Saponegro is the only Afro-Peruvian music management/label anywhere in the world. By educating presenting organizations about Afro-Peruvian music and dance forms, Saponegro holds an impressive roster of working professional artists in the genre that regularly tour and record for the label. Saponegro Records fills a gaping hole in the market by providing a pioneering system of artist development th
at exploits the current direct-to fan and live concert trends in the industry. Rather than focus on the recording industry, long in a state of decay, Saponegro exploits every revenue stream available to independent artists outside of music sales. These include (but are not limited to) concert appearances, merchandising, tourism components, online exposure, and direct-to-fan marketing such as fan-accompanied touring (such as the Afro-Peruvian Sextet’s Tour Perú model). Some revenue from music sales is, of course, also expected but is not the centerpiece of the Saponegro model.
