Copywriters are indeed wordsmiths, but the most important work is discovering the essential message This is what I do.
Over a decade of copywriting has resulted in more than just a keen eye for proper usage and punctuation. I have learned that the most important part of copywriting is to get underneath of the intended message, to find the most essential kernel of what you want to convey, and then to find the best way to communicate that kernel to a particular audience. This is more than just writing; this is marketing, psychology, practical intuition, creativity AND writing.
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