show up on stories you are missing out on the 1:1 connection with your audience. Open the doors to your dental office through your stories. Allow your audience to see your personality and what your practice is all about.

🔥Selling too much or not enough. You need the right balance of topics, captions and goals behind your posts.

🔥Not showing up consistently! To see results you need to build momentum, results from social media don’t happen overnight! I’ve been working with some of my clients for 2+ yrs. That means 2 years of consistently posting quality content which equals continuous results and inquiries.

It’s time you start to see results from your online efforts. Don’t think it is too late or too time-consuming. It’s worth it! To grow a business in 2023 you NEED an online presence.

Need support with your online presence? Join Social Dentistry, my monthly membership. Through Social Dentistry, I help dentists who are struggling with social media by providing ready-to-post content that converts! Join TODAY, the link in my bio.

17/07/2023

Are your current captions failing to engage your audience and inspire action? Are your followers not taking the next step to become loyal patients? Social Dentistry can help you overcome these challenges and position you as the dental leader in your city.Join us today to see the results for yourself!

🔥LINK IN BIO🔥

28/04/2023

What’s The Clear Alignment To Success?I’m so happy you asked!

My signature Clear Alignment to Success process is a step-by-step roadmap to confident social media management, with each stage focusing on just 1-3 action items at a time.

The Clear Alignment to Success will get you on track to hit those first 15 inquiries from social media.

Here’s what you’ll learn through The Clear Alignment to Success:

⭐️Stage 1: Strategy
Learn how to craft an intentional and impactful social media strategy for your practice.

⭐️Stage 2: Foundations
Set up your account(s) to attract dream patients.

⭐️Stage 3: Breakthrough
Master consistent posting and learn how to plan and schedule your content 2+ weeks in advance.

⭐️Stage 4: Radiate
Learn how to show up confidently on stories, tips to drive engagement, and more.

⭐️Stage 5: Mastery
Build long-term habits to be even more efficient & stay consistent. You’ll be consistently posting 3 times a week by this stage and have built an online presence you can be proud of.

Social Dentistry was created to erase the content struggle—each month you’ll receive ready-to-post content that gets you results.

It’s time for you to have an inviting online presence that brings in dream patients.

Say hello to a fully booked schedule and be the go-to dentist in the city.

The waitlist for Social Dentistry is now OPEN, join today! LINK IN BIO

27/04/2023

Consistency on social media is KEY. You won’t get inquiries posting only a few times a month, that’s why consistency is so important. We want to stay top of mind. We want to make sure that when our ideal patient goes on their social media, they see a post or story from us!Posting once every 2 weeks won’t cut it! You need to be consistent on both your feed and stories. Find a balance, a number of days that allow you to stay consistent, and at the same time, post quality content.

I don’t want you to feel overwhelmed or stressed when you hear the word consistency…Consistency doesn’t mean you need to post 3 times a day on your feed. It doesn’t mean you need to be glued to your phone. That’s not sustainable!

Consistency means showing up for your audience and being present for them.

If your potential patient goes to your account and sees your last post was a month ago they might think “Are they still in business?”.

We want them to see recent and up-to-date information about the practice. We want them to have no doubt about picking up the phone and booking an appointment.

If you haven’t posted in a while, create a post right now! Find a system that works for you that allows you to stay consistent.

26/04/2023

Use your current situation and educate about it!What the heck am I talking about? Let me explain!

🤔Are you pregnant?
🤔Are you going through your own Invisalign journey?
🤔Are you getting a dental cleaning today by a staff member?

Whatever it is…share and educate about it!

Here’s an example!

If you are pregnant:
⚡️Share how pregnancy affects oral health
⚡️Share how often you get your teeth cleaned
⚡️Share what your plans are for your child’s oral health when he/she is born. Using non-fluoridated toothpaste, using a cloth to clean gums, etc.

💥Why do this? This is a beautiful connection point to be relatable and educational. It’s a unique way to allow you to connect with your audience. They can relate to your situation and opens the door to new conversations.

This allows you to build trust and likeability (which we talked about in a recent email).

Take a look at your day-to-day. What can you share with your audience?

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Ditch the expensive agencies that don’t work. Try instead RDH-crafted social media templates that make patients crave your results. Social Dentistry is the go-to membership for dentists who are overwhelmed and are ready to build a thriving online presence. 💫It’s time for YOU to have an inviting online presence that brings in dream patients. 💫It’s time for YOU to say hello to a fully booked schedule and be the go-to dentist in the city. Here’s what you’ll receive every month in your membership: ✅12 plug-n-play captions ✅6 easy-to-edit graphics ✅5 Instagram Story prompts ✅Access to the Clear Alignment to Success—a step-by-step roadmap to managing your account Access all of this for just: $97 USD a month Social Dentistry was created to erase the content struggle—each month you’ll receive ready-to-post content that gets you results. Join Social Dentistry TODAY and start your social media journey! https://thesocialhygienist.com/social-dentistry-join-today/

The doors are officially open...Join Social Dentistry TODAY! As a formal dental hygienist, I understand the struggles you’re facing in your practice 🔹Finding the time to come up with engaging content and post consistently 🔹Not generating leads from your current posting strategy 🔹Lack of participation and engagement when you try to host giveaways 🔹Endless anxiety around what to post It’s time to take the overwhelm out of social media! We’ll keep things simple while maximizing your results. No need to spend hours glued to your phone every day—you’ll be able to plan and schedule an entire month’s worth of content in as little as 3 hours. Plus, it comes with all the tutorials you need to make posting as simple as doing an Invisalign scan! Here’s what you’ll receive every month in your membership: ⭐️12 plug-n-play captions ⭐️6 easy-to-edit graphics ⭐️5 Instagram Story prompts ⭐️Access to the Clear Alignment to Success—a step-by-step roadmap to managing your account 👉🏻Access all of this for just: $97 USD a month Social Dentistry was created to erase the content struggle—each month you’ll receive ready-to-post content that gets you results! Join in the next 24hrs and get a 30 min strategy call with me! LINK IN BIO TO JOIN!

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭 𝐜𝐚𝐦𝐞 𝐭𝐨 𝐦𝐞 𝐰𝐢𝐭𝐡 𝟏 𝐠𝐨𝐚𝐥 𝐢𝐧 𝐦𝐢𝐧𝐝!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨𝗧𝗼 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝘁𝗼 𝗵𝗲𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She had put time into social media in the past but did not see results. She didn’t know where to start, what content to post and how to stay consistent!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The first thing we did was get clear on who her ideal patient was. From this, we were able to build out a plan👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In order to get new patients, she needed to get seen by them and attract them to her practice.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 𝐖𝐞 𝐠𝐨𝐭 𝐭𝐨 𝐰𝐨𝐫𝐤, 𝐰𝐞:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅Created a social media strategy that would make sure her content got seen by the right people and it attracted them to her practice.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅To be seen by her ideal patients, I taught her how to find good hashtags and how to test them out to see which ones gave the best results.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅To help her write content that attracted potential patients, we set clear content pillars that made it easier when she would sit down to create content.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅During our calls, we came up with all content ideas for the upcoming month, planned giveaways and got deep into her analytics.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ By starting with her goals and building out a plan, she is now seeing the results she’s been looking for.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get ready for my black friday offer, launching tomorrow. You will be able to work 1:1 with me and get the results you are looki

Instagram changes + video ideas!

Branded hashtags

Do you have a hashtag that is unique to your practice? Here are 3 tips that will help you when creating one!👇🏼🙈

RESULTS✨✨

Check out my latest reel! Hashtags results on my clients account!📈📈

When was the last time you posted on social media? Tell me 👇🏼👇🏼

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