Pretty Okay Podcast

12/08/2024

What if your lead magnet actually made you money 💰 Cuz that's what Braden of Not Avg Law is doing.

https://prettyokaypodcast.com/show-notes/irresistible-offers

29/07/2024

Standing out, cutting through the noise, and winning the sale is one of the constant but get-over-able challenges you have as a small business owner. And even though there are lots of ways you can go worth through these challenges, one of the levers you have to pull is your offer.

But not just any ‘ol offer will do these days—you need an offer people can’t refuse. You need one of those irresistible offers.

And If you're struggling to craft an offer that makes your audience say "yes" without hesitation, you're in the right place. Because Braden Drake of Not Avg Law and I dove into how you can think about creating one for your small business. And we’re going even deeper here with things you should do and consider to come up with an irresistible offer that not only solves a real problem for your people but provides a sh*t ton of value at an unbeatable price.

Creating an Irresistible Offer for Your Small Business A real honest conversation about going about it Standing out, cutting through the noise, and winning the sale is one of the constant but get-over-able challenges you have as a small business owner. And even though there are lots of ways you

08/07/2024

When you are a solopreneur, you're a doer 100% But if you want to grow your small business into a not so small one, you've got to switch into a leadership role. And that requires learning how to think bigger and set priorities.

Watch the full episode here: https://prettyokaypodcast.com/show-notes/small-business-leadership-qualities

24/06/2024

Let’s be real, most small business owners get started as the person who is best at doing things for their business. You know, doing the graphic design for your clients. Doing the wedding planner for your couples. Doing the strategy for your projects. The thing is, eventually you’re gonna hit a ceiling—the capacity ceiling—and unless you’re cool with your business staying the size it already is, you’re probably going to start thinking about growing a team. But how do you go from being the person who gets s**t done to the person who needs to lead?

Welp, it’s a journey filled with learning, growth, and (surprisingly) unlearning a lot of stuff too—because you’ve spent so much time running your small business a certain way. So in this episode of the Pretty Okay Podcast, I’ve got business strategist and coach, Audrey Joy Kwan, as my guest to talk about all the things you need to unlearn in order to grow into that leadership role. And, honestly, Audrey’s advice really hit home for me—and I know it will for you too. So listen to the episode and give these show notes a read to learn what the must-have small business leadership qualities are so you can start making that shift towards growth!

Must-Have Small Business Leadership Qualities What you have to unlearn to go from a doer to a leader Let’s be real, most small business owners get started as the person who is best at doing things for their business. You know, doing the graphic design for your clients. Doing the wedding p

10/06/2024

Oh advertising. It’s the thing we all wish would solve all our marketing problems. Like, why can’t we just throw money at our problems via an ad budget?!? Well, this definitely isn’t the truth, but that doesn’t mean social media ads are useless.

And that’s exactly why I invited Jaymie Tarshis on as the guest for this episode of the pod. A former ad agency owner turned advertising consultant, Jaymie shares her insights on the age-old debate: should small businesses run their own social media ads or hire an agency?

Jaymie’s experience offers a super fresh perspective (we can stop sweating about it all) and she gives tons of real and actionable advice to make sure you’re super smart about social media ads for your small business.

You Can Totally Run Your Own Social Media Ads Tips about social media ads for small business Oh advertising. It’s the thing we all wish would solve all our marketing problems. Like, why can’t we just throw money at our problems via an ad budget?!? Well, this definitely isn’t the truth, but tha...

27/05/2024

Who hasn’t daydreamed abut having their own perfectly curated retail shop 😍

The cutest merchandising.
The gotta-buy-this items.
All the branded tissue paper, stickers, and tote bags.

Dreamy for sure, but also a ton of work regardless of whether you’re asking *How do you start a retail business?* or you feel like you totally got this.

And in today’s episode of the pod, I’ve got another one of my business besties on as a guest! Katherine of Francis Henri and I chatted, giggled, and reminisced about her journey from launching an online store to opening a retail shop—both with the cutest baby clothes you’ll ever see!

This episode isn’t a playbook but it does give you tons of real insight into what it actually takes start a retail business.

Listen to (or watch) the episode wherever you like to stream podcasts or through the link below 🎧

Build it and they will shop How do you start a retail business? Here’s how Francis Henri did it Who hasn’t daydreamed abut having their own perfectly curated retail shop? The cutest merchandising. The gotta-buy-this items. All the branded tissue paper, stickers, and tote bags. Dreamy for sure,

29/04/2024

If there is anything I know in my bones, it’s that you haaaaate writing. The thing is, if you run a small business, you can’t escape it because marketing your business in the age of the internet requires it.

So, in today’s new episode of the Pretty Okay Podcast, I invited my dear friend and word-wizard, Gillian Griffith of , to talk about how YOU can think like a copywriter as a small business owner—cuz if you don’t learn to flex this muscle, your marketing copy might suck 😬

✔️ Judgment-free first drafts
✔️ A permission slip to break the rules your English-teacher taught you
✔️ Stop waiting for inspiration to strike

Gillian is going to kick your butt (with good intentions, I swear) so you’re copy is covered—and you can learn how to write better as a small business owner.

Listen to episode 77 wherever you like to catch your podcasts or watch it on YouTube annnnnd hit up the show notes at www.prettyokaypodcast.com for some extra insight!

29/04/2024

If there is anything I know in my bones, it’s that you haaaaate writing. The thing is, if you run a small business, you can’t escape it because marketing your business in the age of the internet requires it.

So, in today’s new episode of the Pretty Okay Podcast, I invited my dear friend and word-wizard, Gillian Griffith of GG Copywriting, to talk about how YOU can think like a copywriter as a small business owner—cuz if you don’t learn to flex this muscle, your marketing copy might suck 😬

✔️ Judgment-free first drafts
✔️ A permission slip to break the rules your English-teacher taught you
✔️ Stop waiting for inspiration to strike

Gillian is going to kick your butt (with good intentions, I swear) so you’re copy is covered—and you can learn how to write better as a small business owner.

Listen to episode 77 wherever you like to catch your podcasts or watch it on YouTube annnnnd hit up the shownotes through the link below for some extra insight!

Is Your Copy Badass…or Just Bad? How to write better as a small business owner   If there is anything I know in my bones, it’s that you hate writing. The thing is, if you run a small business, you can’t escape it because marketing your business in the age of the internet requires it. S

25/03/2024

Real talk. Lead gen is super important for every business, big or small. But (more real talk), it’s one of those things most small business owners i.g.n.o.r.e. Probably because it sounds intimidating. Very likely because it feels like yet another thing to do. And definitely because you’ve convinced yourself you don’t need it—looking at you, everyone who says, “I don’t need to worry about marketing because all my clients come from referrals.”

By now it’s pretty clear lead gen is something you need to seriously think about, right?

So in this episode of the Pretty Okay Podcast, Davey Jones of Davey & Krista and Sumo.com joined me to politely knock some sense into you!

Live, Laugh, Lead Gen It’s the marketing thing you’re not thinking about enough   Real talk. Lead gen is super important for every business, big or small. But (more real talk), it’s one of those things most small business owners i.g.n.o.r.e. Probably because it sounds intimidating. Ver

04/01/2023

When it comes to SEO, do you know how to do it yourself? Because, regardless of what you might think—you totally can and SHOULD! ⁠
⁠
So if you want to learn more about where to start and the mistakes to avoid, join Tayler Cusick-Hollman] for a live chat with Wednesday at 1:45pm PST 💻⁠

Head to Tayler Cusick-Hollman]’ IG to join the conversation. 🤍

28/08/2022

BIG ENERGY

05/08/2022

Happy birthday to the baddest b*tch in town. you are the best!!! 🤍🎉🎂🥳🧁

26/07/2022

There is no in-between.

22/06/2022

In our last episode before summer break, sits down to interview friend, entrepreneur, and all-around inspirational babe , founder + CEO of . 🎉🥳 Tayler and Martha dig into how you can (and should!) use customer feedback to help your business thrive while still staying true to your vision.

Link in bio to listen! 🌸

08/06/2022

How do you become a thought leader in your industry? *spoiler alert* it isn't about being the "smartest" person in the room. In today's episode, we're breaking down the characteristics of a "thought leader" and sharing 4 efficient ways you can become one in your industry. Link in bio to listen + subscribe 🌸

05/06/2022

There’s a reason for their longevity, tbh. 🤌🏼🫒🍃

25/05/2022

Have you ever wrapped up a meeting and thought, “that friggin meeting could have been an email”? 🙄 JOIN THE CLUB. No really, join the club of No Pointless Meetings 👯‍♀️. On today's episode, we're talking about how to know when meetings are beneficial (for everyone), how to gracefully move them along, and the steps you should be taking to lead them effectively. Because if the meeting could have been an email, nobody wins!

22/05/2022

the average person changes jobs an average of 12 times during their career. Whether fueled by curiosity or a desire to increase one’s adaptability, that’s a lot of change. Yet even with all that movement, we still fret over the perception of being a “job hopper,” particularly if our changes involve new industries and roles.

So if you’re someone like .samanthamarie who has found yourself on a non-linear career path, make it work for you! Sam is sharing 3 ways you can embrace your non-linear career path and live a life you love - link in stories! 🌸

11/05/2022

📣 Repeat after me…the amount of likes and followers I have says nothing about the success of my business. 📣

We’re just going to say it…vanity numbers are bulls**t. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are just vanity numbers that aren’t indicative of how your brand is doing. Link in bio to listen 🌸

11/05/2022

Do not try and help me *she says, while slowly drowning*

27/04/2022

In today's episode, Tayler is joined by entrepreneur and strategist to discuss the
ups and downs of navigating that first year in business. From founding her own marketing
agency to her newly launched event space, Jasmine shares her experience with learning as you
go, the importance of community and navigating those "oh, s**t" moments as a business owner.

Link in bio to listen!

13/04/2022

🌼 NEW EPISODE 🌼

Like B. Franklin once said, "Nothing in life is certain except death and taxes". At least it was something to that effect. We promise to only talk about taxes once, but this episode is it. Put on your big girl pants and saddle up. It's not fun, but it's required, so let's go.

11/04/2022

what’s going on, party peeps? Happy Monday! Did you know it’s officially Q2? Which means those quarterly taxes are due on FRIDAY. If you need some (super simple, non-terrifying) tax tips to help you stay prepared for the rest of the year, make sure you’re subscribed on Apple podcasts or Spotify because Wednesday’s new episode is for youuuuu 💵 💰

30/03/2022

🌼 NEW 🌼 episode 🌼

Ready to become your brand's very own wordsmith? ✍️You don't have to be a professional copy editor to make your voice heard when it comes to your website. Reach your ideal customers and share the heart of your brand with Tayler's foolproof strategy.

Link in stories to listen 🎧 + subscribe ✔️.

16/03/2022

🌸 new episode 🌸

What does it take to create a website that converts? We’re breaking it down step-by-step, including common mistakes and crucial best practices for making your corner of the internet a roaring success.

Listen on Apple Podcasts (link in bio) or Spotify!

12/03/2022

“WDon’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” ―Sara Blakely

03/03/2022

It’s not a biggiesode, it’s a minisode! Tune in to the newest episode as Tayler takes you through the necessary steps of planning for business growth. Because no one wants to be caught with their👖down right when things start taking off, right?!

26/02/2022

and worth every minute.

16/02/2022

Happy new episode day! Today we’re putting on our HR hats 🧢 and talking about hiring the RIGHT person the FIRST time.

Whether you are hiring an employee, a contractor, or even a consultant, it's crucial to have your 🦆 in a row before pulling the trigger. We're breaking down what to look for, 🚩 🚩 to avoid, and common mistakes many small business owners make.

Link in bio to listen and subscribe 🎧 🌸

13/02/2022

Timehop reminded me it has been officially ✌🏼 years since joined on as co-host and if you ask me we’re all a little bit better for it. You’re the real MVP 🏆