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WPP WPP is the creative transformation company. We use the power of creativity to build better futures f

📣 New episode alert This week on Screaming Creativity, WPP's Rob Reilly is joined by Rose Herceg, President of Australia...
20/08/2024

📣 New episode alert

This week on Screaming Creativity, WPP's Rob Reilly is joined by Rose Herceg, President of Australia and New Zealand at WPP, as they discuss life lessons from Rose’s parents, learnings from the Creative Data category at Cannes Lions International Festival of Creativity, and the innovative creative work coming out of Australia and New Zealand.

Subscribe and catch up on the latest episodes now👇

🔗 Spotify: https://ow.ly/Vf4q50T21QI
🔗 YouTube: https://ow.ly/aAUy50T23yE

Screaming Creativity is back with a new Cannes special episode following this year’s festival 👏WPP’s Rob Reilly is joine...
08/08/2024

Screaming Creativity is back with a new Cannes special episode following this year’s festival 👏

WPP’s Rob Reilly is joined by Philip Thomas, Chief Executive of Ascential and Chair of Cannes Lions International Festival of Creativity, to discuss the evolution of Cannes over the years, some of Phil’s favourite behind the scenes stories, and the new award categories and trends we saw at this year’s festival.

Watch and subscribe to the Screaming Creativity podcast👇

🔗 Spotify: https://ow.ly/uzY150SU2mq
🔗 YouTube: https://ow.ly/M2Jk50SU2mr

29/07/2024

WPP to create generative 3D worlds in collaboration with NVIDIA as unveiled at 👇

Learn how WPP is the first company to test and utilise the new NVIDIA NIM microservices to build virtual environments and landscapes for clients including The Coca-Cola Company and Ford Motor Company featuring brand-compliant products 👉 https://bit.ly/3LGQorn

ACM SIGGRAPH

Ready for some Olympic-level creativity? ✨Discover the extraordinary campaigns delivered by WPP agencies worldwide for t...
29/07/2024

Ready for some Olympic-level creativity? ✨

Discover the extraordinary campaigns delivered by WPP agencies worldwide for the Olympic Games 👇

Celebrating creativity and innovation at the Paris 2024 Olympics and Paralympics

Curious about the best work from Cannes Lions? 🦁Explore the bold, game-changing and breakthrough work that took risks an...
15/07/2024

Curious about the best work from Cannes Lions? 🦁

Explore the bold, game-changing and breakthrough work that took risks and was rewarded at this year’s Cannes Lions
👉 https://ow.ly/PXie50SzBK6

The ‘rejuvenated sense of energy’ that Lions CEO Simon Cook highlighted at the beginning of the festival was very much reflected in WPP’s award-winning work.

Coca-Cola has launched It’s Magic When The World Comes Together, a new brand campaign for the Olympic and Paralympic Gam...
08/07/2024

Coca-Cola has launched It’s Magic When The World Comes Together, a new brand campaign for the Olympic and Paralympic Games Paris 2024, celebrating the ‘Real Magic’ of human connection, inclusivity, cross-cultural connection and the collective power of sport to unify people and celebrate their differences.

The Coca-Cola Company, WPP Open X, Ogilvy, EssenceMediacom, VML and Hogarth Worldwide Ltd

Watch here 👉 https://www.youtube.com/watch?v=yYokUnh4i-I

24/06/2024

📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇

https://ow.ly/yPUa50SnxJ0

Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏

Thank you to our people, clients and partners for your extraordinary creativity ✨

160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze

In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success pi...
12/06/2024

In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success pioneered by WPP

Harnessing the power of AI, Carolina Buzetto, CEO of WPP Media Services, explains how this fundamentally collaborative approach is sparking a new era of marketing innovation in Brazil 👇

https://ow.ly/m9Lv50S9N7s

30/05/2024

"Inclusive design truly is that innovation horizon that we should all strive for within WPP and beyond."

VML's Global Head of Inclusive Design Josh Loebner, WPP's Chief AI Officer and Satalia's CEO Daniel Hulme and Hogarth Worldwide Ltd's Managing Director, Strategic Consulting & AI Priti Mhatre speak about how WPP is working with Microsoft to revolutionise how visually impaired audiences access advertising content.

Read more on WPPiQ 👉 https://ow.ly/WtnS50S1GxR

And see how WPP showed up at last week 👉 https://ow.ly/4Gqc50S1GxS

WPP has integrated Anthropic’s state-of-the-art Claude artificial intelligence model family into its intelligent marketi...
22/05/2024

WPP has integrated Anthropic’s state-of-the-art Claude artificial intelligence model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services

Find out how the integration of Claude into WPP Open creates a number of advantages for WPP and its clients 👉 https://ow.ly/ApAa50RQUmM

22/05/2024

Congratulations to the twelve outstanding leaders from WPP who have been honoured in the 2024 Empower Role Model Lists 🎉

The lists, curated by INvolve People, recognise exceptional individuals who are actively advancing inclusion for people of colour in global businesses.

This recognition comes as WPP CEO Mark Read was inducted into the Involve Hall of Fame, acknowledging his inclusion in the Empower Top 10 Advocate Executives Role Model Lists from 2021 to 2023 for his efforts in driving DE&I.

Read more about this year's WPP role models 👉 https://ow.ly/fiu750RQFVS

WPP has been named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report. ...
16/05/2024

WPP has been named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report.

WPP shines with flexible creativity in its commerce strategy anchored by WPP Open, the company’s intelligent marketing operating system.

The Forrester report states that WPP uses “GroupM’s scale as a global media buyer and its own extensive retailer and marketplace relationships with Amazon.com and others to help brands and retailers optimize media and transactions.”

Read more 👉 https://ow.ly/rV6750RIzxB

Chief Creative Officer Rob Reilly is joined by WPP's Kat Sullivan, and Hogarth Worldwide Ltd's Precious Ashama on the la...
24/04/2024

Chief Creative Officer Rob Reilly is joined by WPP's Kat Sullivan, and Hogarth Worldwide Ltd's Precious Ashama on the latest episode of Screaming Creativity.

They discuss diversifying talent in the tech sector, what drew Precious to WPP's Creative Tech Apprenticeship programme and some of their favourite pieces of creative work that utilise new technologies.

Listen and subscribe👇

🔗 Spotify: https://ow.ly/8K5w50Rncx6
🔗 YouTube: https://ow.ly/yHVF50Rn95W

18/04/2024

We’re thrilled to be selected as the overall winner of the Industry Innovation Award at the NVIDIA Partner Awards EMEA 2024 🎉

Find out more 👉 https://ow.ly/9aGQ50RiPSu

WPP and Google Cloud forge new collaboration to lead generative AI-driven marketing into its next chapter.Announced at  ...
09/04/2024

WPP and Google Cloud forge new collaboration to lead generative AI-driven marketing into its next chapter.

Announced at the partnership will unlock advanced creativity, personalisation and efficiency by integrating Google’s Gemini models into WPP Open, our AI-powered marketing operating system.

Discover more 👇

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency

08/04/2024

Tune in as WPP's CCO Rob Reilly joins iHeartMedia Inc.'s CEO and Chairman Bob Pittman on the latest episode of Math & Magic to discuss Rob's creative philosophy, his career journey and what inspired him to start WPP's Screaming Creativity podcast.

Listen now 👉 https://ow.ly/NwIk50R6H9a

And make sure to catch up on the latest episodes of Screaming Creativity 👉https://ow.ly/wBT850R6H9b

WPP is thrilled to be an honoree for The Webby Awards 2024 for our Screaming Creativity podcast 🏆Congrats to the team an...
03/04/2024

WPP is thrilled to be an honoree for The Webby Awards 2024 for our Screaming Creativity podcast 🏆

Congrats to the team and our host & Chief Creative Officer Rob Reilly. And a massive thank you to all of our fantastic guests who joined us for season 1 👏

Make sure to catch up on the latest Screaming Creativity episodes now👇

https://ow.ly/84F350R72ac

WPP's Rob Reilly is joined by Hogarth Worldwide Ltd's Cameron Lee Burrill on this week's episode of Screaming Creativity...
02/04/2024

WPP's Rob Reilly is joined by Hogarth Worldwide Ltd's Cameron Lee Burrill on this week's episode of Screaming Creativity to discuss what drew him to advertising, his career journey from acting to production and his many secret talents - tap dancing included.

Listen and subscribe👇

🔗 Spotify: https://ow.ly/xae950R6MS4
🔗 YouTube: https://ow.ly/srmt50R6LRb

Accidents happen. INGO Hamburg and IKEA's latest campaign finds an original way to talk about IKEA's low prices, with th...
26/03/2024

Accidents happen.

INGO Hamburg and IKEA's latest campaign finds an original way to talk about IKEA's low prices, with the help of some furry friends.

👇

You wouldn't think pet ownership has much to do with shopping at IKEA, but a clever new series of ads created by INGO Hamburg makes the connection in a fun and original way. Swedish furniture gia...

20/03/2024

WPP is proud to join the Alliance for Open USD, working alongside NVIDIA, Adobe, Pixar, Apple, Autodesk and many other industry-leading companies to shape the future of 3D content.

Universal Scene Description (USD) files are set to revolutionise our digital landscape, much like HTML did for the 2D world. As part of AOUSD, we're committed to building 3D USD-powered digital marketing solutions, paving the way for a new era of content creation.

Read more on WPPiQ 👉 https://ow.ly/tC9k50QX9l6

WPP invests in new German agency OH-SO Digital 👇The new digital-first agency, launching on 1 March, aims to revolutionis...
08/02/2024

WPP invests in new German agency OH-SO Digital 👇

The new digital-first agency, launching on 1 March, aims to revolutionise how brands deploy digital marketing as a key driver for growth, using innovative creative solutions that are customer-centric and powered by the latest tech developments.

WPP today announces it has acquired a minority stake through a capital investment in OH-SO Digital, a new digital-first agency launching on 1 March.

WPP unites BCW Global and Hill & Knowlton to create Burson, a global leader built for a new era of communications. Find ...
25/01/2024

WPP unites BCW Global and Hill & Knowlton to create Burson, a global leader built for a new era of communications.

Find out more 👇

WPP today announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency fo...

WPP today announces that it has expanded its relationship with Telefónica across Spanish-speaking Latin America followin...
23/01/2024

WPP today announces that it has expanded its relationship with Telefónica across Spanish-speaking Latin America following a competitive pitch 👇 https://bit.ly/4baZzMi

WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership, led by the newly formed VML, providing a seamless integration of WPP expertise and resources to deliver creative and strategy for the brand across the region.

WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership.

23/01/2024

As part of WPP's Welcome Talent campaign to reach a more diverse talent pipeline in Belgium, hairdressers around Brussels have been turned into 'HR-dressers'

Trained to spot creative potential in their clients, these stylists encourage clients with raw creative talent to explore exciting opportunities in the communications industry

Discover opportunities for creative minds 👉 welcometalent.be/en
And find out more about the campaign 👉 bit.ly/47JaD03

WPP today launches Welcome Talent in Belgium, an ambitious campaign aimed at making the country’s communications sector ...
22/01/2024

WPP today launches Welcome Talent in Belgium, an ambitious campaign aimed at making the country’s communications sector more diverse and inclusive.

With a unique approach to talent acquisition, the initiative comprises a public awareness campaign across Brussels – which includes partnering with hairdressers as creative talent recruiters – and a three-month guided internship in the communications industry.

Discover more about the campaign 👇 https://bit.ly/48JweGS

Welcome Talent is aimed at making Belgium's communications sector more diverse and inclusive.

Season 2 of WPP's Screaming Creativity podcast kicks off today! 👏Rob Reilly is joined by WPP's board member Angela Ahren...
09/01/2024

Season 2 of WPP's Screaming Creativity podcast kicks off today! 👏

Rob Reilly is joined by WPP's board member Angela Ahrendts, the former CEO of Burberry and SVP of Retail at Apple, to discuss learnings from her impressive multi-industry career, the importance of having a CEO who believes in creativity, and her advice for the next generation of creatives.

Catch up on season one and subscribe to the Screaming Creativity podcast now 👇

🔗 Spotify: https://ow.ly/TOgB50Qpaa0
🔗 Audible: https://ow.ly/rGfX50Qpabe
🔗 YouTube: https://ow.ly/kMlc50Qpckm

12/12/2023

✨ Hear from 10 WPP leaders as they share their views on the major trends that will shape marketing and communications in 2024.

👉 https://bit.ly/46T22ri

WPP is proud to ride with Ford Motor Company for 80 years.We’re honouring this anniversary by sharing one of our first p...
11/12/2023

WPP is proud to ride with Ford Motor Company for 80 years.

We’re honouring this anniversary by sharing one of our first pieces of work together 👇

WPP's Rob Reilly is joined by The Not Company's Fernando Machado to discuss the rise of the gaming industry at  , their ...
06/12/2023

WPP's Rob Reilly is joined by The Not Company's Fernando Machado to discuss the rise of the gaming industry at , their advice for young creatives, and a few of the brands that continue to push the status quo.

Watch and subscribe to the Screaming Creativity podcast now👇

🔗 Spotify: https://ow.ly/U2q350QfX0S
🔗 Audible: https://ow.ly/qZ9750QfX2L
🔗 YouTube: https://ow.ly/fESg50QfY5q

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