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Top 4 Ways To Improve Your Email Deliverability by Jennifer Williams in Email Posted on 03/19/2023 12:00 AM Social media posts, video campaigns, influencer marketing, and webinars are relatively new channels for businesses to reach their customers. However, the rise in these more modern channels sh...
Have you looked into Digital Course Hive yet?
Are you looking for an affordable, high-quality, all-in-one system to run your business on?
We have an answer for you!
Digital Course Hive is a promising all-in-one platform! But how does it compare to the popular online course platforms? Our honest review here…
What Platform Should You Host Your Online Course On with Cassia Watts and Jennifer Williams
Show Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing, Ep What Platform Should You Host Your Online Course On with Cassia Watts and Jennifer Williams - Aug 14, 2022
Meet Jennifer Williams✨
https://vipdays.com/vips/jennifer-williams/
I'm like the Frank Lloyd Wright of Website Design & Course Creation.
I am the Co-Owner & Founder of Digital Course Hive (A Female Built Digital Course Creation Platform), Jen & Cass, and The Template Studio. For nearly 20 years I have created beautiful Education Systems, Websites, and Curriculum. I specialize in education-specific technology and course creation like; Digital Course Hive, Kajabi, Kartra, Teachable, Thinkific, and WordPress.
I have also held the title of CEO for a multimillion-dollar enterprise and I excel in education-specific technology and marketing strategy. Being able to analyze data and track the current buying market gives me an edge on planning out marketing and technology needs months in advance. I have helped thousands of entrepreneurs, companies, athletes, and influencers successfully launch courses since 2015.
Jen & Cass
⭐️⭐️⭐️⭐️⭐️
The most common ways to do this is via video. You can show your student exactly what they need to do and people absorb information via video really well.
Again, there is no one size fits all approach to content. If you feel your audience will learn better via audio, or pictures, then by all means, create your content using those mediums.
Pricing online courses is probably one the biggest questions we get asked and the answer is not easy.
You need to ask yourself a few questions:
😁 How valuable is the skill the student will walk away with?
🙄 How much content is in this course?
😭 Most importantly: What is my audience willing to pay for this information?
You might not have the answers to any of these questions right now, and that is okay! The point of a mini-course is to start to figure out these answers.
A mini-course is generally priced from $9-$49. Start with what you think your content is worth, put your course out there, and see how easy you sell.
If you sell way too easy, you might want to raise that price, but if no one is purchasing, you will probably want to lower it.
There's a number of reasons why you might want to create a mini-course. It could be to dip your toes into creating online courses, or it could be because you solely want to teach a course on a smaller topic.
A mini-course can help you figure out what works and doesn't work with your audience.
- Is your audience interesting in hitting a particular goal?
- Are they absorbing the information you are giving them in this mini-course?
- What price point are they willing to pay for your information?
- Do you need to edit your target market? Maybe the market you thought would be most interested in your content is not the right market.
There's a multitude of questions that can be answered by creating a mini-course instead of putting all your energy into a full-sized course.
A mini-course is also a great way to give value to your audience members that might not necessarily want to pay for a larger course, or doesn't trust you enough to purchase your larger course yet.
It is like the appetizer to your entree.
Your mini-course curriculum should be pretty short. Something that can be completed and absorbed in a day or two.
The usual recommendation is:
✅ Intro: What is your student to expect from the upcoming course? What will they take away?
✅ 3 Lessons: Break your content up into three sections. This can be the who, the what, and the why; it can be step 1, step 2, step 3; it can also be before, during, and after.
✅ What's next? Give your student some homework. How can they take what they've learned into the real world to push their envelope forward. This is also the perfect chance to upsell them to your bigger courses, personal coaching, or something else.
There is no one size fits all. Your mini-course can be 2 lessons, or maybe even one, if you feel that your student is going to walk away with a new skill in only one lesson.
Again, make a goal that your student will be able to complete by the end of your mini-course and teach them exactly what they need to know to achieve that goal.
A good mini-course topic will teach a your students how to achieve one particular goal. They should walk away from your mini-course with a skill they can take into their day-to-day practices.
Some of the best mini-course topics are small things that can push the envelope forward. What are some small things in your industry that will make the biggest impact for your students?
Now is the exciting part! Sell your course!
If you have an audience of any kind, you are on the right track. Whether it is a social media following, an email list, or just a few friends who are dying to do what you do, then this is audience you want to sell to.
Start to announce that your mini-course will be available soon to generate interest. Really get them ready to open their wallets, and get your audience excited that you are going to be releasing this awesome piece of information.
Create email broadcasts and social media content that talks about the problem you are solving in your mini-course. Really agitate and bring to light this problem.
For example:
🐝 If your mini-course is about flexibility, create content about the harmful effects not stretching before working out or the benefits of being more flexible.
🐝 If your mini-course is about reading your energy when you wake up, create content about how not checking in with yourself in the morning can be harmful.
🐝 If your mini-course is about creating a perfect instagram bio, create content about the results you see when users have a good Instagram bio.
Your social media and email content should be the what and the why, your course is the how.
Then when it is ready, go ahead and put your purchase link out there. Make sure you promote a few times. Don't just announce it once and then forget about it. It takes a consumer on average 6 times to see your offer for them to make an action on it.
Afterwards, continue to build your audience so when you repeat this process, you have more people to launch to.
A mini-course is exactly what is sounds like: a short online course that teaches a small topic from beginning to end.
Some mini-course samples might be:
✅ A fitness coach teaching how to become more flexible.
✅ A spiritual intuitive teaching how to read your energy in the morning.
✅ A social media expert teaching how to create a perfect Instagram bio.
These topics do not cover the entirety of the industry they're an expert at, but it helps their students hit a smaller goal with a smaller commitment.
Pricing online courses is probably one the biggest questions we get asked and the answer is not easy.
You need to ask yourself a few questions:
😁 How valuable is the skill the student will walk away with?
🙄 How much content is in this course?
😭 Most importantly: What is my audience willing to pay for this information?
You might not have the answers to any of these questions right now, and that is okay! The point of a mini-course is to start to figure out these answers.
A mini-course is generally priced from $9-$49. Start with what you think your content is worth, put your course out there, and see how easy you sell.
If you sell way too easy, you might want to raise that price, but if no one is purchasing, you will probably want to lower it.
Your mini-course curriculum should be pretty short. Something that can be completed and absorbed in a day or two.
The usual recommendation is:
✅ Intro: What is your student to expect from the upcoming course? What will they take away?
✅ 3 Lessons: Break your content up into three sections. This can be the who, the what, and the why; it can be step 1, step 2, step 3; it can also be before, during, and after.
✅ What's next? Give your student some homework. How can they take what they've learned into the real world to push their envelope forward. This is also the perfect chance to upsell them to your bigger courses, personal coaching, or something else.
There is no one size fits all. Your mini-course can be 2 lessons, or maybe even one, if you feel that your student is going to walk away with a new skill in only one lesson.
Again, make a goal that your student will be able to complete by the end of your mini-course and teach them exactly what they need to know to achieve that goal.
Now is the exciting part! Sell your course!
If you have an audience of any kind, you are on the right track. Whether it is a social media following, an email list, or just a few friends who are dying to do what you do, then this is audience you want to sell to.
Start to announce that your mini-course will be available soon to generate interest. Really get them ready to open their wallets, and get your audience excited that you are going to be releasing this awesome piece of information.
Create email broadcasts and social media content that talks about the problem you are solving in your mini-course. Really agitate and bring to light this problem.
For example:
🐝 If your mini-course is about flexibility, create content about the harmful effects not stretching before working out or the benefits of being more flexible.
🐝 If your mini-course is about reading your energy when you wake up, create content about how not checking in with yourself in the morning can be harmful.
🐝 If your mini-course is about creating a perfect instagram bio, create content about the results you see when users have a good Instagram bio.
Your social media and email content should be the what and the why, your course is the how.
Then when it is ready, go ahead and put your purchase link out there. Make sure you promote a few times. Don't just announce it once and then forget about it. It takes a consumer on average 6 times to see your offer for them to make an action on it.
Afterwards, continue to build your audience so when you repeat this process, you have more people to launch to.
The most common ways to do this is via video. You can show your student exactly what they need to do and people absorb information via video really well.
Again, there is no one size fits all approach to content. If you feel your audience will learn better via audio, or pictures, then by all means, create your content using those mediums.
There's a number of reasons why you might want to create a mini-course. It could be to dip your toes into creating online courses, or it could be because you solely want to teach a course on a smaller topic.
A mini-course can help you figure out what works and doesn't work with your audience.
- Is your audience interesting in hitting a particular goal?
- Are they absorbing the information you are giving them in this mini-course?
- What price point are they willing to pay for your information?
- Do you need to edit your target market? Maybe the market you thought would be most interested in your content is not the right market.
There's a multitude of questions that can be answered by creating a mini-course instead of putting all your energy into a full-sized course.
A mini-course is also a great way to give value to your audience members that might not necessarily want to pay for a larger course, or doesn't trust you enough to purchase your larger course yet.
It is like the appetizer to your entree.
PRETTY DOESN'T SELL!
Yeah, I said it...
Websites need to serve a purpose.
A purpose to:
💁♀️ Engage The Visitor
🤝 Build Trust
💰 Sell Your Products
What happens when you are designing for "Pretty" is your site starts to lose focus. The message gets lost and that "door" you were looking to lead your prospective client through isn't as wide open and can be missed entirely.
When you consider only about 3% of website visitors are ready to "Buy Now" you can see why a site needs to be clear and have a LOUD call to action. This is done through solid copy, curated photos, UX/layout, and a serious DEEP understanding of your target audience's buying psychology.
Neil Patel has a wonderful article called 6 "Ugly" Sites that Make Millions (and What We Can Learn from Them) Google it and read it. The final line of the article is "When you give people what they’re looking for, the finer points of design don’t matter so much."
So next time you're in the market for a new website or revamping your old one. Be sure you:
✔️ DESIGN FOR CONVERSION
✔️ KEEP IT SIMPLE
✔️ MAKE YOUR MESSAGE CLEAR
Pretty. Will. Happen. I mean...it will happen with the right designer. 😉
⭐️⭐️⭐️⭐️⭐️
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The most common ways to do this is via video. You can show your student exactly what they need to do and people absorb information via video really well. Again, there is no one size fits all approach to content. If you feel your audience will learn better via audio, or pictures, then by all means, create your content using those mediums. #onlinecoursetips #onlinebizcoach #digitalcourse #onlinecoursecreator #teachyourobvious #digitalcoursecreator
Pricing online courses is probably one the biggest questions we get asked and the answer is not easy. You need to ask yourself a few questions: 😁 How valuable is the skill the student will walk away with? 🙄 How much content is in this course? 😭 Most importantly: What is my audience willing to pay for this information? You might not have the answers to any of these questions right now, and that is okay! The point of a mini-course is to start to figure out these answers. A mini-course is generally priced from $9-$49. Start with what you think your content is worth, put your course out there, and see how easy you sell. If you sell way too easy, you might want to raise that price, but if no one is purchasing, you will probably want to lower it. #teachyourobvious #digitalcourse #digitalcoursecreator #onlinecoursetips #onlinebizcoach #onlinecoursecreator
There's a number of reasons why you might want to create a mini-course. It could be to dip your toes into creating online courses, or it could be because you solely want to teach a course on a smaller topic. A mini-course can help you figure out what works and doesn't work with your audience. - Is your audience interesting in hitting a particular goal? - Are they absorbing the information you are giving them in this mini-course? - What price point are they willing to pay for your information? - Do you need to edit your target market? Maybe the market you thought would be most interested in your content is not the right market. There's a multitude of questions that can be answered by creating a mini-course instead of putting all your energy into a full-sized course. A mini-course is also a great way to give value to your audience members that might not necessarily want to pay for a larger course, or doesn't trust you enough to purchase your larger course yet. It is like the appetizer to your entree. #onlinecoursecreator #digitalcoursecreator #teachyourobvious #onlinecoursetips #onlinebizcoach #digitalcourse
Your mini-course curriculum should be pretty short. Something that can be completed and absorbed in a day or two. The usual recommendation is: ✅ Intro: What is your student to expect from the upcoming course? What will they take away? ✅ 3 Lessons: Break your content up into three sections. This can be the who, the what, and the why; it can be step 1, step 2, step 3; it can also be before, during, and after. ✅ What's next? Give your student some homework. How can they take what they've learned into the real world to push their envelope forward. This is also the perfect chance to upsell them to your bigger courses, personal coaching, or something else. There is no one size fits all. Your mini-course can be 2 lessons, or maybe even one, if you feel that your student is going to walk away with a new skill in only one lesson. Again, make a goal that your student will be able to complete by the end of your mini-course and teach them exactly what they need to know to achieve that goal. #digitalcourse #onlinecoursetips #digitalcoursecreator #onlinecoursecreator #onlinebizcoach #teachyourobvious
A good mini-course topic will teach a your students how to achieve one particular goal. They should walk away from your mini-course with a skill they can take into their day-to-day practices. Some of the best mini-course topics are small things that can push the envelope forward. What are some small things in your industry that will make the biggest impact for your students? #onlinebizcoach #onlinecoursetips #digitalcourse #onlinecoursecreator #teachyourobvious #digitalcoursecreator
Now is the exciting part! Sell your course! If you have an audience of any kind, you are on the right track. Whether it is a social media following, an email list, or just a few friends who are dying to do what you do, then this is audience you want to sell to. Start to announce that your mini-course will be available soon to generate interest. Really get them ready to open their wallets, and get your audience excited that you are going to be releasing this awesome piece of information. Create email broadcasts and social media content that talks about the problem you are solving in your mini-course. Really agitate and bring to light this problem. For example: 🐝 If your mini-course is about flexibility, create content about the harmful effects not stretching before working out or the benefits of being more flexible. 🐝 If your mini-course is about reading your energy when you wake up, create content about how not checking in with yourself in the morning can be harmful. 🐝 If your mini-course is about creating a perfect instagram bio, create content about the results you see when users have a good Instagram bio. Your social media and email content should be the what and the why, your course is the how. Then when it is ready, go ahead and put your purchase link out there. Make sure you promote a few times. Don't just announce it once and then forget about it. It takes a consumer on average 6 times to see your offer for them to make an action on it. Afterwards, continue to build your audience so when you repeat this process, you have more people to launch to. #onlinecoursetips #onlinecoursecreator #digitalcoursecreator #digitalcourse #onlinebizcoach #teachyourobvious
A mini-course is exactly what is sounds like: a short online course that teaches a small topic from beginning to end. Some mini-course samples might be: ✅ A fitness coach teaching how to become more flexible. ✅ A spiritual intuitive teaching how to read your energy in the morning. ✅ A social media expert teaching how to create a perfect Instagram bio. These topics do not cover the entirety of the industry they're an expert at, but it helps their students hit a smaller goal with a smaller commitment. #onlinebizcoach #digitalcourse #teachyourobvious #onlinecoursetips #digitalcoursecreator #onlinecoursecreator
The most common ways to do this is via video. You can show your student exactly what they need to do and people absorb information via video really well. Again, there is no one size fits all approach to content. If you feel your audience will learn better via audio, or pictures, then by all means, create your content using those mediums. #onlinecoursetips #onlinebizcoach #digitalcourse #onlinecoursecreator #teachyourobvious #digitalcoursecreator
Pricing online courses is probably one the biggest questions we get asked and the answer is not easy. You need to ask yourself a few questions: 😁 How valuable is the skill the student will walk away with? 🙄 How much content is in this course? 😭 Most importantly: What is my audience willing to pay for this information? You might not have the answers to any of these questions right now, and that is okay! The point of a mini-course is to start to figure out these answers. A mini-course is generally priced from $9-$49. Start with what you think your content is worth, put your course out there, and see how easy you sell. If you sell way too easy, you might want to raise that price, but if no one is purchasing, you will probably want to lower it. #teachyourobvious #digitalcourse #digitalcoursecreator #onlinecoursetips #onlinebizcoach #onlinecoursecreator
Your mini-course curriculum should be pretty short. Something that can be completed and absorbed in a day or two. The usual recommendation is: ✅ Intro: What is your student to expect from the upcoming course? What will they take away? ✅ 3 Lessons: Break your content up into three sections. This can be the who, the what, and the why; it can be step 1, step 2, step 3; it can also be before, during, and after. ✅ What's next? Give your student some homework. How can they take what they've learned into the real world to push their envelope forward. This is also the perfect chance to upsell them to your bigger courses, personal coaching, or something else. There is no one size fits all. Your mini-course can be 2 lessons, or maybe even one, if you feel that your student is going to walk away with a new skill in only one lesson. Again, make a goal that your student will be able to complete by the end of your mini-course and teach them exactly what they need to know to achieve that goal. #digitalcourse #onlinecoursetips #digitalcoursecreator #onlinecoursecreator #onlinebizcoach #teachyourobvious
Pricing online courses is probably one the biggest questions we get asked and the answer is not easy. You need to ask yourself a few questions: 😁 How valuable is the skill the student will walk away with? 🙄 How much content is in this course? 😭 Most importantly: What is my audience willing to pay for this information? You might not have the answers to any of these questions right now, and that is okay! The point of a mini-course is to start to figure out these answers. A mini-course is generally priced from $9-$49. Start with what you think your content is worth, put your course out there, and see how easy you sell. If you sell way too easy, you might want to raise that price, but if no one is purchasing, you will probably want to lower it. #teachyourobvious #digitalcourse #digitalcoursecreator #onlinecoursetips #onlinebizcoach #onlinecoursecreator
Now is the exciting part! Sell your course! If you have an audience of any kind, you are on the right track. Whether it is a social media following, an email list, or just a few friends who are dying to do what you do, then this is audience you want to sell to. Start to announce that your mini-course will be available soon to generate interest. Really get them ready to open their wallets, and get your audience excited that you are going to be releasing this awesome piece of information. Create email broadcasts and social media content that talks about the problem you are solving in your mini-course. Really agitate and bring to light this problem. For example: 🐝 If your mini-course is about flexibility, create content about the harmful effects not stretching before working out or the benefits of being more flexible. 🐝 If your mini-course is about reading your energy when you wake up, create content about how not checking in with yourself in the morning can be harmful. 🐝 If your mini-course is about creating a perfect instagram bio, create content about the results you see when users have a good Instagram bio. Your social media and email content should be the what and the why, your course is the how. Then when it is ready, go ahead and put your purchase link out there. Make sure you promote a few times. Don't just announce it once and then forget about it. It takes a consumer on average 6 times to see your offer for them to make an action on it. Afterwards, continue to build your audience so when you repeat this process, you have more people to launch to. #onlinecoursetips #onlinecoursecreator #digitalcoursecreator #digitalcourse #onlinebizcoach #teachyourobvious
The most common ways to do this is via video. You can show your student exactly what they need to do and people absorb information via video really well. Again, there is no one size fits all approach to content. If you feel your audience will learn better via audio, or pictures, then by all means, create your content using those mediums. #onlinecoursetips #onlinebizcoach #digitalcourse #onlinecoursecreator #teachyourobvious #digitalcoursecreator
There's a number of reasons why you might want to create a mini-course. It could be to dip your toes into creating online courses, or it could be because you solely want to teach a course on a smaller topic. A mini-course can help you figure out what works and doesn't work with your audience. - Is your audience interesting in hitting a particular goal? - Are they absorbing the information you are giving them in this mini-course? - What price point are they willing to pay for your information? - Do you need to edit your target market? Maybe the market you thought would be most interested in your content is not the right market. There's a multitude of questions that can be answered by creating a mini-course instead of putting all your energy into a full-sized course. A mini-course is also a great way to give value to your audience members that might not necessarily want to pay for a larger course, or doesn't trust you enough to purchase your larger course yet. It is like the appetizer to your entree. #onlinecoursecreator #digitalcoursecreator #teachyourobvious #onlinecoursetips #onlinebizcoach #digitalcourse
A good mini-course topic will teach a your students how to achieve one particular goal. They should walk away from your mini-course with a skill they can take into their day-to-day practices. Some of the best mini-course topics are small things that can push the envelope forward. What are some small things in your industry that will make the biggest impact for your students? #onlinebizcoach #onlinecoursetips #digitalcourse #onlinecoursecreator #teachyourobvious #digitalcoursecreator
A mini-course is exactly what is sounds like: a short online course that teaches a small topic from beginning to end. Some mini-course samples might be: ✅ A fitness coach teaching how to become more flexible. ✅ A spiritual intuitive teaching how to read your energy in the morning. ✅ A social media expert teaching how to create a perfect Instagram bio. These topics do not cover the entirety of the industry they're an expert at, but it helps their students hit a smaller goal with a smaller commitment. #onlinebizcoach #digitalcourse #teachyourobvious #onlinecoursetips #digitalcoursecreator #onlinecoursecreator
Pricing online courses is probably one the biggest questions we get asked and the answer is not easy. You need to ask yourself a few questions: 😁 How valuable is the skill the student will walk away with? 🙄 How much content is in this course? 😭 Most importantly: What is my audience willing to pay for this information? You might not have the answers to any of these questions right now, and that is okay! The point of a mini-course is to start to figure out these answers. A mini-course is generally priced from $9-$49. Start with what you think your content is worth, put your course out there, and see how easy you sell. If you sell way too easy, you might want to raise that price, but if no one is purchasing, you will probably want to lower it. #teachyourobvious #digitalcourse #digitalcoursecreator #onlinecoursetips #onlinebizcoach #onlinecoursecreator
FINAL CALL! Get Kajabi Templates & Sales Pages For 30% Off! To all of those out there trying to launch a course or start a online business for 2022 we want to help eliminate some stress! Maybe you’re rebranding or giving your site a facelift! Either way we got you! Our #kajabi website and sales page templates make launching your digital course or website a breeze! They come with everything you need to get started plus a free 30 minute consultation with @cassiamariew and myself to make sure you know how to use it and it’s installed properly! You don’t need to do this alone! Link In Bio #kajabihero #coursecreators #onlinecourse #amyporterfield #digitalcourse #digitalcourseacademy #newyear #entrepreneursofinstagram #onlinebusiness #businesscoach #onlinebusiness #onlinebusinesscoach
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