1TV (Afghan TV channel)
1TV or Yak TV (Yak meaning One in Dari Persian) is an Afghan privately-owned commercial television channel, launched in February 2010. Programs
1TV is known for its strong, independent news and current affairs programming, with internationally-acclaimed content such as “The Mask”, “Kabul Debate Live” and nightly hard-hitting current affairs series. 1TV broadcasts News ever
y hour throughout the day and nightly newscasts ("World at 5:00" in Pashto) and ("World at 6:00" in Dari.)
1TV is also known for its "Aggressive regional outreach and catchy programming," according to a July, 2010 market research study by Altai Consulting.
1TV reaches a large percentage of highly-educated and affluent viewers, targeting 20-30, 30-40 year-olds and a greater share of the middle class viewers. In addition to its commitment to non-partisan news and information, 1TV produces popular original programming such as "Shabkhand" ("Sweet Night") on Thursdays and Fridays with Jali, one of Afghanistan’s leading personalities; “Image of Life,” Afghanistan’s first daily program focused on the empowerment of women. Terminology
There are other firsts including: • The first channel to develop and televise a studio debate before 120 audience members (“Kabul Debate” and “Kabul Debate Live”), the country's first interactive, live studio debate series; • The first channel to create over 55 hours of original programming content each week; • The first channel to produce all original music for each of the 24 local studio productions; • The first channel to produce a bi-weekly live-entertainment show designed to empower women and strengthen family relationships; • The first channel to produce a daily business show (“Daily Business Report”)
1TV was established by Mr. Fahim Hashimy to provide Afghanistan with a channel that will unify Afghans and provide programming that transcends racial and ethnic barriers in order to promote hope and peace. The channel endeavors to create programs that stimulate, entertain and inform by also promoting human rights, free and open expression. The 1TV management and staff were recruited based on their vision to use their television production talents for the benefit of the country. According to the independent market research study conducted by Altai Consulting in July 2010, 1TV was the 'Fastest Growing Television Channel in Afghanistan', as it quickly gained success
17th Street, Wazir Akbar Khan Kabul Afghanistan
