Truesix

19/04/2024

When planning this year's media tour for TechChill, we knew that one of the stops had to be at the Startup House / TechHub Riga.

Thanks for having us!

31/10/2023

A lovely crowd to speak to on a chilly Monday morning – on the topic of podcasts as a tool for increased visibility (both for guests, and hosts!).

A very engaged group of people from all over the world in the social entrepreneurship industry.

It's a pleasure to talk to audiences that are so involved and interested in the topic at hand – thanks for having us.

27/10/2023

You have to celebrate your wins, and boy does know how to do it.

These guys in just two years have:
- Generated $6M in value to their cusomters
- Shipped over 150,000 orders
- Brought in over $3.7M in revenue

Watch this space, these are future unicorns, for sure. We’re proud to partner with such an ambitious compny, and props to and for having the resilience and strength of character to see this through.

Happy two year anniversary!

10/10/2023

Last week we were honoured to host a group of journalists who came to Riga for the Zabbix summit. Zabbix is an open-source tool that's loved and used around the world, and every year they gather in Riga at the summit. For the first time, we brought in international media reps.

Here's a piece by journalist Asaki Abumi, who covered the Latvian innovation ecosystem for Yahoo Japan, and in addition to putting a spotlight on Zabbix and its founder Alexei Vladishev, also featured Annija Mezgaile of TechChill, Davis Siksnans of Printful, Nikita Kazakevics of Mission Latvia, and Jūlija Gifford of Labs of Latvia and Truesix.

Each article about Latvia, its entrepreneurs, its innovations, and its ecosystem is a meaningful step toward paving the way for collaboration, visibility, and growth. We're honoured that this is our job, and so proud of our clients who do big things.

「新北欧」(New Nordic)とも言われるエストニア・リトアニア・ラトビアの「バルト三国」。スタートアップ業界で「目が離せない」バルト海の国々として、筆者の取材先でも普段から噂を聞いていた。今回は

19/06/2023

Was such a pleasure talking to the MBA students, covering everything from communications and marketing strategies to the Baltic startup ecosystem, with tons of personal anecdotes along the way.

15/06/2023

What does it take to get your story covered by a major TV news channel?

Join our (last free) PR meetup, where we'll delve into the strategies and tactics for securing TV coverage for you and your company.

When: June 29, 3-5PM
Where: Rīgas Ķirsis

Our special guest will be Kristīne Spure – a TV reporter and journalist at tv3.lv specializing in live coverage for the “900 sekundes” morning news show. She's also a radio host on STAR FM Latvia.

Here's what we'll learn:
📺 What does it take to get a story on a major TV channel in Latvia?
📺 How to make your story look good on TV – and what stories are definitely not suited for the format?
📺 What is the difference between a news story (sižets) and live coverage (tiešraide)?

Reserve your seat now:

How to get your story and brand covered by local and international TV news channels? We're dying to find out!

08/06/2023

Hello from Hamburg!

This week we dove into an entirely new ocean - the aviation industry. We accompanied our partners and clients AM Craft, prepping and supporting them as they attend the world’s largest aircraft interiors expo -

What can we say, trying new things is a specialty of ours!

11/05/2023

The International PR Meetup is back 🎉

Join us on May 26th to discuss one of the currently most underrated PR tools – podcasting!

We'll be joined by special guests Uldis Tēraudkalns, host of The Pursuit of Scrappiness Podcast, and Ilze Švarcbaha from Every Good Idea, who will share their experience and behind-the-scenes of building and leveraging podcasting, and how entrepreneurs can make the most of this audio format.

Topics you can look forward to delving into:
➡ What makes podcasts a great PR tool?
➡ How can brands best make use of podcasting?
➡ How can you get on more podcasts?
➡ How to build your own DIY podcast?
..and so much more!

Join us at Rīgas Ķirsis, a hot new locale in Old Town Riga. Drinks can be bought at the bar, and this time, we'll be starting AT 15:00 😅 So don't be late!

Podcasts – an often overlooked, but powerful tool for driving visibility and growing thought leadership. Let's dive in!

02/05/2023

That’s a wrap!

The biggest and chillest startup event of the year, TechChill, is over, and what a year it was.

The obligatory Truesix media tour, where we visited some of the city’s most promising startups, followed by the conference itself, a buzzing media room with over 50 interviews organized by the caring hands of Krista Krumina and Aiva Streļča, and topping it all off with a media panel led by Jūlija Gifford with the participation of Cate Lawrence of Tech.eu, Thomas Macaulay of The Next Web, and Farah Kabir of HANX.

Thanks to everyone who came out, and see you next year!

26/04/2023

To the President’s palace we go!

We had the wonderful chance to represent Latvian women in tech at an ecosystem gathering of the President’s Palace, meeting with the First Lady of Latvia, Andra Levita, and First Lady of Estonia, Sirje Karis.

Thanks to for the invitation, and for representing women in tech from Latvia in a way that always makes us proud 💪🎉

24/04/2023

That’s a wrap for the 3rd international PR meetup - all about startups.

We covered a lot of ground, including:
➡ how to get the most of them
➡ where to begin when you're just getting started
➡ how to approach media at events and online
➡ what absolutely not to do when working with media

Big thanks to our special guests and for their generous sharing of time, knowledge and experience.

See you next month!

27/03/2023

How do you develop, launch, and maintain an entire country’s brand? We dug into this at last week’s international PR meetup. Special guest shared her experience in implementing the now globally known Enterprise Estonia brand, just ahead of Latvia’s new nation branding launch.

Thanks Liisi for joining us, as well as the incredible attendees who drove a fascinating discussion after the presentation.

See you in April for next month’s PR meetup! Watch this space for the next time, date, and topic 😉

09/03/2023

If you missed the first International PR Meetup, then this is your chance!

The second iteration is here, this time focusing on nation branding.

We'll have special guest Liisi T***s talking about her experience in managing Estonia's international brand image through Enterprise Estonia.

We'll also have an exclusive sneak peek into the upcoming Latvian national branding, presented by the Head of National Branding at LIAA, Zane Biteniece.

Make sure to reserve your spot, tickets are disappearing quickly!

This month's focus – country branding! With special guest Liisi T***s, who was responsible for the implementation of Enterprise Estonia.

07/03/2023

Europe is throwing billions at quantum computers. But will it pay off?

In this opinion piece, quantum physicist Andris Ambainis addresses the unequal distribution of funding between quantum hardware and software – and why we should worry about it.

🧠 Andris Ambainis
✍️ Truesix
via The Next Web

What was our involvement in crafting this story?
✓ defined the angle
✓ gathered arguments
✓ created a structure and flow for the story
✓ wrote the article
✓ pitched the article to the media

Without sufficient software development, Europe's investment on quantum computers will be a waste of money.

13/02/2023

Thank you to everyone who came out for the first Riga PR meetup - an incredible group of internationally-minded PR professionals dedicated to enhancing their craft through knowledge and experience sharing.

Even more thanks to our first speaker - , who gave us a deeper look into the world of news agencies, and let us peek into its inner workings.

We’ll definitey be continuing this format, keep an eye out for the next monty PR meetup!

01/12/2022

Oh, what a wild ride that was!

The 5th edition of Europe's leading 5G ecosystem forum, 5G Techritory, has come to an end. For the fourth year in a row, it was our pleasure and honor to take care of all things media and PR for this event.

👉 2 days
👉 2200+ participants
👉 129 speakers
👉 68 countries represented

It was great welcoming journalists from WIRED, Forbes, LeMagIT, El Español, EURACTIV, EE Times - Electronic Engineering Times, Hina - Croatian News Agency, Athens News Agency - Macedonian Press Agency, Shephard Media, TELKO.in, and more!

Thank you all and, of course, the team and partners – especially VAS Elektroniskie sakari and 3K MANAGEMENT 👏

01/11/2022

"Russia is not provoked by the strength of the West but by its weakness. If the West’s answer is weak, it is an invitation for Russia to go further. That’s Russia’s logic."

So shares Egils Levits, President of Latvia, in an interview on Foreign Policy by Benjamin Bathke.

Egils Levits talks about military aid for Ukraine, a special tribunal for Russian war crimes, and how to respond to nuclear blackmail.

28/10/2022

Autumn is definitey our busy season. What better way to treat ourselves than to take a step back, go to one of the best restaurants in Riga, and enjoy the culinary art thought up by talented chefs. Oh, and talk about anything except for work 😈

15/08/2022

Have you heard of Supliful? It's one of Latvia's most recent bids to e-commerce dropshipping fame. You can put your branding on any of their edible wellness products and integrated it to your online store. We at Truesix even got our hands on some Truesix-branded specialty coffee.

But that's not the point.

The point is, working with Supliful has been a dream, and the results show it. In just a few months of collaboration, we ended up writing The Next Web's Nr. 1 most read article, as well as finding publicity on Maddyness, ReadWrite, TechRound, and Hackernoon.

Read on about how we went about securing international coverage for this budding startup:

https://www.truesix.co/case-studies/thought-leadership-for-supliful

Everyone wants to kick off the new year on the right foot. Here's how we helped our client Supliful do just that by getting their founders on The Next Web, Maddyness, ReadWrite, TechRound, and Hackernoon.

20/06/2022

Presidents of 12 countries meeting in Riga at the 3 Seas Summit and Business Forum, and we’re taking care of all things PR and media relations.

17/06/2022

Happy hour at 🍻

14/06/2022

Our co-founder Krista shows us how it's done with yet another feature in Insider.

This time, about a new trend on the horizon – career downsizing, featuring Dainis, who left his high-paying (yet stressful) marketing executive job in favour of stacking shelves.

Check it out 👇

https://www.businessinsider.com/i-worked-in-a-warehouse-burnout-career-burnout-mental-health-marketing-office

01/06/2022

Our client .music has just been featured on ! 👏

''The big difference between the Babbit and standard Bluetooth speakers is the ability to control playback with NFC-enabled cards. This method has become more popular as a way to let kids play music or audio content independently and without interacting with digital screens.''

Read the full review - link in bio!

03/05/2022

And that's a wrap!

What a great time we had at TechChill 2022. A few highlights:

➡ We organized our 4th annual TechChill media event (one of which was digital), got to show 15+ media reps some of the coolest startups in Riga (with some of the best views)
➡ Met old friends – a sign of how good an event is that people keep coming back
➡ Met new friends – already looking forward to some new projects in the pipeline 👀
➡ Heard the latest data on Baltic startups and investments, and wow, it's impressive. It's a good time to be a startup, to say the least.
➡ Listened to some of the most impactful talks on the TechChill stages – most notably Andrii Degeler 's keynote on Ukrainian tech and Ben Bathke's panel on diplomacy in the digital era. When TechChill says it focuses on impact – they're really not kidding.
➡ Watched accountability in action, with calling out racism on stage. Mad respect. This is how we learn.

28/04/2022

We had THE BEST TIME yesterday at our TechChill media tour!

Thanks to all startups that welcomed us - Draugiem Group, Vendon, Mapon, Roadgames, Self Named, Sell.xyz, Mádara Organic Skincare, Lightspace Technologies, and Gravity 🦄

26/04/2022

The gender pay gap in Latvia is 22%, and the highest in the EU.

For that reason, Truesix is offering women entrepreneurs our services at 22% off our usual prices.

Are you a woman and an entreneur? We want to work with you!
If you’ll be at come say hi. Let’s talk over coffee or a glass of wine.

26/04/2022

The gender pay gap in Latvia is 22%, and the highest in the EU.

For that reason, Truesix is offering women entrepreneurs our services at 22% off our usual prices.

Are you a woman and an entreneur? We want to work with you!

If you'll be at TechChill, come say hi. Let's talk over coffee or a glass of wine.

Gender pay gap data source: https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Gender_pay_gap_statistics

22/04/2022

Sun’s out, so we had to take happy hour out as well 😎

Of course, it wouldn’t be happy hour with our full team’s participation - no matter how remote. That being said, we already can’t wait until our next workation to hang out all together for the first time!

14/04/2022

There's nothing better than a clearly set goal to reach.

When we started working with Paynt, a highly niche fintech startup, which had some big news on the horizon, we asked them what media outlets their clients read.

"Well, mostly Finextra."

Say no more. We obviously had to make sure that we get Paynt's news into Finextra for the biggest possible ROI.

Fast forward a few months, Paynt is ready to announce its rebrand and launch of their new platform.

https://www.finextra.com/pressarticle/92281/paynt-launches-acquiring-as-a-service-platform

Paynt, a global payment provider, has launched an Acquiring-as-a-Service (AaaS) platform that combines and automates, via API or interface, functions required by payment service providers to onboard, manage, and retain merchants.

12/04/2022

On this day 4 years ago the Truesix team arrived in Tuscany for the first-ever Truesix workation!

It's now become a tradition and (except for Covid times) has become a twice-annual tradition. We've since been to Bari, Italy, London, Stockholm, and the Latvian seaside.

We're gearing up for the next installment and already caannnn't waiiiiit, especially since now we have remote colleagues that we're looking forward to spending time with.