Black Raven Media

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Black Raven Media

Activations/ambient media agency specialising in big ideas that capture attention & drive engagement

24/11/2023

Hundreds of emotional messages drove news coverage for RSL Queensland with a 7m long interactive poppy wall and art show in the middle of the Queen Street Mall.

Black Raven Media worked closely with RSL to create elements within the Brisbane CBD that would have a positive and emotional impact. The public were encouraged to write messages of thanks and gratitude on a poppy and stick it on the 7m long wall, creating emotional connections to the activation.

The commemorative art installation displayed images and stories of different war periods in history, bringing the activation to life and encouraging reflection on Australia’s history and all that has been sacrificed.

Emphasising ‘remember to remember’, we created a QR code and landing page where scanners could fill in their details and be given a list of Remembrance Day events closest to them to add to their calendar.

17/11/2023

62 promotional staff, 50,000 consumer interactions, 12 days at 27 refund points and incredibly valuable consumer insights reported daily directly to the client! ♻️🚮🧃

To implement the addition of glass wine and spirit bottles to the range of eligible 10-cent refund containers, we staffed reverse vending machines from Noosa to Tugun and everywhere in between.

Our staff were trained in the lead up to the start date to ensure they were well equipped to educate consumers, handle potential machine issues and ensure every customer left the machine happy.

Across the 12 days, staff greeted all customers, shared key information about Containers for Change and the scheme expansion and resolved all machine issues.

Throughout the campaign, we complied feedback and insights about both the machines and customer experiences/feedback that has been extremeley valueable to Containers for Change and something they didn’t expect to gain from the exercise.

07/11/2023

🤳 12,825 QR code scans
📍 4 cities
🏆 $80,000 worth of Flight Centre vouchers won

We took Flight Centre’s ‘Captain’s Pack’ to the sky in some of Australia’s busiest locations, capturing attention and achieving mass reach. The giant pack hanging from a crane was impossible to ignore and generated interest and awareness across Australia.

Alongside the pack, we held a paper plane throwing competition in each market which drove positive engagement and interaction. With a prize of $20,000 per city, this simple mechanic saw people of all ages and walks of life getting involved by making and throwing their paper planes ✈️

05/10/2023

1,700 competition entries by giving away 500 free bubble teas & the chance to win flights for 2! ✈️🧋

Black Raven Media celebrated EVA Air’s 30th Birthday by giving away 500 free bubble teas and holding a competition for free flights. By offering a valuable exchange for email sign ups, we captured first party data from 1,700 people across four hours!

In reference to the Taiwanese tradition to get three wishes on your birthday, we gave everyone a wish in celebration of Eva Air. We set up a wishing well and had tokens labelled with countries available to throw in so people could wish for their next holiday destination. This simple mechanic saw people from all walks of life engaging with the activation.

Not only did this activation drive awareness of Eva Air and get their brand in the minds of the target audience, but we also drove consideration and conversion through highlighting the brand’s point of difference and their piping hot sales!

29/08/2023

1,500 subs, 500 cookies and games galore! Back in July we set up an engaging activation at the Matildas send off event in Federation Square. The fun and interactive atmosphere entertained fans all afternoon long ⚽️🍪

Roaming elements travelled throughout Fed Square to create awareness of the activation and drive fans to it. What a way to send off the Matildas!

25/07/2023

Cheers Brisbane! Have you spotted our Containers for Change murals popping up around Brisbane?

So far, our artists have hand painted two eye-catching murals in the heart of Brisbane CBD - at the Myer Centre (Albert Street) and Boundary Street, West End.

These murals share a key message, inspiring us all to continue to embrace recycling and make a difference in our community.

Murals are an innovate approach to showcase brand messaging with 100% share of voice. They create talkability, capture attention and achieve mass exposure.

Keep your eye out for the next mural coming soon!

Contact us today to learn more about our mural campaigns and how we can bring your brand to life with engaging street art!

09/05/2023

12,855 free Subs, 2,500kms travelled and 18 activations across 3 states with games, music and free merch. We met so many amazing people who engaged with the activations and were sad to see us move on to the next town.

The Sub Bus was impossible to ignore when it was taken to the streets, so it definitely highlighted what ‘bigger-er’ represents as nothing is bigger and has more value than a footlong. Plus we brought a little friend along for the ride.

04/04/2023

What's “sub” spelt backwards? That's right, you guessed it...

Travelling along the east coast during April, we will be bringing the Footlong Sub Bus to a town near you soon! Not only can you capture a photo of the biggest Subway Footlong you’ve ever seen, but there will be free Subway subs and limited-edition merch (until samples and stock runs out) as well as lots of great vibes, music and games to enjoy! Don’t miss this unique experience!

To follow the Subway Sub Bus journey and see where it will be serving up subs next, follow the Subway Australia social pages . Share your pictures via the hashtag

13/12/2022

15000 Socceroos fans, 2000 Subway cookies, 250 branded t-shirts and an unmissable presence!

Black Raven Media ambushed Federation Square in Melbourne, where more than 15,000 Socceroo fans congregated to watch the live screening of the Australia v Argentina game. We dominated the area while aligning Subway with the Socceroos, creating awareness of their partnership.

The ambush included:
🍪 3 x digital/static trucks
🍪Giant Sub
🍪14 x static & digital walking boards
🍪3 x bike billboards
🍪4 x light projections
🍪2 x face painters
🍪8 x promotional staff
🍪1 x large corflute billboard
🍪2,000 x Subway cookies to hand out
🍪250 x branded t-shirts to hand out

21/11/2022

Channel 7 and 9 covered Subway’s beach takeover at one of Australia’s most iconic beaches – Surfers Paradise!

With the V8 car livery reveal, a DJ set from Jimmy the driver, live music and beach games, crowds were entertained all afternoon!

The activation also included a large stretch marquee, branded umbrellas for shade, bean bags and deck chairs to relax on, digital screens, cold refreshments, free Subway cookies and of course Subway branded items.

Across the event, we gave out:
🍪 500 x Subway cookies
🍪 700 x T-shirts
🍪 800 x Bucket Hats
🍪 600 x Stubby Coolers
🍪 50 x Towels

By securing permits to hold the event on Surfers Paradise foreshore, one of Australia’s most iconic and renowned destinations, we demanded attention and interaction from the large number of people in the area.

04/11/2022

SPOTTED: Giant blue piggy bank peering over balconies in South Brisbane

Our latest mural campaign with Australian Retirement Trust had a cheeky cameo on realestate.com, with the piggy bank seen from inside thousands of apartments in South Brisbane. Installed on our largest site in Brisbane, this mural demands attention at a staggering 26m x 18m!

As part of this campaign, our skilled artists hand painted four eye-catching murals in premium, high traffic locations across Brisbane, Sydney and Melbourne.

This innovative approach to showcase brand personality in a memorable way reached a mass audience and increased brand exposure. Australian Retirement Trust turned their brand into art by going beyond the traditional form of out-of-home advertising.

With 100% share of voice, talkability and mass exposure you can’t go wrong with murals!

Contact us today if you’d like to showcase your brand across the country with this unique approach.

28/09/2022

🐾 Collected first party data of 407 dog owners
🐾 Created a bank of content for Budget Direct’s socials
🐾 Met 3,500+ dogs and owners
🐾 Facilitated positive brand experiences

By strategically targeting Paws at the Park, a Gold Coast based dog market event, Black Raven Media intercepted key moments between pet owners and their dogs to capture leads and generate content for social media.

Black Raven Media set up a branded market stall that included a prize wheel, photo opportunity, puppuccino and hot chocolate cart and interview area. Attendees were invited to spin the wheel to win a prize in exchange for an online entry to win a $500 Pet Stock gift card.

Across the day, we captured valuable content for Budget Direct’s socials, focusing on asking pet owners to tell their ‘silly dog tale’ in the form of either a video interview or for us to write down and share with a photo of their dog.

By incentivising engagement and creating memorable moments through a value exchange, we increased Budget Direct’s email database and created positive brand interactions.

02/09/2022

Are you looking to build your email database or collect information about a targeted group?

At Griffith University Open Day, over 174 people completed a survey about the university values that matter to them, and many more engaged with our interactive displays.

Across both the Gold Coast and Nathan campuses, Black Raven Media worked with Griffith University to bring to life ‘Moments That Matter’ during their Open Days.

We displayed art pieces on large-scale plinths for visitors to enjoy, set up eye-catching digital banners, produced a landing page with a lead form for visitors to offer their opinions on values that matter to them, and installed an interactive display for future Griffith students to share their ideas on improving the student experience.

Contact us today to learn more!

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http://www.blackravenmedia.com/

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2023, what a year it’s been! Here is some of the work we delivered for our clients this year. We can’t wait for bigger and bolder campaigns in 2024! #marketing #advertising #events #2023 #2023recap

Diamonds fans loved our activation for @flightcentreau at the Constellation Cup - there were over 200 database sign ups in only 2 hours! ✈️🏐🎒 Scoring big on and off the court, we took Flight Centre’s ‘Captains Pack’ to the Constellation Cup, along with a paper plane competition! As part of the pre-game entertainment, the public were invited to scan the QR code and have their hand at throwing a paper plane into the Captains Pack. Netball fans were encouraged to write their dream destinations on their paper plane, creating a meaningful connection to Flight Centre by embodying the spirit of travel and wanderlust. These paper airplanes symbolise the dreams and aspirations of adventurous travellers, and Flight Centre as a travel agency can play a pivotal role in turning these dreams into reality. Driving brand engagement and interaction at the Netball Constellation Cup, the setup saw people of all ages and backgrounds interacting and celebrating together, competing to be crowned the best paper plane thrower and win a $2500 voucher. #netball #diamonds #constellationcup #brisbane #flightcentre #paperplane #activation #marketing #brand activation #competition

🤳 12,825 QR code scans 📍 4 cities 🏆 $80,000 worth of Flight Centre vouchers won We took Flight Centre’s ‘Captain’s Pack’ to the sky in some of Australia’s busiest locations, capturing attention and achieving mass reach. The giant pack hanging from a crane was impossible to ignore and generated interest and awareness across Australia. Alongside the pack, we held a paper plane throwing competition in each market which drove positive engagement and interaction. With a prize of $20,000 per city, this simple mechanic saw people of all ages and walks of life getting involved by making and throwing their paper planes ✈️ #paperplanes #FlightCentre #activation #marketing #brandactivation #CaptainsPack #competition

1,700 competition entries by giving away 500 free bubble teas & the chance to win flights for 2! ✈️🧋 Black Raven Media celebrated EVA Air’s 30th Birthday by giving away 500 free bubble teas and holding a competition for free flights. By offering a valuable exchange for email sign ups, we captured first party data from 1,700 people across four hours! In reference to the Taiwanese tradition to get three wishes on your birthday, we gave everyone a wish in celebration of Eva Air. We set up a wishing well and had tokens labelled with countries available to throw in so people could wish for their next holiday destination. This simple mechanic saw people from all walks of life engaging with the activation. Not only did this activation drive awareness of Eva Air and get their brand in the minds of the target audience, but we also drove consideration and conversion through highlighting the brand’s point of difference and their piping hot sales! #brandactivation #brisbane #evaair #freeflights #bubbletea #marketing #blackravenmedia

1,500 subs, 500 cookies and games galore! Back in July we set up an engaging activation at the Matildas send off event in Federation Square. The fun and interactive atmosphere entertained fans all afternoon long ⚽️🍪 Roaming elements travelled throughout Fed Square to create awareness of the activation and drive fans to it. What a way to send off the Matildas! #subway #matildas #soccer #womensworldcup #australia #marketing #activation #promotion

12,855 free Subs, 2,500kms travelled and 18 activations across 3 states with games, music and free merch. We met so many amazing people who engaged with the activations and were sad to see us move on to the next town. The Sub Bus was impossible to ignore when it was taken to the streets, so it definitely highlighted what ‘bigger-er’ represents as nothing is bigger and has more value than a footlong. Plus we brought a little friend along for the ride. #FootlongOnTour #subway #advertising #AmbientMarketing #marketing #stunt #brisbane #australia #outofthebox

What's “sub” spelt backwards? That's right, you guessed it... Travelling along the east coast during April, we will be bringing the Footlong Sub Bus to a town near you soon! Not only can you capture a photo of the biggest Subway Footlong you’ve ever seen, but there will be free Subway subs and limited-edition merch (until samples and stock runs out) as well as lots of great vibes, music and games to enjoy! Don’t miss this unique experience! To follow the Subway Sub Bus journey and see where it will be serving up subs next, follow the Subway Australia social pages @Subway_Australia. Share your pictures via the hashtag #FootlongOnTour

15000 Socceroos fans, 2000 Subway cookies, 250 branded t-shirts and an unmissable presence! Black Raven Media ambushed Federation Square in Melbourne, where more than 15,000 Socceroo fans congregated to watch the live screening of the Australia v Argentina game. We dominated the area while aligning Subway with the Socceroos, creating awareness of their partnership. The ambush included: 🍪 3 x digital/static trucks 🍪Giant Sub 🍪14 x static & digital walking boards 🍪3 x bike billboards 🍪4 x light projections 🍪2 x face painters 🍪8 x promotional staff 🍪1 x large corflute billboard 🍪2,000 x Subway cookies to hand out 🍪250 x branded t-shirts to hand out #subway #melbourne #brandactivation #socceroos #ambientmedia #blackravenmedia #ambush

Channel 7 and 9 covered Subway’s beach takeover at one of Australia’s most iconic beaches – Surfers Paradise! With the V8 car livery reveal, a DJ set from Jimmy the driver, live music and beach games, crowds were entertained all afternoon! The activation also included a large stretch marquee, branded umbrellas for shade, bean bags and deck chairs to relax on, digital screens, cold refreshments, free Subway cookies and of course Subway branded items. Across the event, we gave out: 🍪 500 x Subway cookies 🍪 700 x T-shirts 🍪 800 x Bucket Hats 🍪 600 x Stubby Coolers 🍪 50 x Towels By securing permits to hold the event on Surfers Paradise foreshore, one of Australia’s most iconic and renowned destinations, we demanded attention and interaction from the large number of people in the area. #brandactivation #brandactivationagency #subway #goldcoast #v8 #v8supercars #livemusic #v8supercarsaustralia #advertising #brisbane #blackravenmedia

This summer, Black Raven Media worked closely with @subway_australia to take over five of the busiest beaches in the country with the ‘Subway Feels Good Zone.’ We created a tropical oasis for the public to escape the heat and refresh their mind and body. As part of the campaign, we partnered with Surf Life Saving Australia @slsaustralia to thank the volunteers for keeping everyone safe over summer. Over 250 volunteers were treated to a VIP pack of goodies, catered lunch, fresh juice, a caricature drawing and luxe seating. Check out the video! #blackravenmedia #subway #subwayaustralia #beach #surflifesaving #activation #brandactivation #advertising #marketing #creativemarketing

National News Coverage by an Activation!

We are so incredibly proud of the success of this campaign and the national media coverage it received across television, print and digital. Black Raven Media worked with Tourism Tropical North Queensland on a campaign to drive domestic tourism to North Queensland. We conceptualised, built and installed an 8m giant inflatable snorkeller in Darling Harbour over 3 days. In conjunction with this, light projections were projected onto the Australian National Maritime Museum and a tropical activation space was created to promote the destination to Sydney audiences. Thank you Ikon Communications & Explore Tropical North Queensland for letting us bring this to life! 💙 #summergreat #inflatablesnorkeller #creativeadvertising #greatbarrierreef #inflatable #ttnq #blackravenmedia #activation #media #lightprojectons #guerillamarketing #brandawareness #marketing #advertising #creativemarketing #darlingharbour #sydney #brandactivation #brandcampaign #activationagency #agency #experientalmarketing #brisbaneadvertising #ambientmedia #projections #outdooradvertising #exploretnq #explorecairnsGBR

Happy International Dance Day!

Happy International Dance Day! Flashback to our Channel 7 #RealDirtyDancing flash mob across the Brisbane river to promote the new series. We can't wait to get out of the house and dance in the streets! Channel 7 Queensland #dancinginthestreet #flashmob #ambientmedia #BlackRavenMedia #Activation #danceparty #isolation #RealDirtyDancing

Hopefully the giant kitty catches its prey tonight. 🦁 . Follow the lion and magpie footsteps up to the QCC for the Brisbane Lions vs Collingwood game tonight! . . . . . #brm #blackravenmedia #advertising #marketing #creativeadvertising #guerillamarketing #ambientmedia #brisbanemedia #brisbanemarketing #chalkart #brisbanelions #collingwoodmagpies #qcc #chalkart #golions

"I'm A Celebrity" Competition Event - Brisbane

We had a blast sending people into the jungle at Westfield North Lakes! To celebrate the return of "I'm A Celebrity, Get Me Out Of Here" on @Channel 10, we will be travelling throughout Brisbane all of this week, with $1000 up for grabs each day! For your chance to win, come and visit us at the following Westfield's and get a snap in the jungle! - 10/01 Westfield Carindale -11/01 Westfield Coomera -12/01 Westfield Garden City -13/01 Westfield Chermside

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