Chesapeake, VA.
SHIFT. The idea was incepted on January 20th, 2016 at a Grassfield soccer practice with Kyle Staub and Andrew Delgado. The team was having a great season and became a hot topic around school. Staub dubbed themselves as "The Shift Team," due to their style of play, attitude and energy during their season. The saying infectiously spread throughout the team, then the throughout the school and eventually the city. The aura of "The Shift Team" was amplified as the season continued and the boys kept winning. They had one goal in mind; making it to States. After Grassfield made it to the state semi's, Kyle and Del were dubbed "The Shift Team" by the local newspaper and their presence was known.
The Duo then headed to The University North Florida for their freshman year, continuing to carry this montra of "SHIFT" with them. An attitude and identity that was unidentifiable by the public but internally prominent. They both quickly realized that wasn't the school for them. Andrew moved back to South Carolina to regroup and spend some time with his family, while Kyle transferred to small private school outside Philadelphia, Neumann University, to continue his soccer career.
During the winter break of 2016, Staub decided he wanted to turn SHIFT into something more than just a word his friends would know him for. He had always been into fashion and decided to start making some clothes under the name VA SHIFT. Staub and Delgado gathered up some money and bought 100 T-shirts, selling them locally to friends and family. Surprisingly, they sold out really fast. Staub continued to think about what SHIFT really was and what it could become. Thoughts started piling up in his head and he eventually cemented a solid foundation on what was to come.
Philadelphia, PA.
In January of 2017, Levi Massey was asked to show Kyle Staub (Neumann's newest transfer) around campus to get him acclimated with his new environment. Coincidentally the two formed a close friendship and began spending a lot of time together. Before practice, during practice, after practice; Talking about the universe, life, dreams, goals, likes, dislikes, and the many things that are attainable on earth. The two formed a brotherly relationship that continuously evolved.
One day they were chilling and talking after practice and Kyle asked Levi, "Do you want to work on a little project with me? It stems from this idea, theory, way of living that I've had for this past year." Kyle knew that the two had a similar mindset and vision for life, and figured Levi would be a good person to help convey that "way of thinking/mindset" to the world. That project was SHIFT.
From 2016 until the present, SHIFT has always been an idea, a theory, a way of living, a presence you embrace and an energy you radiate. It's an attitude, a style of thinking, living, believing and acting. It has grown, changed and evolved many times, and will continue to evolve as time passes.
Important Milestones
2016- Ordered first shirts
2017 - Dropped our first few mini collections and sold out locally
2018 - Started our blog and began interviewing artists from around the country
2019 - Threw our first show in Chicago
2020- Magazines, Visual Interviews, Podcasts, New Merch, Overseas Show’s, and so much more...
Currently SHIFT is a media platform/limited streetwear clothing company that is focused on connecting creatives from around the world and actively searching for solutions to reinvent how society perceives and interacts with "the culture." We want to challenge the norm and add value to humanity.